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How To Make The Best of a Business Opportunity

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How To Make The Best of a Business Opportunity

Eminem says you only get one shot, and you have to lose yourself in the moment. This would be true if life were a comic book. Unfortunately those moments are never-ending, and there’s no such thing as overnight success. The truth is you’ll take a minimum of ten thousand shots to truly master your craft.

When you have a business opportunity, you have to make the most of it in order to get the next one. Each step counts, and maximizing each individual opportunity is the only path to winning. Don’t half-ass your future – instead follow these tried and true steps to turn a business opportunity into a successful business.

1. Turn Losses into Wins

Every winner loses, but not every loser wins. Although Michael Jordan is widely hailed as the greatest basketball player in history, he got there by focusing on his failures instead of riding the wave of his own successes. The quest to overcome losses drives all champions, both on and off the court.

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If you lose a business partner, use that extra time to find a better one. Your energy levels rise as the fear of financial problems hang over you. Pour that energy into something productive – it’ll keep your mind occupied as you better your business instead of lamenting the loss.

2. Weigh the Risks and Rewards

A few months ago, I received an invite to hang out backstage with Snoop Dogg on 4/20. Initially this seemed like a great opportunity. As the date approached, I realized the risk wasn’t worth what it was going to take to get there. While it could’ve been a great experience for a fan, it wasn’t as beneficial to my bottom line as it was to stay at an event I was due to cover.

I ended up choosing business over pleasure. I made enough money by staying to afford a VIP pass to any concert I wanted, and the content I produced got my name in a variety of publications I wouldn’t have appeared in otherwise. My inner child was disappointed, but the adult me got ahead in my business.

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When you are presented with an opportunity, weigh the risks versus the rewards. If you’re risking more than you stand to gain, you’re giving yourself worse odds than a roulette wheel in Vegas. Never gamble what you’re not willing to risk, and never bet the whole farm to save one crop.

3. Play to Your Strengths

Anyone is capable of doing anything, but we all have certain skills and talents that are more dominant than others. I’m a writer because I love to research and talk. I’m a successful writer because I understand marketing and SEO. I write online because I’m tech-savvy.

Whatever you’re good at or enjoy doing, learn to incorporate these skills and talents into your work. If you’re out and about around town, keep an eye and ear open for opportunities you can help out with. You never know when one of these opportunities will evolve into something bigger.

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4. Turn Down Opportunities that Don’t Fit

I receive business solicitations all the time. There’s no shortage of people looking for a review, plug, or assistance. As a mortgage and insurance whistleblower, it gets difficult because many people assume I’m capable of helping them keep their homes. Although I understand how your house was fraudulently taken from you, I’m not an attorney, and my hands are tied to stop your foreclosure proceedings. As much as I hate doing it, I have to turn down these opportunities.

It’s normal to want to jump on every opportunity you’re presented with. It’s even more tempting when you’re just starting out or your business is struggling. Doing anything you’re asked will lead to you taking on tasks you’re underqualified for and aren’t capable of providing the level of quality required. You may want that business connection or income, but if you’re not giving your best, it won’t last very long. Hold out for your true passion.

5. Get on Your Grind

Business opportunities don’t just show up at your door. Opportunity doesn’t knock at all – you have to look up where opportunity lives, hit the streets, stalk, and bang on opportunity’s door until it lets you in. If it doesn’t, you go around the building looking for open windows. Climb the roof and slide in through the chimney if you have to.

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Whatever you do, don’t just sit around waiting for a business opportunity. Just because you wrote a song doesn’t mean a stadium full of people will show up. Jay-Z isn’t an Illuminati – you’re just an entitled, lazy human being who hasn’t put in more than a day or two of the blood, sweat, and tears Hova put into his career. Sean Carter is a legend because he earned it, so get on your grind or get left behind.

6. Put Your Eggs in Multiple Baskets

The most powerful lesson yoga teaches is to detach yourself from the results. If you define yourself as an executive and end up in an entry-level job, you’re nothing but a phony. Just because someone you admire hit it big off a certain event or contest doesn’t mean that’s your only entry point to your dream career, and no one opportunity defines you.

If you gain a meeting with a company or entrepreneur you admire, use that as leverage to gain a meeting with even more. If Walgreens wants to carry your product, sell it to CVS and Walmart. Instead of being the person who got into one store, you’ll be the person who got into every store. It’s easier to negotiate when you don’t reek of desperation.

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The business world is a wild one; you never know how things will turn out, but as long as you swing for every fence, you’re bound to hit a home run sooner or later.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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