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How To Make Money With CPA: Content Locking

How To Make Money With CPA: Content Locking

Hello, name is Joshua Miller. I blog about making money, the internet, and programming. I’ve been CPA marketing since 2012. Throughout that time, I’ve experienced the highs and some occasional lows.

Today, you’re going to learn something new. You’re going to learn how to make money with CPA, specifically through content locking.

The beauty of making money through CPA is that you earn money creating content that you’re interested in, passionate over, or know lots about. Sure, you’ll have to put in a little bit of effort to get started, and a relatively small amount of money to get a website up and running. Thankfully, you don’t need to know how to program a website. You’ll make money while you sleep, and earn while you’re at work. Most importantly, you’ll be able to repeat the process and compound your earnings.

In a month from now you could have cold hard cash sitting your bank account. That’s a nice thought, right?

What You Are Going To Learn In This Tutorial

  • What CPA marketing is
  • A few key terms that you should know before you start
  • How content locking works (in regard to CPA marketing)
  • The Top 3 CPA networks – and the one that I use
  • How to find a profitable niche to target, and how to make sure there is a demand for it
  • Starting a website, getting a cheap domain with hosting, and installing WordPress
  • Some great methods to create content that you can lock
  • Simple but effective tried-and-tested techniques to drive visitors to your site
  • How to optimize your earnings so you earn the big bucks

Hopefully you’re enticed to read my tutorial by now. However, I must stress before we start, don’t skip any content unless you already have (or know) the content I’m deconstructing.

What Is CPA Marketing?

CPA stands for “Cost per action”. This term refers to the cost an advertiser pays for every action completed. For example, an apple advertiser pays you $1 every time that you get your friend to eat an apple.

CPA marketing works by getting “publishers” to advertise offers to their viewers. However, instead of paying for views or clicks on the offers, the publisher is paid when a certain pre-determined action is completed.

An “action” can be anything. They tend to be simple to achieve, such as getting your viewers to:

  • Fill in a short form, such as submitting an email address
  • Get a quote for something, for example insurance
  • Signing up for a free trial
  • Entering a competition
  • Buying a product
  • Doing a small survey
  • Voting in a poll
  • Downloading an application

Content locking makes this process much easier to do. By locking content you will incentivise the completion of the action.

Key Terms & Concepts Used In CPA Marketing

CPA marketing can be as hard or as easy as you want to make it. By understanding the key terms and abbreviations, the dashboards and statistics will make way more sense.

  • Publisher – A person that creates and distributes content, like a blogger or a musician, for example.
  • Locker – Something that asks a user to complete an offer in order to proceed to the content, URL, or download. (Check out an example here.)
  • EPC – Earning Per Click (Earnings are divided by amount of clicks on an offer).
  • Leads – Completed actions, potential sales generated, amount of people that have made you some money.
  • CTR / CR – Click-through rate. This is the amount of people that make you money versus the amount of people that have clicked an offer.
  • Niche – A section of a market. For example, “red socks” is a niche in the “socks” market.

How Content Locking Works

The incentivisation principle I previously mentioned is key to the content locking concept.

For example, if I decided to write a short eBook called 10 Weight Loss Tips that Are Proven to Work, I would “lock” the download and ask my visitor to sign up to a dieting newsletter so they could download the eBook. I would then be paid anywhere between $1 – $20+ (on average) per download. This is obviously dependent on the offers available on the network at the time.

I will explain how to create content effectively later in the tutorial, but you need to join a CPA network first.

The Top 3 CPA Networks For Content Locking

Now that you understand CPA and how content locking works in theory, it’s time for you join a CPA network what provides the content lockers.

The CPA network is the company that connects you to the advertisers. They handle the hard work. They provide pre-set out-of-the-box lockers for you to use.

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Most of them require an application process. To get ahead quickly, you should sign up to one as soon as possible. Be truthful and fill it out to the best of your ability. Hopefully, you’ll be accepted by the time you’ve read this tutorial!

#1. CPAGrip (personal favourite)

I’ve been with CPAGrip for at least 2 years now. They’ve never missed a payment. They also provide highly competitive rates on their offers, as well as having a super user-friendly dashboard.

If you’re not the most tech-savvy, I would strongly advise this network simply on the basis that the dashboard is so easy to use.

CPAGrip

    Once you sign up, check out the chat-room-style facility in the dashboard. You can ask questions, contact the affiliate, and discuss CPA marketing content with the rest of the community. This is a very powerful tool that you should definitely take advantage of.

