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How Short-Term Suffering in Startups Leads To Their Long-Term Success

How Short-Term Suffering in Startups Leads To Their Long-Term Success

It would appear that anyone with a laptop and an Internet connection is launching a startup. I am not going to lie to you there is a romance behind building a successful company. Unfortunately, there is a great deal of work that must be done in private before you can celebrate your wins in public.

Not only is the journey ahead of you epic but 90% of startups fail, according to Neil Patel, co-founder of Crazy Egg. Why? Because… you waited too long to launch, you hired poorly, or you simply lost focus.

Until recently, I have been a serial failure as an entrepreneur. I lacked the understanding of how the short-term pain bleeds into long-term success. I have discussed these issues with a few entrepreneurs, and I have listed some of the mile markers they encountered on their journey to building a successful company:

1. The product is important to the business, but the company culture is more important.

Mike McDerment, CEO of FreshBooks, explains the company invests a great deal of energy into creating a company culture that is supportive and collaborative.

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It’s in the DNA of FreshBookers to go to great lengths to execute extraordinary experiences every day for our customers and for each other. – Mike McDerment, CEO of FreshBooks,

The single most important commodity for a company is to hire for cultural fit; hiring people who share the company’s core values.

2. You are working hard to succeed, but first you have to fail before you can triumph.

Failure is a valuable tool for the entrepreneur. And without forensic analysis failure is nothing more than… defeat! So you must schedule the time to give serious thought to the question “Why didn’t it work out?” Once you start fleshing out this question higher-order learning and growth begin.

At the end of your analysis you must have clear ideas about why it failed, and what you will do differently next time.

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3. You are solving problems, but you must create better strategies to solve the more difficult issues.

Todd Barrish, President of Indicate Media, practices four problem-solving strategies:

  • Step 1: Thoroughly identify the problem and the cause of the problem.
  • Step 2: Discuss solutions. This includes potentially reframing the conversation.
  • Step 3: Assign responsibility of the solution. Who is going to manage moving things forward?
  • Step 4: Set a measurement of the solution, so you know when and whether the problem was solved.

4. You are taking risks but the risks must be intelligent so that they can feed the innovation.

Todd Barrish, President of Indicate Media explains that innovation is the backbone of any successful startup.

Barrish sites the launch of his company as a prime example of how innovation has allowed Indicate Media to thrive. Todd continues to explain that the secret sauce to building brand credibility and securing new business is centered on his ability to take intelligent risks against established norms.

5. You are focused on your vision, but you are failing to recognize when to adapt to the market.

No marketplace is immune from change, and if your startup is to succeed, then you must change with the market. But it’s not enough to match course with the market – to experience gain you have to stay ahead of the change. This is why it becomes important to understand the difference between what Andy Grove, author of Only The Paranoid Survive, refers to as recognizing the difference between signal and noise.

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6. You are creating products better than your competitor, but you must make the product better for your customer.

You must constantly be engaged in conversations around making better products. And I am not just saying to make the product better than your competitors but it must be better than what you have done before. Sometimes it might be a minor change that could be implemented in a few hours, other times the implementation could take months, even years to fully realize.

7. You are settings goals for your company, but they must be D.U.M.B. goals.

  • Dream-driven: Let’s start with building a big dream, stay away from the safe dream.
  • Uplifting: Your goals should have a prerequisite of being positive. Your goals should inspire you to accomplish them.
  • Method-friendly: You need to build methods of obtaining your goals. Your focus should be on building habits that move you closer to achieving your goals.
  • Behavior-triggered: When you set a goal, you need to create triggers that remind you to keep chasing them.

8. You’re focusing on the work ahead but to succeed you must build the appropriate skills.

At the beginning of most new projects, you will lack key skills that are critical to the success of the project. Understanding this issue is critical and will condition you to focus on those skills.

Once you have identified the skill to master, you must not only create a set of habits, but you must also have a provocative ”why” is the skill important. This strategy will place you in the proper mindset to keep you growing the new skill.

9. You have mentally prepared yourself to deal with the stress of a startup, but you have not changed your mind.

“There is nothing more powerful than a changed mind,” explains motivational speaker Les Brown.

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It’s your disempowering story that you are not good enough that keep you from achieving you true potential. By changing your mindset to believe with certainty in your potential, you give yourself permission to take massive action, which gets you those amazing results, you have been dreaming of.

10. There are times when you’re about to give up, but you have to focus on why this thing is important to you.

To be honest, don’t ever think about giving up. If something doesn’t work out, thinking of a new way to make it work and move on. You must be determined to get through the bad times. If need be, get your team together, outlined the situation, until you come up with a plan to fix it.

