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10 Books You Need To Read Before Starting Your Business

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10 Books You Need To Read Before Starting Your Business

There are essentially two main paths to success in business: either do it all on your own and make a lot of mistakes in the process, or learn from others’ mistakes and cut your learning curve considerably. If you’re like me, then you’ll prefer the latter route.

As an aspiring entrepreneur with a goal of building a profitable business, it might be worth taking the time to read a few books before you get started. You will still need to learn through your own failures, but why not get started on the right foot with a few tips from some experienced and successful entrepreneurs?

Since starting my first online business over 7 years ago, I have read over 250 business books, but these are the ones that have especially stuck with me.

1. Ask by Ryan Levesque

ryanask

    Ryan Levesque is a successful entrepreneur who left a corporate job in Shanghai, China to pursue his passion of starting an online business. Within a short period of time he was able to build over 20 successful companies online and hasn’t looked back since.

    He used to be known as the “secret weapon” for many entrepreneurs, but after a health scare, he realized it was time to share his knowledge with the world. He created his “ask” formula to promote success – which are a series of questions and surveys that help you gain deep insights about your target audience.

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    Ryan Levesque’s book Ask made me look at internet marketing and online business in a new way. Instead of trying to “guess” what my prospective customers need or want, I now use his formula to glean new insights so that I can build solutions that my customers actually want. If you too want to succeed online and don’t want to waste time and money, then grab a copy of Ask.

    2. DotCom Secrets: The Underground Playbook for Growing Your Company Online by Russell Brunson

    dotcomsecrets

      DotCom Secrets is my favorite book from this list. I keep returning to it over and over again when I need to setup or optimize my sales funnels. And what better person to learn from than the master of sales funnels himself: Russell Brunson? Russell has been successfully building sales funnels for himself and his clients for as long as I can remember, but I never really took interest in his work until recently. He offered this book for free + shipping on his website, so I thought I’d see what he’d come up with.  I wasn’t disappointed; it’s become my goto book for sales funnels ever since.

      3. The $100 Startup by Chris Guillebeau

      100dollarstartup

        Could you really start up a business on $100 budget? Chris Guillebeau says you can and makes the case by interviewing over 1500 entrepreneurs on their journey to building successful startup companies – many who started with a modest budget of less than $100. Chris Guillebeau himself is an entrepreneur that has a knack for turning ideas into income online and travels the world while living running successful businesses online. This is a great book to pick up if you need some motivation and want to learn some hard-earned lessons from entrepreneurs that have made it online without large budgets.

        4. The Art of Work by Jeff Goins

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        artofwork

          If you’re not starting a business with the single intention of making more money, and would like to do something meaningful – something around your true calling or life’s work — then look no further than the Art of Work by Jeff Goins. Jeff has decided to take a different approach than his colleagues stating that your life’s work isn’t something you follow, but rather something that happens out of tragedy. His book answers the question: what was I born to do? By the end of it, you should gain some clarity on what your vocation may be.

          5. 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall and Richard Koch

          80-20perry

            You may have already heard of the 80/20 rule which states that 80 percent of your results come from 80 percent of your efforts. This powerful concept – called the Pareto principle – is elucidated beautifully in Perry Marshall’s book, 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More. Perry Marshall is known by many as the authority on Facebook and Google Adwords.

            His goal in this book is to help business owners save time and money by using the 80/20 rule in their businesses and to boost productivity. When I first read this book, it cleared up a lot of areas for me including how to best use my time, money and effort to focus on the things that mattered in my personal life and business. I would recommend this book to anyone looking to get the most out of their time and money.

            6. Nail It then Scale It: The Entrepreneur’s Guide to Creating and Managing Breakthrough Innovation by Nathan R. Furr and Paul Ahlstrom

            nailitthenscaleit

              I have read all of the lean startup books, but Nail It Then Scale It by Nathan Furr and Paul Ahlstrom – innovation and entrepreneurship experts – takes the cake. It essentially distills the lean startup methodologies and breaks it down step by step for aspiring entrepreneurs so that they have the best possible chance of building a profitable business. Their no-nonsense approach to building a business is a breath of fresh air, as they show you how build a business from the ground up. They say that the “reason most businesses fail is because they do the right things, but out of order”. So by learning the correct sequence to start a business, you have a much higher chance of success. If you want to start your business on the right foot, then check out this book.