    Main Features:

    • Page lockers
    • URL/File lockers
    • Offer walls
    • Virtual currency lockers
    • Referall program

    #2. AdWorkMedia

    AWM is a network that definitely deserves a place in the Top 3. It has the same features as CPAGrip but has a lot more pre-set lockers, as well as a product checkout locker for multiple offer completion, and some other more advanced features.

    The only notable downside is the slightly more complex dashboard, but don’t let that deter you.

    #3. CPALead

    The guys and gals at CPALead proudly state that they “invented content-locking”. They also offer the opportunity to lock adult content – something that other networks rarely offer. More or less, they have the same features as CPAGrip and AWM. Their dashboard is fairly straight-forward.

    Now that you’ve chosen a network, you need to start considering a niche. It’s important to research that section of the market you’re going to providing content for.

    Finding A Profitable Niche

    Most people go for the ever-green niches when they first start out; however, they can prove difficult due to the amount of competing websites. Ever-green niches are niches such as weight-loss, investment strategies, relationship advise, or ache treatment. In other words, these are niches that don’t die.

    The best tactic is to find a niche that is trending.

    #1. How To Find Trending Niches

    If you want to start making money really fast, the best way forward is to start locking content in trending niches. These are specific niches that are really popular at the moment, like headlines in the news, on TV, or season specific.

    Daily news provides a fantastic source of trending niches. Keep your eyes on current events. When breaking news comes out about some software (or concept, or person), create some relevant content. This could be an eBook on how to get, achieve, or create the content. It could be anything from a set of artwork you’ve created, to a competition page to win the item. Essentially, it could be absolutely anything that you could potentially lock.

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    Google Trends

      If you want to find the very hottest in content on the internet then you should check out Google Trends, which highlights the most searched for content each and every day. It also has a ton of statistics.

      #2. How To Research What’s In Demand For Your Niche

      There’s no point entering a niche if there’s no demand or traffic for it, unless of course, you’re going to create the demand (which is hard).

      It’s much better to use tools such as Google AdWords: Keyword Planner to determine how many people are searching for the content on the internet. This tool allows you to type in a certain keyword and it will show you how many people are searching for it per month.

      adwords keyword planner

        I’ll discuss later on how you’ll rank your website on Google so that you can start feeding that traffic to your lockers. If you’d like a tutorial on how to use the Keyword Planner tool to find strong niches check out this great tutorial by eCommerceFuel.

        Once you’ve got a good idea for a niche that you want to enter, your going to need some where to start putting your content.

        The Easiest Way To Start A Website

        Once you’ve found yourself a killer niche that’s got some obvious demand and great potential gap for traffic, you need to setup a website.

        Scary concept? Hopefully not, but thankfully I’m going to show the easiest way to start a website without learning any programming or web-design.

        A little web-design knowledge and experience with WordPress will help, but it’s not really not essential. Once you’ve started making money from CPA you’ll probably want to make more, in which case you’ll probably find yourself interested in learning HTML and CSS. That’s a little while off yet though.

        #1. First, You Need Hosting And A Domain Name

        • Hosting – A “rented” place on a server somewhere for your website to live on. It sounds more complex than it is.
        • Domain Name – Your .com-style name for your website. For example, TrueMiller.com is the domain name for my blog.

        Hostgator

          HostGator is the most popular hosting provider on the internet. Fortunately for you, they offer domains along with their hosting packages.

          Use the HostGator Coupon code: TRUEMILLER. This will get your first month of hosting for $0.01.

          I would advise purchasing the Baby Package. It has unlimited add-on domains (for when you make more sites), unlimited disk-space, unlimited bandwidth, a shared SSL certificate (keeps your website secure), and it makes it super easy to install WordPress.

          I cannot stress how important it is to consider a good niche-relevant domain. Buying the domain “BlueBabyToys.com” will be an utter waste of time and money if your going to be creating content about “The Cabbage Diet”.

          Remember, make your domain niche-relevant, or at least make it catchy and unspecific – like Tumblr, Twitter, or Google.

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          #2. Next Up: Install WordPress

          WordPress is the most popular content management system used on the web. A content management system is basically software that runs your website for you. This means you don’t need to know how to program. The software handles all the difficult stuff and is ready to work of the box. The best part is that it’s free and it’s super-easy to install once you’ve purchased your HostGator hosting package.

          To make a long story short, here’s a tutorial offered by HostGator on how to install WordPress to your site using the “Quick Install” feature in your hosting panel.

