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10 Ways Your Brain Makes you Dumb

10 Ways Your Brain Makes you Dumb

The human brain is an impressive yet bewildering thing. Although it only weighs about three pounds, this organ processes information amazingly fast. The slowest speed is 260 mph. That’s the same speed as the fastest car on Earth! Our highly evolved brains are what differentiate us from other animals. However, as much as our brains help us function, we’re still susceptible to being tricked.

Here are 10 ways our brains make us surprisingly “dumb.”

1. You Filter Out More Information Than You Realize

We all want to think that we are aware of everything, all the time. However, the truth of the matter is that we are not. Our brains use about 20-25% of our body’s energy, so it’s important that our brains act as efficiently as possible. In order to do this, the brain filters out a lot of “noise” in our environment, focusing our attention on the things we deem important by using the reticular activating system (RAS).

Have you ever considered buying a particular car and then noticed it everywhere? It’s not that everyone bought that same exact car the same day, your RAS was in action and was focusing your attention on that specific car. Since your brain was focused on the new car purchase, your RAS took note of it, making you even more aware of that car in your environment.

The RAS is an essential network in the brain that helps us parse through the massive amount of information we are exposed to everyday. Since it’s such a great tool, it’s surprising to realize that you’re filtering out a lot of information.

2. Your Brain Can Be Primed

Do you ever go shopping, flip over a tag, and find a great deal you can’t resist? The shirt you’re considering buying used to be $200, now it’s only $20 — it’s a no brainer! Is it really a good deal, or is your mind primed to think so because you saw the giant “x” over the original price? This shows how an initial stimuli can have huge affects on our subsequent decisions or behaviors.

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In an interesting study, subjects were primed with words related to elderly people. After hearing those words, the subjects were found to walk slower when leaving the experiment compared to the control group who wasn’t primed. The same study showed that when subjects were primed with words related to rudeness, they were more likely to interrupt the experimenter.

3. Too Many Options Lead To Indecision

You may think that having a variety of options is a great thing — it’s not. Although it may seem advantageous to have a variety of options to make the best decision, your mind actually gets overwhelmed, thus decreasing your odds of actually making a choice.

Have you ever been browsing Netflix at night and just felt totally paralyzed? We’ve all been there, flipping through the endless choices presented to you. That’s the paradox of choice in action.

A fascinating experiment in a grocery store examined a stand with 24 different varieties of jams for shoppers to test and buy. Those who sampled got a $1 coupon towards any purchase. The 24 jam display got a lot of interest as people wanted to taste-test different flavors. A similar table was set up the next day, but this time it only had six jams to try. Although the smaller table wasn’t as popular, when it came to buying the jam, people who saw the smaller display were ten times more likely to purchase.

Why is that? Having too many options can lead to indecision or inaction. Even worse, when we face too many options we feel even less satisfied with the choice we made.

4.  You View Your “Future Self” As A Stranger

Do you ever pig out on a Friday, then justify eating your way through your weekend because on Monday you’re going to start that new diet? We tend to think of our future selves as totally different people, causing us to weaken the connection of the pain or sacrifice that our “future self” will have to go through just to burn off those weekend calories.

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Numerous studies have shown that our brain thinks of our future selves as entirely different people. So much so, we may as well be thinking of a celebrity! In a study conducted by Hershfield and his colleagues, when imagining their future selves a subject’s neural activity was similar to when they described celebrities like Matt Damon! The experimenters took this a step further, asking their subjects to either look at themselves in the mirror or look at a photo of their future selves (by way of digitally making their face look older). Afterwards, they were asked how they’d spend $1,000, those exposed to their “older self” said they’d put twice as much money into a retirement account compared to those who saw their current self in the mirror.

5. You Grow Attached To Objects You Touch More Often

Every try spring cleaning but get stuck holding onto things with sentimental value because you just can’t fathom throwing them away? Research has shown that the more often you touch something or spend time with it, the more value you place on it.

This study shows that the more time someone spends with an object the more “pre-ownership attachment” they will associate with it. They figured this out by allowing subjects to examine and touch basic coffee cups prior to being auctioned. When they were auctioned off, those who spent more time examining the cup were more likely to overbid on the coffee cup. That’s why retailers want you to try clothes on, take a test drive, and eat taste-testers.

