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6 Qualities of a Great Blogger

6 Qualities of a Great Blogger

Before launching my blog, I did extensive research.  My background in research rarely allows me to simply tackle a new project blindly, I understand the importance of researching and understanding the environment that I am choosing to dive into, how those before me succeed, and how they failed. All of this information helps me prepare myself for the challenges that I will face ahead.

For many, blogging is a business, or a way to market their business, meaning there should be a strategy in place. The best way to strategize, is to be aware of your peers and your audience. One thing I love so much about being a part of the blogging community is just how helpful fellow bloggers are.  Always prepare to support new bloggers, it is truly a welcoming community, if you leave yourself open to it.

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How do great bloggers find success?

Blogging is challenging, it is time-consuming, and feels like a full-time job a lot of the time, especially if you are doing it right.  If your goal is to create a great platform for your brand to reach out or to build a great business through the blog, then you should certainly spend as much time as possible building your blog. Some of the greatest qualities the most successful bloggers have are listed below.

Be Resourceful

Being resourceful is a necessary quality in every area of life, and the great bloggers are always resourceful. We are aware of how resourceful they are because they offer their the experience with resources freely. By sharing knowledge, bloggers are able to encourage the sense of community that is so important with their own blog and with fellow writers.

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Before launching my new blog, I spent hours exploring several bloggers, including Elaine of XOMISSE, and her amazing list of blog resources, tutorials and tips.  From design, to coding tips, you will learn how to not only launch a great blog, but how to create a beautiful blog. There are many online classes that give you step-by-step blogging advice.

Be Friendly

The blogging community is full of networks, with a focus on community.  As I mentioned above, there is a strong sense of community and those that have found success, enjoy offering as much support as possible to other writers. Being friendly to other bloggers will help you to connect and network with the best. In the future, other bloggers will feel comfortable approaching you, and can create wonderful opportunities for you.

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Be Experienced in Writing

A background in writing is important in blogging.  Creating great, and engaging content is essential in blogging. The average reader is very savvy and can easily find another source of information if yours is not there. Without great content, it will be impossible to keep your audience engaged, and will certainly make it difficult to keep them coming back for more.  Your ability to offer solutions and answers to their questions through your content is what will help to build value in your brand over time.

Be Organized

A great blogger is organized. Managing a blog requires the ability to multi-task and to juggle multiple responsibilities. A blogger needs to be organized, especially if your goal is to expand and to write for other publications. Use tools at your disposal to create an easy to follow blog calendar in order to organize your content and to remain consistent for your readers.

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Be Social Media Savvy

As a blogger, you will spend a lot of time on social media. Those who do not enjoy navigating through the complexities of  multiple social platforms may be required to hire a great social media manager. Aside from Facebook and Twitter, interacting with other bloggers through their blogs is important as well.  Remember to not only focus on your readers, and followers, but utilizing the power of connection by reaching out to other bloggers in order to expand your reach through connections. Use unique avenues to reach your audience and fellow community members.

Be Passionate

Passion can be taken for granted.  Passion is something that helps you experience a drive to succeed.  It is passion that allows you to stay up and to complete a project while others sleep and it is passion that then allows you to be the first to get up in the morning.  Passion helps you to work 10 times harder than anyone else in order to succeed and it allows you to enjoy every step of the way.

If you are not passionate about your craft, it will be harder for you to feel motivated, and to enjoy yourself along the way.  Without that, it is just hard work that has to get done.
Passion inspires innovation, and in blogging, being innovative will allow you to shine among your peers.  There are many bloggers, many blogs on similar topics, what makes you different?

Featured photo credit: IM Free via imcreator.com

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Nancy Laws

Freelance Writer and Virtual Assistant

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Last Updated on March 15, 2019

How to Be a Leader Who Is Inspiring and Influential

How to Be a Leader Who Is Inspiring and Influential

When I began managing people 15 years ago, I thought having a fancy title was synonymous with influence. Over time, I learned that power is conferred based on likeability, authenticity, courage, relationships and consistent behavior. When leaders cultivate these attributes, they earn power, which really means influence.

Understanding influence is essential to professional growth, and companies rise and fall based on the quality of their leadership.

In this article, we will look into the essentials of effective leadership and how to be a leader who is inspiring and influential.

What Makes a Leader Fail?

A host of factors influence a leader’s ability to succeed. To the extent that leaders fail to outline a compelling vision and strategy, they risk losing the trust and confidence of their teams. Employees want to know where a company is going and the strategy for how they will get there. Having this information enables employees to feel safe, and it allows them to see mistakes as part of the learning journey versus as fatal occurrences.

If employees and customers do not believe a company’s leadership is authentic and inspiring, they may disengage, or they may be less inclined to offer constructive criticism that can help a company innovate or help a leader improve.

And it is not just the leadership at the top that matters. Middle managers play a distinct role in guiding teams. Depending on the company’s size, employees may have more access to mid-level managers than they do members of the C-suite, meaning their supervisors and managers have greater influence on the employee and the customer experience.

What Is Effective Leadership?

Effective leadership is inspiring, and it is influential. Cultivating inspiring and influential leaders requires building relationships across the company.

Leaders must be connected to both the teams they lead as well as to their own colleagues and managers. This is key as titles do not make a person a leader, nor do they automatically confer influence. These are earned through trusting relationships. This explains why some leaders can get more out of their teams than others and why some leaders experience soaring profits and engagement while others sizzle out.

