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6 Steps To True Entrepreneur Success

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6 Steps To True Entrepreneur Success

I’ve been self-employed my whole working life. It suits me. I’m not afraid of hard work and I quite like money. But my career has been a game of two halves. The first half was played at a furious pace, as befits a young man with big ideas. It was fun, I made a lot of money, but it didn’t end well.

The second half has been more measured, it’s still fun and…so far, so good. The big difference is that I’m personally in a much better place now. I’m happier, more at peace with myself and more fulfilled. And much, much less stressed.

So what’s changed? Well, change was forced on me. I took a hammering on a deal and I lost everything. Home, business, confidence – the lot. And I realized that what had gone wrong wasn’t an arbitrary decision here or a bad break there, it was much more fundamental.

However you choose to define “success” the essential foundation is mindset. Mine wasn’t just wrong, I hadn’t taken the time or the trouble to get it right in the first place. Big mistake. To borrow a phrase from Benjamin Netanyahu, I was trying to build a pyramid from the top down.

Working on my mindset – my attitude and approach – has brought me renewed success. A more sustainable, empowering, holistic success. As I see it, the blueprint has 6 essential steps:

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1. Understand That Your Life Won’t Change Itself

When your life isn’t what you want it to be it’s hard to hide that fact from yourself. Put another way, if you wonder whether there’s something better out there, that’s a sign that there’s something amiss in your life as it is. A better life requires change, and that change can only be made by you. Insanity, according to Einstein, is doing the same thing over and over and expecting different results.

2. Resolve to Act

Knowing you need to change is the easy bit. Making the change is the bit that takes courage. Just remember that you’ve brought yourself to this point. You wouldn’t be here if you didn’t know that you want, or need, to change. Anger, or frustration, at the course of your life is simply evidence of your failure to resolve this conflict. Shakespeare knew this as long ago as 1604. In Measure for Measure he has Lucio tell us:

“Our doubts are traitors, and make us lose the good we oft might win, by fearing to attempt”.

So resolve it. The biggest regrets you’ll ever have are the things you didn’t do, not the things you did.

3. Believe in Yourself

When I crashed and burned I lost the material things in my life. But I didn’t lose my skills, or my work ethic. And although my confidence took a knock I remembered Kipling:

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“If you can meet with Triumph and Disaster, and treat those two impostors just the same.”

More recently, Arianna Huffington (of Huffington Post fame) understood the true nature of setbacks:

“We need to accept that we won’t always make the right decisions, that we’ll screw up royally sometimes – understanding that failure is not the opposite of success, it’s part of success.”

Self belief, whether you’re starting from scratch or starting again, is an essential, indispensable element of a successful mindset. It’s a characteristic found in all successful entrepreneurs. If it doesn’t come naturally (and it often doesn’t) it can be developed just by changing the way you think.

That process can be learned – there’s a host of excellent material available online – as can the other things you need to know but currently don’t.  Self development is possible for, and available to, anyone who wants it.

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4. Understand That It’s Not Just About The Money

We all need money. Most, if not all, of us like money. It’s why we go to work, after all. It allows us to do the things we want to do, as well as the things we have to do. Whether we define happiness as simply freedom from worry or something more exotic or expressive, in our pursuit of that happiness money is pretty essential. But it isn’t everything. It really isn’t.

In my “first half” career I measured success only in terms of profit. I don’t mind telling you I made a lot of it. I was doing seven figure deals as a matter of course, I changed my car every four months, I travelled by helicopter and I reckoned, at the time, that I was doing well. Was I happy?  Er, No… Believe me, the novelty of these things wears off pretty quickly but in the meantime I had no freedom and no time for me or for those close to me.

I was the classic victim of my own success. I’d created a monster and it got to the stage where the monster was controlling me and not the other way round. And then it bit me, hard. I’m older and wiser now. I recognize that happiness – sustainable, proper happiness – is an alloy of different elements.

Time is a finite resource and it has to be allocated between those elements, of which work is only one. The others, for me, are family, education and entertainment. Yours may be different but the principle applies to all. When the balance is right, even work is a pleasure. And your life, as a whole, is happy and fulfilled.

5. Be in a Relationship With Your Business

Like any meaningful human relationship, your relationship with your business requires constant attention. Relationships don’t just happen, they have to be built and developed. Even the strongest, longest marriages take effort, every day. Dedicate the time and care your business needs and the rewards will follow.

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Particularly at the start, those needs will be substantial. Building momentum in a new-start business is labour intensive and will encroach on the other elements of your personal happiness, for a time. But remember that the effort you put in at the start is an investment not only in your business but in your future life.

And when you’ve built that momentum and all is running smoothly, don’t get complacent. Constantly assess, and re-assess, the needs of your business on an ongoing basis. At the same time, assess and recognize your own needs in the context of your work/life balance.

This is particularly important if you work from home. Fail to do this and everything, not just your business, will suffer. I speak from experience. More than this, assess your business in the context of your motivations, your goals and your ambitions. If they are no longer compatible, go back to #1…

6. Take, And Enjoy, The Rewards

Enjoy your success. Reward yourself. Take holidays and enjoy all your free time. Personal enjoyment is the fuel for motivation and sustains the essential dynamic of your relationship with your business. Fall out of love and divorce beckons.

“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful. – Albert Schweitzer

Featured photo credit: http://getrefe.tumblr.com/ via 67.media.tumblr.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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