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              7. Hooked: How to Build Habit Forming Products by Nir Eyal

              hooked

                Hooked by Nir Eyal — a behavioral design specialist that helps companies create habits that more effectively engage their users — is a book about building habit forming products. One of the questions he answers in the book is why some people create companies that keep users coming back for more, and why others fall flat?  He gives many examples on how successful companies such as Facebook, Twitter and others have used the power of creating habit forming technologies to hook their customers. He outlines a simple 4-step process that believes is the underlying pattern of successful companies. Whenever I create products, I refer to this book because it’s an extremely intuitive, useful and effective way to create solutions that will keep people hooked.

                8. Playing to Win: How Strategy Really Works by A.G Lafley and Roger L. Martin

                playingtowin

                  Without a solid business strategy, you can’t win according to A.G. Lafley and Roger Martin. Together, they doubled Proctor and Gamble’s sales, quadrupled its profits, and increased its market value by more than $100 billion in ten years.

                  Their main goal in this book is to show you how to think strategically by asking 5 poignant questions: what’s your winning aspiration, where will you play, how will you win, what capabilities must you have in place to win, and what management systems are required to support your choices? By knowing the answer to these questions, you’ll position yourself to win in business.

                  In the book they give many examples and walk you step-by-step through each of these questions. I strongly believe that all aspiring entrepreneurs should have a strategy in place before they launch their business so that they have a solid roadmap. So whether you plan to start an online business, or build an offline empire, this is a book I’d recommend reading before launching it.

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                  9. Launch by Jeff Walker

                  launch

                    Jeff Walker is the father of product launches. He went from being a stay-at-home Dad to an internet marketing millionaire in a relatively short period of time using his product launch formula. His formula is relatively simple, and will work for anyone that plans to launch their product or service online. Anytime I do a product launch I refer to this book often since it shows you how to do it successfully step by step.  This book is a culmination of all of Jeff’s hard work and successes with his clients who have created over half a billion dollars in sales. If you’re looking to launch online, then definitely consider this book.

                    10. The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim Ferris

                    4hhourworkweek

                      The 4-Hour Work Week by Tim Ferris was a game changer for me. When I first got started with online business, I was under the impression that I’d be stuck working 60 hours a week if I wanted to maintain my lifestyle and income. But I soon realized how wrong I was. Tim Ferris says that you can create a lifestyle in which you earn more money, and work less, if you automate your business. By setting up systems you can grow your business faster and work less hours. If you’ve been working at a 9-5, then this may seem like an esoteric concept, but it’s certainly attainable as many entrepreneurs have done this, including myself. If you’re looking to escape your desk job, then read the 4-Hour Work Week.

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                      Last Updated on January 13, 2022

                      15 Best Places for Expats to Live (And Why)

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                      15 Best Places for Expats to Live (And Why)

                      Many of us dream of living abroad but can often be scared to make such a big change to our routine lifestyles and leave our home countries behind. Daunting as it may be, living abroad can be a rewarding and fulfilling endeavor and can give you the quality of life you have been looking for.

                      From a warmer climate to a more easy going way of life, there are many foreign countries favored by expats who stay for a long time – and sometimes forever. Taking into consideration livings standards, opportunities and social aspects, here are our top 15 best places to live as an expat and why.

                      1. Thailand

                      A hot spot for expats, the ‘land of smiles’ as it’s commonly known offers expats a tropical climate, a huge array of sandy beaches and islands to explore, and a rich culture. The cost of living in Thailand is extremely low, and when combined with the friendly tax system means that disposable income can be very high.

                      Bangkok, Thailand’s capital city, offers expats great employment opportunities.

                      2. Switzerland

                      Another popular destination for expats, Switzerland offers exciting employment packages and a high standard of living. It’s great for those who love the outdoors, as there are many beautiful lakes, mountains to hike in and skiing in the winter. The school standards for expats are also excellent, making it appealing for those with children. English is also widely spoken so day-to-day living can be stress free.

                      Unemployment in Switzerland is low and expats moving here don’t need to worry too much about finding a job before they arrive.

                      3. Australia

                      Many foreigners who visit Australia don’t want to leave as it offers a great quality of life, beautiful beaches and a warm climate. Making friends in Australia is easy too, due to the lack of language barrier and the large number of expats who already live here. Australia is a great place to move to if you have children because of its wide range of schooling possibilities and recreational outdoor activities.

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                      Low population levels and high quality of life are two of the main reasons expats choose Australia as a place to live.

                      4. Singapore

                      Expats in Singapore can benefit from generous financial packages, great career opportunities and low tax rates. Although education is expensive here, it is rated one of the top places for raising children abroad due to the quality of the education system and the array of schools.

                      Public transport such as buses and MRT (Mass Rapid Transit) are cheap and very reliable in Singapore.

