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Here’s How To Run A Business From Home

Here’s How To Run A Business From Home

Having a home-based business is a growing trend, but keeping it organized may be difficult for some. Each simple tip included in this blog post explores new and unique solutions to help business owners improve their business. The tips below will help you create a firm foundation for your business, while giving you proven information to help you plan and grow.

Being a business owner from home might not be easy, but it can be a very successful form of entrepreneurship. According to the Census Bureau, more than half of businesses in the United States are home-based. Some of the most recognized brands like Apple, Ford Motor Company, and Mary Kay Cosmetics all started as home-based businesses. Here are five tips that will help you develop, grow, maintain your business from home:

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1. Keep Work-Life Balanced with a Dynamic Working Environment

Creating the right working environment will be pivotal to your success as home-based entrepreneur. First, you should find a place that is quiet and separate from the living areas of your home, so that you aren’t distracted when working. Once you’ve found the perfect spot, turn it into your office. Make sure it is equipped with all of the tools, technology, and resources you will need to keep your business organized and efficient. Try to keep your work area as a place for work-related activities only.

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  • Plan time away from home. If you are an author, you might try spending time at a Starbuck or some place similar writing where you can sit comfortably. I like to schedule my time on Sunday afternoons and write for 3-6 hours.
  • Balance out your life by doing something that’s opposite of what you do in your business. If you are analytical in your business (i.e., programming, accounting), then do something creative in your downtime. For instance, I’m a web developer and in my downtime, I like to write paranormal romance novels.

2. Build a Stronger Business with a Virtual Assistant

Understanding that you can’t do everything on your own is one the most important lessons entrepreneurs must learn. Hiring a virtual assistant to help with tasks that need to be completed for your business can be very beneficial. VAs can be found using services like UpWork.com, which connects businesses with independent contractors. Delegate small to moderate tasks to your VA, so that you can focus your energy on accomplishing major objectives for your business.

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  • Create a list of team members that you will need to keep your business strong and that you are open to outsourcing some of your tasks to.
  • Use services like Freelancer.com or Upwork.com to find virtual team members. You can post jobs that would help your business grow. When you choose specific tasks that you want to outsource, you can assign them to your virtual team members.
  • If you choose to use Google Apps, set up generic email address such as support1@yourdomain.com so that you can reuse the email addresses in case you have a team member who needs to be replaced. Then you can just change the password for the new team member to use.

3. Stick to a schedule

Plan a work schedule that you can stick to. Try to start and end your day at the same time so that you can become accustomed to focusing strictly on getting work done for your business during those hours. Online tools like Google Calendar, Asana.com, and Teamwork.com can help you set deadlines for task and plan your work days. There are only so many hours in a day, so time management is a vital skill to grasp.

  • Set business hours that work well with you keeping a work-life balance. When you have set hours, you, your team, and your clients will understand when you are available for business.
  • Keep your team members abreast of any changes in your schedule. Especially if you have a personal assistant, you can share your calendar with them. By keeping them in the loop about your changes, it will help them manage your calendar better.

4. Use tools that can help your grow your home-based business

There are many tools available to home-based business owners that can help your business run smoothly. One resource is The Small Business Administration (SBA), which offers business owners tools to help get businesses off the ground, including developing a business plan. Google is another resource that offers assistance to business owners. Below are a couple of the resources that can help you research your industry, and even connect with others via startup communities.

  • Check out the business plan building tool that the SBA offers to help you Build Your Business Plan. The SBA Business Plan Builder will help you map out your business step-by-step. In fact, the SBA will also teach you how to manage and grow your home-based business.
  • Use Think With Google (TWG) to do deep research for your specific industry. You will find that they can provide data research, trends analysis, forward-looking perspectives and behind-the-scenes looks at digital campaigns — across industries, platforms and audiences.
  • Checkout the startup communities provided by Google For Entrepreneurs website. Their focus is to create startup communities for entrepreneurs where they can learn and work.

