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15 Books Highly Recommended By CEOs

15 Books Highly Recommended By CEOs

Are you looking to get involved in the world of business, or take your current business to a new level? Then it always helps to hear from the experts about the best way to take things forward. With this guide, you’ll find a range of books that are more than worth your time to check out.

They come highly recommended from various business minds, and all of these books contain intricate knowledge and details that you can put to the test in your own business to improve, develop and optimize your performance everyday.

The Hard Thing about Hard Things – Ben Horowitz

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    This book is well worth checking out, as it breaks down how to deal with those tasks in business and in life that don’t come with a set formula. Prepared by investor guru Ben Horowitz, you’ll learn so much about finding answers without assistance.

    Let My People Go Surfing – Yvon Chouinard

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      LMPGS is a brilliant reach, providing you with details from the founder of Patagonia, Yvon Chouinard. It shows you an approach by this genius as he let his staff pursue their dreams and take away from the demand that they “dreamt” of being in business.

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      Business@ the Speed of Thought – Bill Gates

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        This book by Bill Gates is a must-read. It might be more than a decade old but this book provides you with the essence of making data-based decisions, helping you move out from the crowd.

        Pour your Heart into It – Howard Shultz & Dori Jones Yang

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          This book showcases how Starbucks became what it is today; a genuine global enterprise. Prepared by the chairman and CEO of Starbucks, Howard Shultz and Dori Jones Yang, you’ll get an incredibly amount of information about how this operation came to be, and its success.

          Delivering Happiness – Tony Hsieh

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            This brilliant little guide is all that you need to understand how Zappos CEO Tony Hsieh built up an incredible amount of information using startups and pragmatic thinking to change the entire landscape for himself, creating a new business ideology and loading you up with multiple useful tidbits.

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            Setting the Table – Danny Meyer

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              This book by Danny Meyer is a must-have for anyone getting into the culinary world. You’ll be able to understand how Meyer set up his own dominating restaurants and locations to deliver a specific form of service that never ceases to amaze.

              Conscious Capitalism – Jon Mackey

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                Many people are put off by the mention of the term Capitalism, but this book is well worth a read as you get key information from Whole Foods CEO John Mackey; this is a publication of his actual business manifesto, providing you with details about management amongst various other useful facts you can learn from.

                The Promise of a Pencil – Adam Braun

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                  The name alone should inspire you, and this book by Adam Braun can give you the motivation you need to realize that anyone can make a massive change, in business and in life. It’s a brilliant read with a talented man who set up one of the most powerful education non-profits that’s around.

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                  #Girlboss – Sophia Amoruso

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                    Well worth a read for entrepreneurs of both genders; it shows you how Sophia Amoruso built massive online retailer Nasty Gal. she started out selling old stuff on eBay, and went to become an example for any business mind.

                    Re-Work – Jason Fried

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                      Re-work is a great read, and provides you with the importance of finding the best details about taking on a startup business and making it work to your advantage. A New York Times Best-Seller at one stage, as well!

                      Winning – The Ultimate Business How-To Book – Jack Welch

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                        Having been the key name at General Electric for thirty years, Jack Welch is a man worth listening to. His knowledge and expertise is a vital learning tool, and will help you understand a real gurus approach to everything from managing staff to promotions.

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                        Smart People Should Build Things – Andrew Yang

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                          This brilliant book by Venture for America founder Andrew Yang should be in your basket as soon as possible; it’s a brilliant way to see how you can follow a better, clearer path to success.

                          Who: The A Method of Hiring – Geoff Smart

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                            This title is a must-read on the basis that it gives you so many key tips about hiring properly. Hint: your gut isn’t always right!

                            Nothing to Lose, Everything to Gain – Ryan Blair

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                              This book by ViSalus Sciences CEO Ryan Blair is an excellent read because it allows for everyone to see how it’s possible to succeed. At one stage, Blair was part of an LA gang yet now he’s a genuine, clean-cut multi-millionaire! A definite must-read for anyone who wants to see how the top of the tree make their money so effectively.

                              Featured photo credit: https://c2.staticflickr.com via c2.staticflickr.com

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                              1 The Science of Setting Goals (And How It Affects Your Brain) 2 What to Do When Bored at Work (And Why You Feel Bored Actually) 3 6 Effective Ways to Enhance Your Problem Solving Skills 4 How to Concentrate and Focus Better to Boost Productivity 5 15 Productive Things to Do When Bored (So Time Is Not Wasted)

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                              Last Updated on July 17, 2019

                              The Science of Setting Goals (And How It Affects Your Brain)

                              The Science of Setting Goals (And How It Affects Your Brain)

                              What happens in our heads when we set goals?

                              Apparently a lot more than you’d think.

                              Goal setting isn’t quite so simple as deciding on the things you’d like to accomplish and working towards them.

                              According to the research of psychologists, neurologists, and other scientists, setting a goal invests ourselves into the target as if we’d already accomplished it. That is, by setting something as a goal, however small or large, however near or far in the future, a part of our brain believes that desired outcome is an essential part of who we are – setting up the conditions that drive us to work towards the goals to fulfill the brain’s self-image.

