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10 Companies to Help You Develop Your Potential

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10 Companies to Help You Develop Your Potential

It takes time and dedication to develop your skills in the world, and it takes just as much effort to develop in your personal life. Becoming self-actualized is a tough but attainable goal that can happen when focus meets drive. Quite simply, to become the best person you can be in all areas of your life you have to want it badly enough to devote time, energy, and resources to it. As successful entrepreneur Jim Rohn once said, “Discipline is the bridge between goals and accomplishment.”

The great thing about the world we live in is the availability of information, the growth of new companies and ideas that come into being because there is a need for them. Many companies exist because they can make your life easier or better in some way, and some are there to help you grow personally and professionally – to reach your greatest potential.

Here are the 10 best companies that can help you on your journey to reaching your potential in business and in life.

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Hootsuite to master social media

Become a Master of Social Media by using Hootsuite. Not only does this company help save you time, but it helps you stay connected personally and professionally on 35 platforms. Over 10 million professionals currently use this company for managing their social presence. They offer a free plan for personal use, a professional plan for small to medium businesses, and an enterprise plan for large companies.

My Fitness Pal to stay healthy

An important aspect of anyone’s life is staying healthy and choosing a balanced diet. One company that can help you stay on track is My Fitness Pal. They have one of the largest online databases for foods, and have an Android and iOS in addition to their web app. Not only can you track your food and the nutritional quality of your meals, but MyFitnessPal has a popular online forum that is used by millions of people. Connect with others who have the same goals and get new ideas for staying healthy, all in one place.

Ebates to save money

Saving money is something that may not be fun to think about but successful people always ensure they are putting money away. What if you could save money doing what you already do with just a simple click of a button? With Ebates, you can save money on almost all of your online purchases. Simply go through their site before heading to your online shopping destination and get rewarded with a check in the mail up to 4 times per year. It’s free, easy, and saves you cash.

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Duolingo to learn a new language

Duolingo is a great organization that can help you learn a new language quickly and easily. Being multi-lingual in today’s market is never a bad thing – and just think about how much fun it will be to travel once you can speak with the locals!

FreeCodeCamp to learn to code

Do you want to learn to code and help non-profit organizations at the same time? Then sign up for FreeCodeCamp. You can learn at your own pace, connect with other coders and develop apps that are used by real people. Talk about a personal development win!

Thred-Up to make some extra cash

Is your closet overstuffed with things that you will likely never wear again? Clean it out and finally get organized! Check out Thred-up, the largest online consignment store. Clothing they don’t accept can be returned or donated to charity. Remember, organization helps focus and productivity in most people. This is an easy way to get started.

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FitBit to keep track of your steps

If you want to up your exercise game, you need to check out Fitbit. One of the most widely used trackers that will help you remember to get in those 10,000 steps per day! It comes in a variety of styles and colors – choose the one that suits your personality and lifestyle best.

Sleepbot to track your sleep

One of the most important things you can do is get better rest. Enter Sleepbot, the best sleep tracking motion and sound recording App that we found. Simply place your phone near your body as you sleep and be amazed the next morning at the astonishing amount of data that this App will show you. It keeps track of your sleep cycles, snoring, talking, and times that you wake up. You can track your sleep over time to get a more accurate picture of what is happening while you’re resting. Sleepbot is also free!

Lumosity to exercise your brain

Have you ever wanted to exercise your brain? Now you can with Lumosity. The best part is these simple games are fun, yet are scientifically proven to help your cognition.

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Wunderlist to stay productive

If you want to increase your productivity then you need an amazing task manager and scheduler. Enter Wunderlist – a fantastic, cross platform, intuitive tool that will help you keep on track and up to date.

Developing your potential, increasing your productivity and choosing to live a full, healthy and balanced life takes time and effort. These companies can help make that challenge easier. Have you used any of these companies? Did they help you?

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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