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How to Eliminate Distractions for Achieving Your Goals

How to Eliminate Distractions for Achieving Your Goals

We all have our own set of goals we want to achieve. Goals we have been working on for months, years and maybe even more. Goals that we keep chipping away at but are not able to make the necessary dent in, to make an impact and complete them.

Despite all our late nights, early mornings and weekends of working in the perfect place, the precious timebox or updating our checklists – we simply cannot achieve the goals in front of us.

Are we not good enough?
Is our goal completely unrealistic?
Are we not sure what it is we are actually trying to do?

Perhaps. Maybe, it’s a combination of all of these put together and everything around us that keeps distracting us from our purpose, reducing our focus to the point where we can’t generate the internal focus and drive to accomplish what we want.

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All those Notifications

If you want to hit the low hanging fruit – start here. We are bombarded, BOMBARDED, with notifications 24 hours a day, 7 days a week. Years ago, when my computer prompted me for updates, I would get notified of them and later walk away – letting it update in peace and quiet. Now, I get them weekly to my phone, update this OS, download this app – constantly staring me in the face asking me to click update, constantly reminding me. Add to that mix all the emails and social media notifications and the buzzing gets even louder. Sure “some” of it is is important but when you are trying to focus on the task at hand, you don’t need that email from work or friend request coming in. You need to eliminate that distraction to the point where it cannot be easily overridden.

When I’m working on one of my important goals, I turn off my phone and throw it across the room. The throwing (perhaps, gentle placement is more realistic) is an important act. The goal is for it not to be in arms reach and if I feel the urge to check, I find myself feeling that pang of guilt of actually, consciously, making the decision to walk across the room to pick up my phone.

On the web, I’ve played with a few applications and have found Strict Workflow to be the best tool to help here. Strict Workflow is a Chrome extension that blocks your access through your Chrome browser based on a timer. When the timer is active you can’t access those sites, when you are on break you can. The only way to override the change once it is active is to uninstall the extension.

Uninstalling the extension is akin to walking across the room to pick up my phone. If I were to uninstall the program while it was active I would feel that pang of guilt again asking me, questioning me whether going onto Facebook was worth not achieving my goal. And the internal follow-up question to that?  Do you really not have 30 minutes to spend on this goal?

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And I would figuratively hang my head in shame and mumble to myself – yes I do – and get back to it.

Guilt isn’t the greatest emotion in the world, but when it is used to get you back to what you need to be doing, it can be quite effective.

You are doing too much

Even after you’ve taken away all those distractions, you might start to find something still holding you back. It might be a subtle hold, perhaps more akin to a tug at your heart, it will come and go but will always be there… nagging you… pulling you down… holding you back… distracting you from your real purpose.

What is it?  One of your goals, maybe all of them?  Perhaps you have too much on the go?

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This is the hard choice that many people struggle with, as we want to accomplish so much in our lives.  But we need to make hard choices to move forward in life and this sometimes involves dropping the goals that are holding us back. These are the secondary goals on our plate that we simply aren’t going to achieve.  I recently had to make this decision. I had a couple of technical blogs that were languishing. I had not been writing in one of them for a year. Every few weeks I would remind myself of this fact to the point where it would become this 30 – 45 min conversation about how I could do it, what would I write about, where would I find the time, etc, etc, but then never do anything.

So I removed the distractions.

I deleted both blogs about 3 weeks ago. I could have kept them up and running for the next 6 months, but I chose to take them down immediately. Out of mind, out of sight. At first, I was sad, feeling as though I had failed. But a week later, those distractions were no longer consuming me, I didn’t think about them anymore and my time, energy, and focus were directed towards where it needed to be – on the goals I really wanted to focus on.

