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Positive Thinking – 5 Ways to be Plato, not Socrates

Positive Thinking – 5 Ways to be Plato, not Socrates

Positive thinking. The mantra of life coaches, business mentors and bookmakers all over the world over. Positive thinking is the key to success, they insist. Thinking positive brings positive results, depending on your viewpoint, either an immutable truth or an exercise in self-delusion.

The placebo effect is known and recognized, if not entirely understood. And it doesn’t really resolve the dilemma, because although it brings a positive result it relies on induced self-delusion to do so.

In the business world, matters aren’t so simple. For one thing, success built on false optimism is rare and short-lived. For another, positive thinking needs a foundation in fact, reason and experience. So even if you want to think positive, it isn’t always easy.

This isn’t new. The ancient Greek philosophers, Socrates and Plato, resolved the underlying truth of a belief by being dialectical – a conversation between different points of view, to establish the truth by reasoned argument. Socrates’ approach was largely negative, to refute beliefs by arguing their weaknesses. Plato, his pupil, took a different tack. He liked to arrive at a positive end by negating the negative arguments with the force of positive counter-argument.

Success is a Matter of Choice, Not Chance

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This is a conflict met by entrepreneurs, as a matter of course. Everyone who ever had an idea and put it into action has met Socrates. “That idea won’t work”, he says. Sometimes he even explains why it won’t work. The entrepreneur’s response is to be Plato.

The essence of his being an entrepreneur is that he has applied positive thinking from the outset. He has seen the positive in his idea and has recognized its merit. He chooses to accept his own judgement, and his dialectic seeks a positive end.

So the question he asks is not “Can I do this?” but “How can I do this?” In finding his answer he doesn’t delude or lie to himself; he simply approaches each obstacle as a puzzle which, as puzzles do, has a solution. That is positive thinking in practice and the life coaches and business mentors have a point. Lack of experience precludes me from judgement on the bookmakers.

The application of positive thinking is a powerful driver of an entrepreneur success. Self-belief is essential to an entrepreneur mindset; without it, the journey is harder and the obstacles higher.

We’re not all blessed with self-belief, in fact most of us are naturally lacking in it. But the positive thinker can lay the necessary foundations of fact, reason and experience by his own hand. There are many ways to do this but here, from my own experience, are simple examples

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Plan Everything, From the Word Go

Identify and list your objectives on your journey to success, however you define that. Plan the actions you must take on a daily, weekly, monthly and even annual basis in order to meet those objectives.

Every task you undertake will then have a positive purpose and will lead to a positive goal. Keep to your plan. Every task completed will have context and will provide satisfaction and a sense, ever growing, of achievement. This is momentum. When you have momentum it becomes harder to stop than to keep going.

Focus on What You Do Well

If you’ve chosen your business thoughtfully you should enjoy what you’re doing. Focus on the stuff that speaks to your passion, do it to the best of your ability, and your sense of pride and achievement will feed your positive momentum.

If you’re uncomfortable with your ability to do other things – designing a website or writing quality copy, say – delegate it. The internet is stuffed with freelancers who will do most things, well at at little cost. Don’t let your areas of weakness slow your momentum. Delegation is not failure, it’s a positive solution that keeps you on your plan.

Review Everything You Do

Regularly apply critical scrutiny to everything you do. This is a positive process. Identifying weakness allows you to eliminate that weakness and thus strengthen your business, going forward.

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It allows you to strengthen your own knowledge, and understanding, of your business. These are self-belief foundations built on fact, reason and experience. Equally, recognize, take pride and satisfaction in the things you have done well.  “Feel good” is important; it builds confidence and resilience.

Approach Setbacks in the Same Positive Manner

Every day is a school day. We learn as much, and maybe more, from the things that go wrong as the things that go right. Everyone makes mistakes, but we learn from them and learning is a positive process.

Some setbacks are nobody’s fault. On 20 March 2014 London newspaper the Independent ran a story headlined “Psychic Cancels Live Show Due To Unforeseen Circumstances”. It can happen to anyone.

Understand that Reward is Directly Proportional with Input

This isn’t simply another way of saying “more effort = more money”. Input is more than just effort, it’s value. Value is a combination of things, including innovation, uniqueness and usefulness. The more value you develop in your business and the more value you provide to your customers the greater will be your reward.

And reward is more than just money. It’s money plus pride plus satisfaction plus self-respect.  To anyone who wants these things, it is surely the pinnacle of positive thinking to understand and to appreciate, that the means to them is entirely within our own hands.

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After Plato came his pupil, Aristotle. His take was the one we should remember:

“Excellence is an art won by training and habituation. We do not act rightly because we have virtue or excellence, but we rather have those because we have acted rightly. We are what we repeatedly do. Excellence, then, is not an act but a habit.”

