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10 Books You Need To Read Before Starting Your Business

10 Books You Need To Read Before Starting Your Business

There are essentially two main paths to success in business: either do it all on your own and make a lot of mistakes in the process, or learn from others’ mistakes and cut your learning curve considerably. If you’re like me, then you’ll prefer the latter route.

As an aspiring entrepreneur with a goal of building a profitable business, it might be worth taking the time to read a few books before you get started. You will still need to learn through your own failures, but why not get started on the right foot with a few tips from some experienced and successful entrepreneurs?

Since starting my first online business over 7 years ago, I have read over 250 business books, but these are the ones that have especially stuck with me.

1. Ask by Ryan Levesque

ryanask

    Ryan Levesque is a successful entrepreneur who left a corporate job in Shanghai, China to pursue his passion of starting an online business. Within a short period of time he was able to build over 20 successful companies online and hasn’t looked back since.

    He used to be known as the “secret weapon” for many entrepreneurs, but after a health scare, he realized it was time to share his knowledge with the world. He created his “ask” formula to promote success – which are a series of questions and surveys that help you gain deep insights about your target audience.

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    Ryan Levesque’s book Ask made me look at internet marketing and online business in a new way. Instead of trying to “guess” what my prospective customers need or want, I now use his formula to glean new insights so that I can build solutions that my customers actually want. If you too want to succeed online and don’t want to waste time and money, then grab a copy of Ask.

    2. DotCom Secrets: The Underground Playbook for Growing Your Company Online by Russell Brunson

    dotcomsecrets

      DotCom Secrets is my favorite book from this list. I keep returning to it over and over again when I need to setup or optimize my sales funnels. And what better person to learn from than the master of sales funnels himself: Russell Brunson? Russell has been successfully building sales funnels for himself and his clients for as long as I can remember, but I never really took interest in his work until recently. He offered this book for free + shipping on his website, so I thought I’d see what he’d come up with.  I wasn’t disappointed; it’s become my goto book for sales funnels ever since.

      3. The $100 Startup by Chris Guillebeau

      100dollarstartup

        Could you really start up a business on $100 budget? Chris Guillebeau says you can and makes the case by interviewing over 1500 entrepreneurs on their journey to building successful startup companies – many who started with a modest budget of less than $100. Chris Guillebeau himself is an entrepreneur that has a knack for turning ideas into income online and travels the world while living running successful businesses online. This is a great book to pick up if you need some motivation and want to learn some hard-earned lessons from entrepreneurs that have made it online without large budgets.

        4. The Art of Work by Jeff Goins

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        artofwork

          If you’re not starting a business with the single intention of making more money, and would like to do something meaningful – something around your true calling or life’s work — then look no further than the Art of Work by Jeff Goins. Jeff has decided to take a different approach than his colleagues stating that your life’s work isn’t something you follow, but rather something that happens out of tragedy. His book answers the question: what was I born to do? By the end of it, you should gain some clarity on what your vocation may be.

          5. 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall and Richard Koch

          80-20perry

            You may have already heard of the 80/20 rule which states that 80 percent of your results come from 80 percent of your efforts. This powerful concept – called the Pareto principle – is elucidated beautifully in Perry Marshall’s book, 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More. Perry Marshall is known by many as the authority on Facebook and Google Adwords.

            His goal in this book is to help business owners save time and money by using the 80/20 rule in their businesses and to boost productivity. When I first read this book, it cleared up a lot of areas for me including how to best use my time, money and effort to focus on the things that mattered in my personal life and business. I would recommend this book to anyone looking to get the most out of their time and money.

            6. Nail It then Scale It: The Entrepreneur’s Guide to Creating and Managing Breakthrough Innovation by Nathan R. Furr and Paul Ahlstrom

            nailitthenscaleit

              I have read all of the lean startup books, but Nail It Then Scale It by Nathan Furr and Paul Ahlstrom – innovation and entrepreneurship experts – takes the cake. It essentially distills the lean startup methodologies and breaks it down step by step for aspiring entrepreneurs so that they have the best possible chance of building a profitable business. Their no-nonsense approach to building a business is a breath of fresh air, as they show you how build a business from the ground up. They say that the “reason most businesses fail is because they do the right things, but out of order”. So by learning the correct sequence to start a business, you have a much higher chance of success. If you want to start your business on the right foot, then check out this book.

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              7. Hooked: How to Build Habit Forming Products by Nir Eyal

              hooked

                Hooked by Nir Eyal — a behavioral design specialist that helps companies create habits that more effectively engage their users — is a book about building habit forming products. One of the questions he answers in the book is why some people create companies that keep users coming back for more, and why others fall flat?  He gives many examples on how successful companies such as Facebook, Twitter and others have used the power of creating habit forming technologies to hook their customers. He outlines a simple 4-step process that believes is the underlying pattern of successful companies. Whenever I create products, I refer to this book because it’s an extremely intuitive, useful and effective way to create solutions that will keep people hooked.