The Duality of Opportunities

Isn’t it a great feeling when someone you don’t know has seen your work and says – “Hey, saw your work, can we have lunch or would you be able to help on this project or can you do this presentation with us, etc, etc” – so many great feelings start to churn through you at that point in time. I love that feeling, it’s a feeling of validation and acceptance in all that you are doing and gives you such an incredible push. But like any sword, opportunities also have a double-edge to them. Sure it’s great to be acknowledged, but if that project is too big, not in line with where you want to be focusing your time or simply too big of an undertaking – walk away.

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Taking control of your distractions involves making tough decisions. You can’t do it all, no matter how hard you try, you can’t. So sometimes we have to be picky with what we choose to do and the opportunities we take. You don’t have to be rude about it, but you do have, to be honest with yourself about it.

Pick the opportunities which are most aligned to your goals, toss the rest.

There are some uncomfortable feelings here – frustration, guilt, forced loss – that you need to deal with when taking control of your distractions. The answers are not always easy and can involve some deep soul-searching on what you truly want to accomplish.

Deleting all the games and unnecessary apps from your phone, that’s easy, but turning down opportunities or generating that feeling of guilt when start to waiver are feelings we don’t generally lean towards. If you are serious about achieving your goals – not only achieving but surpassing them – then you need to take control of what is holding you back.

Because if you don’t, if you let them run rampant when you do realize it’ll be too late and you’ll know, in a heartbeat, that the feelings you have at that point in time (of not having met your goals) are infinitely worse than what you would have felt if had taken control of them from the beginning.

Featured photo credit: VIKTOR HANACEK via picjumbo.com

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Greg Thomas

Software Architect

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Published on December 18, 2018

How to Brand Yourself and Make Your Business Stand Out

How to Brand Yourself and Make Your Business Stand Out

You’ve been in business for years and have finally hit your plateau.

The tactics you’d implemented for your customers aren’t working as they’ve used to. You feel like your business has fallen out of the spotlight and now you’d have to settle for any business you get. It’s how businesses work, right?

The truth is that some brands will fade off the business world–while others will adapt well and continue to grow. You shouldn’t be too hard on yourself for where your business currently stands. After all, you’d kept applying tactics that provided predictable results.

Instead, decide to not settle for average results and spend more time building your brand. To make your business stand out from your competition, you need to be unforgettable. But how can you?

In this article, I’ll cover timeless tactics that have worked for other businesses. If you apply these tactics correctly your competition won’t be able to copy them. Here’s how to brand yourself and make your business stand out:

1. Win Your Audience’s Hearts with Authenticity

The truth has always shined.

Even without the technology we have today, people always had a way of finding out if someone was lying. And, with everyone engaging in social media today, it’s hard to hide from the truth. Yet, this seems to be what many businesses fail to do.

For example, companies like Listerine have been fined for lying.[1] A quick buck today won’t be worth it in the long run. Instead, practice being authentic to your customers and they’ll eventually rely on you.

Allow your customers to buy your products with a money-back guarantee – then deliver on your promise. Be consistent with the content you provide and stay true to your brand.

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For example, if you provide coaching services for entrepreneurs, don’t sponsor irrelevant brands. If you stop caring about your brand’s mission, your audience will notice. They’ll question your integrity with your business and stop trusting your brand.

But if you gain your customer’s trust, you’ll start standing out from your competition. Your customers will feel safe purchasing from you since they’ll know you’re honest.

2. Share a Story No One Will Be Able to Copy

A few decades ago, a brand would’ve gotten away without being unique. That’s because back then starting a business was not accessible to most people. You’d either need enough money to launch your business or have the credentials. And even if you had all these qualifications, you needed to get past the gatekeepers.

Today, technology has disrupted many of the barriers that were present a few decades ago. For example, today a college student can launch a Podcast within a week. He can create a website in a few hours and record a few Podcast episodes. If he’s persistent, he can build a large following overtime and get paid by sponsors.

This is great news for aspiring entrepreneurs but there’s more competition than ever. You can only do so much before other businesses begin to copy you. But what no business can copy is your story.

That’s why you need to share your story with your audience.

