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10 Books You Need To Read Before Starting Your Business

10 Books You Need To Read Before Starting Your Business

There are essentially two main paths to success in business: either do it all on your own and make a lot of mistakes in the process, or learn from others’ mistakes and cut your learning curve considerably. If you’re like me, then you’ll prefer the latter route.

As an aspiring entrepreneur with a goal of building a profitable business, it might be worth taking the time to read a few books before you get started. You will still need to learn through your own failures, but why not get started on the right foot with a few tips from some experienced and successful entrepreneurs?

Since starting my first online business over 7 years ago, I have read over 250 business books, but these are the ones that have especially stuck with me.

1. Ask by Ryan Levesque

ryanask

    Ryan Levesque is a successful entrepreneur who left a corporate job in Shanghai, China to pursue his passion of starting an online business. Within a short period of time he was able to build over 20 successful companies online and hasn’t looked back since.

    He used to be known as the “secret weapon” for many entrepreneurs, but after a health scare, he realized it was time to share his knowledge with the world. He created his “ask” formula to promote success – which are a series of questions and surveys that help you gain deep insights about your target audience.

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    Ryan Levesque’s book Ask made me look at internet marketing and online business in a new way. Instead of trying to “guess” what my prospective customers need or want, I now use his formula to glean new insights so that I can build solutions that my customers actually want. If you too want to succeed online and don’t want to waste time and money, then grab a copy of Ask.

    2. DotCom Secrets: The Underground Playbook for Growing Your Company Online by Russell Brunson

    dotcomsecrets

      DotCom Secrets is my favorite book from this list. I keep returning to it over and over again when I need to setup or optimize my sales funnels. And what better person to learn from than the master of sales funnels himself: Russell Brunson? Russell has been successfully building sales funnels for himself and his clients for as long as I can remember, but I never really took interest in his work until recently. He offered this book for free + shipping on his website, so I thought I’d see what he’d come up with.  I wasn’t disappointed; it’s become my goto book for sales funnels ever since.

      3. The $100 Startup by Chris Guillebeau

      100dollarstartup

        Could you really start up a business on $100 budget? Chris Guillebeau says you can and makes the case by interviewing over 1500 entrepreneurs on their journey to building successful startup companies – many who started with a modest budget of less than $100. Chris Guillebeau himself is an entrepreneur that has a knack for turning ideas into income online and travels the world while living running successful businesses online. This is a great book to pick up if you need some motivation and want to learn some hard-earned lessons from entrepreneurs that have made it online without large budgets.

        4. The Art of Work by Jeff Goins

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        artofwork

          If you’re not starting a business with the single intention of making more money, and would like to do something meaningful – something around your true calling or life’s work — then look no further than the Art of Work by Jeff Goins. Jeff has decided to take a different approach than his colleagues stating that your life’s work isn’t something you follow, but rather something that happens out of tragedy. His book answers the question: what was I born to do? By the end of it, you should gain some clarity on what your vocation may be.

          5. 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall and Richard Koch

          80-20perry

            You may have already heard of the 80/20 rule which states that 80 percent of your results come from 80 percent of your efforts. This powerful concept – called the Pareto principle – is elucidated beautifully in Perry Marshall’s book, 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More. Perry Marshall is known by many as the authority on Facebook and Google Adwords.

            His goal in this book is to help business owners save time and money by using the 80/20 rule in their businesses and to boost productivity. When I first read this book, it cleared up a lot of areas for me including how to best use my time, money and effort to focus on the things that mattered in my personal life and business. I would recommend this book to anyone looking to get the most out of their time and money.

            6. Nail It then Scale It: The Entrepreneur’s Guide to Creating and Managing Breakthrough Innovation by Nathan R. Furr and Paul Ahlstrom

            nailitthenscaleit

              I have read all of the lean startup books, but Nail It Then Scale It by Nathan Furr and Paul Ahlstrom – innovation and entrepreneurship experts – takes the cake. It essentially distills the lean startup methodologies and breaks it down step by step for aspiring entrepreneurs so that they have the best possible chance of building a profitable business. Their no-nonsense approach to building a business is a breath of fresh air, as they show you how build a business from the ground up. They say that the “reason most businesses fail is because they do the right things, but out of order”. So by learning the correct sequence to start a business, you have a much higher chance of success. If you want to start your business on the right foot, then check out this book.

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              7. Hooked: How to Build Habit Forming Products by Nir Eyal

              hooked

                Hooked by Nir Eyal — a behavioral design specialist that helps companies create habits that more effectively engage their users — is a book about building habit forming products. One of the questions he answers in the book is why some people create companies that keep users coming back for more, and why others fall flat?  He gives many examples on how successful companies such as Facebook, Twitter and others have used the power of creating habit forming technologies to hook their customers. He outlines a simple 4-step process that believes is the underlying pattern of successful companies. Whenever I create products, I refer to this book because it’s an extremely intuitive, useful and effective way to create solutions that will keep people hooked.

                8. Playing to Win: How Strategy Really Works by A.G Lafley and Roger L. Martin

                playingtowin

                  Without a solid business strategy, you can’t win according to A.G. Lafley and Roger Martin. Together, they doubled Proctor and Gamble’s sales, quadrupled its profits, and increased its market value by more than $100 billion in ten years.