                      5. South Korea

                      South Korea offers expats a unique range of opportunities and a very different way of living. Jobs for expats are easy to find and usually very well paid, with apartments provided by the employer on the most part making living costs even lower. There are also many tight-knit expat communities in South Korea, making it easy to socialize and meet new friends. The excellent education system is also a pro for families wanting to move to this culture-rich country.

                      South Korea has a cheap public healthcare system and offers great medical care, with most doctors speaking English.

                      6. New Zealand

                      New Zealand is constantly on the lookout for skilled workers to expedite to the country – especially those under the age of 30 – and skilled migrants can be granted a stay for up to five years. It offers a good climate and although income levels can be lower than other countries, quality of life is high, with its awe-inspiring scenery, low crime rate and state sponsored healthcare.

                      New Zealand is great for those looking for a laid back and active outdoors lifestyle.

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                      7. Canada

                      Its national healthcare system, friendly locals and very high quality of life are just a few of the reason expats choose Canada as a place to live. It’s very welcoming to expats and skills shortages encourage foreigners to move here in order for the country to grow economically. It’s easy for expats to feel comfortable quickly in Canada due to its multicultural environment.

                      Canada was largely unaffected by the economic crisis, making it a very popular country for expats.

                      8. Qatar

                      Qatar is becoming increasingly popular among expats with an estimated 500 new arrivals every day. The salaries are generous and are tax free too, making disposable income very high. Car and housing allowances are part of many remuneration packages, and education for your children and airfares are often included.

                      The cost of living is lower in Qatar than in other UAE countries but salaries can still be just as generous.

                      9. Hong Kong

                      Where east truly meets the west, this bustling island has a population of over seven million people. If you’re looking for a fast-paced environment and an active nightlife, Hong Kong is definitely the place to be. Benefits for expats include its advanced healthcare system and elevated standards of schooling for children, along with great employment opportunities. The cost of living in Hong Kong can be high, so trying to negotiate a housing allowance with your employer can be beneficial.

                      Hong Kong is great for those looking for high incomes and career advancement.

                      10. Japan

                      As an expat destination, Japan offers a rich culture and a chance to experience a very different day-to-day life. Currently around two million expats live in Japan, and in the larger cities such as Tokyo a large portion of the population speaks English. English speakers are also in demand and there are a large number of opportunities for language teachers, especially in the capital.

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                      Japan offers a high standard of living for expats and a good education system for those with children.

                      11. Spain

                      Spain is a very popular destination for expats due to the high temperatures and year-round sunshine. EU residents don’t require a visa to work here, meaning the move can be a lot easier. Skilled foreign workers also continue to be in demand with jobs such as engineering, customer service, skilled trades and language teachers widely available.

                      A huge 14% of Spain’s population are expats from a variety of foreign countries.

                      12. Dubai

                      Two of the main attractions of moving to Dubai are the tax-free salaries and the warm climate. Some of the most popular jobs for expats are in construction, banking, oil and tourism. You can also enjoy a busy social life in Dubai as the expat community is thriving. Although it can be an expensive country, the tax-free salary means you experience a higher quality of life than in other countries.

                      You will need a work permit, residence visa and an Emirates ID card to live in Dubai as an expat.

                      13. Germany

                      Germany is one of Europe’s most populous countries, with around 82.4 million people. It’s a lively and inexpensive country to live in as an expat, and if you have children the education system is great and healthcare is to a high standard. An estimated 250,000 expats live in Germany currently, with the numbers rising every year.

                      If you are already an EU citizen, you don’t need a visa to live and work in Germany.

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                      14. The Netherlands

                      The Netherlands is a great place for expats who love the outdoors. Cycling is one of the main modes of transport and looking after the environment is widely recognized. There are a lot of English speakers in the Netherlands too, but learning the language can work to your advantage and make day-to-day life that little bit easier. Skilled expats can also benefit from a tax-free allowance equivalent to 30% if they meet the correct criteria.

                      It is often more important to be able to speak fluent English than to speak Dutch when looking for employment in the Netherlands.

                      15. China

                      China offers expats great employment opportunities with little competition. Those who embrace the culture and decide they want to live in China long term can see a host of employment opportunities as its economy is growing rapidly every year. Economists predict it will overtake the US as the world’s largest economy by 2018. China also offer expats low living costs and high disposable incomes, which is why many look to live here for a higher quality of life.

                      Shanghai and Beijing are the most popular destinations for expats who live in China.

                      Featured photo credit: Saulo Mohana via unsplash.com

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