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10 Books You Need To Read Before Starting Your Business

10 Books You Need To Read Before Starting Your Business

There are essentially two main paths to success in business: either do it all on your own and make a lot of mistakes in the process, or learn from others’ mistakes and cut your learning curve considerably. If you’re like me, then you’ll prefer the latter route.

As an aspiring entrepreneur with a goal of building a profitable business, it might be worth taking the time to read a few books before you get started. You will still need to learn through your own failures, but why not get started on the right foot with a few tips from some experienced and successful entrepreneurs?

Since starting my first online business over 7 years ago, I have read over 250 business books, but these are the ones that have especially stuck with me.

1. Ask by Ryan Levesque

ryanask

    Ryan Levesque is a successful entrepreneur who left a corporate job in Shanghai, China to pursue his passion of starting an online business. Within a short period of time he was able to build over 20 successful companies online and hasn’t looked back since.

    He used to be known as the “secret weapon” for many entrepreneurs, but after a health scare, he realized it was time to share his knowledge with the world. He created his “ask” formula to promote success – which are a series of questions and surveys that help you gain deep insights about your target audience.

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    Ryan Levesque’s book Ask made me look at internet marketing and online business in a new way. Instead of trying to “guess” what my prospective customers need or want, I now use his formula to glean new insights so that I can build solutions that my customers actually want. If you too want to succeed online and don’t want to waste time and money, then grab a copy of Ask.

    2. DotCom Secrets: The Underground Playbook for Growing Your Company Online by Russell Brunson

    dotcomsecrets

      DotCom Secrets is my favorite book from this list. I keep returning to it over and over again when I need to setup or optimize my sales funnels. And what better person to learn from than the master of sales funnels himself: Russell Brunson? Russell has been successfully building sales funnels for himself and his clients for as long as I can remember, but I never really took interest in his work until recently. He offered this book for free + shipping on his website, so I thought I’d see what he’d come up with.  I wasn’t disappointed; it’s become my goto book for sales funnels ever since.

      3. The $100 Startup by Chris Guillebeau

      100dollarstartup

        Could you really start up a business on $100 budget? Chris Guillebeau says you can and makes the case by interviewing over 1500 entrepreneurs on their journey to building successful startup companies – many who started with a modest budget of less than $100. Chris Guillebeau himself is an entrepreneur that has a knack for turning ideas into income online and travels the world while living running successful businesses online. This is a great book to pick up if you need some motivation and want to learn some hard-earned lessons from entrepreneurs that have made it online without large budgets.

        4. The Art of Work by Jeff Goins

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        artofwork

          If you’re not starting a business with the single intention of making more money, and would like to do something meaningful – something around your true calling or life’s work — then look no further than the Art of Work by Jeff Goins. Jeff has decided to take a different approach than his colleagues stating that your life’s work isn’t something you follow, but rather something that happens out of tragedy. His book answers the question: what was I born to do? By the end of it, you should gain some clarity on what your vocation may be.

          5. 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall and Richard Koch

          80-20perry

            You may have already heard of the 80/20 rule which states that 80 percent of your results come from 80 percent of your efforts. This powerful concept – called the Pareto principle – is elucidated beautifully in Perry Marshall’s book, 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More. Perry Marshall is known by many as the authority on Facebook and Google Adwords.

            His goal in this book is to help business owners save time and money by using the 80/20 rule in their businesses and to boost productivity. When I first read this book, it cleared up a lot of areas for me including how to best use my time, money and effort to focus on the things that mattered in my personal life and business. I would recommend this book to anyone looking to get the most out of their time and money.

            6. Nail It then Scale It: The Entrepreneur’s Guide to Creating and Managing Breakthrough Innovation by Nathan R. Furr and Paul Ahlstrom

            nailitthenscaleit

              I have read all of the lean startup books, but Nail It Then Scale It by Nathan Furr and Paul Ahlstrom – innovation and entrepreneurship experts – takes the cake. It essentially distills the lean startup methodologies and breaks it down step by step for aspiring entrepreneurs so that they have the best possible chance of building a profitable business. Their no-nonsense approach to building a business is a breath of fresh air, as they show you how build a business from the ground up. They say that the “reason most businesses fail is because they do the right things, but out of order”. So by learning the correct sequence to start a business, you have a much higher chance of success. If you want to start your business on the right foot, then check out this book.