Eric Garton said in an April 25, 2017, Harvard Business Review article:[1]

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“… inspiring leaders are those who use their unique combination of strengths to motivate individuals and teams to take on bold missions – and hold them accountable for results. And they unlock higher performance through empowerment, not command and control.”

How to Be an Inspiring and Influential Leader

To be an inspiring and influential leader requires:

1. Courage

The late poet Maya Angelou once said,

“Courage is the most important of all the virtues, because without courage you can’t practice any other virtue consistently. You can practice any virtue erratically, but nothing consistently without courage.”

Courage is required in the workplace when implementing new strategies, especially when they go against professional norms.

For instance, I heard Lisa TerKeurst, bestselling author and founder of Proverbs 31 Ministries, explain her decision to move away from her company’s magazine. While the organization had long had a magazine, she saw a future where it didn’t exist.

In order to make the switch, she risked angering her team members and customers. She took a chance, and what started out as a monthly newsletter, has grown into a multi-dimensional organization boasting half a million followers. Had Lisa not found the courage to change the direction of her organization, they undoubtedly would not have been able to experience such exponential growth.

It also takes courage to give and receive feedback. When leaders see employees who are not living into the company’s mission or who are engaging in behavior that may undermine their long-term success, one must risk temporary angst and speak candidly with the colleague in question.

Similarly, it takes courage to hear constructive criticism and try to change. In business, as in life, courage is necessary for being an inspiring and influential leader.

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2. A Commitment to Face Your Internal Demons.

If you feel great about yourself, enter a leadership position. You are likely to be triggered in ways you didn’t think possible. You are also likely to receive feedback that may leave you second-guessing yourself and your leadership skills.

The truth about leading others is that you get to a point where you realize that it is difficult to take people to places where you yourself haven’t gone.

To be an influential and inspiring leader, you have to face your own demons and vow to continually improve. Influential leaders take their personal evolution serious, and they invest in coaching, therapy and mindfulness to ensure that their personal struggles do not overshadow their professional development.

3. A Willingness to Accept Feedback

Inspiring and influential leaders are not afraid to accept feedback. In fact, they actively solicit it. They understand that everyone in their life has a lesson to teach them, and they are willing to accept it.

Inspirational leaders understand that feedback is neither good nor bad but rather an offering that is critical to growth. Even when it hurts or is an affront to the ego, influential leaders understand that feedback is critical to their ability to lead.

4. Likability

Some people will argue that leaders need not worry about being liked but should instead focus on being respected. I disagree. Both are important.

When team members like their boss and believe their boss likes them, they are more likely to go the extra mile to fulfill departmental or organizational goals. Likable leaders are moved to the front of the line when it comes to being influential.

Relatedly, when colleagues feel management dislikes them, they experience internal stress and can spend unnecessary time focusing on the source of their manager’s discontent versus the work they have been hired to do.

So, likability is important for both the leader and the people she leads.

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5. Vulnerability

Vulnerability is critical for being an inspiring leader. People want the truth. They admire leaders who can occasionally demonstrate vulnerability. It promotes deeper relationships and inspires trust.

When leaders can showcase vulnerability appropriately, they destroy the illusion that one must be perfect to be a leader. They also demonstrate that vulnerability is not a dirty word; they too can be vulnerable and ask for a helping hand when necessary.

6. Authenticity

Authenticity is about living up to one’s stated values in public and behind closed doors.

Influential leaders are authentic. They set to live out their values and use those values to guide their decisions. The interesting thing about leadership is that people are not looking for perfect leaders. They are, in part, looking for leaders who are authentic.

7. A True Understanding of Inspiration

Effective leaders are inspirational. They understand the power of words and deeds and use both strategically.

Inspiring leaders appropriately use stories and narratives to enable the teams around them to see common situations in an entirely new light.

Inspirational leaders also showcase grit and triumph while convincing the people around them that success and victory are attainable.

Finally, inspiring leaders encourage the teams they lead to tap into their own genius. They convince others that genius is not reserved for a select few but that most people have it in them.

As explained in the article True Leadership: What Separates a Leader from a Boss:

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“A leader creates visions and motivates team members to work together towards the same goal.”

8. An Ability to See the Humanity in Others

Inspiring and influential leaders see the humanity in others. Rather than treating their teams as mere tools to accomplish organizational goals, they believe the people around them are unique beings with inherent value.

This means knowing when to pause to address personal challenges and dispelling with the myth that the personal is separate from the professional.

9. A Passion for Continual Learning

Inspiring and influential leaders are committed to continual learning. They invest in their own development and take responsibility for their professional growth.

These leaders understand that like a college campus, the workplace is a laboratory for learning. They believe that they can learn from multiple generations in the workplace as well as from people from diverse racial and ethnic backgrounds.

Influential leaders proactively seek out opportunities for learning.

The Bottom Line

No one said leadership was easy, but it is also a joy. Influencing others to action and positively impacting the lives of others is a reward unto itself.

Since leadership abounds, there is an abundance of resources to help you grow into the type of leader who inspires and influences others.

More Resources About Effective Leadership

Featured photo credit: Markus Spiske via unsplash.com

Reference

[1] Harvard Business Review: How to Be an Inspiring Leader

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