          Quickly Get To Grips With WordPress

          It’s not difficult to use at all. You have a posts section, plugins, themes, and a handful of other relevantly named sections. I’m not going to write a huge WordPress tutorial, so here’s another WordPress introduction video that will take you through every aspect.

          https://www.youtube.com/watch?v=1adVEWOEpcc

          It’s important to make your site look fairly attractive. This is easily achieved by using the free themes from the WordPress themes library.

          Now you’re going to need to create some content for your site.

          Simple & Effective Method To Create Content That You Can Lock

          Information products are the easiest things for you to start distributing.

          • eBooks
          • Video Guides
          • Audiobooks

          You can distribute anything: software, videos, music,  and art. For now, I’ll advise on information products. The same concepts can be applied to anything.

          Now you’re probably thinking, “I don’t know how to write an eBook”, or “I don’t anything about weight-loss”. Writing an eBook is simple. You can write up a document in Microsoft Word (or any word processing alternative) and export the file as a .pdf file. There you have it, your eBook is ready to go. The majority of content you need to create an eBook is readily available on the internet.

          For example, if I were to create an eBook I’d simply pull information from sources such as:

          These sources are all reputable sources and most people would have no problem rewriting some of the given points. If it were a chore, Freelancer.com provides a great platform for you to pay expert freelancers to do the writing for you. A 1000-2000 word passage would only cost in the region of $10-$30.

          #1. How To Make An Attractive Information Product With Ease

          I mentioned earlier that you can make an eBook by writing a Word document and saving it as a .pdf file. It really is as simple as that.

          Let’s theorize that you’ve started a diet website called “JoshsSuperDiet.com”. Now you need to create a product with a catchy name, like “How To Get Ripped: 9 Simple Expert-Verified Methods”.

          Next I’ll Google “how to get ripped”, and I’ll open the top few articles. Each article will have a few methods on how to get ripped.

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          how to get ripped google results

            Grab your 9 favorite methods and rewrite them into your Word document. Throw in a copyright disclaimer so you can sue anyone that distributes your eBook without your consent. Here’s some copy and paste copyright disclaimers.

            Finally, save your product as a .pdf. Next, upload your book to a file-host such as Zippyshare or Mega. Make sure that you set your upload to “Private” so that your link isn’t put onto Google.

            #2. Find Hot Content Within Your Niche

            You’ll employ the same method as earlier. Use Google Trends to find what’s hot. If you’ve started a dieting site, you could look for celebrities in the news that look especially attractive. Using their name as the selling point, you could then put out a new eBook called 5 Ways To Get Slim: Like Kim K at VMAs – or something like that!

            Driving Traffic To Your Website

            So, you’ve got your site up, you’ve written a little information about your product, and you’ve locked the download link for people that want it. Next up, you need some traffic. This is hard for many; however, there are good methods available.

            #1. Search Engine Submissions

            First of all, you need to submit your site to the search engines. Otherwise people can’t find you. Here’s a list of a few:

            If you go through each search engine’s webmaster’s dashboard than you’ll also be able to submit your sitemap, which has a number of benefits.

            #2. Get On Social Media

            Create pages on social media. Most people are on social media networks, so put yourself out there too. Simple. The first obvious few are: Facebook, Google+, and Twitter. However, Pinterest is fantastic too. It’s great for pictures especially. Any good site or reputable business will have a social media account. It’s an incredibly overlooked SEO indicator. Social media is a great tool for keeping in touch with your customers. They can follow you, share your content, which helps you rank better on search engines.

            #3. Make Videos And Post Them On YouTube

            YouTube is the second largest search engine in the world – and it’s all videos. It’s bigger than AOL, Bing, and Yahoo. Videos are great marketing tools. You can influence your viewers to buy things. More importantly, you can tell them about how your fantastic diet eBook is available for free when they sign-up to a simple offer. People love free stuff, right? Right.

            If you’ve never made a video before, you can pick one up for $5 from Fiverr.com. $5 is pennies to pay for a high-quality video with a voice-over, especially when you could make more than that after one download!

            It’s important that you optimize your YouTube videos. Read this article I wrote on how to rank YouTube videos quickly and effectively.

            #4. Boost Your YouTube Videos And Your Website

            This is the most important part of getting traffic to your locked content.

            You need to boost it. You need to increase views, subscribers, and likes. You also need to increase the comments – good comments. The best place for this is SEOClerks. Click the link and you’ll see what I mean first hand. You can get YouTube packages including a few 1000 views, 100s of subscribers, 100s of comments, and likes for $1-$5. It’s a measly investment to rank your YouTube videos #1 for the keyword that you’re aiming at.

            There are also other services available where the sellers will boost your site to the page 1 of Google. Obviously, this presents a very strong possibility to make money.