                              Apparently, the brain cannot distinguish between things we want and things we have. Neurologically, then, our brains treat the failure to achieve our goal the same way as it treats the loss of a valued possession. And up until the moment, the goal is achieved, we have failed to achieve it, setting up a constant tension that the brain seeks to resolve.

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                              Ideally, this tension is resolved by driving us towards accomplishment. In many cases, though, the brain simply responds to the loss, causing us to feel fear, anxiety, even anguish, depending on the value of the as-yet-unattained goal.

                              Love, Loss, Dopamine, and Our Dreams

                              The brains functions are carried out by a stew of chemicals called neurotransmitters. You’ve probably heard of serotonin, which plays a key role in our emotional life – most of the effective anti-depressant medications on the market are serotonin reuptake inhibitors, meaning they regulate serotonin levels in the brain leading to more stable moods.

                              Somewhat less well-known is another neurotransmitter, dopamine. Among other things, dopamine acts as a motivator, creating a sensation of pleasure when the brain is stimulated by achievement. Dopamine is also involved in maintaining attention – some forms of ADHD are linked to irregular responses to dopamine.[1]

                              So dopamine plays a key role in keeping us focused on our goals and motivating us to attain them, rewarding our attention and achievement by elevating our mood. That is, we feel good when we work towards our goals.

                              Dopamine is related to wanting – to desire. The attainment of the object of our desire releases dopamine into our brains and we feel good. Conversely, the frustration of our desires starves us of dopamine, causing anxiety and fear.

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                              One of the greatest desires is romantic love – the long-lasting, “till death do us part” kind. It’s no surprise, then, that romantic love is sustained, at least in part, through the constant flow of dopamine released in the presence – real or imagined – of our true love. Loss of romantic love cuts off that supply of dopamine, which is why it feels like you’re dying – your brain responds by triggering all sorts of anxiety-related responses.

                              Herein lies obsession, as we go to ever-increasing lengths in search of that dopamine reward. Stalking specialists warn against any kind of contact with a stalker, positive or negative, because any response at all triggers that reward mechanism. If you let the phone ring 50 times and finally pick up on the 51st ring to tell your stalker off, your stalker gets his or her reward, and learns that all s/he has to do is wait for the phone to ring 51 times.

                              Romantic love isn’t the only kind of desire that can create this kind of dopamine addiction, though – as Captain Ahab (from Moby Dick) knew well, any suitably important goal can become an obsession once the mind has established ownership.

                              The Neurology of Ownership

                              Ownership turns out to be about a lot more than just legal rights. When we own something, we invest a part of ourselves into it – it becomes an extension of ourselves.

                              In a famous experiment at Cornell University, researchers gave students school logo coffee mugs, and then offered to trade them chocolate bars for the mugs. Very few were willing to make the trade, no matter how much they professed to like chocolate. Big deal, right? Maybe they just really liked those mugs![2]

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                              But when they reversed the experiment, handing out chocolate and then offering to trade mugs for the candy, they found that now, few students were all that interested in the mugs. Apparently the key thing about the mugs or the chocolate wasn’t whether students valued whatever they had in their possession, but simply that they had it in their possession.

                              This phenomenon is called the “endowment effect”. In a nutshell, the endowment effect occurs when we take ownership of an object (or idea, or person); in becoming “ours” it becomes integrated with our sense of identity, making us reluctant to part with it (losing it is seen as a loss, which triggers that dopamine shut-off I discussed above).

                              Interestingly, researchers have found that the endowment effect doesn’t require actual ownership or even possession to come into play. In fact, it’s enough to have a reasonable expectation of future possession for us to start thinking of something as a part of us – as jilted lovers, gambling losers, and 7-year olds denied a toy at the store have all experienced.

                              The Upshot for Goal-Setters

                              So what does all this mean for would-be achievers?

                              On one hand, it’s a warning against setting unreasonable goals. The bigger the potential for positive growth a goal has, the more anxiety and stress your brain is going to create around it’s non-achievement.

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                              It also suggests that the common wisdom to limit your goals to a small number of reasonable, attainable objectives is good advice. The more goals you have, the more ends your brain thinks it “owns” and therefore the more grief and fear the absence of those ends is going to cause you.

                              On a more positive note, the fact that the brain rewards our attentiveness by releasing dopamine means that our brain is working with us to direct us to achievement. Paying attention to your goals feels good, encouraging us to spend more time doing it. This may be why outcome visualization — a favorite technique of self-help gurus involving imagining yourself having completed your objectives — has such a poor track record in clinical studies. It effectively tricks our brain into rewarding us for achieving our goals even though we haven’t done it yet!

                              But ultimately, our brain wants us to achieve our goals, so that it’s a sense of who we are that can be fulfilled. And that’s pretty good news!

                              More About Goals Setting

                              Featured photo credit: Alexa Williams via unsplash.com

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