6. Lack Of Willpower Leads To Bad Decisions

Willpower is like a gas tank. It starts off full but gets depleted throughout the day, by either making decisions or exercising self control. What happens when that gas tank is running low? Well, you probably guessed it, it’s way harder to exercise self-control and make good decisions.

In a remarkable study, researchers studied over 1,000 court rulings regarding whether or not the judge granted a criminal parole. They found that the number one factor in whether the criminal would get parole or not was based on the time of day… not their crime or their record — the time of day!

They figured out that the earlier in the day the trial took place, the better chances the criminal had at getting parole. It turns out that the judges suffered from “decision fatigue” towards the end of the day. The easy decision to make after being fatigued was to simply say “no.”

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7. You Don’t Panic When You Should

Have you ever felt a minor earthquake in the middle of the night? You may wake up alarmed for a few seconds, but then you roll over and fall back asleep. That’s the normalcy bias at play. This bias occurs when there’s a disaster going on and instead of getting into “fight or flight” mode you convince yourself that everything is totally normal, leading to inaction.

This bias leads to a lot of unnecessary deaths and injuries such as Hurricane Katrina where residents never thought the levees would break. When they actually did, they were stuck at home, faring the worst.

Scientific hypotheses suggest this occurs because it takes our brains 8-10 seconds to process information. Adding stress to the equation slows this down even more.

8. You Make Bad Assumptions

The “availability heuristic” is a mental shortcut we take. It’s when we believe something is common place if we have an example to reference or are already familiar with it. For example, if we have a lot of friends with iPhones, we assume that everyone has iPhones!

An experiment from the University of Zurich showed that people who had been affected by flooding (or knew someone who was) were more likely to perceive higher risk about flooding probabilities in their neighborhood compared to those who never had such experiences. Those affected by flooding had memories “available” to them to reference, causing them to perceive a much higher risk than those who never experienced it, even though the probabilities were exactly the same.

9. You Use Emotions In Making Decisions

Even though we’d all like to trick ourselves into thinking we make decisions based on black and white logic, research shows otherwise.

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Thomas Damasio, a University of Iowa neurologist, has shown that decision-making happens in more than one part of your brain. Prior to his research, most neuroscientists believed that decision-making only occurred in the rational and most highly evolved part of our brains, the prefrontal cortex.

Although that is the case, there’s another interesting part of the brain at work: the limbic system. This area is a much older part of our brain responsible for emotions. It’s the part of our brain where we make value judgments regarding experiences and memories. These various parts of the brain work together to make decisions.

10. Your Memories Are Wrong

Do you and a friend ever recall a memory you shared, but argue over the details? When you guys first heard about 9/11 it was at your house… or was it at school… or the gym?

You’re 100% sure he was at your house, but he’s saying it was at school, and you are both sure of it. It turns out that the more emotional a memory is, the more confident we are around recalling that story accurately.

In 1986, the Challenger space shuttle exploded. It was a memorable day for many Americans. The next day, Ulric Neisser, a Professor at Emory, handed out a questionnaire to his students asking them to reflect on where they were and who they were with, as well as other details at the time of hearing about the Challenger explosion.

Two and a half years later, Professor Neisser handed out the same questionnaire to the same group of students. The average accuracy of these memories was a measly three out of seven. However, what was even more fascinating is that when asked about how “confident” they were in recollecting their memory the average rating was a whopping 4.17 out of five!

We tend to be confident about an event and the details surrounding it even though we are actually way off. This is because we tend to have “tunnel vision” on the major event and the minor details associated with the memory tend to be forgotten.

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Last Updated on January 2, 2019

Better Alternatives to New Year’s Resolutions to Reduce Your Stress

Better Alternatives to New Year’s Resolutions to Reduce Your Stress

The end of the year is the time when everyone tries to give you advice on how to live healthier, look better, and earn more money.

It’s understandable if you find yourself lost among all the tips and opinions. Sometimes you no longer know what you truly want to achieve next year – and what’s just imposed by society.

To help you out, we’ve made this article about the things you should remove from your new year’s resolution list – instead of adding to it – to make your daily life more harmonious and peaceful.

So just make sure you cross these off your New Year’s to-do list – your body, mind and soul will be thankful.

1. Stop Buying Meaningless Gifts

We all know the sense of obligation – when we have to buy a gift for an event or celebration that’s already tomorrow, but we still have no idea of what to give.

