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How To Make Money With CPA: Content Locking

How To Make Money With CPA: Content Locking

Hello, name is Joshua Miller. I blog about making money, the internet, and programming. I’ve been CPA marketing since 2012. Throughout that time, I’ve experienced the highs and some occasional lows.

Today, you’re going to learn something new. You’re going to learn how to make money with CPA, specifically through content locking.

The beauty of making money through CPA is that you earn money creating content that you’re interested in, passionate over, or know lots about. Sure, you’ll have to put in a little bit of effort to get started, and a relatively small amount of money to get a website up and running. Thankfully, you don’t need to know how to program a website. You’ll make money while you sleep, and earn while you’re at work. Most importantly, you’ll be able to repeat the process and compound your earnings.

In a month from now you could have cold hard cash sitting your bank account. That’s a nice thought, right?

What You Are Going To Learn In This Tutorial

  • What CPA marketing is
  • A few key terms that you should know before you start
  • How content locking works (in regard to CPA marketing)
  • The Top 3 CPA networks – and the one that I use
  • How to find a profitable niche to target, and how to make sure there is a demand for it
  • Starting a website, getting a cheap domain with hosting, and installing WordPress
  • Some great methods to create content that you can lock
  • Simple but effective tried-and-tested techniques to drive visitors to your site
  • How to optimize your earnings so you earn the big bucks

Hopefully you’re enticed to read my tutorial by now. However, I must stress before we start, don’t skip any content unless you already have (or know) the content I’m deconstructing.

What Is CPA Marketing?

CPA stands for “Cost per action”. This term refers to the cost an advertiser pays for every action completed. For example, an apple advertiser pays you $1 every time that you get your friend to eat an apple.

CPA marketing works by getting “publishers” to advertise offers to their viewers. However, instead of paying for views or clicks on the offers, the publisher is paid when a certain pre-determined action is completed.

An “action” can be anything. They tend to be simple to achieve, such as getting your viewers to:

  • Fill in a short form, such as submitting an email address
  • Get a quote for something, for example insurance
  • Signing up for a free trial
  • Entering a competition
  • Buying a product
  • Doing a small survey
  • Voting in a poll
  • Downloading an application

Content locking makes this process much easier to do. By locking content you will incentivise the completion of the action.

Key Terms & Concepts Used In CPA Marketing

CPA marketing can be as hard or as easy as you want to make it. By understanding the key terms and abbreviations, the dashboards and statistics will make way more sense.

  • Publisher – A person that creates and distributes content, like a blogger or a musician, for example.
  • Locker – Something that asks a user to complete an offer in order to proceed to the content, URL, or download. (Check out an example here.)
  • EPC – Earning Per Click (Earnings are divided by amount of clicks on an offer).
  • Leads – Completed actions, potential sales generated, amount of people that have made you some money.
  • CTR / CR – Click-through rate. This is the amount of people that make you money versus the amount of people that have clicked an offer.
  • Niche – A section of a market. For example, “red socks” is a niche in the “socks” market.

How Content Locking Works

The incentivisation principle I previously mentioned is key to the content locking concept.

For example, if I decided to write a short eBook called 10 Weight Loss Tips that Are Proven to Work, I would “lock” the download and ask my visitor to sign up to a dieting newsletter so they could download the eBook. I would then be paid anywhere between $1 – $20+ (on average) per download. This is obviously dependent on the offers available on the network at the time.

I will explain how to create content effectively later in the tutorial, but you need to join a CPA network first.

The Top 3 CPA Networks For Content Locking

Now that you understand CPA and how content locking works in theory, it’s time for you join a CPA network what provides the content lockers.

The CPA network is the company that connects you to the advertisers. They handle the hard work. They provide pre-set out-of-the-box lockers for you to use.

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Most of them require an application process. To get ahead quickly, you should sign up to one as soon as possible. Be truthful and fill it out to the best of your ability. Hopefully, you’ll be accepted by the time you’ve read this tutorial!

#1. CPAGrip (personal favourite)

I’ve been with CPAGrip for at least 2 years now. They’ve never missed a payment. They also provide highly competitive rates on their offers, as well as having a super user-friendly dashboard.