            Optimizing Your Offers

            Once your traffic starts rolling and you start making some money, then you need to optimize your offers. You don’t want to end up being paid pennies when you could be earning dollars for each download.

            And that’s all…

            Of course, now you’ll want to put all of these new strategies into practice. Bookmark this page and come back, or check out some more making money tutorials I’ve written. Please, feel free to ask any questions!

            Remember to share this super tutorial with friends and family.

            More by this author

            Josh miller

            Founder TrueMiller.com, Josh Miller Enterprises

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            Published on September 17, 2018

            17 Ways to Ace Your Next Phone Interview And Land the Job You Deserve

            17 Ways to Ace Your Next Phone Interview And Land the Job You Deserve

            There is one thing standing in the way of you and the job of your dreams: a phone interview. The screening interview is an opportunity for companies to narrow the list of presumably qualified applicants and determine who merits a closer look.

            So many candidates exclude themselves from the phone interview by being unprepared or by failing to take this screening session seriously. A phone interview should not block you from living the life you have always imagined.

            Here are 17 tips to help you ace your next one:

            1. Clear the deck.

            If you are reading this blog, you are likely busier than you would prefer or even imagine. Even when you schedule or accept phone interviews, they are likely sandwiched between meetings.

            To show up fully present, energized and engaged, I recommend you clear the deck and give yourself at least an hour of uninterrupted time before and 30 minutes following the interview.

            You can use the time to mentally prepare, develop a list of questions, rehearse answers to likely questions and ensure you are comfortable and ready for the interview.

            2. Look the part.

            It is no secret that we perform better when we look and feel the part. If you have a phone interview, dress up for the interview, if dressing up is comfortable and allows you to put your best foot forward.

            Even though you will likely do the interview from home or a private location, be sure you are dressed professionally. This will allow you to be fully engaged and present.

            In the event, the interviewer asks to connect with you via Zoom, Google Hangout or Skype, you will be prepared.

            3. Resend your resume and cover letter prior to the call.

            As a courtesy, resend your resume and cover letter prior to your screening interview. You never know if the person interviewing you has had a busy day or if a schedule change forced him or her to work from home rather than the office where the individual has access to their files.

            There have been many times in my career where a last-minute change or a mix-up with support staff has left me scrambling at the last minute to find a candidate’s resume. It is quite embarrassing to misplace a resume and ask the interviewee to resubmit it.

            You can save the interviewer the trouble and earn extra points by resending both documents in advance of your call. A simple message will suffice, such as “I am looking forward to speaking with you in an hour, and I am resending my resume to ensure it is at the top of your inbox.”

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            4. Research the interviewer.

            Once your interview is scheduled, be sure to research the person facilitating it.

            You will want to Google the person and check their social media accounts. When you research the interviewer, try to get a sense of the individual’s personal and professional interests.

            Once you identify those interests, acknowledge them in the interview, but do not dwell on them, because you do not want to make the interviewer uncomfortable. Follow his or her lead. If the interviewer indulges your questions or comments, by all means, continue the conversation.

            I am always impressed when someone I am meeting with takes the opportunity to learn something about me ahead of time. This projects interest, which is important in my line of work.

            5. Research the company.

            In addition to researching the interviewer, be sure to research the company.

            Ask people in your network if they know anyone who works or has worked for the organization in question. Conduct a Google search on the company, and be mindful to look beyond the first page of the search query.

            If there are yelp reviews on the company, be careful to review those and look for trends as well as how recent the reviews were posted. While more recent reviews are obviously cause for pause, older reviews – depending on their nature – could be problematic as well.

            6. Check the staff listing or “About Us” section of the company’s website.

            Part of your research into a company is assessing whether you know staff or board members who are connected with the company.

            Most organizations list their staff or board members in the “About Us” or “Our Team” section of the website. Prior to a phone interview, check these sections to determine whether you know someone who works for the company. If you do, reach out to that person to request a phone interview to learn more about the company.

            7. Remember interviewing is a two-way street.

            As much as the company representative wants to learn about you as the interviewee, you will want to learn about the organization.

            Try to ferret out information on the company, the job for which you are applying as well as the manager to whom you would report. You will also want to ask questions to assess the interview process.

            Additionally, because culture is important and will permit or slow your ability to do your job, ask questions to assess company culture, such as “What do your employees say they like most about working for your organization?” “What do employees say they like least?” “What do you do to create and maintain a healthy workplace culture?”

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            8. Develop questions prior to the interview.

            Prior to your interview, develop a list of questions about the company, the position for which you are applying, growth opportunities in the company, the ideal candidate for the position, and so forth. This will save you the trouble of thinking of questions on the spot during the interview.

