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10 Things Only Bosses Understand

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10 Things Only Bosses Understand

“By working faithfully eight hours a day, you may eventually get to be a boss and work twelve hours a day.” – Robert Frost

Plenty of employees love to hate their boss, but what about you?

Maybe you resent the tasks you’re saddled with. Perhaps you’re fed up of being micro-managed. Maybe you have aspirations to jump in the hot seat yourself.

Despite usually falling into either the “love ’em” or “hate ’em” camp, life is far from straightforward for the boss.

Whether you’re tiring of your own boss, have future ambitions to climb the corporate ladder, or you’re already enjoying the perks power, let’s take a look at some of the things only bosses would understand.

1. You can’t switch off.

Far from being able to clock-out and skip cheerily to the nearest bar without a care in the world, you carry your burdens with you everywhere you go. You’re constantly reminded of tasks that haven’t been done. Always thinking of what tomorrow will bring, never being able to completely let go.

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And then there’s your staff. Are they on your side? Motivated? Happy?

It’s easy to underestimate all the pressure that running a successful business brings.

2. You know they’re talking about you.

Being a boss means making tough decisions. It means keeping your distance. Sometimes, it even means that you’ll have to part company with good people, despite knowing the devastating financial implications that will bring.

On occasion, you’ll need to ruffle a few feathers. In better times, you’ll be patting people on the back and offering words of encouragement.

No matter the situation, though, you’ll always be the focus of attention. Always the talking point. With any luck, you’ll be the subject of kind words and admiring glances. But experience tells me you’re going to have to get used to being the bad guy.

3. You don’t understand why your staff don’t give a flying fig.

I hate to break it to you, but most people really don’t care that much about how well the company is doing. I mean, sure, some will appreciate the overtime and almost everyone is glad to have a job, but they’re definitely not that bothered about hitting sales targets or breaking any productivity records.

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It’s a job. They clock-in, they clock-out. And they want that unfortunate time in-between known as work to be as easy and painless as possible. If they can get away with doing just a little bit less for the same rewards, they will.

Sorry about that.

4. You work more but earn less.

One of the biggest misconceptions about bosses and business owners is that they are swimming in cash. But those fortunate souls who are running a business often work far longer hours, and for less money than they pay their employees. Paid overtime doesn’t exist once you ascend the ranks. If your workload requires you to work long into the night, that is what you must do.

And there’ll be no slap on the back, no gratitude—just the murmurings of your staff, wondering why you’re tired and grouchy today.

5. You don’t have anyone to turn to.

There is a security blanket afforded to employees: Mess up a task and a helping hand is never too far away. Need some advice? You’re co-workers will invariably steer you in the right direction.

As a boss, though, you’re on your own. Mistakes are reflected in the bottom line. Rash judgments are now brutally exposed to all. The buck stops with you.

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6. You’re drowning in bullshit.

Far from being the glamorous gig that many imagine, being a boss means you’ll be dealing with many infuriating, time-sucking tasks. Even with a great team to delegate work to, you’d better get used to dealing with daily mundane queries and tackling an assortment of unexpected issues.

Get used to morphing from trusted confidante, motivator, relationship counselor, bad cop, good cop, life coach and everything in-between: Everyone is going to want a piece of you.

7. You don’t sleep as well

Being the boss takes its toll. The targets, budgets, arguments, appraisals, hiring, firing and selling can leave you a frazzled shell of your former self. Late nights and early starts wear you down and cause you to question every decision and thought. Which then means you start to doubt the outcome. It’s a vicious circle.

No more drifting off into a dreamy, blissful slumber for you—Waking to a cold sweat, fretting about looming deadlines is now the norm.

8. You don’t know what the hell you’re doing.

You’re not always right. And sometimes, you’ll need to make a decision or take a stance purely on gut instinct. It’s a fine balance.

Your team need to know you’re in control. But now and again, you’re not. The trick, is to never appear flustered; always projecting a sense of calm and control… despite not having the slightest clue how things are going to pan out.

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9. You don’t even know why you’re doing this.

What with the stress, the hours, the pay, the lack of praise and the general disinterest of others, you can be forgiven for doubting your cause, because being a boss is mainly a thankless task.

People expect their wages on-time, every-time. They expect thanks, praise, direction and understanding. The tough decisions, acts of kindness and carefully planned long-term strategies largely go unnoticed.

But that’s fine, because…

10. You wouldn’t have it any other way.

There’s that little something that burns inside of you—a flame that very few possess.

It means that no matter how hard your day, or how difficult the path you tread, you simply couldn’t contemplate settling for mediocrity. Fleeting temptations to jack it all in and take the easy option are just that. They barely last a few moments.

You have to push on. You have to improve. You have to better yourself.

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And these are things that only bosses would understand.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

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