If you’re not the most tech-savvy, I would strongly advise this network simply on the basis that the dashboard is so easy to use.

CPAGrip

    Once you sign up, check out the chat-room-style facility in the dashboard. You can ask questions, contact the affiliate, and discuss CPA marketing content with the rest of the community. This is a very powerful tool that you should definitely take advantage of.

    Main Features:

    • Page lockers
    • URL/File lockers
    • Offer walls
    • Virtual currency lockers
    • Referall program

    #2. AdWorkMedia

    AWM is a network that definitely deserves a place in the Top 3. It has the same features as CPAGrip but has a lot more pre-set lockers, as well as a product checkout locker for multiple offer completion, and some other more advanced features.

    The only notable downside is the slightly more complex dashboard, but don’t let that deter you.

    #3. CPALead

    The guys and gals at CPALead proudly state that they “invented content-locking”. They also offer the opportunity to lock adult content – something that other networks rarely offer. More or less, they have the same features as CPAGrip and AWM. Their dashboard is fairly straight-forward.

    Now that you’ve chosen a network, you need to start considering a niche. It’s important to research that section of the market you’re going to providing content for.

    Finding A Profitable Niche

    Most people go for the ever-green niches when they first start out; however, they can prove difficult due to the amount of competing websites. Ever-green niches are niches such as weight-loss, investment strategies, relationship advise, or ache treatment. In other words, these are niches that don’t die.

    The best tactic is to find a niche that is trending.

    #1. How To Find Trending Niches

    If you want to start making money really fast, the best way forward is to start locking content in trending niches. These are specific niches that are really popular at the moment, like headlines in the news, on TV, or season specific.

    Daily news provides a fantastic source of trending niches. Keep your eyes on current events. When breaking news comes out about some software (or concept, or person), create some relevant content. This could be an eBook on how to get, achieve, or create the content. It could be anything from a set of artwork you’ve created, to a competition page to win the item. Essentially, it could be absolutely anything that you could potentially lock.

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    Google Trends

      If you want to find the very hottest in content on the internet then you should check out Google Trends, which highlights the most searched for content each and every day. It also has a ton of statistics.

      #2. How To Research What’s In Demand For Your Niche

      There’s no point entering a niche if there’s no demand or traffic for it, unless of course, you’re going to create the demand (which is hard).

      It’s much better to use tools such as Google AdWords: Keyword Planner to determine how many people are searching for the content on the internet. This tool allows you to type in a certain keyword and it will show you how many people are searching for it per month.

      adwords keyword planner

        I’ll discuss later on how you’ll rank your website on Google so that you can start feeding that traffic to your lockers. If you’d like a tutorial on how to use the Keyword Planner tool to find strong niches check out this great tutorial by eCommerceFuel.

        Once you’ve got a good idea for a niche that you want to enter, your going to need some where to start putting your content.

        The Easiest Way To Start A Website

        Once you’ve found yourself a killer niche that’s got some obvious demand and great potential gap for traffic, you need to setup a website.

        Scary concept? Hopefully not, but thankfully I’m going to show the easiest way to start a website without learning any programming or web-design.

        A little web-design knowledge and experience with WordPress will help, but it’s not really not essential. Once you’ve started making money from CPA you’ll probably want to make more, in which case you’ll probably find yourself interested in learning HTML and CSS. That’s a little while off yet though.

        #1. First, You Need Hosting And A Domain Name

        • Hosting – A “rented” place on a server somewhere for your website to live on. It sounds more complex than it is.
        • Domain Name – Your .com-style name for your website. For example, TrueMiller.com is the domain name for my blog.

        Hostgator

          HostGator is the most popular hosting provider on the internet. Fortunately for you, they offer domains along with their hosting packages.

          Use the HostGator Coupon code: TRUEMILLER. This will get your first month of hosting for $0.01.

          I would advise purchasing the Baby Package. It has unlimited add-on domains (for when you make more sites), unlimited disk-space, unlimited bandwidth, a shared SSL certificate (keeps your website secure), and it makes it super easy to install WordPress.

          I cannot stress how important it is to consider a good niche-relevant domain. Buying the domain “BlueBabyToys.com” will be an utter waste of time and money if your going to be creating content about “The Cabbage Diet”.