11. You do a great deal of talking but for you to understand what is needed you need to shut-up and listen.

Great leaders are great listeners. It’s not your job to dominate the room with your rhetoric. Your job is to listen because the most effective strategy to get people’s attention is for you to give them your attention.

12. You are the boss but to be successful you need to be a leader.

Leaders are not the boss. Leaders develop the gift for getting others to operate at their peak performance. And what might those gifts look like:

  • Listening to your team and addressing suggestions, concerns, and personal issues.
  • Coaching your team to raise their performance to a higher standard.
  • Allowing every team member the opportunity to voice their ideas.

Take the opportunity to listen and you will create an environment where they can unleash their full potential.

Featured photo credit: Unsplash/Volkan Olmez via unsplash.com

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Published on January 7, 2021

How To Train Yourself When You Lack Attention To Details

How To Train Yourself When You Lack Attention To Details

Some people see the trees for the forest, and some see only the forest, meaning they lack strong attention to detail. But even if you’re one of the people who take a macro rather than a micro view, true professionalism requires balancing both.

If focusing on the fine points is not your forte, you will benefit from training yourself to pay attention to details. You will profit by saving yourself time, effort, money, and credibility.

Why Training Yourself in Attention to Details Pays Off

You add value to your organization when you make the effort to ensure that you performed your work thoroughly and effectively. This is why job postings often list “attention to details” among the required skills.

When you present your supervisor or client with well-completed, high-quality work the first time, it maximizes your value and minimizes wasted time. Detail-oriented people are also more adept at catching mistakes that could lead to costly blunders.

Moreover, attention to detail is an indicator of possessing other in-demand employee qualities, such as organization, thoroughness, and focus. In some professions, such as accounting, engineering, medical research, and more, you can only excel if you have trained yourself to pay attention to details.

In other professions, possessing strong attention to detail is the very quality that will get you promoted to a position where you will be asked to consider the big picture.

Finally, if you are the “go-to” details person, everyone else on the team can relax a bit. They know the project is in good hands and will likely throw you more projects as a reward. This will ultimately lead to your advancement.

3 Important Aspects of Becoming More Detail-Oriented

Here are the 3 important things you need to learn if you want to remedy your lack of attention to detail:

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  1. Respect deadlines
  2. Understand the work-flow plan
  3. Build in time to mess up

1. Respect Deadlines

Deadlines lend all projects a finish line. One smart idea is to take the given deadline and work backward from it, calculating when your piece of the project is due. Then, if you stick to the proscribed schedule for completing the mini-projects that you have, you will never miss a deadline.

One important note on this: It is smarter to stick to the deadline and turn in work that merits a “B+” than to blow the deadline with “A” work. Chances are, through revision and suggested changes from others on the team, you can bring up your B+ work to an A later. But if you disregard deadlines, you will lose the respect of your boss and fellow teammates.

2. Understand the Work-Flow Plan

Your team is developing work in conjunction with other teams who have projects and deadlines of their own. When you grasp the whole work-flow plan, you may be able to either add insight to the greater project or to your own smaller piece of it that others at the firm will consider valuable.

3. Build in Time to Mess Up

You can expect that “what can go wrong will go wrong.” Don’t overpromise on deadlines. Something likely will mess up, but when it does if you built in the time to fix it, those around you won’t freak out.

Chances are, you already give your attention to several details. Take heart. You can do this! You can overcome your lack of attention to detail and become more detail-oriented.

For starters, consider this: Most people take the time and put in extra effort into the activities or undertakings that matter to them most. Training yourself to become more detail-oriented can mean adopting a similar pattern of behavior.

Apply the same attention you give to your appearance. Are you a meticulous dresser? Do you pay attention to how you pair patterns and colors, and how you accessorize a particular outfit?

This is the same system to use when you lack attention to detail with your work. Give every item careful consideration so that each one contributes to the perfectly pieced-together whole.

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Assemble the ingredients the way you do when you cook. Cooking and baking from scratch require close attention to details as you measure and add each ingredient in sequence, and you time everything so that the meal comes together at the same time.

Similarly, your work product requires you to gauge whether all the ingredients have been added and that your final product is delivered on time.

Organize your business network like you do your social contacts. If you follow a broad base of friends and acquaintances on social media, you can apply similar skills to stay up-to-date on details associated with business acquaintances.

When you meet somebody who could be influential to your career or a resource for improving your skills, follow that person on social media. Respond to their posts to keep the lines of communication flowing.