5. Operate your business as a legal entity

According to the SBA, registering your business name is a key step to legally operating your business, and will allow you to receive certain aid from the government. Once you’ve established your business as a legal entity, you should be able to access any federal and state licenses and permits you will need to run your business. To learn about the law and regulations that may pertain to your business, visit the SBA’s website at sba.gov. These five tips will help you grow your business and keep you from being overwhelmed by your home-based business.

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CEO/Business Visibility Strategist

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Last Updated on February 11, 2021

10 Secrets of Making Every Presentation Fun, Engaging, and Enjoyable

10 Secrets of Making Every Presentation Fun, Engaging, and Enjoyable

Not a lot of people are good at public speaking. You could even say that virtually everyone needs to get some practice, and preferably good guidance, before they can learn to stay calm when facing a room full of people. Having all eyes on you is an uncomfortable experience and it takes time to get used to. However, even if you can manage to control your stage fright and stay focused, it doesn’t necessarily mean that your presentation won’t put people to sleep. This is usually the case with long presentations on a very dull subject, with the presenter speaking in a monotone voice and dimming the lights to play a PowerPoint presentation.

You have to work hard to develop the right skills

If you want to be remembered and actually get people engaged, you need to make your presentation fun and enjoyable, without coming off as corny or desperate to please. I know, it doesn’t sound that easy at all! A good presentation during a promotional event or given to an important client can be a game changer for your business, so it is easy to get stressed out and fail to perform all that well. Luckily, giving an interesting lecture is something that can be practiced and perfected. There is plenty of advice out there on the topic, but let’s look at the most important aspects of giving a memorable and fun presentation.

1. Make your presentation short and sweet

With very long, meandering speeches you tend to lose the audience pretty early on, and from then on out it’s just a test of endurance for the few bravest listeners. Not only will people’s attention start to drop rapidly after sitting and listening to you talk for 30 minutes, but you also risk watering down your core ideas and leaving your audience with little in the way of key phrases and important bits of information to take away from the whole ordeal. Famous speakers throughout history have known the importance of condensing the information by using well thought out sentences and short phrases loaded with meaning.

JFK’s famous: ”It’s not what your country can do for you, but what you can do for your country,” expresses so much in very few words and gets the audience thinking. Ancient Spartans, for example were famous for their quick, dry wit, often demolishing their opponent’s argument with a single word or phrase. You’ll want to channel that ancient spirit and be as concise as possible when preparing your presentation.

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2. Open up with a good ice breaker

At the beginning, you are new to the audience. There is no rapport, no trust and the atmosphere is fairly neutral. Even if some of the people there know you personally, the concept of you as an authority on a particular matter giving a speech will be foreign to them. The best way to encourage a warm and friendly atmosphere is to get some kind of emotional response out of the audience right at the beginning. It doesn’t matter what emotion it is, you just need to connect with them on a more personal level. It can be shock, curiosity, laughter, knowing smirks, nervousness – whatever gets them out of that initial feeling of indifference. There are different kinds of effective ice-breakers, but generally speaking, the most successful ones utilize one of these tactics:

  • Joking
  • Tugging on their heart strings
  • Dropping a bombastic statement
  • Telling an interesting and relevant anecdote
  • Using a metaphor or drawing comparisons

You can make a small, self-deprecating comment, stir the presentation one way and then suddenly surprise the audience, use sarcasm, open up with a short childhood story that taught you a lesson, quote a famous person and elaborate on it from personal experience, use an inspirational anecdote or hit them with a bit of nostalgia. Just remember to keep it short and move on once you’ve gotten a reaction.

3. Keep things simple and to the point

Once you’re done warming up the crowd you can ease them into the core concepts and important ideas that you will be presenting. Keep the same presentation style thoughout. If you’ve started off a bit ironic, using dry wit, you can’t just jump into a boring monologue. If you’ve started off with a bang, telling a couple of great little jokes and getting the crowd riled up, you have to keep them happy by throwing in little jokes here and there and being generally positive and energetic during the presentation. You need a certain structure that you won’t deviate too far from at any point. A good game plan consists of several important points that need to be addressed efficiently. This means moving on from one point to another in a logical manner, coming to a sound conclusion and making sure to accentuate the key information.

