Advertising

Positive Thinking – 5 Ways to be Plato, not Socrates

Advertising
Positive Thinking – 5 Ways to be Plato, not Socrates

Positive thinking. The mantra of life coaches, business mentors and bookmakers all over the world over. Positive thinking is the key to success, they insist. Thinking positive brings positive results, depending on your viewpoint, either an immutable truth or an exercise in self-delusion.

The placebo effect is known and recognized, if not entirely understood. And it doesn’t really resolve the dilemma, because although it brings a positive result it relies on induced self-delusion to do so.

In the business world, matters aren’t so simple. For one thing, success built on false optimism is rare and short-lived. For another, positive thinking needs a foundation in fact, reason and experience. So even if you want to think positive, it isn’t always easy.

This isn’t new. The ancient Greek philosophers, Socrates and Plato, resolved the underlying truth of a belief by being dialectical – a conversation between different points of view, to establish the truth by reasoned argument. Socrates’ approach was largely negative, to refute beliefs by arguing their weaknesses. Plato, his pupil, took a different tack. He liked to arrive at a positive end by negating the negative arguments with the force of positive counter-argument.

Success is a Matter of Choice, Not Chance

Advertising

This is a conflict met by entrepreneurs, as a matter of course. Everyone who ever had an idea and put it into action has met Socrates. “That idea won’t work”, he says. Sometimes he even explains why it won’t work. The entrepreneur’s response is to be Plato.

The essence of his being an entrepreneur is that he has applied positive thinking from the outset. He has seen the positive in his idea and has recognized its merit. He chooses to accept his own judgement, and his dialectic seeks a positive end.

So the question he asks is not “Can I do this?” but “How can I do this?” In finding his answer he doesn’t delude or lie to himself; he simply approaches each obstacle as a puzzle which, as puzzles do, has a solution. That is positive thinking in practice and the life coaches and business mentors have a point. Lack of experience precludes me from judgement on the bookmakers.

The application of positive thinking is a powerful driver of an entrepreneur success. Self-belief is essential to an entrepreneur mindset; without it, the journey is harder and the obstacles higher.

We’re not all blessed with self-belief, in fact most of us are naturally lacking in it. But the positive thinker can lay the necessary foundations of fact, reason and experience by his own hand. There are many ways to do this but here, from my own experience, are simple examples

Advertising

Plan Everything, From the Word Go

Identify and list your objectives on your journey to success, however you define that. Plan the actions you must take on a daily, weekly, monthly and even annual basis in order to meet those objectives.

Every task you undertake will then have a positive purpose and will lead to a positive goal. Keep to your plan. Every task completed will have context and will provide satisfaction and a sense, ever growing, of achievement. This is momentum. When you have momentum it becomes harder to stop than to keep going.

Focus on What You Do Well

If you’ve chosen your business thoughtfully you should enjoy what you’re doing. Focus on the stuff that speaks to your passion, do it to the best of your ability, and your sense of pride and achievement will feed your positive momentum.

If you’re uncomfortable with your ability to do other things – designing a website or writing quality copy, say – delegate it. The internet is stuffed with freelancers who will do most things, well at at little cost. Don’t let your areas of weakness slow your momentum. Delegation is not failure, it’s a positive solution that keeps you on your plan.

Review Everything You Do

Regularly apply critical scrutiny to everything you do. This is a positive process. Identifying weakness allows you to eliminate that weakness and thus strengthen your business, going forward.

Advertising

It allows you to strengthen your own knowledge, and understanding, of your business. These are self-belief foundations built on fact, reason and experience. Equally, recognize, take pride and satisfaction in the things you have done well.  “Feel good” is important; it builds confidence and resilience.

Approach Setbacks in the Same Positive Manner

Every day is a school day. We learn as much, and maybe more, from the things that go wrong as the things that go right. Everyone makes mistakes, but we learn from them and learning is a positive process.

Some setbacks are nobody’s fault. On 20 March 2014 London newspaper the Independent ran a story headlined “Psychic Cancels Live Show Due To Unforeseen Circumstances”. It can happen to anyone.

Understand that Reward is Directly Proportional with Input

This isn’t simply another way of saying “more effort = more money”. Input is more than just effort, it’s value. Value is a combination of things, including innovation, uniqueness and usefulness. The more value you develop in your business and the more value you provide to your customers the greater will be your reward.

And reward is more than just money. It’s money plus pride plus satisfaction plus self-respect.  To anyone who wants these things, it is surely the pinnacle of positive thinking to understand and to appreciate, that the means to them is entirely within our own hands.

Advertising

After Plato came his pupil, Aristotle. His take was the one we should remember:

“Excellence is an art won by training and habituation. We do not act rightly because we have virtue or excellence, but we rather have those because we have acted rightly. We are what we repeatedly do. Excellence, then, is not an act but a habit.”

Featured photo credit: Karen Ellot via flickr.com

More by this author

Positive Thinking – 5 Ways to be Plato, not Socrates Personal Authenticity – It Cuts Both Ways Will The Real You Please Stand Up 6 Steps To True Entrepreneur Success Starting a Business: The “Why?” Is as Big as The “How?”

Trending in Entrepreneur

1 How To Boost Employee Motivation During Difficult Times 2 7 Effective Ways To Motivate Employees in 2021 3 How To Stay Motivated As You Build Your Business 4 23 Tips for New Entrepreneurs to Get Your Business Underway 5 20 All-Time Best Entrepreneur Books to Make Your Business Successful

Read Next

Advertising
Advertising

Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

Advertising
Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

Advertising

I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

Advertising

As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

Advertising

1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

Advertising

As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

Read Next