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              7. Hooked: How to Build Habit Forming Products by Nir Eyal

              hooked

                Hooked by Nir Eyal — a behavioral design specialist that helps companies create habits that more effectively engage their users — is a book about building habit forming products. One of the questions he answers in the book is why some people create companies that keep users coming back for more, and why others fall flat?  He gives many examples on how successful companies such as Facebook, Twitter and others have used the power of creating habit forming technologies to hook their customers. He outlines a simple 4-step process that believes is the underlying pattern of successful companies. Whenever I create products, I refer to this book because it’s an extremely intuitive, useful and effective way to create solutions that will keep people hooked.

                8. Playing to Win: How Strategy Really Works by A.G Lafley and Roger L. Martin

                playingtowin

                  Without a solid business strategy, you can’t win according to A.G. Lafley and Roger Martin. Together, they doubled Proctor and Gamble’s sales, quadrupled its profits, and increased its market value by more than $100 billion in ten years.

                  Their main goal in this book is to show you how to think strategically by asking 5 poignant questions: what’s your winning aspiration, where will you play, how will you win, what capabilities must you have in place to win, and what management systems are required to support your choices? By knowing the answer to these questions, you’ll position yourself to win in business.

                  In the book they give many examples and walk you step-by-step through each of these questions. I strongly believe that all aspiring entrepreneurs should have a strategy in place before they launch their business so that they have a solid roadmap. So whether you plan to start an online business, or build an offline empire, this is a book I’d recommend reading before launching it.

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                  9. Launch by Jeff Walker

                  launch

                    Jeff Walker is the father of product launches. He went from being a stay-at-home Dad to an internet marketing millionaire in a relatively short period of time using his product launch formula. His formula is relatively simple, and will work for anyone that plans to launch their product or service online. Anytime I do a product launch I refer to this book often since it shows you how to do it successfully step by step.  This book is a culmination of all of Jeff’s hard work and successes with his clients who have created over half a billion dollars in sales. If you’re looking to launch online, then definitely consider this book.

                    10. The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim Ferris

                    4hhourworkweek

                      The 4-Hour Work Week by Tim Ferris was a game changer for me. When I first got started with online business, I was under the impression that I’d be stuck working 60 hours a week if I wanted to maintain my lifestyle and income. But I soon realized how wrong I was. Tim Ferris says that you can create a lifestyle in which you earn more money, and work less, if you automate your business. By setting up systems you can grow your business faster and work less hours. If you’ve been working at a 9-5, then this may seem like an esoteric concept, but it’s certainly attainable as many entrepreneurs have done this, including myself. If you’re looking to escape your desk job, then read the 4-Hour Work Week.

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                      Published on November 12, 2020

                      5 Signs You Work in a Toxic Environment (And What To Do)

                      5 Signs You Work in a Toxic Environment (And What To Do)

                      What’s the most draining, miserable job you’ve ever had? Maybe you had a supervisor with unrealistic demands about your work output and schedule. Or perhaps, you worked under a bullying boss who frequently lost his temper with you and your colleagues, creating a toxic work environment.

                      Chances are, though, your terrible job experience was more all-encompassing than a negative experience with just one person. That’s because, in general, toxicity at work breeds an entire culture. Research shows abusive behavior by leaders can and often quickly spread through an entire organization.[1]

                      Unfortunately, working in a toxic environment doesn’t just make it miserable to show up to the office (or a Zoom meeting). This type of culture can have lasting negative effects, taking a toll on mental and physical health and even affecting workers’ personal lives and relationships.[2]

                      While it’s often all-encompassing, toxic culture isn’t always as blatant or clear-cut as abuse. Some of the evidence is more subtle—but it still warrants concern and action.

                      Have a feeling that your workplace is a toxic environment? Here are 5 surefire signs to look for.

                      1. People Often Say (or Imply) “That’s Not My Job”

                      When I first launched my company, I had a very small team. And back then, we all wore a lot of hats, simply because we had to. My colleagues and I worked tirelessly together to build, troubleshoot, and market our product, and nobody complained (at least most of the time).

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                      Because we were all in it together, with the same shared vision in mind, cooperation mattered so much more than job titles. Unfortunately, it’s not always that way.

                      In some workplaces, people adhere to their job descriptions to a fault:

                      • Need help with an accounting problem? Sorry, that’s not my job.
                      • Oh, you spilled your coffee in the break room? Too bad, I’m working.
                      • Can’t figure out the new software? Ask IT.

                      While everyone has their own skillset—and time is often at a premium—cooperation is important in any workplace. An “it’s not my job” attitude is a sign of a toxic environment because it’s inherently selfish. It implies “I only care about me and what I have to get done” and that people aren’t concerned about the collective good or overall vision.[3] That type of perspective is not only bound to drain individual relationships; it also drains overall morale and productivity.

