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5 Tips I’ve Learned About Being A Successful Freelancer

5 Tips I’ve Learned About Being A Successful Freelancer

For much of the past year, I’ve spent my time juggling multiple professional balls as a teacher, tutor, and freelancer. When I left graduate school in 2014, I had only mildly entertained the idea of freelance work, usually on days when my dissertation resembled an unmanageable toddler and I would have to step away from my desk and seriously consider my alternative options. During my job search, I stumbled across a page created by the Chronicle of Higher Education called “The Alt Academic” and realized that my struggles were hardly unique. Many of my fellow academics, meeting with frustration and failure in the search for employment, were desperately seeking ways to earn an income beyond hunting in the sofa cushions for spare change.

In a job market increasingly saturated with graduate degree holders, job seekers have been trying to find innovative ways to market their skills, and freelancing,with its DIY flexibility, lends itself well to such creative endeavors. According to Robert Guthrie:

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“Independent contractors have always been a big part of the U.S economy, but the rise of modern corporations led to a decline in the number of farmers, shop owners, and craftsmen, with salaried, full-time employment becoming the norm. The 21st century, however, has brought with it the ability for employers to connect with employees as never before, new remote technologies, and social change, all of which are driving more Americans to freelance and contract work. Current estimates suggest that 53 million Americans are involved in some sort of freelance work.”

While my training in the Humanities admittedly didn’t give me a particularly sound head for business, I decided that, armed with my skill set, I could learn the rest as I went along. Here are five tips I’ve learned that anyone considering taking the plunge into freelance work should consider.

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1. Know your skill set

Before you do anything else, sit down and make a list of your skills and abilities; more often than not, you can lift this information directly from your resume or Curriculum Vitae. When I began branching out into freelancing, I first made a list of my skills and spent time thinking about how I could market my writing, teaching, and research background in a wider field. The simple truth is that you can’t start selling your stuff if you haven’t got a clue what you have to offer.

2. Conduct interviews

As an academic, my impulse response to this new venture was to gather information, because when in doubt, I conduct research. In this case, I spoke with colleagues who had gone the same route, as well as several friends who’ve been working successfully as freelancers for a number of years. Find someone in your chosen field who can sit down with you and discuss the nuances of self-employment, from setting up a website, to marketing, to book-keeping. You’ll never realize just how many questions you have until someone gives you the opportunity to start asking them.

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3. Know what you’re worth

If you’re going to sell your skills, you need to know what they’re worth. When I decided to venture into freelance writing and editing, I spent time researching current market rates and trends with the help of sites like the Editorial Freelancers Association and the National Writers Union. Finding out the market rate for your talent is important, not only to ensure that you’re giving clients a fair price, but also to ensure that you don’t short-change yourself. Your work and your time are billable, and let’s face it, you have to earn a living. Under-selling yourself does you no favors both in terms of your self-confidence and the size of your bank account.

4. Pro Bono= no-no

I should preface this with the statement that I in no way turn up my nose at volunteer work. Giving your time and your talent to good causes that you believe in is personally rewarding and professionally important as well, because service to the community is an admirable character trait in a world where everyone is increasingly self-absorbed.

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However, as I mentioned above, your time and talent are valuable, and your off-the-clock time cannot all be spent doing on-the-clock work. Find a cause that can use and appreciate your talents. If you’re an artist, and your church needs someone to design the posters for the fall carnival, certainly volunteer your time, but never overextend yourself to such an extent that other areas of your life, including the work you’re paid to do, begin to suffer.

5. Set boundaries

Yes, you have skills; yes, people pay you for those skills, but no one owns you. The freelancer/client relationship doesn’t resemble Karl Marx’s proverbial capitalistic vampire that sucks the labor out of you. Many freelancers have unpredictable schedules. There might come a Saturday night when your friends are out on the town while you’re sitting at home in yoga pants and a Hello Kitty T-shirt, rushing to finish a last-minute project that just came up. (I’m currently editing this article after a full day of grading and teaching, wishing I could pour myself a glass of wine and catch the new episode of the latest incarnation of The Muppets on ABC, but I digress.)

That said, you deserve to set boundaries and carve out certain times that you devote to certain projects, and abide by the self-imposed rule never to work outside those constraints. This is easier said than done because of the often unpredictable nature of freelance work, but it’s a practice that, when implemented as a rule of thumb, lends itself to creating a healthy work-life balance.

Featured photo credit: Laptop, Woman, coffee via pixabay.com

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Last Updated on May 22, 2019

50 Great People To Follow On LinkedIn, No Matter Your Industry

50 Great People To Follow On LinkedIn, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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