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6 Steps To True Entrepreneur Success

6 Steps To True Entrepreneur Success
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I’ve been self-employed my whole working life. It suits me. I’m not afraid of hard work and I quite like money. But my career has been a game of two halves. The first half was played at a furious pace, as befits a young man with big ideas. It was fun, I made a lot of money, but it didn’t end well.

The second half has been more measured, it’s still fun and…so far, so good. The big difference is that I’m personally in a much better place now. I’m happier, more at peace with myself and more fulfilled. And much, much less stressed.

So what’s changed? Well, change was forced on me. I took a hammering on a deal and I lost everything. Home, business, confidence – the lot. And I realized that what had gone wrong wasn’t an arbitrary decision here or a bad break there, it was much more fundamental.

However you choose to define “success” the essential foundation is mindset. Mine wasn’t just wrong, I hadn’t taken the time or the trouble to get it right in the first place. Big mistake. To borrow a phrase from Benjamin Netanyahu, I was trying to build a pyramid from the top down.

Working on my mindset – my attitude and approach – has brought me renewed success. A more sustainable, empowering, holistic success. As I see it, the blueprint has 6 essential steps:

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1. Understand That Your Life Won’t Change Itself

When your life isn’t what you want it to be it’s hard to hide that fact from yourself. Put another way, if you wonder whether there’s something better out there, that’s a sign that there’s something amiss in your life as it is. A better life requires change, and that change can only be made by you. Insanity, according to Einstein, is doing the same thing over and over and expecting different results.

2. Resolve to Act

Knowing you need to change is the easy bit. Making the change is the bit that takes courage. Just remember that you’ve brought yourself to this point. You wouldn’t be here if you didn’t know that you want, or need, to change. Anger, or frustration, at the course of your life is simply evidence of your failure to resolve this conflict. Shakespeare knew this as long ago as 1604. In Measure for Measure he has Lucio tell us:

“Our doubts are traitors, and make us lose the good we oft might win, by fearing to attempt”.

So resolve it. The biggest regrets you’ll ever have are the things you didn’t do, not the things you did.

3. Believe in Yourself

When I crashed and burned I lost the material things in my life. But I didn’t lose my skills, or my work ethic. And although my confidence took a knock I remembered Kipling:

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“If you can meet with Triumph and Disaster, and treat those two impostors just the same.”

More recently, Arianna Huffington (of Huffington Post fame) understood the true nature of setbacks:

“We need to accept that we won’t always make the right decisions, that we’ll screw up royally sometimes – understanding that failure is not the opposite of success, it’s part of success.”

Self belief, whether you’re starting from scratch or starting again, is an essential, indispensable element of a successful mindset. It’s a characteristic found in all successful entrepreneurs. If it doesn’t come naturally (and it often doesn’t) it can be developed just by changing the way you think.

That process can be learned – there’s a host of excellent material available online – as can the other things you need to know but currently don’t.  Self development is possible for, and available to, anyone who wants it.

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4. Understand That It’s Not Just About The Money

We all need money. Most, if not all, of us like money. It’s why we go to work, after all. It allows us to do the things we want to do, as well as the things we have to do. Whether we define happiness as simply freedom from worry or something more exotic or expressive, in our pursuit of that happiness money is pretty essential. But it isn’t everything. It really isn’t.

In my “first half” career I measured success only in terms of profit. I don’t mind telling you I made a lot of it. I was doing seven figure deals as a matter of course, I changed my car every four months, I travelled by helicopter and I reckoned, at the time, that I was doing well. Was I happy?  Er, No… Believe me, the novelty of these things wears off pretty quickly but in the meantime I had no freedom and no time for me or for those close to me.

I was the classic victim of my own success. I’d created a monster and it got to the stage where the monster was controlling me and not the other way round. And then it bit me, hard. I’m older and wiser now. I recognize that happiness – sustainable, proper happiness – is an alloy of different elements.

Time is a finite resource and it has to be allocated between those elements, of which work is only one. The others, for me, are family, education and entertainment. Yours may be different but the principle applies to all. When the balance is right, even work is a pleasure. And your life, as a whole, is happy and fulfilled.

5. Be in a Relationship With Your Business

Like any meaningful human relationship, your relationship with your business requires constant attention. Relationships don’t just happen, they have to be built and developed. Even the strongest, longest marriages take effort, every day. Dedicate the time and care your business needs and the rewards will follow.

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Particularly at the start, those needs will be substantial. Building momentum in a new-start business is labour intensive and will encroach on the other elements of your personal happiness, for a time. But remember that the effort you put in at the start is an investment not only in your business but in your future life.

