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Want to Be an Entrepreneur? Stop Reading and Start Doing

Want to Be an Entrepreneur? Stop Reading and Start Doing

The most common question I get from people interested in startups and entrepreneurship, is this:

I have an idea for a startup… what do I do now?

and while this post isn’t meant to provide a full answer to that question, it is meant to tell you something you should not do that may seem like a good idea.

The number one thing you shouldn’t do once you have an idea for a start-up is nothing. You’ll meet tons of people like this in life, who go around saying “Oh I have this great idea for a company, I just haven’t started on it yet.” They’re what you’d call “wantrepreneurs” who are also likely afraid to tell you what their idea is “because you might steal it” (tell everyone your idea, no one has enough time/energy to steal it and no one cares about it as much as you do).

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The second worst thing you can do once you have an idea is only slightly better than doing nothing, and I call it getting stuck in the “Start-up Nonfiction Vortex.”

Getting trapped in it is easy. We’ve been brought up in a system (institutional education) that values collecting as much information as possible before applying it. That’s why you take four years of college covering a huge number of areas before entering the workforce, instead of entering and figuring it out as you go.

Since we’ve been raised to believe we need to collect tons of information before getting started, we become paralyzed in the face of starting a company, which leads to the belief that we need to do one of two things:

  1. Get a four-year degree in business/entrepreneurship
  2. Read a ton of books

Since spending four years “preparing” seems a lot more daunting than reading some books, it’s natural to choose the later. But in reality they’re both mistakes–the real solution is:

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3. Get started

But more on that later.

The Start-Up Nonfiction Vortex

There are a ton of books out there about starting a business. A huge publishing/authoring business has been built around “wantrepreneurs” reading everything they can get their hands on instead of starting their business. And I have to admit I was one of them. I decided I wanted to start a company last May, and between May and September, I read 39 books all related to entrepreneurship and start-ups.

It might start by going to Amazon and searching for “start a business” or “be an entrepreneur.” Every book you read will lead to new insights into things you never knew before, and the reaction after each will be “whoa, I never knew about this, I better keep reading to make sure there’s nothing else I don’t know.” To quote a friend of mine, when you’re an entrepreneur it’s “like ignorance squared, because you don’t know what you don’t know” so the safest route feels like learning everything.

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It’s a trap though. Without specific things to apply the knowledge to, it will largely be forgotten. We tend to remember random information very poorly when we haven’t applied it or used it in our daily lives, and if you’re reading books while waiting to start your business you’re likely not doing anything with it. This creates two problems:

  1. If you’re taking notes, you don’t actually know what you should be taking notes on
  2. You’re going to have to read it again later when it’s actually relevant

 

Escaping the Vortex

The first startup/entrepreneurial endeavor you try will probably fail. And don’t worry, that’s good news. It means you have nothing to fear, nothing to be ashamed of, and no reason not to start. If you’re an at least decently achieving student or worker then you’re probably unaccustomed to the idea of failure being okay, but in the start-up world it is because even when you fail, you still learned a lot.

That’s why you don’t need the non-fiction vortex. If you simply pick an idea, get some friends, and get started you’ll learn ten times as much in 1/10 the time you would have reading. Since we started our company three months ago, I’ve learned magnitudes more than I did in reading all of those books, and even for the books that did turn out to be useful, I didn’t realize at the time which parts were actually valuable and have had to go back and re-read them.

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Does that mean you shouldn’t read at all? No, of course you should, but I think you could get away with just reading “The Startup Owner’s Manual.” Read it once for a high-level view on what you should think about, then go back and read through it as you apply it to your business. Draw on other books as you run into problems that you need solutions for.

But most importantly–get started. So many people miss out on great opportunities because they’re afraid to take that risk. Don’t fall into the trap of delaying it until you’re “ready” or spending all of your time reading to make it as safe as possible. Just stop reading and start doing. You don’t need to look before you leap.

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Nat Eliason

Writer and Host of Nat Chat

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Last Updated on November 5, 2019

How to Use Visual Learning to Work More Effectively

How to Use Visual Learning to Work More Effectively

Knowledge is essential to become successful in life, your career and your business. Without learning new concepts and becoming proficient in our craft, we cannot excel in our chosen careers or archive knowledge to pass down to the next generation.

But content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

The Importance of Knowing Your Learning Style

Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, you’re able to communicate these same concepts to others effectively.

But it all starts when you’re able to first identify the best way you learn.

As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts.

Sure, I got good grades and performed excellently in my online exams. However. I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

There are several types of learning styles known to mankind. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

The four most popular types of learning styles are:

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  • Visual learning style (what this article talks about).
  • Aural or auditory learning style (learning by listening to information presented).
  • Verbal or linguistic learning style (learning that involves speech and writing).
  • Tactile learning style (learning by touching and doing)

But for the purposes of this article, we will be focusing on using visual learning to boost your career or business.

How to Know If You’re a Visual Learner?

When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

I’m talking about preferring to read an actual map when navigating to a new place over listening to verbal directions. I’m talking about discovering that you actually have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

Most people who struggle with learning probably aren’t leveraging their best learning styles. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

However, visual learning in particular CAN 10x your career or business whether it is your preferred learning style or not. And here’s why:

Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory which helps us store information for longer periods of time.[1]

While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e learning about the human DNA).

Visual learning does use a different part of the brain and visual cues are processed by the part of the brain known as the occipital lobe.

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By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

How to Use Visual Learning for Success

Here’re 4 ways to use visual learning to boost your career or business:

1. Bring back the to-do list. Then add shapes and colors to boost productivity.

We live in an age where computers have taken over virtually every aspect of productivity and most human functions. But written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and boosts aids recall so that you actually get stuff done.

I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

2. Add graphs, charts and symbols to your reports.

Yes, it seems like more work cut out for you. However, graphs enable you monitor the heartbeat of your business.

Graphs and charts help you trend your finances, budget, and pretty much any data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and in a matter of seconds, have relevant information displayed in different shapes and images.

As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.

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And when broken down into monthly, quarterly, bi-annual or annual goals, graphs and charts communicate what ordinary text cannot.

3. Effectively brainstorm with mind-mapping.

Mind-mapping is not new but I don’t think it’s been talked about as often as we do to-do lists.

With mind mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole.

Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

4. Add video streaming to meetings.

What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation at the same time?

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When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories into images in our minds.

For organizations that hold virtual meetings, it can also be an effective way to enhance performance during if people can see their colleagues in addition to flash animation or whatever form of video is provided during the meeting.

Is Visual Learning Better Than Other Learning Styles?

No, that is not the point. The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

You might discover that understanding scientific concepts are much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

More About Learning Styles

Featured photo credit: Unsplash via unsplash.com

Reference

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