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Why Work Environment is the Key to your Business’s Success

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Why Work Environment is the Key to your Business’s Success

A working environment comes in all natures and dimensions, and it differs from employer to employer, industry to industry. An attractive workplace culture doesn’t exist by chance; neither can it be forcefully implemented. For some, it takes the extraordinary effort of a great leader; for others, it’s more of an organized thing that implicates planning and vigilant cultivation. Many studies suggest that the most dedicated employees, who demonstrate their commitment to their employers and who lead the organization forward, are more productive and create higher customer satisfaction.

A strong teamwork requires a supportive work environment in which everyone works well together and truly values one another. A supportive culture of a company is vital to finding new answers to business challenges and new opportunities from unique insights.

If you’re on the journey of building a great work environment, here are some common features of successful workplace cultures. Find out how you can leverage the company’s work environment for business success.

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1. A strong culture benefits companies to retain employees.

When employee retention is low, the organization faces an expensive intellectual and monetary loss. Many studies suggest that building a healthier work environment—where, employees trust the organization, feel pride in their work, and enjoy the atmosphere and the people they work with—increases employee retention, devotion and efficiency.

Studies also illustrate that employees will stick around if there is a room for advancement and growth. No one wants to feel stuck or trapped.  Be sure to set some free time for them to do continuing education about hard skills and softer skills. Reward them either by promotion or pay raise.

2. A great workplace culture reinforces the company’s brand.

A great working environment is likely to remuneration when employees become brand ambassadors of the company. Employees who work in friendly and flexible environments are more likely to talk about their companies on social media, and are more likely to express pride in their organizations.

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3. A great work environment can lower absenteeism.

Many managers are finding that a flexible and healthier work environment significantly cuts down absenteeism in the company—if it’s executed properly. Flexible work environments help employees to work from home. If appropriate accountability systems are in place, a flexible work environment has the potential to be more favorable, not only for the whole profitability of the business, but for the better customer service as well.

4. The work environment can impressively influence employee morale.

Studies have shown that employee morale is directly tied to the workplace environment—the more stressed and dissatisfied employees are at the workplace, the more productivity will drop. In contrast, a happy employee means fruitful output in a healthy and productive work environment.

5. A strong work environment can be leveraged to execute strategy.

A company with a strong work environment possesses shared values, and it can execute strategies in a better way, by giving guidelines to the employees, to achieve shared company goals. As a result of this, employees across the company are aligned properly with the company’s motto.

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Strategically you will have to plan creative assignments for the employees. Assign them projects that they are passionate about.  Communicate to them that you need to add value to the company and give them time to be innovative and manage the projects.

6. A strong work environment can improve job performance.

A company must identify what actually motivates, provokes and engages associates at work. People lean towards more productivity when they are in an environment that makes them feel valued and gives them a sense of ownership, where they are rewarded for their hard work. You must compensate your employees as generously as you can.  If you can give yourself the salary that can get you a private jet, the employee’s salary should be adequate for them to make ends meet.

 

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Employers are not able to do all these overnight; it will require a little extra time to implement the strategies.  Communicate to your employees about your vision, values and goals.  With the alarming rate by U.S. Department of labor Bureau of Labor statistic that more than 2 million Americans are voluntarily leaving their jobs, it is in fact the time for a game change to turn the ramp around.

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Tayyab Babar

Tayyab is a PR/Marketing consultant. He writes about work, productivity and tech tips at Lifehack.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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