And when you’ve built that momentum and all is running smoothly, don’t get complacent. Constantly assess, and re-assess, the needs of your business on an ongoing basis. At the same time, assess and recognize your own needs in the context of your work/life balance.

This is particularly important if you work from home. Fail to do this and everything, not just your business, will suffer. I speak from experience. More than this, assess your business in the context of your motivations, your goals and your ambitions. If they are no longer compatible, go back to #1…

6. Take, And Enjoy, The Rewards

Enjoy your success. Reward yourself. Take holidays and enjoy all your free time. Personal enjoyment is the fuel for motivation and sustains the essential dynamic of your relationship with your business. Fall out of love and divorce beckons.

“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful. – Albert Schweitzer

Featured photo credit: http://getrefe.tumblr.com/ via 67.media.tumblr.com

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Published on July 27, 2021

15 Smart Video Conferencing Etiquette Tips to Follow

15 Smart Video Conferencing Etiquette Tips to Follow
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During the pandemic, video conferencing replaced in-person meetings and has now become the standard option for business meetings. Over the past 17 months, most workers have gotten past the video conferencing learning curve with Zoom or Microsoft Teams (or their platform of choice).

But just as with in-person meetings, attention can wax and wane. Some say we’re just not used to staring at ourselves so much on the screen. Instead of fixating on that, try employing smart video conferencing etiquette, or you may risk indiscretions that will flag you as a slacker.

Put the Pro in Professional

After more than a year of fine-tuning, here are the new rules of video conferencing etiquette.

1. Mute Your Mobile and Other Devices

The first video conference etiquette you need to know is muting your other devices. Just as in the pre-COVID days, someone’s obnoxious ring tone blaring Taylor Swift’s newest single in the middle of a meeting is also an annoyance if it happens during a Zoom meeting and so is the inevitable fumbling to turn off the sound. Even the apologies to the group get tiresome.

Also, when notifications are activated on the computer that you’re using for the meeting, the incoming message takes over the audio and you’ll miss out on snippets of the conversation. Be sure to eliminate this possible faux pas.

2. Dress the Part

While working from home, you may have fallen into the habit of slipping on your comfiest T-shirt each day. Hey, no judgments! But before you log on to your video conference, try to make an effort with your appearance.

Depending on your company culture and the importance of your meeting, consider dressing the part of the professional whom you wish to project. It will help you feel more self-assured, and others will likely take you more seriously.

For women, wear light make-up, put on earrings, and make sure your blouse is crisply pressed. For men, show up freshly shaved. Wearing a crisp collared shirt in a solid color will usually suffice.

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Pro Tip: Stay away from wearing white or black, unless those colors look great on you. Consider wearing light blue or brown instead.

3. Stage Your Workspace

Have you noticed the backdrops of experts interviewed on news shows? Bookshelves and photographs are carefully curated, and no busy-patterned furniture or artwork is in sight.

Take note of what appears behind you when you choose the location of your video conferences. Piles of junk mail on the table or stacks of folded laundry on the couch will convey more about your personal life than you care to share. Make sure you remove clutter from the camera’s eye, and present a tidy, orderly workspace to your colleagues, coworkers, and bosses.

4. Put Some Thought Into Lighting and Perspective

Be aware that in a video conference, your computer camera can actually make you look up to ten pounds heavier depending on where you sit. But you can easily drop those added pounds by moving back from the screen to diminish the wide-angle distortion.

Frame your head on the screen by tilting the screen up or down. Also, it’s best to not place yourself in front of a window or bright light, which makes you appear in shadow. Instead, face the light source, moving it (or yourself) until you have a flattering amount of illumination. You can also purchase some small spotlights that allow you to add light as needed.

Pro Tip: If your lights add too much redness to your skin, consider counter-balancing with a green filter.

Remember That Half of Life Is Showing Up

5. Arrive on Time

In the old days of in-person meetings, it was nearly impossible to slip in late into a meeting unnoticed. In today’s video conferences, logging in late still shows poor form. Instead, strive to arrive five minutes early and get yourself settled.

Once the meeting is underway, the host may be less attentive about late arrivals waiting to be let in. Diverting the host’s attention away from the meeting with a tardy entry request is the ultimate giveaway that you didn’t honor the schedule. If you don’t want a black mark against you, log in on time.

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6. Turn on Your Video

Few people like to see their face on the screen, but buck up and turn on your camera in video conferences. In most cases, it’s better to be a face on a screen than a name in a blank square. Your statements will be more memorable when other meeting attendees can see you.

If you need to turn off the video, either because of a poor connection, some commotion in the room, or a need for a quick break, give a short explanation via the chat feature. Then, go back on video as soon as you’re able.

