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Want to Be an Entrepreneur? Stop Reading and Start Doing

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Want to Be an Entrepreneur? Stop Reading and Start Doing

The most common question I get from people interested in startups and entrepreneurship, is this:

I have an idea for a startup… what do I do now?

and while this post isn’t meant to provide a full answer to that question, it is meant to tell you something you should not do that may seem like a good idea.

The number one thing you shouldn’t do once you have an idea for a start-up is nothing. You’ll meet tons of people like this in life, who go around saying “Oh I have this great idea for a company, I just haven’t started on it yet.” They’re what you’d call “wantrepreneurs” who are also likely afraid to tell you what their idea is “because you might steal it” (tell everyone your idea, no one has enough time/energy to steal it and no one cares about it as much as you do).

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The second worst thing you can do once you have an idea is only slightly better than doing nothing, and I call it getting stuck in the “Start-up Nonfiction Vortex.”

Getting trapped in it is easy. We’ve been brought up in a system (institutional education) that values collecting as much information as possible before applying it. That’s why you take four years of college covering a huge number of areas before entering the workforce, instead of entering and figuring it out as you go.

Since we’ve been raised to believe we need to collect tons of information before getting started, we become paralyzed in the face of starting a company, which leads to the belief that we need to do one of two things:

  1. Get a four-year degree in business/entrepreneurship
  2. Read a ton of books

Since spending four years “preparing” seems a lot more daunting than reading some books, it’s natural to choose the later. But in reality they’re both mistakes–the real solution is:

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3. Get started

But more on that later.

The Start-Up Nonfiction Vortex

There are a ton of books out there about starting a business. A huge publishing/authoring business has been built around “wantrepreneurs” reading everything they can get their hands on instead of starting their business. And I have to admit I was one of them. I decided I wanted to start a company last May, and between May and September, I read 39 books all related to entrepreneurship and start-ups.

It might start by going to Amazon and searching for “start a business” or “be an entrepreneur.” Every book you read will lead to new insights into things you never knew before, and the reaction after each will be “whoa, I never knew about this, I better keep reading to make sure there’s nothing else I don’t know.” To quote a friend of mine, when you’re an entrepreneur it’s “like ignorance squared, because you don’t know what you don’t know” so the safest route feels like learning everything.

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It’s a trap though. Without specific things to apply the knowledge to, it will largely be forgotten. We tend to remember random information very poorly when we haven’t applied it or used it in our daily lives, and if you’re reading books while waiting to start your business you’re likely not doing anything with it. This creates two problems:

  1. If you’re taking notes, you don’t actually know what you should be taking notes on
  2. You’re going to have to read it again later when it’s actually relevant

 

Escaping the Vortex

The first startup/entrepreneurial endeavor you try will probably fail. And don’t worry, that’s good news. It means you have nothing to fear, nothing to be ashamed of, and no reason not to start. If you’re an at least decently achieving student or worker then you’re probably unaccustomed to the idea of failure being okay, but in the start-up world it is because even when you fail, you still learned a lot.

That’s why you don’t need the non-fiction vortex. If you simply pick an idea, get some friends, and get started you’ll learn ten times as much in 1/10 the time you would have reading. Since we started our company three months ago, I’ve learned magnitudes more than I did in reading all of those books, and even for the books that did turn out to be useful, I didn’t realize at the time which parts were actually valuable and have had to go back and re-read them.

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Does that mean you shouldn’t read at all? No, of course you should, but I think you could get away with just reading “The Startup Owner’s Manual.” Read it once for a high-level view on what you should think about, then go back and read through it as you apply it to your business. Draw on other books as you run into problems that you need solutions for.

But most importantly–get started. So many people miss out on great opportunities because they’re afraid to take that risk. Don’t fall into the trap of delaying it until you’re “ready” or spending all of your time reading to make it as safe as possible. Just stop reading and start doing. You don’t need to look before you leap.

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Nat Eliason

Nat is the founder of the marketing agency Growth Machine. He shares lifetyle tips on Lifehack.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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