12 Tips to Help You if You Lack Attention to Detail

Teaching yourself to take note of important details involves sharpening your perceptions and thinking ahead. The following tips will help you adopt these practices. Master these habits when training yourself to become detail-oriented.

1. Learn to Listen Well

You will pick up relevant information and needed nuance when you apply the skills of active listening. In conversations, train yourself to make eye contact, give your undivided attention to the speaker, and ask pertinent follow-up questions.

Training yourself to pay better attention to details in conversations includes learning to fully concentrate on what others have to say. If you find it hard, there’s no harm in taking notes on what they say.

2. Pay Attention to Social Cues

Make a point of noticing body language and facial expressions that provide insights into how others perceive a situation. Social cues offer details that give you an understanding of how words and actions impact others. The infamous character Michael Scott of the television show “The Office” epitomizes the consequences of not paying attention to others’ body language.[1]

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3. Follow Rules

Rules and protocols usually come about from lessons learned and are put in place to avoid further mishaps—whether from a safety or efficiency standpoint. If you’re given step-by-step procedures to follow, check them off as you go. Also, return to the rules at the project’s end just to make sure you adhered to them all.

4. Take Notes

Note-taking is a way to boost your retention and gives you something to refer back to when you need to keep track of pertinent details. You will also heighten your focus as you listen for relevant information. Review your notes shortly after the meeting or conversation and highlight the content that you intend to apply.

5. Prioritize What Needs Your Attention Now

When you have a full slate of work that demands your attention, take a few moments to sort assignments from most to least urgent. Keep a calendar, spreadsheet, or project planning software up-to-date with schedules and deadlines to help you stay organized.

As you tackle each urgent assignment, give it your full attention so no details are missed. Give yourself ample time—especially if you tend to be someone who waits until the last minute—as rushing can make you overlook important details.

6. Have a Detail-Oriented Assistant Check Your Work

If you lack attention to detail, then it makes sense to seek help from someone detail-oriented. If you have this option, take advantage of it. Two sets of eyes are better than one. Just be sure to credit your assistant for their help once the project is completed.

7. Learn the Rules of Writing Well

English is a difficult language, and grammar, punctuation, and spelling can all sabotage you unless you pay attention to detail. When in doubt, look it up. Free to use website services such as Grammarly can help.

8. Proofread Before You Hit Send

Nothing is perfect in its first draft. If you lack attention to detail, then put in the extra effort before submitting things. Before you send off any written work, check carefully not only for misspellings and incomplete sentences but also for improper tone, inappropriate colloquialisms, and inconsistent formatting. When your written communications are error-free, they will have their intended impact.

9. Minimize Distractions

It is impossible to stay focused when colleagues carry on conversations nearby or your mobile notifications ding you throughout the day. Do your best to limit distractions.

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If you are working where there is a lot of noise or side activity, try wearing noise-canceling headphones or seeking out a quiet corner. Disable your notifications when you need to focus, and resolve to only check them after you have completed your assignment.

10. Take Breaks

It may sound counter-intuitive to stop and take a walk, but it’s necessary. Walk away from the screen. Moving from one task to the next across the span of your workday is a recipe for brain fatigue. Give your brain a recess time when you come to a natural stopping place or after you complete one project and before you start the next. These short pauses are necessary for sorting through all the details needed for coming up with successful solutions.

11. Make Time for Reflection

At the end of a workday, take a few minutes to go over the day’s events in your mind. What was said or relayed in conversations? What is the status of the projects you worked on? What else occurred that you should pay attention to? Could there have been any details you might have missed that you should address tomorrow?

12. Keep a Detailed To-Do List

This simple organizational tool is your best ally for getting your work done on time and for paying attention to the details. If you are pressed for time (and who isn’t?), write your list to coordinate with dayparts.

Allot a certain number of hours to complete each task, do it, and then check it off. Nothing feels more rewarding than completing all the tasks on your list. But if you can’t finish them, then carry them over to the following day.

Final Thoughts

Details may seem small, but they can become a lot larger when they are overlooked. If you know you lack attention to detail, commit to training yourself to embrace the many facets that can help you consistently excel in the tasks you set out to accomplish.

When you begin to catch your mistakes in advance or apply the tidbits of information you gathered from paying close attention, you will know that you have trained yourself in the fundamentals of becoming detail-oriented. After that, you should start hearing the phrase “Great job!” more often.

More Tips on Boosting Your Attention to Detail

Featured photo credit: Cristina Gottardi via unsplash.com

Reference

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