Featured photo credit: Karen Ellot via flickr.com

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Last Updated on March 12, 2019

20 Inspiring Vision Statement Examples (2019 Updated)

20 Inspiring Vision Statement Examples (2019 Updated)

There is normally a lengthy list of things you need to consider when starting a business, and if you don’t manage them properly, your excitement can quickly turn into overwhelm. What can support you to stay inspired and on the right track when starting out? You guessed it: this is your vision statement.

What Is a Vision Statement?

A vision statement is like a photograph of your future business, which gives your business shape and direction.

A vision statement provides the direction and describes what the founder wants the organization to achieve in the future; it’s more about the “what” of a business. It is different from a mission statement, which describes the purpose of an organization and more about the “how” of a business.

If you were to take a photo of your future business now, what would it look like? What do you want your business to be recognized for one day?

You need to have a crystal clear vision when you start out, otherwise you can get easily lost in deciding the best way forward. When you are making strategic decisions for your business and even daily operation decisions, your vision statement will give you the inspiration and targeted direction you need.

The Importance of a Vision Statement

Without a vision statement, your business will lack motivation to keep going.

If you don’t aim for anything, you might not hit anything. The more specific and clear you are, the better your chances are at seeing your vision turn into reality.

The importance of a vision statement cannot be overlooked; not only does it provide long term direction and guidance, but it also gives you the inspiration and the necessary energy to keep going when you feel lost.

Always keep your vision statement alive by revisiting it regularly and communicating your vision with other members of the team, to inspire and motivate them as well.

How to Craft an Inspiring Vision Statement

1. Dream big and use clear language

An inspiring vision statement should inform a clear direction and priorities for the organization, while challenging all the team members to grow together. Based on our expert sources’ advice, we’ve got some great tips for you:

  • Imagine how you want the business to be like in five to ten years.
  • Infuse the business’ values in the statement.
  • Make sure that the statement is implying a clear focus for the business.
  • Write your vision statement in the present tense.
  • Use clear and concise language.
  • Ensure the statement is easily understood.

There are many different types of vision statements and there is no wrong or right way to do it. The most important thing is to resonate with it. It will always inspire you and give you a clear targeted direction.

2. Get inspirations from the successful companies.

Having researched on a number of successful companies’ vision statements, I’ve shortlisted 20 good examples for the new startups:

Short vision statements made up of a few words only:

1. Disney

To make people happy.

2. Oxfam

A just world without poverty.

3. Ikea

To create a better every day life for the many people.

Quantitative statements are based on numbers, quantities:

4. Microsoft

Empower every person and every organization on the planet to achieve more.

    5. Nike

    Bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)

      Qualitative statements are based on qualities that you want to have:

      6. Ford

      People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.

      7. Avon

      To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.

      Competitor based statements – this type is becoming less common, but famous examples are:

      8. Honda – in 1970

      We will destroy Yamaha.

      9. Nike – in 1960s

      Crush Adidas.

        10. Philip Morris – in 1950s

        Knock off RJR as the number one tobacco  company in the world.

        Role Model Vision Statements – using another company as an example:

        11. Stanford University – in the past

        To become the Harvard of the West.

        12. Reach for Success – in the past

        To become the next Tony Robbins in self development.

        Internal Transformations vision statements:

        13. Apple

        To produce high-quality, low cost, easy to use products that incorporate high technology for the individual.

        14. Giro Sport Design

        To make sure that riding is the best part of a great life.

        15. Tesla

        To accelerate the world’s transition to sustainable energy.

        16. Sony

        To be a company that inspires and fulfills your curiosity.

        17. Facebook

        To give people the power to share and make the world more open and connected.

          Longer and more detailed vision statement:

          18. Walmart

          To give customers a wide assortment of their favorite products, Every Day Low Prices, guaranteed satisfaction, friendly service, convenient hours (24 hours, 7 days a week) and a great online shopping experience.

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          19. Coca Cola

          To achieve sustainable growth, we have established a vision with clear goals:

          Profit: Maximizing return to share owners while being mindful of our overall responsibilities.

          People: Being a great place to work where people are inspired to be the best they can be.

          Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples; desires and needs.

          Partners: Nurturing a winning network of partners and building mutual loyalty.

          Planet: Being a responsible global citizen that makes a difference.

            20. Heinz

            Our VISION, quite simply, is to be: “The World’s Premier Food Company, Offering Nutritious, Superior Tasting Foods To People Everywhere.” Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth.

            The Bottom Line

            Remember, always keep your vision statement up-to-date to direct your company’s actions.

            Remember, once you reach your vision, it needs to be changed. General Motors overtook Ford as #1 automotive company in the world because once Ford’s goal was reached, they never updated it.

            Keep your vision statement alive and visibly in front of you, revisit it and let it help direct your actions and activities. This is the fun part: this is where you get to dream really big and allow your imagination to fly as high as you want.

            Don’t hold back, let your creative juices flow and give yourself permission to explore what is possible for your business.

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            To your success!

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