          Remember, make your domain niche-relevant, or at least make it catchy and unspecific – like Tumblr, Twitter, or Google.

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          #2. Next Up: Install WordPress

          WordPress is the most popular content management system used on the web. A content management system is basically software that runs your website for you. This means you don’t need to know how to program. The software handles all the difficult stuff and is ready to work of the box. The best part is that it’s free and it’s super-easy to install once you’ve purchased your HostGator hosting package.

          To make a long story short, here’s a tutorial offered by HostGator on how to install WordPress to your site using the “Quick Install” feature in your hosting panel.

          Quickly Get To Grips With WordPress

          It’s not difficult to use at all. You have a posts section, plugins, themes, and a handful of other relevantly named sections. I’m not going to write a huge WordPress tutorial, so here’s another WordPress introduction video that will take you through every aspect.

          https://www.youtube.com/watch?v=1adVEWOEpcc

          It’s important to make your site look fairly attractive. This is easily achieved by using the free themes from the WordPress themes library.

          Now you’re going to need to create some content for your site.

          Simple & Effective Method To Create Content That You Can Lock

          Information products are the easiest things for you to start distributing.

          • eBooks
          • Video Guides
          • Audiobooks

          You can distribute anything: software, videos, music,  and art. For now, I’ll advise on information products. The same concepts can be applied to anything.

          Now you’re probably thinking, “I don’t know how to write an eBook”, or “I don’t anything about weight-loss”. Writing an eBook is simple. You can write up a document in Microsoft Word (or any word processing alternative) and export the file as a .pdf file. There you have it, your eBook is ready to go. The majority of content you need to create an eBook is readily available on the internet.

          For example, if I were to create an eBook I’d simply pull information from sources such as:

          These sources are all reputable sources and most people would have no problem rewriting some of the given points. If it were a chore, Freelancer.com provides a great platform for you to pay expert freelancers to do the writing for you. A 1000-2000 word passage would only cost in the region of $10-$30.

          #1. How To Make An Attractive Information Product With Ease

          I mentioned earlier that you can make an eBook by writing a Word document and saving it as a .pdf file. It really is as simple as that.

          Let’s theorize that you’ve started a diet website called “JoshsSuperDiet.com”. Now you need to create a product with a catchy name, like “How To Get Ripped: 9 Simple Expert-Verified Methods”.

          Next I’ll Google “how to get ripped”, and I’ll open the top few articles. Each article will have a few methods on how to get ripped.

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          how to get ripped google results

            Grab your 9 favorite methods and rewrite them into your Word document. Throw in a copyright disclaimer so you can sue anyone that distributes your eBook without your consent. Here’s some copy and paste copyright disclaimers.

            Finally, save your product as a .pdf. Next, upload your book to a file-host such as Zippyshare or Mega. Make sure that you set your upload to “Private” so that your link isn’t put onto Google.

            #2. Find Hot Content Within Your Niche

            You’ll employ the same method as earlier. Use Google Trends to find what’s hot. If you’ve started a dieting site, you could look for celebrities in the news that look especially attractive. Using their name as the selling point, you could then put out a new eBook called 5 Ways To Get Slim: Like Kim K at VMAs – or something like that!

            Driving Traffic To Your Website

            So, you’ve got your site up, you’ve written a little information about your product, and you’ve locked the download link for people that want it. Next up, you need some traffic. This is hard for many; however, there are good methods available.

            #1. Search Engine Submissions

            First of all, you need to submit your site to the search engines. Otherwise people can’t find you. Here’s a list of a few:

            If you go through each search engine’s webmaster’s dashboard than you’ll also be able to submit your sitemap, which has a number of benefits.

            #2. Get On Social Media

            Create pages on social media. Most people are on social media networks, so put yourself out there too. Simple. The first obvious few are: Facebook, Google+, and Twitter. However, Pinterest is fantastic too. It’s great for pictures especially. Any good site or reputable business will have a social media account. It’s an incredibly overlooked SEO indicator. Social media is a great tool for keeping in touch with your customers. They can follow you, share your content, which helps you rank better on search engines.