                8. Playing to Win: How Strategy Really Works by A.G Lafley and Roger L. Martin

                playingtowin

                  Without a solid business strategy, you can’t win according to A.G. Lafley and Roger Martin. Together, they doubled Proctor and Gamble’s sales, quadrupled its profits, and increased its market value by more than $100 billion in ten years.

                  Their main goal in this book is to show you how to think strategically by asking 5 poignant questions: what’s your winning aspiration, where will you play, how will you win, what capabilities must you have in place to win, and what management systems are required to support your choices? By knowing the answer to these questions, you’ll position yourself to win in business.

                  In the book they give many examples and walk you step-by-step through each of these questions. I strongly believe that all aspiring entrepreneurs should have a strategy in place before they launch their business so that they have a solid roadmap. So whether you plan to start an online business, or build an offline empire, this is a book I’d recommend reading before launching it.

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                  9. Launch by Jeff Walker

                  launch

                    Jeff Walker is the father of product launches. He went from being a stay-at-home Dad to an internet marketing millionaire in a relatively short period of time using his product launch formula. His formula is relatively simple, and will work for anyone that plans to launch their product or service online. Anytime I do a product launch I refer to this book often since it shows you how to do it successfully step by step.  This book is a culmination of all of Jeff’s hard work and successes with his clients who have created over half a billion dollars in sales. If you’re looking to launch online, then definitely consider this book.

                    10. The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim Ferris

                    4hhourworkweek

                      The 4-Hour Work Week by Tim Ferris was a game changer for me. When I first got started with online business, I was under the impression that I’d be stuck working 60 hours a week if I wanted to maintain my lifestyle and income. But I soon realized how wrong I was. Tim Ferris says that you can create a lifestyle in which you earn more money, and work less, if you automate your business. By setting up systems you can grow your business faster and work less hours. If you’ve been working at a 9-5, then this may seem like an esoteric concept, but it’s certainly attainable as many entrepreneurs have done this, including myself. If you’re looking to escape your desk job, then read the 4-Hour Work Week.

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                      Published on October 8, 2019

                      How to Advance Your Career (and the Big Mistakes You May be Making)

                      How to Advance Your Career (and the Big Mistakes You May be Making)

                      The late writer William S. Burroughs once said that “When you stop growing, you start dying.” It might have a morbid undertone, but it’s one hundred percent true in terms of one’s career.

                      The days of finding a job with one company that you can stick with for 30 years, and simply relax as you move up its company escalator are few and far between in today’s world. This isn’t necessarily bad news. On the contrary, it means that you’re the one in charge of shaping your career advancement.

                      By putting these principles and behaviors into practice, you’ll begin to see how to advance your career quickly. Ready? Let’s get started…

                      1. Define What Success Is for You

                      There’s no right or wrong definition of what success in your career looks like. The important thing is to figure out what success looks like for YOU. It might, and probably will, change along the way, but if you don’t have some sort of milestone on the horizon, then you won’t know which direction to go in.

                      Think about success in your career in terms of one year, five years, and 10 years. Once you have that, it’s time to lace up your boots and get to work.

                      2. Learn How to Develop and Follow a Plan

                      Nobody just stumbles upon success accidentally. Sure, they may stumble upon breakthroughs or new methods accidentally, but all success stories have one thing in common — a plan.

                      Establish a timeline for the things that you want to achieve in your career in the next year, five years, 10 years, and so on. Consider the skills that you’ll need to learn to make these things happen and work on acquiring them.

                      3. Surround Yourself With Those Better Than You

                      It’s a rule of thumb among musicians that if you want to get better, then you need to get out of the bedroom and play with people who are better than you.

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                      By surrounding yourself with people who are better than you and where you want to be, you’ll not only see how these people climbed to where they are in their respective fields, but you’ll learn from them and naturally want to push yourself to be better in your own job as well.

                      4. Seek Out a Mentor(s)

                      A mentor will not only be able to help you refine and reach your career goals, but will be invaluable in landing promotions and finding unadvertised job openings.

                      One unique approach is to work on fostering a relationship with a mentor both within and outside of your company. This will help in giving you different perspectives as you rise up through the ranks in your company and career overall.

                      5. Stop Wasting Your Mornings

                      You may not think you’re a morning person, but if you can learn to be one, you’ll thank yourself 10 years down the road.

                      Prepare a to-do list of tasks that you want to accomplish the day before and work on knocking them out for at least one hour before you respond to morning emails. The problem with responding to emails first, is you’re giving your attention to somebody else’s agenda, instead of plotting your own course for the day.

                      6. Arrange or Attend a Networking Party

                      If you’re attending networking events simply because you might get a few free drinks, you’re doing them wrong. These events are great for meeting new people and forming relationships. Your goal shouldn’t be to get hired by the end of the night, but to simply make a good impression by being friendly and authentic. So what’s next?