For example, if you have a money blog, share how you’ve overcome your financial struggles. If you run a freelance writing business, share how you’ve overcome writer’s block. The more your audience can relate to you the better.

Without a story, your business won’t stand out. And if you copy what’s working for other businesses, you’ll experience short-term success.

Take some time to share your story with the world, your audience will love you more for it.

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3. Stop Reinventing Every Single Thing

“Don’t reinvent the wheel, just realign it.” – Anthony J.D’angelo

You may have heard that being original is the way to stand out. While this is true to an extent, you also shouldn’t be original when something is already working.

For example, if your competition has a successful Podcast in your field, then so can you. Don’t search for better alternatives to a Podcast if it’s already working.

Why?

Because this is a waste of time. Instead, copy what’s already working and make it your own.[2] If your competition has a Podcast, figure out which areas you can improve and tailor it around your brand.

Knowing this you can now spy on your competition and determine which areas you can improve. But, know that it also works the other way around. Others will view your business and copy what’s working for you.

That’s why it’s important to stay true to your brand and be authentic with your audience. When you do, your competition won’t be able to copy your unique traits. Have an abundant mindset and feel confident for what your business has to offer.

4. Shine Because of Your Uniqueness

Stop trying to help the entire world and focus on helping a specific group of people instead.

I get it, you’re willing to help almost everyone because you want to bring in more business. But the truth is that if you resonate with everyone, you resonate with no one.

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Take, for example, a marketing agency that helps businesses promote their product. This business doesn’t speak to anyone but gets occasional sales throughout the year.

But what if there was a similar marketing agency dedicated to helping real estate agents? If there was a real estate agent looking for help in marketing–who do you think they’ll choose? That’s why niching down is necessary if you hope to stand out from your competition.

Determine which customers you enjoy working with the most and determine which customers bring in the most revenue. Once you’ve gathered enough data, focus on servicing your ideal customer.

Don’t expect immediate results since this won’t be an easy transition. If you’re currently helping a narrow audience, slowly transition into a niche audience. Niching down is crucial to building raving fans.

5. Be the Brand Everyone Can Depend On

Being the brand your customers can depend on is important. How many times have you bought a product that’s failed on its promise? Or have settled for an average service?

Exceeding your customer’s expectations is a sure way to make your brand stand out. In the book Influence: The Psychology of Persuasion, studies on human psychology prove that when you give to others, they’ll reciprocate. Offer your customers free consulting, a free ebook, or free quality content. Eventually, they’ll be happy to reciprocate after receiving value from you.

View what your competition is doing and surpass their offers. For example, if your competition offers a free 15-minute consulting call, offer 30 minutes. When you focus on helping others more, your customers will notice.

Make it your mission to serve your customers first and then worry about making a profit. Other ways for your business to be reliable is by inspiring your customers. That’s right, a business isn’t only about selling, it’s also helping customers achieve their goals.

For example, you can write content that will inspire your audience to take action. You can interview guests that will push your audience to break bad habits. Get creative and look for more ways in which your audience can depend on you with.

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The Bottom Line

Imagine serving fewer customers and getting paid more than ever.

Despite the fierce competition, you’ve got fans wanting to buy your products and services. Although this may seem impossible right now, it’s not. If other brands have been able to stand out in a crowded industries, why can’t yours?

The truth is that standing out from your competition isn’t easy. There’s no secret formula that’s available to the rest of the world. The trick is to do what most brands are unwilling to do.

Many businesses don’t want to niche down because this will mean a loss in sales. But that’s sacrificing short-term gains for long-term success. Niching down is necessary to build a brand your customers will love.

Many businesses will spend a lot of money looking for ways to innovate, but won’t apply what’s working. But, not you.

You’ve got what it takes to stand out from your competition. Start slowly and master each principle covered here. Now go and make your business stand out like never before.

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Featured photo credit: rawpixel via unsplash.com

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