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Want to Be an Entrepreneur? Stop Reading and Start Doing

Want to Be an Entrepreneur? Stop Reading and Start Doing

The most common question I get from people interested in startups and entrepreneurship, is this:

I have an idea for a startup… what do I do now?

and while this post isn’t meant to provide a full answer to that question, it is meant to tell you something you should not do that may seem like a good idea.

The number one thing you shouldn’t do once you have an idea for a start-up is nothing. You’ll meet tons of people like this in life, who go around saying “Oh I have this great idea for a company, I just haven’t started on it yet.” They’re what you’d call “wantrepreneurs” who are also likely afraid to tell you what their idea is “because you might steal it” (tell everyone your idea, no one has enough time/energy to steal it and no one cares about it as much as you do).

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The second worst thing you can do once you have an idea is only slightly better than doing nothing, and I call it getting stuck in the “Start-up Nonfiction Vortex.”

Getting trapped in it is easy. We’ve been brought up in a system (institutional education) that values collecting as much information as possible before applying it. That’s why you take four years of college covering a huge number of areas before entering the workforce, instead of entering and figuring it out as you go.

Since we’ve been raised to believe we need to collect tons of information before getting started, we become paralyzed in the face of starting a company, which leads to the belief that we need to do one of two things:

  1. Get a four-year degree in business/entrepreneurship
  2. Read a ton of books

Since spending four years “preparing” seems a lot more daunting than reading some books, it’s natural to choose the later. But in reality they’re both mistakes–the real solution is:

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3. Get started

But more on that later.

The Start-Up Nonfiction Vortex

There are a ton of books out there about starting a business. A huge publishing/authoring business has been built around “wantrepreneurs” reading everything they can get their hands on instead of starting their business. And I have to admit I was one of them. I decided I wanted to start a company last May, and between May and September, I read 39 books all related to entrepreneurship and start-ups.

It might start by going to Amazon and searching for “start a business” or “be an entrepreneur.” Every book you read will lead to new insights into things you never knew before, and the reaction after each will be “whoa, I never knew about this, I better keep reading to make sure there’s nothing else I don’t know.” To quote a friend of mine, when you’re an entrepreneur it’s “like ignorance squared, because you don’t know what you don’t know” so the safest route feels like learning everything.

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It’s a trap though. Without specific things to apply the knowledge to, it will largely be forgotten. We tend to remember random information very poorly when we haven’t applied it or used it in our daily lives, and if you’re reading books while waiting to start your business you’re likely not doing anything with it. This creates two problems:

  1. If you’re taking notes, you don’t actually know what you should be taking notes on
  2. You’re going to have to read it again later when it’s actually relevant

 

Escaping the Vortex

The first startup/entrepreneurial endeavor you try will probably fail. And don’t worry, that’s good news. It means you have nothing to fear, nothing to be ashamed of, and no reason not to start. If you’re an at least decently achieving student or worker then you’re probably unaccustomed to the idea of failure being okay, but in the start-up world it is because even when you fail, you still learned a lot.

That’s why you don’t need the non-fiction vortex. If you simply pick an idea, get some friends, and get started you’ll learn ten times as much in 1/10 the time you would have reading. Since we started our company three months ago, I’ve learned magnitudes more than I did in reading all of those books, and even for the books that did turn out to be useful, I didn’t realize at the time which parts were actually valuable and have had to go back and re-read them.

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Does that mean you shouldn’t read at all? No, of course you should, but I think you could get away with just reading “The Startup Owner’s Manual.” Read it once for a high-level view on what you should think about, then go back and read through it as you apply it to your business. Draw on other books as you run into problems that you need solutions for.

But most importantly–get started. So many people miss out on great opportunities because they’re afraid to take that risk. Don’t fall into the trap of delaying it until you’re “ready” or spending all of your time reading to make it as safe as possible. Just stop reading and start doing. You don’t need to look before you leap.

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Nat Eliason

Writer and Host of Nat Chat

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Last Updated on March 12, 2019

20 Inspiring Vision Statement Examples (2019 Updated)

20 Inspiring Vision Statement Examples (2019 Updated)

There is normally a lengthy list of things you need to consider when starting a business, and if you don’t manage them properly, your excitement can quickly turn into overwhelm. What can support you to stay inspired and on the right track when starting out? You guessed it: this is your vision statement.

What Is a Vision Statement?

A vision statement is like a photograph of your future business, which gives your business shape and direction.

