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How Short-Term Suffering in Startups Leads To Their Long-Term Success

How Short-Term Suffering in Startups Leads To Their Long-Term Success
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It would appear that anyone with a laptop and an Internet connection is launching a startup. I am not going to lie to you there is a romance behind building a successful company. Unfortunately, there is a great deal of work that must be done in private before you can celebrate your wins in public.

Not only is the journey ahead of you epic but 90% of startups fail, according to Neil Patel, co-founder of Crazy Egg. Why? Because… you waited too long to launch, you hired poorly, or you simply lost focus.

Until recently, I have been a serial failure as an entrepreneur. I lacked the understanding of how the short-term pain bleeds into long-term success. I have discussed these issues with a few entrepreneurs, and I have listed some of the mile markers they encountered on their journey to building a successful company:

1. The product is important to the business, but the company culture is more important.

Mike McDerment, CEO of FreshBooks, explains the company invests a great deal of energy into creating a company culture that is supportive and collaborative.

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It’s in the DNA of FreshBookers to go to great lengths to execute extraordinary experiences every day for our customers and for each other. – Mike McDerment, CEO of FreshBooks,

The single most important commodity for a company is to hire for cultural fit; hiring people who share the company’s core values.

2. You are working hard to succeed, but first you have to fail before you can triumph.

Failure is a valuable tool for the entrepreneur. And without forensic analysis failure is nothing more than… defeat! So you must schedule the time to give serious thought to the question “Why didn’t it work out?” Once you start fleshing out this question higher-order learning and growth begin.

At the end of your analysis you must have clear ideas about why it failed, and what you will do differently next time.

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3. You are solving problems, but you must create better strategies to solve the more difficult issues.

Todd Barrish, President of Indicate Media, practices four problem-solving strategies:

  • Step 1: Thoroughly identify the problem and the cause of the problem.
  • Step 2: Discuss solutions. This includes potentially reframing the conversation.
  • Step 3: Assign responsibility of the solution. Who is going to manage moving things forward?
  • Step 4: Set a measurement of the solution, so you know when and whether the problem was solved.

4. You are taking risks but the risks must be intelligent so that they can feed the innovation.

Todd Barrish, President of Indicate Media explains that innovation is the backbone of any successful startup.

Barrish sites the launch of his company as a prime example of how innovation has allowed Indicate Media to thrive. Todd continues to explain that the secret sauce to building brand credibility and securing new business is centered on his ability to take intelligent risks against established norms.

5. You are focused on your vision, but you are failing to recognize when to adapt to the market.

No marketplace is immune from change, and if your startup is to succeed, then you must change with the market. But it’s not enough to match course with the market – to experience gain you have to stay ahead of the change. This is why it becomes important to understand the difference between what Andy Grove, author of Only The Paranoid Survive, refers to as recognizing the difference between signal and noise.

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6. You are creating products better than your competitor, but you must make the product better for your customer.

You must constantly be engaged in conversations around making better products. And I am not just saying to make the product better than your competitors but it must be better than what you have done before. Sometimes it might be a minor change that could be implemented in a few hours, other times the implementation could take months, even years to fully realize.

7. You are settings goals for your company, but they must be D.U.M.B. goals.

  • Dream-driven: Let’s start with building a big dream, stay away from the safe dream.
  • Uplifting: Your goals should have a prerequisite of being positive. Your goals should inspire you to accomplish them.
  • Method-friendly: You need to build methods of obtaining your goals. Your focus should be on building habits that move you closer to achieving your goals.
  • Behavior-triggered: When you set a goal, you need to create triggers that remind you to keep chasing them.

8. You’re focusing on the work ahead but to succeed you must build the appropriate skills.

At the beginning of most new projects, you will lack key skills that are critical to the success of the project. Understanding this issue is critical and will condition you to focus on those skills.

Once you have identified the skill to master, you must not only create a set of habits, but you must also have a provocative ”why” is the skill important. This strategy will place you in the proper mindset to keep you growing the new skill.

9. You have mentally prepared yourself to deal with the stress of a startup, but you have not changed your mind.

“There is nothing more powerful than a changed mind,” explains motivational speaker Les Brown.

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It’s your disempowering story that you are not good enough that keep you from achieving you true potential. By changing your mindset to believe with certainty in your potential, you give yourself permission to take massive action, which gets you those amazing results, you have been dreaming of.

10. There are times when you’re about to give up, but you have to focus on why this thing is important to you.

To be honest, don’t ever think about giving up. If something doesn’t work out, thinking of a new way to make it work and move on. You must be determined to get through the bad times. If need be, get your team together, outlined the situation, until you come up with a plan to fix it.

