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10 Great Books Every Entrepreneur Should Read

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10 Great Books Every Entrepreneur Should Read

What is one thing the world’s wealthiest people all have in common? 88 percent of them read for at least 30 minutes a day (compared to just two percent of the general population).

If you aspire to join the ranks of wealthy entrepreneurs, reading is an invaluable skill. Books lead us into new ways of thinking, help us push through the tough times, and teach us how to become successful business men and women.

If you’re an entrepreneur or an aspiring entrepreneur, here are 10 must-read books.

1. Choose Yourself by James Altucher

choose yourself

    This is an amazing book. Altucher’s writes like an old friend and his self-depreciating style is raw, honest, and the kick in the pants every entrepreneur needs. Here’s my favorite quote from the book:

    The only skills you need to be an entrepreneur are the ability to fail, to have ideas, to sell those ideas, to execute on them, and to be persistent so even as you fail you learn and move onto the next adventure.

    2. Rework by Jason Fried & David Heinemeier Hansson

    Rework

      Rework is not your average business book. It shows you a smarter, faster approach to succeed in business. This is the best book I’ve ever read about entrepreneurship. It defies “traditional” rules and offers simple, no-nonsense advice for starting your own company. Like this:

      The best way to get there is through iterations. Stop imagining what’s going to work. Find out for real.

      3. Purple Cow by Seth Godin

      purple cow

        Godin is one of the greatest entrepreneurial minds in the world. In Purple Cow, he advocates building something so amazing that people can’t ignore you. There are a lot of great lessons in this book—it’s definitely one you’ll be making notes on throughout.

        You must design a product that is remarkable enough to attract the early adopters – but is flexible enough and attractive enough that those adopters will have an easy time spreading the idea.

        4. The 7 Habits of Highly Effective People by Stephen Covey

         

        stephen-covey-7-habits-of-highly-effective-people-book
          Seven Habits

          is a classic book about leadership and success. There’s a reason it has sold millions of copies: the lessons are timeless and they work. My personal favorite is the “Win-Win” habit, which says that one of your first priorities should be to create a product or service that benefits your customer, and then worry about the rest.

          5. Tribes by Seth Godin

          tribes

            Godin makes this list twice because “Tribes” should be required reading for every entrepreneur. Here’s the most important takeaway:

            Almost all growth that’s available to you exists when you aren’t like most people and when you work hard to appeal to folks who aren’t most people.

            Choose your audience first, then find a product that fulfills an unmet need.

            6. Meditations by Marcus Aurelius

            Meditations

              If there’s one book that changed the way I think more than any other, it’s this. Being an entrepreneur is about finding balance in your life. It’s a constant juggling act and Meditations, the classic book of wisdom from Stoic philosopher and Roman emperor Aurelius, will help keep you grounded.

              You have power over your mind – not outside events. Realize this, and you will find strength.

              7. Creative Confidence by Tom and David Kelly

              CCBook_Front_Comp_560px

                This book will help you unlock your inner creativity, even if you think it’s an area where you’re lacking. A must-read for entrepreneurs.

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                Take time to ask yourself each day “When was I at my best?” or “When was work most rewarding?” It can help point you toward roles or activities that will enrich your work and reveal what gives you the greatest pleasure or fulfillment.

                8. To Sell Is Human by Daniel Pink

                Dan-Pink-To-Sell-Is-Human

                  Even if you don’t consider yourself a “sales person,” all entrepreneurs need to understand how to sell. This book breaks down the stigmas about salesmanship and shows you a simple strategy for “moving others.” It’s a fantastic read.

                  9. The Slight Edge by Jeff Olson

                  EP_slight_edge

                    The Slight Edge philosophy is based on doing little things, which, done consistently over time, add up to the big accomplishments. This is a great read for entrepreneurs because it shows you how doing the “little stuff” and continuously improving are the keys to success.

                    10. The 4-Hour Work Week by Tim Ferris

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                    4hour

                      Ferris lays out a brilliantly simple plan for taking your new “big idea” to market: pick a specific topic you know and have experienced more about than your audience; test different types of positioning and find out what your audience needs help with; then develop a product that meets their needs. This is one of my favorite books of all-time that will show you plenty of shortcuts for taking your entrepreneurial dream to reality.

                      Featured photo credit: gcouros via flickr.com

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                      Scott Christ

                      Scott Christ is a writer, entrepreneur, and founder of Pure Food Company.

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                      Last Updated on August 25, 2021

                      Why Personal Branding Is Important to Your Career

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                      Why Personal Branding Is Important to Your Career

                      As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

                      Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

                      According to Celinne Da Costa:[1]

                      “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

                      A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

                      What Is Your Personal Brand?

                      “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

                      Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

                      Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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                      I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

                      A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

                      Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

                      Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

                      Your Personal Brand Is Essential for Your Career Success

                      In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

                      According to Castrillon,[2]

                      “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

                      The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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                      As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

                      In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

                      “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

                      When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

                      The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

                      Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

                      The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

                      5 Key Steps to Creating Your Personal Brand

                      These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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                      1. Set Your Personal Goals

                      What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

                      2. Create Your Unique Value Proposition

                      Create your unique value proposition by asking yourself these four questions:

                      1. What are your personality features? What benefit do you offer people?
                      2. Who are you and why do people enjoy working with you?
                      3. What do you do and what do people want you to do for them? How do you solve their problems?
                      4. What makes you different from others like you?

                      The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

                      3. Write Your Professional Story

                      Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

                      4. Determine Which Platforms Will Support Your Personal Brand

                      Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

                      5. Become Recognized for Sharing Your Knowledge and Expertise

                      A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

                      The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

                      Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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                      As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

                      Other People’s Stories

                      Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

                      Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

                      Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

                      “your story is what you have, what you will always have. It is something to own.”

                      So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

                      Featured photo credit: Austin Distel via unsplash.com

                      Reference

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