                      Reach out a few days later via email or on social media to follow up and connect!

                      7. Pick Up Some New Skills

                      Nobody wants to be the old dog that can’t learn any new tricks. To move up in your career, you’re going to likely need to pick up new skills along the way. Maybe your company offers on-the-job training or you have the option of taking online classes at night.

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                      By learning new skills, you’ll not only be able to expand upon what you can already do, but you’ll make yourself more valuable to your employer and future employers.

                      8. Exploit the Benefits Already at Your Disposal

                      Remember what we just said about the possibility of your company providing on-the-job training? Take advantage of these sorts of benefits!

                      If you’re working for a company that allows you to job shadow other employees or has company mixers, you should attend these. They not only allow you to develop your skills within the company, but show seasoned executives within your field that you’re interested in more than just clocking in for a paycheck.

                      9. Make Yourself Indispensable

                      Good help is hard to find and employers want to retain outstanding employees. If you can learn to make yourself indispensable to your company, you’ll not only communicate that you’re successful, but will have a lot more job security. What’s this entail though?

                      It’s actually not all that difficult. By being reliable, adapting to new challenges, and holding your own work and performance to a high standard, you’ll stand out among your peers and others will take notice. Easy enough, right?

                      10. Get Off the Fence

                      People who advance in their careers are those who don’t shy away from voicing their opinion and stand up with authority when the opportunity arises.

                      If a problem arises in your company and you think you might have a solution or are willing to work to find one, then let others know. Employers value and promote problem solvers. Start off with something small and work your way up towards tackling more difficult tasks and projects.

                      11. Don’t Wait for More Responsibility, Ask for It

                      If you want more responsibility in your job, then be open about it with your manager. Your manager may be so busy with their own work that they weren’t aware you were looking for more challenges.

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                      Just make sure you can handle it and that you already show strong performance in your current duties. And if your manager doesn’t seem supportive about offering you more responsibility, well, then it could be time to look for new employment.

                      12. Stop Wasting Time on What You Don’t Want

                      If your career goals start with “I should do this…” there could be a problem. This kind of language in referring to goals can doom them to failure because the want isn’t there.

                      Consider using the RUMBA method (Reasonable, Understandable, Measurable, Behavioral and Agreed) when setting your goals. That “agreed” part should really be “want.” By going after career goals that you actually want to accomplish, you’re much more likely to achieve them.

                      13. Seek Out Feedback and Apply It

                      Simply doing your job might not always push you up in your career advancement. Too often, employees just assume that their bosses will notice their performance strides and reach out when the time is right to advance.

                      Don’t be afraid to regularly seek out feedback and ask for constructive criticism. It not only shows that you value your manager’s opinion but demonstrates that you care about your job and want to become better in your chosen field.

                      14. Pick Your Bosses Wisely

                      Advancing in your career can move a lot quicker if you’re working for the right people. If your boss isn’t any good at their job or doesn’t value you, then moving up could become difficult.

                      A great boss though, will be able to help you capitalize on your strengths and be an advocate for your success. If there aren’t any strong developers of talent in your management chain already, then look around for some and seek them out as mentors.

                      15. Learn to Develop Your Sense of Timing

                      The odds of asking for a promotion or raise are in your favor with over 70 percent of respondents to a survey from PayScale reporting some success. One thing to keep in mind that can make all the difference is when you ask.

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                      Some corporate cultures may prefer that employees reach out about advancement during their annual review, but maybe you work for a more free-spirited startup. The best approach may be to take note of when others advance and ask about how the organization handles employee development.

                      16. Work Hard and Promote Yourself

                      Working hard and delivering a solid job performance are the keys to advancing in your career no matter what field you’re in. This doesn’t mean you need to be completely humble about your accomplishments either.

                      Keep a record of your positive impact within the organization and let others both within your company and your field know that you’re enthusiastic about your role and work.

                      17. Don’t Just Build Your Network… Cultivate It

                      It’s way too easy to add new people to your LinkedIn network and then forget about them for all eternity. Rather than just collecting business cards or social media contacts, you should be cultivating relationships with the ones you already have.

                      Follow up with people that you haven’t spoken to in a while, offer to connect them with somebody you know in their field, or ask about a new job title they may have taken on. Doing so could be the spark that leads to a potential job referral.

                      18. Join a Professional Organization

                      The National Association of (insert your industry here) and other professional organizations can still offer a great wealth of advantages from networking to industry insights, and skill development.

                      Even outside of professional organizations dedicated to particular job fields, civic organizations can also be fantastic for making new contacts. After all, so much about career advancement is who you know, and you never know who you’ll meet who knows somebody else who is looking for someone with your skills and experience.

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                      Featured photo credit: JESHOOTS.COM via unsplash.com

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