            I have found that once I become nervous, it is a lot harder to come up with questions on the spot, and interviews can be anxiety-producing without preparation.

            9. Stand during the interview.

            I train leaders and, incidentally, graduate students to become spokespersons.

            I recommend that they stand during media interviews. I find that it helps the person speaking to project better, and it reduces the urge to get too comfortable in an interview setting and say something that could be too informal.

            Similarly, I recommend interviewees stand for at least a portion of their phone interview.

            10. Allow the interviewer to talk.

            While it is essential you ask questions during an interview, you should not dominate the conversation.

            Most people love talking about themselves and the company they represent, and it is your job as the interviewee to walk a fine line between allowing the interviewer to talk and interspersing questions when and where appropriate.

            I am not suggesting you remain silent – you want the interviewer to learn about you; but you should ensure that the interviewer has ample opportunity to do what most people do best: talk about themselves and their work.

            11. Refrain from multitasking.

            We all live hurried lives, and most of us have to-do lists that are impossible to complete.

            When we have multiple due dates and obligations, it is typical to want to avail oneself of every seemingly free moment of time.

            When conducting or participating in a phone interview, be as present as possible. This means refraining from multitasking, which could mean responding to emails, text messages or social media messages. It could mean researching the company during the interview.

            Whatever multitasking means for you, simply do not do it, especially during a screening interview.

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            12. Conduct the phone interview in a place where there is minimal noise.

            A common thread throughout this post has been that most of us live busy lives. So, it is natural to be on the go.

            If you have the luxury of conducting a phone interview from home or a private office where there is minimal noise, do so. You may also rent a co-working space or ask a friend if you can borrow his or her office.

            Whatever you do, select a place where there is minimal noise and distraction. The person interviewing you should not have to strain to hear what you are saying or compete with ambient noises.

            When I am interviewing a candidate and competing with background noise, I grow frustrated and my focus can shift from getting to know the person to silencing the noise. Do not force your interviewer to choose.

            13. Be punctual.

            Do not leave the interviewer waiting. This is both rude and unprofessional, and it may count against you.

            If you are able to follow my earlier advice and not schedule meetings within an hour of your phone interview, you should have no time being prompt for your discussion.

            If you foresee that you will be late, be sure to give the interviewer a heads-up at least 15-20 minutes prior to the start of the call.

            14. Focus on how you can and will help.

            Let’s face it: people are naturally self-interested.

            When you walk into an interview focused on what you can bring and how you can solve a hiring manager’s problems, you will set yourself and your candidacy apart.

            Think about the challenges you could potentially solve and then share how your joining the team will benefit the company, not just you.

            15. Take the interview seriously.

            Do not assume you will have an opportunity to meet face to face with company representatives. Do not discount the weight that may be placed on phone interviews.

            I once applied for a position on the East Coast while living on the West Coast. While my first interview was face to face, my interview with one senior leader was over the phone. I walked into the interview thinking it would be less intense than it was.

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            From the moment the leader got on the phone with me, I was on my toes. I had to quickly recalibrate to handle the intensity of the questions lobbed on me.

            To this day, more than six years later, that phone interview remains one of the most difficult interviews I have ever had. Fortunately for me, I was offered the job, but the experience still stands out as a learning lesson.

            16. Send a thank-you note.

            Kindness is underrated. We live in a society where most people are overscheduled and overbooked.

            When faced with intense pressure, it can be easy to underestimate the role of kindness. But when someone shares a portion of the day with you by granting you an interview, you owe it to that individual and to yourself to send a thank-you note following the interview.

            The note can be via email, a standard letter or a card. So few people do this that those who do stand out.

            Become an individual who remembers this gesture of kindness and professional courtesy.

            17. Be positive.

            Energy really is contagious. If you don’t believe me, consider locking yourself in a room for one hour with people are upset. By the time you leave the room, you will be upset right along with them. It is natural to mirror the other person even if you do not realize you are doing it.

            During your next phone interview, mirror positivity, both about the position, the company and most importantly, your skill sets. The interviewer will pick up on your energy and positivity and that will reflect favorably.

            I cannot tell you how many times I have interviewed candidates who communicated no excitement or enthusiasm. Getting through the interview was difficult, not to mention, I kept thinking about what it would be like to work with the person daily.

            Being positive not only helps you feel better, it helps the person interviewing you as well.

            If you have read this list and want to add other tips, please tweet the link to this article and include the point you believe I missed. Use the hashtag #AceIt when you reach out.

            Featured photo credit: Unsplash via unsplash.com

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