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30 Things Only Entrepreneurs Would Understand

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30 Things Only Entrepreneurs Would Understand

Actually taking those steps to starting your own business is far different than just saying you want to be a business owner. Not everyone can do it, there are extreme highs and lows that you’ll experience and there are certain things that only entrepreneurs can understand.

1. You are always thinking about work. Even on holiday

You are so passionate about your business that you’ll never switch off. Every sign you walk past, every conversation you hold there’ll be an idea buzzing around your head.

2. You understand that there is no reward without risk

Leaving behind a steady job to pursue life as an entrepreneur is a risk in itself and you understand that you’ll have to take more risks along the way to experience the considerable rewards.

3. You feel that people are always there to second guess your success

No matter how successful you are there will always be people who second guess your success and try to pull you down.

4. You understand that your loved ones share the load

The life of an entrepreneur is unpredictable and comes with a certain amount of stress. Your loved ones share these feelings and experience the same ups and downs as you.

5. You understand that you have to become a leader

Whether to lead yourself, employees or suppliers, you understand that you need to become a strong leader. The way to achieve this is through effective leadership development.

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6. You’ll constantly be faced with people who just don’t get you

Entrepreneurs are unique. Our drive and determination isn’t something people will always understand.

7. You will never find it easy to fire someone

You understand more than anyone how important a regular income is. This is why you’ll never find it easy to fire someone, even if they deserve it!

8. You think that nothing ever happens fast enough

You want things done now and it can feel like suppliers and employees are just slowing you down.

9. You hate tax time

You never want to have to pay tax and getting your books in order is an unwanted task.

10. You will grow to love your accountant

You want to spend as little time on paperwork as possible and your accountant will help.

11. You are involved in every area of the business

You are the sales, marketing, finance and operations teams all rolled into one.

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12. You know when a risk is worth taking

It can be scary but you know that a calculated risk could result in immense reward.

13. You are never ill enough not to work

Time is money and you don’t have time to be sick and take time off.

14. You will always think of wacky ways to motivate staff

A happy workforce is a productive workforce and you’ll work you hardest to motivate your staff.

15. You sometimes question your life

When things are tough you’ll think about going back to employment. 10 minutes later you’ll be an entrepreneur again.

16. You don’t have regular working hours

What’s a 9 to 5?

17. You always want to move onto the next big thing

Ideas are constantly flowing through your mind and you want to put them into practice ASAP.

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18. You accept that some ideas are crazy

You’ll have 99 crazy ideas but understand that just one needs to be perfect.

19. You don’t do later. You want things done now!

Why would you put things off until later? You can wake up a little earlier and get extra work done now.

20. You constantly write down ideas

Whether it’s on an iPad or the napkin in a restaurant. If you have an idea you are going to make a note of it.

21. You never stop being an entrepreneur

Wherever you go, somehow you think about work.

22. You constantly promote yourself

Every new person you meet is a potential business contact and you’ll take advantage of that.

23. You never have enough money

Even if you are making millions, you’ll never have enough funding. Your next idea is always bigger than the last.

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24. Your personal social media accounts are packed full of business stuff

You are so proud of your achievements that you’ll turn to social media to keep everyone informed.

25. You don’t fear failure

Failures just brings you closer to success and you are never afraid to fail. It’s the inner drive and sheer determination that sees you through and those are attributes that never leave.

26. You have no greater feeling than success

The chance to succeed and make something of yourself is what gets you out of bed in the morning. Furthermore, you visualise what you could become in the short/long term therefore that encourages you to accomplish great things.

27. You feel like you can conquer the world

When you achieve something you feel like you can do anything and that next achievement will always be bigger. The ambition is what focuses you and it’s the constant target that ensures you progress in your project and strive toward success.

28. You can struggle with love

Work will always come first and some people don’t get that, which can make it hard to find love. Prioritization can hurt other factors in your life – but if you don’t prioritize then you’re not disciplined enough to succeed as an entrepreneur.

29. You are restless

You don’t sleep as much as you used to and if you take a few days away from work you are itching to get back. With the constant focus on success it’s very hard to switch off from work. Taking your work back home is also not an unusual thing for entrepreneurs.

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30. You are determined

Entrepreneurs have something in their blood and even when times are tough, they wouldn’t be defeated.

Featured photo credit: Dollar Photo Club via dpc2.ftcdn.net

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James Timpson

Marketeer

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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