                      2. There’s a Lack of Diversity

                      Diversity is a vital part of a healthy work environment. We need the opinions and ideas of people who don’t see the world like us to move ahead. So, when leaders don’t prioritize diversity—or worse, they actively avoid it—I’m always suspicious about their character and values.

                      Limiting your workforce to one type of person is bound to prevent organizations from growing healthily. But even if your work environment is diverse in general, the management might prevent diverse individuals from rising to leadership positions, which only misses the point of having a diverse work environment in the first place.

                      Look around you. Who’s in leadership at your company? Who gets promotions and rewards most often? If the same type of people gets ahead while other individuals consistently get left behind, you might be working in a toxic environment.

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                      However it manifests in your workplace, keep in mind that a lack of diversity is a tell-tale sign that “bias is rampant and the wrong things are valued.”[4]

                      3. Feedback Isn’t Allowed

                      Just as individual growth hinges on being open to criticism, an organization’s well-being depends on workers’ ability to air their concerns and ideas. If management actively stifles feedback from employees, you’re probably working in a toxic environment.

                      But that definitely doesn’t mean nobody will air their feelings. One of the telltale signs of toxic leadership is when employees vent on the sidelines, out of management’s earshot. When I worked in a toxic environment, coworkers would often complain about higher-ups and company policies during work in private chats or after work hours.

                      It’s normal to get frustrated at work. That’s just a part of having a job. What isn’t normal is when dissent isn’t a part of or discouraged in the workplace. A workplace culture that suppresses constructive feedback will not be successful in the long run. It’s a sign that leadership isn’t open to new ideas, and that they’re more concerned about their own well-being than the health of the organization as a whole.

                      4. Quantifiable Measures Take Priority

                      Sales numbers, timelines, bottom lines—these metrics are, of course, important signs of how things are going in any business. But great leaders know that true success isn’t always measurable or quantifiable. More meaningful factors like workplace satisfaction, teamwork, and personal growth all contribute to and sustain these metrics.

                      Numbers don’t always tell the whole story, and they shouldn’t be the only concern. Measure-taking should always take a backseat to meaning-making—working together to contribute to a vision that improves people’s lives. If your workplace zones in on quantifiable measures of success, it’s probably not prioritizing what truly matters. And it’s probably also instilling a fear of failure among employees, which paralyzes employees instead of motivating them.

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                      5. The Policies and Rules Are Inconsistent

                      Every organization has its own set of unique policies and procedures. But often, unhealthy workplaces have inconsistent, unspoken “rules” that apply differently to different people. When one person gets in trouble for the same type of behavior that promotes another person, workers will feel like management plays favorites—which isn’t just unethical but also a quick way to drain morale and fuel tension in the office.[5] It only shows how incompetent the leadership is and indicates a toxic workplace.

                      For example, maybe there’s no “set” rule about work hours, but your manager expects certain people or departments to show up at 8 am while other individuals tend to roll in at 9 or 10 am with no real consequences. If that’s the case, then it’s likely that your organization’s leadership is more concerned with controlling people and exerting power rather than the overall good of their employees.

                      How to Deal With a Toxic Work Environment

                      The first thing to know if you’re stuck in a toxic work environment is that you’re not stuck. While it’s ultimately the company’s responsibility to make positive changes that prevent harmful actions to employees, you also have an opportunity to speak up about your concerns—or, if necessary, depart the role altogether.

                      If you suspect that you’re working in a toxic environment, think about how you can advocate for yourself. Start by raising your grievances about the culture in an appropriate setting, like a scheduled, one-on-one meeting with your supervisor.

                      Can’t imagine sitting down with your supervisor to air those problems on your own? Form some solidarity with like-minded colleagues. Approaching management might feel less overwhelming when you have a “team” who shares your views.

                      It doesn’t have to be an overtly confrontational discussion. Do your best to frame your concerns in a positive way by sharing with your supervisor that you want to be more productive at work, but certain problems sometimes get in the way.

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                      Final Thoughts

                      If your supervisor truly cares about the well-being of the organization, they will take your concerns seriously and actively take part in changing the toxic work environment into something more conducive to productivity.

                      If not, then it might be time to consider the cost of the job on your well-being and personal life. Is it worth staying just for your resume’s sake? Or could you consider a “bridge” job that allows you to exhale for a bit, even if it doesn’t “move you ahead” the way you planned?

                      It might not be the ideal situation, but your mental health and well-being are too important to ignore. And when you have the opportunity to refuel, you’ll be a far more valuable asset at whatever amazing job you land next.

                      More Tips on Dealing With a Toxic Work Environment

                      Featured photo credit: Campaign Creators via unsplash.com

                      Reference

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