Take these tips close to heart for all upcoming holidays, including birthdays, weddings, graduations, etc.:

Stop focusing on the material objects

Instead of focusing on what material object to give, think about the emotion you want to evoke[1] in the gift recipient, and then pick a symbolic gift that can support or represent that emotion. For example, you can gift coziness by presenting a “comfort set” with warm socks, tea, candles, etc. Or give motivation by presenting a beautiful planner or notebook.

Plan gifts in advance

We know this is easier said than done. But if you try to plan which gifts you’ll need in the upcoming months (try making a list three or four times a year), ideas will more likely come to mind and you’ll avoid that last-minute shopping. Not to mention, you’ll be able to keep an eye on sales to get the best prices.

Suggest a better way

If you’re tired of exchanging gifts for birthdays and holidays, initiate a different approach. For example, draw names among family members and agree that each one only buys a present to that one person they got. Alternatively, you can agree not to share gifts among adults, and only give presents to kids of the family. Or, ask friends to donate to charity instead of buying a gift for you.

Go for common experiences instead of exchanging gifts

You can agree (with your partner or the extended family) to go on a common trip, dinner or another activity, instead of spending money on gifts.

Sometimes you’ll have to be the one who initiates breaking the rules that have been accepted in the family for years. But if you suspect that you’re not the only one in the group who’s tired of gift-hunting, you’ll surely find support for your suggestions.

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2. Don’t Exaggerate with Diets and Fitness Resolutions

It’s no secret that TV shows, article headlines, and ads (not to mention our healthy diet-obsessed friends) make us feel like we need to look better, slimmer and younger than we actually are. But going on yet another diet or starting a fitness plan with the wrong motivation rarely leads to great results.

If you are like many people, you have probably signed up for an annual gym membership at least once in your life – only to drop it one month later.

How do you balance a good resolution for a healthier life without pushing yourself into commitments that won’t last?

Here’s what you can do:

Set a healthier pattern

For example, do meat-free Mondays or reduce meat consumption to three days per week (less saturated fat for you and better for the environment). Or choose to eat only healthy food at least three days a week or only on weekdays (e.g. make sure your meals contain vegetables, fruits, whole grains, dairy products, and protein). This way you’ll already have a healthier diet while still being able to treat yourself with a snack on weekends or parties.

Get a fitness watch

Fitness watches like Fitbit or MiBand are tiny accessories that will count your steps, calories burnt and will serve as an excellent motivator to move – or to take the stairs instead of the elevator.

Find a physical activity that you enjoy

Even if you are not that fond of doing sports, you can definitely find an activity that you’d do with pleasure. Think about what you’d like – from taking up Nordic walking to pilates or even exercising at home.

Try intermittent fasting

This is an alternating cycles of fasting and eating. For example, stop eating at 8 pm and restart not sooner than 12 hours later. This approach has been proven to have numerous health benefits, in addition to weight loss.

Skip cabs or driving to work and opt for cycling or walking instead

You’ll burn calories, breathe some fresh air, and save money – win-win!

3. Put a Cap on Your Daily To-Do List

In today’s busy world, planning your day in a stress-free way is actually an art in itself. It’s natural to want to be a loving parent, a diligent employee, an active member of the local community and probably several other individual roles.

But playing all these roles requires energy and meticulous planning. How not to lose yourself amidst all the appointments and responsibilities? And – most importantly – how to still find time for relaxing and recharging yourself?

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These daily planning tips will help you have more stress-free days:

Leave bigger intervals between meetings

If you schedule too many appointments or chores in a day, you’ll probably end up late at some point, and as a result – more stressed. There are many different reasons why people are late, but poor planning is a major factor too.

Plan time to relax

As weird as it may sound, you should try and schedule your resting time. For example, if you only have one free evening this week, and a friend tries to squeeze in a meeting, feel free to say no. Don’t feel obliged to specify the reason for your refusal, just say that you are busy.

Try to be a little pessimistic

We’re often packed with plans or running late for errands because we tend to be overly optimistic – about the traffic, the time it takes to do things, etc. Instead, try an opposite tactic — assume you’ll hit traffic or the meeting will take longer.

Try waking up earlier

Sometimes even waking up 30 minutes earlier can give you the much-needed head start for several errands of the day. But remember to get enough sleep every night, even if it means going to bed earlier.

Plan your day the day before

Chances are your day will be much better organized if you pack a lunch and lay out an outfit before going to bed.