11. You do a great deal of talking but for you to understand what is needed you need to shut-up and listen.

Great leaders are great listeners. It’s not your job to dominate the room with your rhetoric. Your job is to listen because the most effective strategy to get people’s attention is for you to give them your attention.

12. You are the boss but to be successful you need to be a leader.

Leaders are not the boss. Leaders develop the gift for getting others to operate at their peak performance. And what might those gifts look like:

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  • Listening to your team and addressing suggestions, concerns, and personal issues.
  • Coaching your team to raise their performance to a higher standard.
  • Allowing every team member the opportunity to voice their ideas.

Take the opportunity to listen and you will create an environment where they can unleash their full potential.

Featured photo credit: Unsplash/Volkan Olmez via unsplash.com

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Published on July 27, 2021

15 Smart Video Conferencing Etiquette Tips to Follow

15 Smart Video Conferencing Etiquette Tips to Follow
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During the pandemic, video conferencing replaced in-person meetings and has now become the standard option for business meetings. Over the past 17 months, most workers have gotten past the video conferencing learning curve with Zoom or Microsoft Teams (or their platform of choice).

But just as with in-person meetings, attention can wax and wane. Some say we’re just not used to staring at ourselves so much on the screen. Instead of fixating on that, try employing smart video conferencing etiquette, or you may risk indiscretions that will flag you as a slacker.

Put the Pro in Professional

After more than a year of fine-tuning, here are the new rules of video conferencing etiquette.

1. Mute Your Mobile and Other Devices

The first video conference etiquette you need to know is muting your other devices. Just as in the pre-COVID days, someone’s obnoxious ring tone blaring Taylor Swift’s newest single in the middle of a meeting is also an annoyance if it happens during a Zoom meeting and so is the inevitable fumbling to turn off the sound. Even the apologies to the group get tiresome.

Also, when notifications are activated on the computer that you’re using for the meeting, the incoming message takes over the audio and you’ll miss out on snippets of the conversation. Be sure to eliminate this possible faux pas.

2. Dress the Part

While working from home, you may have fallen into the habit of slipping on your comfiest T-shirt each day. Hey, no judgments! But before you log on to your video conference, try to make an effort with your appearance.

Depending on your company culture and the importance of your meeting, consider dressing the part of the professional whom you wish to project. It will help you feel more self-assured, and others will likely take you more seriously.

For women, wear light make-up, put on earrings, and make sure your blouse is crisply pressed. For men, show up freshly shaved. Wearing a crisp collared shirt in a solid color will usually suffice.

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Pro Tip: Stay away from wearing white or black, unless those colors look great on you. Consider wearing light blue or brown instead.

3. Stage Your Workspace

Have you noticed the backdrops of experts interviewed on news shows? Bookshelves and photographs are carefully curated, and no busy-patterned furniture or artwork is in sight.

Take note of what appears behind you when you choose the location of your video conferences. Piles of junk mail on the table or stacks of folded laundry on the couch will convey more about your personal life than you care to share. Make sure you remove clutter from the camera’s eye, and present a tidy, orderly workspace to your colleagues, coworkers, and bosses.

4. Put Some Thought Into Lighting and Perspective

Be aware that in a video conference, your computer camera can actually make you look up to ten pounds heavier depending on where you sit. But you can easily drop those added pounds by moving back from the screen to diminish the wide-angle distortion.

Frame your head on the screen by tilting the screen up or down. Also, it’s best to not place yourself in front of a window or bright light, which makes you appear in shadow. Instead, face the light source, moving it (or yourself) until you have a flattering amount of illumination. You can also purchase some small spotlights that allow you to add light as needed.

Pro Tip: If your lights add too much redness to your skin, consider counter-balancing with a green filter.

Remember That Half of Life Is Showing Up

5. Arrive on Time

In the old days of in-person meetings, it was nearly impossible to slip in late into a meeting unnoticed. In today’s video conferences, logging in late still shows poor form. Instead, strive to arrive five minutes early and get yourself settled.

Once the meeting is underway, the host may be less attentive about late arrivals waiting to be let in. Diverting the host’s attention away from the meeting with a tardy entry request is the ultimate giveaway that you didn’t honor the schedule. If you don’t want a black mark against you, log in on time.

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6. Turn on Your Video

Few people like to see their face on the screen, but buck up and turn on your camera in video conferences. In most cases, it’s better to be a face on a screen than a name in a blank square. Your statements will be more memorable when other meeting attendees can see you.

If you need to turn off the video, either because of a poor connection, some commotion in the room, or a need for a quick break, give a short explanation via the chat feature. Then, go back on video as soon as you’re able.