Pro Tip: Keep your explanation for your departure pithy. “Sorry! Doorbell rang. Back in five” says it all. Be sure to honor what you say in chat and really do return in five minutes.

7. Plan Ahead Before Sharing Your Screen

Don’t be one of those people who makes everyone else wait as you click through folders in search of a document. That’s just poor video conferencing etiquette. If you know you’ll need to share a document or video on your screen, prepare by pulling it out of its folder and onto your desktop. Also, clean up the files and folders on your desktop to reduce clutter and facilitate easy access. Close other programs like chat, calendar notifications, and email. Disable pop-up notifications to ensure there’ll be no unforeseen distractions.

Be sure to remind the host before the meeting that you’ll need them to activate the screen-sharing function. Show courtesy once you’re finished by hitting “stop share” to return to the screen with participants.

Attend to the Pesky Details

8. Make Sure That Meetings Remain Right-Sized

With the easy accessibility of video conferencing, it can be tempting to extend the meeting invitation beyond the core group and include everyone peripherally involved in a project. But just as with in-person meetings, the more people involved, the more unwieldy the meeting becomes.

Use good judgment when asking others to sit through a video conference so that you don’t needlessly take up others’ time and so that participants can be fully engaged.

9. Remember to “Unmute” Before You Speak

Most of us are likely able to count on one hand the number of video conferences when someone didn’t have to be reminded, “You’re on mute!” Forgetting to unmute before speaking has become one of the most common missteps in video conferencing.[1]

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Show everyone your impeccable video-conferencing poise by managing your mute feature with flawless control.

10. Stay on Point to Keep the Meeting Length in Check

As with in-person meetings, an agenda with assigned time limits for discussions remains necessary to keep a meeting focused. Data shows, however, that video conferencing can actually reduce meeting time.[2] Reasons include the elimination of commuting time and the ability to screen share and annotate to keep everyone on task.

Additionally, side conversations are virtually impossible with video conferencing now that you can no longer have back-and-forth exchanges with the person beside you.

Pro Tip: If you’re running the meeting, let attendees know in advance the protocol for the chat feature. Is it okay for them to “chat among themselves” or not? (See point 11, as well.)

Talking Has a Time and a Place

11. Chat Appropriately

Just like side conversations or texting in an in-person meeting, the use of the chat feature during a video conference can be disrespectful unless it’s directed to all participants. Hence, it’s good video conferencing etiquette to mind your use of the chat.

At the start of the meeting, you may want to ask the host if it’s alright for participants to use the chat feature. This allows them to disable it if they choose. Used appropriately, it can be a helpful tool to clarify or amplify an earlier point once the conversation has moved on or to let the group know that you need to sign off early (and why).

12. Use the “Raise Hand” Feature to Avoid Interruptions

The slight lag in many video conferences can result in speaking over another person if you attempt to jump into a conversation. To avoid this awkward interruption, indicate when you have something to add to the discussion with the raise-your-hand feature that signals the host you would like to speak. This effective meeting management device makes video conferencing run more smoothly, especially with a large group, but it must be activated and monitored by the host.

Pro Tip: For meetings of six to ten people, sometimes the old-fashioned raising of your physical hand may be the best option. But it’s up to the meeting host. Ask them what they would prefer, and follow that.

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13. Don’t Record the Session or Take Photos Without Prior Permission

In this case, not sharing is caring. The “sharing culture” made popular through social media has little place in video conferencing. Before recording a meeting or capturing a screenshot of the participants, always ask for consent in advance from the full roster of attendees. Knowing that a video conference will be photographed or recorded could have a bearing on what others are willing to discuss.

Manage Yourself

14. Minimize Distractions

While de-activating audio and video features can keep distractions from affecting the other participants, you will need to manage noise and disruptions on your end to give your full attention to the meeting.

Move out of high-traffic zones in your home, keep your door closed, and ask family members to be considerate.

15. Save Snacking for Later

Save snacking for later—or earlier. Eating while on video conference is a no-no. Munching in front of the group while close to the camera—as you are when video conferencing—subjects the participants to an up-close and (too) personal view of your food consumption process.

However, it’s perfectly fine to sip quietly from a glass of water or cup of coffee or tea. If the meeting threatens to last for more than two hours, you may want to ask the host in advance to schedule a five-minute break at the halfway point.

Final Thoughts

Even though bosses are now beginning to ask workers to spend some of their workdays on-site, up to 80 percent will permit employees to work remotely at least part of the time, which means more video conferencing in your future.[3] Mastering these video conferencing etiquette tips will help you dial in—as well as dial back—your participation and demonstrate your unwavering level of engagement to the team.

Featured photo credit: Chris Montgomery via unsplash.com

Reference

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