Designate a time for checking emails and social messages

If you start checking your messages between appointments, you risk getting lost in a sea of messages that need replies. Designate a time for this activity or do it in case you arrived early to a meeting.

4. Let Go of Unhealthy and Time-Consuming Habits

If there’s one thing we should get rid of in the new year, it’s the habits that steal our time, provide instant gratification but don’t offer any value in the long term. Or even worse, leave a negative impact on our health.

Here are some common (and pointless) habits along with tips on how to get rid of them:

Binge-watching TV series

Even if most online television platforms offer you lists of “Best TV Shows to Binge Watch”, being addicted to series is a major time-waster.

You can manage this addiction in several ways, for example, watch one episode per day (or a few per week) as a reward, only after you’ve finished an assignment or done a house chore. Or try replacing this habit with exercise or reading a book – this will be hard at first but should stick after a few weeks. You can also try to track how much time you spend on TV or movies – seeing how much of your life you are wasting might urge you to do something about it.

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Running on coffee

Being a coffee addict is kind of a stylish addiction nowadays, but it’s not that innocent as it may initially seem. Besides addiction being a problem in itself, drinking too much coffee (more than 500-600 mg of caffeine a day) may lead to nervousness, insomnia, an upset stomach, a fast heartbeat, and even muscle tremors.[2]

As a solution, try switching to tea or edible coffee – a more sustainable, healthy, and productivity-enhancing alternative. For example, Coffee Pixels are solid coffee bars that generate a more even energy kick throughout the day without the coffee-induced abstinence and dehydration.

Procrastination

Fighting procrastination requires some serious willpower. If it is a problem in your daily life or work, try ”eating the frog” in the morning – get over your biggest or hardest tasks first, then tackle everything else.

Alternatively, use time tracking software to monitor exactly how much time you waste on unproductive actions, websites or apps. Once you know exactly how much time you’re spending unproductively, try to limit your time on social media, for example to just 20 minutes per day.

If nothing else works, try bribing yourself — promise yourself to do something fun or pleasant when you finish your assignment.

Whichever habit you want to give up, consider using some habits building tools to make a contract with yourself and reward yourself for milestones achieved.

5. Stop over-consuming

We live in the age of consumerism – huge manufacturers with their promise of a comfortable life on the one hand, and growing environmental threats – that are the direct result of our modern lifestyle – on the other hand. There’s only one solution – try to consume less whenever and wherever you can.

Before making additional purchases, ask yourself these questions:

  • Do I really need it? Did I need it yesterday?
  • Can’t I buy it used or borrow it from friends?
  • Can I rent it?
  • Can I make it myself?
  • Am I buying the most sustainable version of this product?

For example, check if the brand you chose is conscious about the environment, for example, are the products they manufacture energy efficient? Do they try to use less packaging?

Also, if you often find yourself buying too many groceries, promise to buy only the amount that fits in one shopping bag (that you bring along). If you often forget to take your shopping bag with you, get yourself a 2-in-1 wallet with a built-in shopping bag for more eco-friendly shopping.

6. Learn to Unplug from Your Phone

Today’s world is crammed with information, and many people struggle to keep focus on what’s truly important. There’s just too much going on in the world – too much to read, to watch, to know, too many conversations to participate in.

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But how to refuse the temptation to check the phone and start using social media in a controlled, not a compulsive way?

Some tips for managing your phone-dependency:

Spend only a limited amount of battery per day

For example, start your day with 50% battery life, and manage your phone usage so that you’ll make it till the evening.

Block distracting apps and notifications on your phone and computer

Choose one-hour, two-hour or longer blocking sessions and enjoy the positive impact this will have on your mood and productivity.[3]

Set your phone on flight mode

When you start doing an important task that requires full focus, set your phone on flight mode so that nobody can disturb you.

Leave your phone at home or in the office when you go for lunch

You’ll see that the feeling of being unreachable for a moment is actually very liberating.

The Bottom Line

As a new year begins, we’re all excitedly looking forward to what adventures await ahead of us.

But this year, promise yourself this:

Instead of having a never-ending list of tasks and commitments, focus on the truly meaningful ones. And cross-out all the rest without feeling guilty.

Less is more. Make this year count. We’re all rooting for you.

Featured photo credit: Brooke Lark via unsplash.com

Reference

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