4. Use a healthy dose of humor

Some of the best speeches and presentations in the world, which have been heard and viewed by millions, all feature plenty of humor. No matter the subject, a great speaker will use natural charisma, humor and beautiful language to convey their points and get the crowd excited about what they are saying. A great example of building rapport with the audience through the use of humor is Barrack Obama talking about the government building Iron Man.

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It is silly and fun, and absolutely not something that you would expect from a man in a position of power speaking in such a serious setting – and it’s exactly why it works. The more serious the situation and the bigger the accent on proper social behavior, the harder your jokes will hit.

5. Try to tell a story instead of ranting

Some people can do all of the above things right and still manage to turn their short and fun little presentation into a chaotic mess of information. You don’t want your speech to look like you just threw a bunch of information in a blender in no particular order. To avoid rambling, create a strong structure. Start with the ice breaker, introduce the core concepts and your goals briefly, elaborate on the various points in a bit more detail, draw logical conclusions and leave your audience with a clear takeaway message. You want to flow naturally from one part to the next like you are telling a big story chapter by chapter.

6. Practice your delivery

Standing in front of the mirror and practicing a speech or presentation is a technique as old as mirrors – well, come to think of it, as old as human speech, since you can see yourself reflected in any clear and calm body of water – and that means that it is tried and true. The theory is incredibly simple, yet the real problem is actually putting in the effort day in and day out. Work on your posture, your tone of voice, accent, pauses between sentences and facial expressions. The most important thing is to talk slowly and loudly enough to be heard and understood clearly. Many famous speakers, such as Demosthenes and King George VI, overcame speech impediments through hard work.

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7. Move around and use your hands

Although you won’t instill confidence in your project if you are very jittery, moving around erratically, not knowing what to do with your hands and making fast movements, standing dead still can be just as bad. You shouldn’t be afraid to use your arms and hands when talking as it makes you seem more passionate and confident. The same goes for moving around and taking up some space. However, try to make slower, calculated and deliberate movements. You want your movements to seem powerful, yet effortless. You can achieve this through practice.

8. Engage the audience by making them relate

Sometimes you will lose the audience somewhat in techno-babble, numbers, graphs and abstract ideas. At that point it is important to reel them back in using some good, old-fashioned storytelling. Make comparisons to events from everyday life that most people are more than familiar with. By making things look simple, not only will you help your audience get a better understanding of the subject by enabling them to visualize the information more clearly, you will also draw a connection between you. After all, you are all just regular people with similar experience, you just happen to be performing different roles at the moment.

9. Use funny images in your slides

Although slides are not really necessary at all times, if you do need them to make your point and present your information more effectively, it’s best to liven them up. They say that facts aren’t always black and white, and your presentation should reflect this. Add a bit of color, make the information stand out and use an interesting animation to switch from slide to slide. You can use the slides to add some more humor, both in terms of the text and the images. An image that is used to elicit a positive response needs to be funny within the context of what you are discussing. For example, if you are discussing the topic of authority, an image of Eric Cartman from South Park in a police uniform, demanding that you respect his “authoritah,” is a nice way to have a bit of fun and lighten things up.

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10. End on a more serious note

When all is said and done you will want the audience to remember the core concepts and keep thinking about what you have said after the presentation is over. This is why you should let things naturally calm down and end with an important idea, quote or even a question. Plant a seed in their mind and make them think. Let us turn to Patrick Henry for a great way to end a speech: “Is life so dear or peace so sweet as to be purchased at the price of chains and slavery? Forbid it, Almighty God! I know not what course others may take; but as for me, give me liberty or give me death.”

As you can see, there is quite a bit to learn when it comes to giving a good presentation, one that is both memorable and fun. Be sure to work on your skills tirelessly and follow in the footsteps of great orators.

Featured photo credit: Austin Distel via unsplash.com

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