                  Their main goal in this book is to show you how to think strategically by asking 5 poignant questions: what’s your winning aspiration, where will you play, how will you win, what capabilities must you have in place to win, and what management systems are required to support your choices? By knowing the answer to these questions, you’ll position yourself to win in business.

                  In the book they give many examples and walk you step-by-step through each of these questions. I strongly believe that all aspiring entrepreneurs should have a strategy in place before they launch their business so that they have a solid roadmap. So whether you plan to start an online business, or build an offline empire, this is a book I’d recommend reading before launching it.

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                  9. Launch by Jeff Walker

                  launch

                    Jeff Walker is the father of product launches. He went from being a stay-at-home Dad to an internet marketing millionaire in a relatively short period of time using his product launch formula. His formula is relatively simple, and will work for anyone that plans to launch their product or service online. Anytime I do a product launch I refer to this book often since it shows you how to do it successfully step by step.  This book is a culmination of all of Jeff’s hard work and successes with his clients who have created over half a billion dollars in sales. If you’re looking to launch online, then definitely consider this book.

                    10. The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim Ferris

                    4hhourworkweek

                      The 4-Hour Work Week by Tim Ferris was a game changer for me. When I first got started with online business, I was under the impression that I’d be stuck working 60 hours a week if I wanted to maintain my lifestyle and income. But I soon realized how wrong I was. Tim Ferris says that you can create a lifestyle in which you earn more money, and work less, if you automate your business. By setting up systems you can grow your business faster and work less hours. If you’ve been working at a 9-5, then this may seem like an esoteric concept, but it’s certainly attainable as many entrepreneurs have done this, including myself. If you’re looking to escape your desk job, then read the 4-Hour Work Week.

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                      Last Updated on May 23, 2021

                      10 Best Free Job Apps You Need For Effective Job Hunting

                      10 Best Free Job Apps You Need For Effective Job Hunting

                      Seeking for the right job but not sure how to do it in a more effective way?

                      Try job search apps!

                      To make the job hunting process easier, I’m recommending 10 best job apps that can help you look for the right match anywhere at any time. The best of all? They’re all free!

                      1. jobandtalent

                      jobandtalent

                        Great for browsing new jobs as you commute home via subway, bus or carpool, the jobandtalent app is like a Pinterest for job seekers.

                        Easily browse, save and revisit job postings from your smartphone and receive notifications about jobs that match your professional qualifications.

                        Download it for iOS and Android.

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                        2. Jobr

                        jobr

                          This job hunting app is unique in that it lets you anonymously browse job listings based on your professional resume. If a company that you like also shows an interest in you, the app let’s you chat directly with a company rep. Great for getting your foot in the door and making a memorable impression.

                          Download it for iOS.

                          3. Monster Job Search

                          monster job search

                            I’m a big fan of Monster. It’s one of the first job sites employers think of when they want to list a new position online. The Monster Job Search app functions pretty similarly to the normal website, so it’s very easy to use for not-so-tech-savvy job hunters.

                            Download it for iOS and Android.

                            4. Jobs and Career Search

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                            job and career search

                              This is a good, simple app for browsing global locations for your next job. With a job index of more than 50,000 jobs listed globally, this app is a good choice if you are moving to a new area and want to line a new job up quickly.

                              Download it for iOS.

                              5. Hyper Networking Groups

                              hyper networking groups

                                This job hunting app isn’t so much a job hunting app as it is a connections hunting app. It’s great for learning who’s who in your desired field and forming connections. It also shows you how you and your industry connections are connected via your social networks, so you can follow up with them on your other social sites.

                                Download it for iOS.

                                6. CardDrop

                                CardDrop

                                  CardDrop is an awesome job hunting app that let’s you digitally drop and pick up virtual business cards. This app is great for helping you make new connections at seminars, interviews, meetings and conferences. You can also attach social media profiles to the cards you pick up or send to enable easier connecting on social networks.

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                                  Download it for Android and iOS.

                                  7. Job Interview Questions

                                  interview questions both

                                    Okay, so this app looks kind of outdated, but it’s super useful for getting you into the swing of answering any kind of interview question that is thrown your way. The big benefit of using this app is that it explains to you what your interviewers motivations might be for asking you a specific kind of question. Learn what your interviewer is looking for in your answers and be more prepared for the real interview when the time comes.

                                    Download it for Android.

                                    8. 101 Interview Questions and Answers

                                    101 both

                                      This app is great because it provides guidance about the kinds of answers you should give for each kind of question. Think of it as an essay rubric but for job interview questions.

                                      Download it for Android.

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                                      9. Job Interview Question-Answer

                                      q and a

                                        Feeling confident with your text-answered interview questions but concerned about doing the face-to-face interview? This app prepares you for interacting with your interviewer by simulating an employer asking you questions.

                                        You can record your response and see what you look like to the interviewer to understand what movements, vocal pauses, etc. you need to work on.

                                        Download this app for iOS and Android.

                                        10. HireVue

                                        hirevue

                                          HireVue is a great job hunting app for those times when your interviewer wants to get some preliminary questions out of the way.

                                          When an interested employer wants to interview you, they send you a request via HireVue and you can answer it in your free time, when you’re ready. Your interview might consist of a some FaceTime, some multiple choice questions or open-ended text answers and can be completed and sent to the interviewer when you’re finish.

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                                          Download it for Android and iOS.

                                          Featured photo credit: Yura Fresh via unsplash.com

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