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17 Steps To Start Your Own Business Even If You’re Working Full Time

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17 Steps To Start Your Own Business Even If You’re Working Full Time

Don’t let a 40 hour week working life put your dreams on hold – every spare hour is an opportunity to get your own business up and running. Starting up a company whilst being employed eliminates a lot of pressure, and removes risk.

Follow these steps and begin your journey to being boss of your own successful business.

1. Establish your passion

Has a business idea been brewing inside you for a while now? Buy a new notebook and write it down. Voila! You’ve just made the first step in making this idea become a reality.

2. Set your mission

Establishing your vision is a simple next step, it gives your business focus. Writing a mission statement is about your planned impact on your customers and society; whilst establishing your vision is about where your business is going. Both are integral to starting your own business.

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3. Evaluate your lifestyle

Next, assess when you can work on your own business. Note down your working hours and any other commitments you may have – kids and family time, hobbies you just can’t live without, and it will soon become clear where there are gaps for your new business working hours will fit.

4. Embrace the digital age

Mobile technology makes working on the go a breeze. Utilize that dead time on the bus to work, or that lunch hour normally spent at your desk watching YouTube videos! That said, do not be tempted to disrespect your current employer by working on your new business during paid hours – remember this job is paying your bills.

5. Make cuts

Cutting 3 hours of evening television down to 1 may sound scary at first, but just like anything in life, it will just become habit. Would you rather watch that episode of Breaking Bad for the fifth time, or work on making your business dream a reality?

6. Do what you love

Okay, so we know that’s very cliché, but if you truly are following your passion, your new business adventure won’t feel like work at all, and making the aforementioned cuts will be easy.

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7. Consider a friend

Just like having a gym-buddy to motivate you and keep you on track, inviting a friend along at this start-up stage could not only offer much needed encouragement and ensure you’re committed, but could even bring new ideas and skills to the table. Definitely one to consider.

8. Know how

You’ve set out the ‘What’, the ‘When’, the ‘Why’, and the ‘Who’; now to establish the ‘How’. This should include immediate next steps, mid-term goals and long term plans. Write it all out, and add as much detail as possible. This will make a great guide to come back to.

9. Set realistic goals

When setting targets for your business it pays to remember you are doing this alongside your current role. Your goals should be achievable as long as you are aware they’re going to take longer than if you were working on your business full time.

10. Play on your skills

Start with an advantage – your own experience, your skills and your passion are your advantage. If marketing is second nature to you, be sure to utilize your talents. Reflect on the expertise gained in your current role which could be invaluable too.

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11. Do your research

When playing on your skills, be sure not to be over confident and make assumptions which could later turn out to be costly mistakes. Always research your new business’ field, industry challenges, current trends and best practices.

12. Work on your weaknesses

Even if you consider yourself a Jack-of-all-trades, you will have a weaker area. Consider taking an evening course to learn a new skill, or just brush up on existing skills.

13. Measure & Monitor

You’re working away at your business, you’ve mastered being on top of the accounts, and maybe even achieved some of your initial goals. But don’t carry on blind. Gain insight into your business with statistics, and use the data to assess strategic performance. This will help you define next steps.

14. Use your annual leave

So you’ve set the ball rolling with evenings and weekends spent getting your business off the ground. Now consider dedicating some extra days to give your business venture a push. Use a day or two of annual leave from your current job each month to really work on achieving a goal for your new business. Establishing an achievable target ahead of the day off will ensure you don’t just treat it as a day of holiday!

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15. Stay inspired by others

You are not the first to start up a business while working full time and juggling other commitments, and you won’t be the last. Read up on what others are doing, and learn from their mistakes.

16. Take the plunge

They say when you know, you know. There will come a time when you take that daunting first step and cut the ties of employment. Be savvy and risk-adverse – be sure you have a fall back plan and savings in place. Make sure you have a plan in place for not only the first few weeks of taking your business full time, but also the months that follow.

17. Keep the momentum going

You’ve done so well to get to a point where you can quit your day job. Starting a business whilst working full-time is no mean feat and you’re on the way to becoming the entrepreneur you’ve always dreamed of! Be sure not to drop the ball, keep the momentum going and work hard. You are a success!

Featured photo credit: David Mulder via flickr.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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