A vision statement provides the direction and describes what the founder wants the organization to achieve in the future; it’s more about the “what” of a business. It is different from a mission statement, which describes the purpose of an organization and more about the “how” of a business.

If you were to take a photo of your future business now, what would it look like? What do you want your business to be recognized for one day?

You need to have a crystal clear vision when you start out, otherwise you can get easily lost in deciding the best way forward. When you are making strategic decisions for your business and even daily operation decisions, your vision statement will give you the inspiration and targeted direction you need.

The Importance of a Vision Statement

Without a vision statement, your business will lack motivation to keep going.

If you don’t aim for anything, you might not hit anything. The more specific and clear you are, the better your chances are at seeing your vision turn into reality.

The importance of a vision statement cannot be overlooked; not only does it provide long term direction and guidance, but it also gives you the inspiration and the necessary energy to keep going when you feel lost.

Always keep your vision statement alive by revisiting it regularly and communicating your vision with other members of the team, to inspire and motivate them as well.

How to Craft an Inspiring Vision Statement

1. Dream big and use clear language

An inspiring vision statement should inform a clear direction and priorities for the organization, while challenging all the team members to grow together. Based on our expert sources’ advice, we’ve got some great tips for you:

  • Imagine how you want the business to be like in five to ten years.
  • Infuse the business’ values in the statement.
  • Make sure that the statement is implying a clear focus for the business.
  • Write your vision statement in the present tense.
  • Use clear and concise language.
  • Ensure the statement is easily understood.

There are many different types of vision statements and there is no wrong or right way to do it. The most important thing is to resonate with it. It will always inspire you and give you a clear targeted direction.

2. Get inspirations from the successful companies.

Having researched on a number of successful companies’ vision statements, I’ve shortlisted 20 good examples for the new startups:

Short vision statements made up of a few words only:

1. Disney

To make people happy.

2. Oxfam

A just world without poverty.

3. Ikea

To create a better every day life for the many people.

Quantitative statements are based on numbers, quantities:

4. Microsoft

Empower every person and every organization on the planet to achieve more.

    5. Nike

    Bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)

      Qualitative statements are based on qualities that you want to have:

      6. Ford

      People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.

      7. Avon

      To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.

      Competitor based statements – this type is becoming less common, but famous examples are:

      8. Honda – in 1970

      We will destroy Yamaha.

      9. Nike – in 1960s

      Crush Adidas.

        10. Philip Morris – in 1950s

        Knock off RJR as the number one tobacco  company in the world.

        Role Model Vision Statements – using another company as an example:

        11. Stanford University – in the past

        To become the Harvard of the West.

        12. Reach for Success – in the past

        To become the next Tony Robbins in self development.

        Internal Transformations vision statements:

        13. Apple

        To produce high-quality, low cost, easy to use products that incorporate high technology for the individual.

        14. Giro Sport Design

        To make sure that riding is the best part of a great life.

        15. Tesla

        To accelerate the world’s transition to sustainable energy.

        16. Sony

        To be a company that inspires and fulfills your curiosity.

        17. Facebook

        To give people the power to share and make the world more open and connected.

          Longer and more detailed vision statement:

          18. Walmart

          To give customers a wide assortment of their favorite products, Every Day Low Prices, guaranteed satisfaction, friendly service, convenient hours (24 hours, 7 days a week) and a great online shopping experience.

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          19. Coca Cola

          To achieve sustainable growth, we have established a vision with clear goals:

          Profit: Maximizing return to share owners while being mindful of our overall responsibilities.

          People: Being a great place to work where people are inspired to be the best they can be.

          Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples; desires and needs.

          Partners: Nurturing a winning network of partners and building mutual loyalty.

          Planet: Being a responsible global citizen that makes a difference.

            20. Heinz

            Our VISION, quite simply, is to be: “The World’s Premier Food Company, Offering Nutritious, Superior Tasting Foods To People Everywhere.” Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth.

            The Bottom Line

            Remember, always keep your vision statement up-to-date to direct your company’s actions.

            Remember, once you reach your vision, it needs to be changed. General Motors overtook Ford as #1 automotive company in the world because once Ford’s goal was reached, they never updated it.

            Keep your vision statement alive and visibly in front of you, revisit it and let it help direct your actions and activities. This is the fun part: this is where you get to dream really big and allow your imagination to fly as high as you want.

            Don’t hold back, let your creative juices flow and give yourself permission to explore what is possible for your business.

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            To your success!

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