            #3. Make Videos And Post Them On YouTube

            YouTube is the second largest search engine in the world – and it’s all videos. It’s bigger than AOL, Bing, and Yahoo. Videos are great marketing tools. You can influence your viewers to buy things. More importantly, you can tell them about how your fantastic diet eBook is available for free when they sign-up to a simple offer. People love free stuff, right? Right.

            If you’ve never made a video before, you can pick one up for $5 from Fiverr.com. $5 is pennies to pay for a high-quality video with a voice-over, especially when you could make more than that after one download!

            It’s important that you optimize your YouTube videos. Read this article I wrote on how to rank YouTube videos quickly and effectively.

            #4. Boost Your YouTube Videos And Your Website

            This is the most important part of getting traffic to your locked content.

            You need to boost it. You need to increase views, subscribers, and likes. You also need to increase the comments – good comments. The best place for this is SEOClerks. Click the link and you’ll see what I mean first hand. You can get YouTube packages including a few 1000 views, 100s of subscribers, 100s of comments, and likes for $1-$5. It’s a measly investment to rank your YouTube videos #1 for the keyword that you’re aiming at.

            There are also other services available where the sellers will boost your site to the page 1 of Google. Obviously, this presents a very strong possibility to make money.

            Optimizing Your Offers

            Once your traffic starts rolling and you start making some money, then you need to optimize your offers. You don’t want to end up being paid pennies when you could be earning dollars for each download.

            And that’s all…

            Of course, now you’ll want to put all of these new strategies into practice. Bookmark this page and come back, or check out some more making money tutorials I’ve written. Please, feel free to ask any questions!

            Remember to share this super tutorial with friends and family.

            More by this author

            Josh miller

            Founder TrueMiller.com, Josh Miller Enterprises

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            Last Updated on May 28, 2020

            How to Succeed in Business: 10 Skills Every Entrepreneur Needs

            How to Succeed in Business: 10 Skills Every Entrepreneur Needs

            Learning how to succeed in business used to be a case of being really good at one skill or area and milking it for all its value. Today, we are fast becoming a “skills economy”[1], driving trends in employment and even the way we approach entrepreneurship.

            To succeed in today’s business landscape, business owners and executives need to possess a mix of skills that enable them to stay ahead and adapt to change.

            1. Digital Savviness

            As the adage goes: “If you’re not online, you don’t exist.” Today’s entrepreneurs need to take to the internet to increase their presence and to remain relevant in an evolving business landscape.

            Companies like Amazon, Netflix, Airbnb and more are a testament to the disruptive impact of technology and the new image of what it means to be a skilled, successful professional. Think about today’s Mark Zuckerberg versus a banker from the 90s.

            Being able to quickly adapt to new technology, like cloud applications and collaborating remotely across the internet, is fast becoming the expected norm for executives.

            For businesses, discoverability on the web is becoming a quick litmus test for credibility. Potential customers and investors bank on the first page of Google to make up half their minds about making further transactions with a business. GE Capital Retail Bank found that 81% of retail shoppers conduct online research before buying[2].

            How to Develop This Skill

            For a start, begin by hosting your website and reserving all of your brand’s handles across social media platforms. While hiring a web developer might sound like the next step, consider first hosting your company’s site on more user and budget-friendly options like Squarespace, Wix, or WordPress.

            From here, you can start on some simple search engine optimization techniques that will increase your discoverability over time. Through keyword research, organic content creation, and external back-links, your site will, eventually, slowly but surely garner more traffic.

            Note, however, that an increase in search traffic does not immediately imply an increase in revenue. But it’s a start for delving into customer conversion rates in the future.

            2. Financial Forecasting

            Let’s face it, many business owners feel that time could be better spent on developing and running the business instead of planning for it financially. However, a financial forecast serves as a roadmap for shaping any kind of business and is not just reserved for the likes of listed companies providing financial guidance to shareholders.

            Largely, forecasting and planning your financial goals will give you a clearer idea of resources required and ways to measure success. It can also provide assurance to investors as a testament to the thorough research and planning you have done when included in business plans.

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            However, inaccurate forecasts can lead to livid investors and mismanagement of expenses, which could potentially result in financial teething problems. When creating a detailed financial forecast, a rule of thumb is to always start with your expenses.

