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5 Tips I’ve Learned About Being A Successful Freelancer

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5 Tips I’ve Learned About Being A Successful Freelancer

For much of the past year, I’ve spent my time juggling multiple professional balls as a teacher, tutor, and freelancer. When I left graduate school in 2014, I had only mildly entertained the idea of freelance work, usually on days when my dissertation resembled an unmanageable toddler and I would have to step away from my desk and seriously consider my alternative options. During my job search, I stumbled across a page created by the Chronicle of Higher Education called “The Alt Academic” and realized that my struggles were hardly unique. Many of my fellow academics, meeting with frustration and failure in the search for employment, were desperately seeking ways to earn an income beyond hunting in the sofa cushions for spare change.

In a job market increasingly saturated with graduate degree holders, job seekers have been trying to find innovative ways to market their skills, and freelancing,with its DIY flexibility, lends itself well to such creative endeavors. According to Robert Guthrie:

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“Independent contractors have always been a big part of the U.S economy, but the rise of modern corporations led to a decline in the number of farmers, shop owners, and craftsmen, with salaried, full-time employment becoming the norm. The 21st century, however, has brought with it the ability for employers to connect with employees as never before, new remote technologies, and social change, all of which are driving more Americans to freelance and contract work. Current estimates suggest that 53 million Americans are involved in some sort of freelance work.”

While my training in the Humanities admittedly didn’t give me a particularly sound head for business, I decided that, armed with my skill set, I could learn the rest as I went along. Here are five tips I’ve learned that anyone considering taking the plunge into freelance work should consider.

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1. Know your skill set

Before you do anything else, sit down and make a list of your skills and abilities; more often than not, you can lift this information directly from your resume or Curriculum Vitae. When I began branching out into freelancing, I first made a list of my skills and spent time thinking about how I could market my writing, teaching, and research background in a wider field. The simple truth is that you can’t start selling your stuff if you haven’t got a clue what you have to offer.

2. Conduct interviews

As an academic, my impulse response to this new venture was to gather information, because when in doubt, I conduct research. In this case, I spoke with colleagues who had gone the same route, as well as several friends who’ve been working successfully as freelancers for a number of years. Find someone in your chosen field who can sit down with you and discuss the nuances of self-employment, from setting up a website, to marketing, to book-keeping. You’ll never realize just how many questions you have until someone gives you the opportunity to start asking them.

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3. Know what you’re worth

If you’re going to sell your skills, you need to know what they’re worth. When I decided to venture into freelance writing and editing, I spent time researching current market rates and trends with the help of sites like the Editorial Freelancers Association and the National Writers Union. Finding out the market rate for your talent is important, not only to ensure that you’re giving clients a fair price, but also to ensure that you don’t short-change yourself. Your work and your time are billable, and let’s face it, you have to earn a living. Under-selling yourself does you no favors both in terms of your self-confidence and the size of your bank account.

4. Pro Bono= no-no

I should preface this with the statement that I in no way turn up my nose at volunteer work. Giving your time and your talent to good causes that you believe in is personally rewarding and professionally important as well, because service to the community is an admirable character trait in a world where everyone is increasingly self-absorbed.

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However, as I mentioned above, your time and talent are valuable, and your off-the-clock time cannot all be spent doing on-the-clock work. Find a cause that can use and appreciate your talents. If you’re an artist, and your church needs someone to design the posters for the fall carnival, certainly volunteer your time, but never overextend yourself to such an extent that other areas of your life, including the work you’re paid to do, begin to suffer.

5. Set boundaries

Yes, you have skills; yes, people pay you for those skills, but no one owns you. The freelancer/client relationship doesn’t resemble Karl Marx’s proverbial capitalistic vampire that sucks the labor out of you. Many freelancers have unpredictable schedules. There might come a Saturday night when your friends are out on the town while you’re sitting at home in yoga pants and a Hello Kitty T-shirt, rushing to finish a last-minute project that just came up. (I’m currently editing this article after a full day of grading and teaching, wishing I could pour myself a glass of wine and catch the new episode of the latest incarnation of The Muppets on ABC, but I digress.)

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That said, you deserve to set boundaries and carve out certain times that you devote to certain projects, and abide by the self-imposed rule never to work outside those constraints. This is easier said than done because of the often unpredictable nature of freelance work, but it’s a practice that, when implemented as a rule of thumb, lends itself to creating a healthy work-life balance.

Featured photo credit: Laptop, Woman, coffee via pixabay.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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