Pro Tip: Keep your explanation for your departure pithy. “Sorry! Doorbell rang. Back in five” says it all. Be sure to honor what you say in chat and really do return in five minutes.

7. Plan Ahead Before Sharing Your Screen

Don’t be one of those people who makes everyone else wait as you click through folders in search of a document. That’s just poor video conferencing etiquette. If you know you’ll need to share a document or video on your screen, prepare by pulling it out of its folder and onto your desktop. Also, clean up the files and folders on your desktop to reduce clutter and facilitate easy access. Close other programs like chat, calendar notifications, and email. Disable pop-up notifications to ensure there’ll be no unforeseen distractions.

Be sure to remind the host before the meeting that you’ll need them to activate the screen-sharing function. Show courtesy once you’re finished by hitting “stop share” to return to the screen with participants.

Attend to the Pesky Details

8. Make Sure That Meetings Remain Right-Sized

With the easy accessibility of video conferencing, it can be tempting to extend the meeting invitation beyond the core group and include everyone peripherally involved in a project. But just as with in-person meetings, the more people involved, the more unwieldy the meeting becomes.

Use good judgment when asking others to sit through a video conference so that you don’t needlessly take up others’ time and so that participants can be fully engaged.

9. Remember to “Unmute” Before You Speak

Most of us are likely able to count on one hand the number of video conferences when someone didn’t have to be reminded, “You’re on mute!” Forgetting to unmute before speaking has become one of the most common missteps in video conferencing.[1]

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Show everyone your impeccable video-conferencing poise by managing your mute feature with flawless control.

10. Stay on Point to Keep the Meeting Length in Check

As with in-person meetings, an agenda with assigned time limits for discussions remains necessary to keep a meeting focused. Data shows, however, that video conferencing can actually reduce meeting time.[2] Reasons include the elimination of commuting time and the ability to screen share and annotate to keep everyone on task.

Additionally, side conversations are virtually impossible with video conferencing now that you can no longer have back-and-forth exchanges with the person beside you.

Pro Tip: If you’re running the meeting, let attendees know in advance the protocol for the chat feature. Is it okay for them to “chat among themselves” or not? (See point 11, as well.)

Talking Has a Time and a Place

11. Chat Appropriately

Just like side conversations or texting in an in-person meeting, the use of the chat feature during a video conference can be disrespectful unless it’s directed to all participants. Hence, it’s good video conferencing etiquette to mind your use of the chat.

At the start of the meeting, you may want to ask the host if it’s alright for participants to use the chat feature. This allows them to disable it if they choose. Used appropriately, it can be a helpful tool to clarify or amplify an earlier point once the conversation has moved on or to let the group know that you need to sign off early (and why).

12. Use the “Raise Hand” Feature to Avoid Interruptions

The slight lag in many video conferences can result in speaking over another person if you attempt to jump into a conversation. To avoid this awkward interruption, indicate when you have something to add to the discussion with the raise-your-hand feature that signals the host you would like to speak. This effective meeting management device makes video conferencing run more smoothly, especially with a large group, but it must be activated and monitored by the host.

Pro Tip: For meetings of six to ten people, sometimes the old-fashioned raising of your physical hand may be the best option. But it’s up to the meeting host. Ask them what they would prefer, and follow that.

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13. Don’t Record the Session or Take Photos Without Prior Permission

In this case, not sharing is caring. The “sharing culture” made popular through social media has little place in video conferencing. Before recording a meeting or capturing a screenshot of the participants, always ask for consent in advance from the full roster of attendees. Knowing that a video conference will be photographed or recorded could have a bearing on what others are willing to discuss.

Manage Yourself

14. Minimize Distractions

While de-activating audio and video features can keep distractions from affecting the other participants, you will need to manage noise and disruptions on your end to give your full attention to the meeting.

Move out of high-traffic zones in your home, keep your door closed, and ask family members to be considerate.

15. Save Snacking for Later

Save snacking for later—or earlier. Eating while on video conference is a no-no. Munching in front of the group while close to the camera—as you are when video conferencing—subjects the participants to an up-close and (too) personal view of your food consumption process.

However, it’s perfectly fine to sip quietly from a glass of water or cup of coffee or tea. If the meeting threatens to last for more than two hours, you may want to ask the host in advance to schedule a five-minute break at the halfway point.

Final Thoughts

Even though bosses are now beginning to ask workers to spend some of their workdays on-site, up to 80 percent will permit employees to work remotely at least part of the time, which means more video conferencing in your future.[3] Mastering these video conferencing etiquette tips will help you dial in—as well as dial back—your participation and demonstrate your unwavering level of engagement to the team.

Featured photo credit: Chris Montgomery via unsplash.com

Reference

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