            How to Develop This Skill

            Generally, it is easier to calculate and predict your expenses compared to your revenue, so noting down your expenses is a starting point to benchmark how much you might need to generate in sales to turn a profit. It is a good habit to regularly update and evaluate how adjacent your operations are to what you have forecasted.

            Building a precise set of growth forecasting will take time, but, remember, you are an investor in your own business. You must have confidence in the validity of your business concept.

            3. Video Production Skills

            The rise of visual mediums and the dopamine boosts it gives to users has long been researched and proven as providing an unfair advantage to businesses that leverage it[3].

            If you’re a heavy user of social platforms like Facebook, LinkedIn, and even YouTube, you’ll know that it’s pretty hard to stop once you get started on a binge-watching session.

            In fact, video marketing is seeing a non-stop rise in popularity and effectiveness when used in conjunction with social media to drive traffic and boost conversions[4]. According to research, by 2019, 80% of global Internet consumption will be video content[5]. With video marketing becoming more ubiquitous, businesses that fail to leverage the power of video are almost certain to lose out.

            How to Develop This Skill

            Some ways to get started with using videos for your business would be:

            • Creating a series of educational videos that cover useful information for your audiences
            • Live videos interacting with your community at large (these can be shot on your smart phone)
            • Using videos on landing pages to boost your customer conversions

            4. Benchmarking Personal Goals to Business Performance

            As far as you get into achieving endeavours on your business bucket list, it’s important to remember that being an entrepreneur is just one facet of your identity. Don’t forget why you started in the first place.

            Ambition usually stems from some lifestyle goals you’ve always wanted for yourself and the people you might be providing for today or in the future. Working 24/7 is a surefire route to burnout and may manifest in an unhealthy interaction between partners and employees as well.

            How to Develop This Skill

            Money can’t be your only motivation, but look into the positives of how having more financial freedom and time can impact your life. In the short term, involving your interests in your businesses can make everyday tasks feel less like mundane errands. In the long run, your business may also bring you fruitful rewards, including personal fulfilment.

            Set realistic income goals to manage expectations for your performance and your company’s revenue, especially during its earlier stages. See how projected growth can align with your personal goals and make adjustments accordingly to maintain a balance between growth and your personal values.

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            5. Leveraging Healthy Competition

            Some of the best athletes who have spent their careers neck-and-neck with each other have changed the standards in their respective sports. The notion of healthy competition applies to the business world more than it may seem on the surface.

            Innovation has always been a key driver in free markets, which were intended to boost economies and provide customers with more choices. Just like the biggest sporting rivals that build on each others’ game, you can use your biggest competitors to hone your strategies.

            How to Develop This Skill

            Turn a competitive market landscape into an advantageous one by leveraging on long-established systems your business proposes an alternative to. Learn from the mistakes of predecessors once you discover their product or service loopholes.

            For example, the Dollar Shave Club’s viral video[6] became a big hit because it hit the right buttons of consumers being tired of purchasing expensive but low quality shavers from incumbent retail giants. Going in second meant they could fill a gap competitors might not even have been aware of.

            Apart from lifting off from what could have been your second-mover advantage, solidify your place with your business’ own first-mover advantage — whether you’re tapping into a new geographical region, unexplored market sector, or introducing a business model that proves more viable than others. There’s always room for improvement in business from mature markets to newly emerging ones.

            6. Honing Pitches to Investors

            Stand out in a broad mix of budding entrepreneurs by mastering the art and science behind a solid investor pitch that can determine the acceleration of growth for your business. Get comfortable talking about your ideas and receiving feedback or questions from peers, partners, and advisors before setting out to make a good impression on potential customers and eventually investors.

            The phrase “If you can’t convince them, confuse them,” will certainly never get your business funded, especially in front of seasoned venture capitalists who have seen thousands of startup pitches. You should be able to deliver a quick elevator pitch that summarizes your unique proposition and its market viability for casual meet-ups[7] because you sometimes only have a few minutes to make a good impression and move on to another meeting.

            How to Develop This Skill

            Develop your investor pitch deck by highlighting your business’ strongest points, which will vary for every funding round. Create your deck with the investors’ interests in mind, balancing technical jargon and buzzwords.

            You can also introduce your diverse team of experts, some proven traction, or the current state of the market to demonstrate profitability and the attractiveness of the opportunity to investors.

            Ensure each slide flows into the other to develop a persuasive narrative, utilizing consistent and intelligent design principles to support your content.

            7. Developing a Strong Brand Identity

            In a world of saturated content and numerous emerging businesses that offer similar service lines, developing a unique brand identity will help you cut through the noise and stand out from your competition. From aesthetics to the body of clients you’re associated with, these contribute to how you’re perceived by prospects looking to buy.

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            Evaluating your brand identity is linked to identifying your target customers, your business goals, a proposed promised land your solution achieves, and identifying values that are aligned to these components. Brand identity serves as a guide to maintaining consistency and creating an image you want your business to be associated with.

            How to Develop This Skill

            Efforts to strengthen your brand identity are closely tied to giving marketing strategies a direction. By knowing what makes your target customers tick, their values, ideals, and behavior, you will be able to elevate your business from simply being a service or product to be utilized into a projected brand customers and partners would be happy to identify with.

            8. Automating to Your Advantage

            The need for efficiency is often the general problem new businesses aim to resolve across all markets and industries. Assure that your proposed solution is more efficient than what’s readily available in the market to instill the need for it.

            Efficiency is often achieved nowadays through digitalization and new technologies. While your product or service may not necessarily be the most innovative out there, you can apply the same automation concept across your business’ daily operations.

            How to Develop This Skill

            Shorten turnaround times and conversion rates by investing in small tools for automation where you deem fit. While it may come out of your pocket in the early stages, evaluate the holistic advantages and benefits of automating certain processes. At our office, we’ve tried using collaborative apps like Workplace by Facebook, Slack, Asana and a few other popular apps to reduce human error and friction.

            9. Managing Millennials

            Your team plays an integral part in whether your business will accelerate at breakneck speeds or be dragged down by dead weight. Hence, it is imperative to be selective and strategic when choosing your team.

            In leaner small business teams, the addition of every new teammate can impact how your organization culture evolves.

            Today, learning to manage millennials has become an increasingly sought after skill as well due to the increasing proportion of them in the workforce[8]. Some brand them as strawberries that are easily bruised and others loath their need for “meaning” and wearing t-shirts to work.

            How to Develop This Skill

            Naturally, there are many misconceptions surrounding millennials, and various businesses would do well to leverage their unique skills.

            A couple of ways to manage a millennial team include:

            Encourage a Flat Team Structure With Open Communication

            Maintain clear professional lines between supervisors and subordinates but keep communication channels open to ensure no negativity festers.

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            Offer Constructive Feedback

            Baby boomers are well known for their straightforward approach to delivering feedback. Millennials, on the other hand, don’t always take feedback in a form that could be construed as deep criticism.

            Being constructive with feedback ensures that we don’t coddle millennial workers but also tell them the things they need to hear.

            10. Maintaining a Network of Connectivity

            Instead of proposing a business that’s ambitiously and entirely disruptive to the supply or process chain in a respective industry, foster connections with other companies that cater to the same target customers as long as they provide a different service.

            By creating partnerships, both you and other businesses thrive simultaneously through creative avenues for customers to utilize your products and services for a holistically improved user experience.

            Sole market disruption isn’t always the best strategy to take. Not everybody has the opportunity, bandwidth, or financial capacity to dominate and monopolize a marketplace. See your potential for integration into other businesses and services as a good opportunity for co-collaborative marketing efforts with shared campaigns, split costs, and a strengthened customer database for everyone to tap into.

            How to Develop This Skill

            Regardless of the stage your business is in, never stop looking for ways to expand your network. Keep in contact with mentors you can look to for valuable industry advice that can help you avoid pitfalls and costly mistakes. Strengthen brand awareness by attending cross-industry events and casual meet-ups to open your business to reinvention and innovation.

            As the African proverb goes:

            “If you want to go fast, go alone. If you want to go far, go together.”

            Collaborating will get you where you want to go quicker and gear you up for further growth.

            More Tips on How to Succeed in Business

            Featured photo credit: Tyler Franta via unsplash.com

            Reference

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