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5 Must-Have Skills for Every Successful Small Business Owner

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5 Must-Have Skills for Every Successful Small Business Owner

If you look for successful small business owners on the internet, you’re likely to find a hundred different names and their stories of becoming successful. You’ll find these people and their stories as different as night and day.

Running a small business is associated with huge responsibility–one that is linked with taking care of your investors and employees, serving your clients or customers, and most importantly living up to your own goals and standards. Starting and operating a new business can be hard as roadblocks you never thought to imagine might crop up, including limited time, manpower, and budgets.

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With a solid team and the right tools, however, soon you will be on your way to reaching your business potential. To help find success as a small business owner, I’ve compiled this list of five essential skills that you must keep in mind.

1. Get organized

There is no question that the work you perform in your business are different than other business owners, but there is a strong connection in how you execute them. Think about it like making a grocery list; you get everything you need in one trip. You won’t drive back and forth for each item. Similarly, you should aim to consolidate your errands and the tasks of your business. Group similar tasks and aim to accomplish them on a specific day or at a certain time. For example, instead of checking your emails constantly throughout the day, answer your emails in the morning, and once again in the afternoon. By consolidating your tasks and getting work organized, you will eliminate multi-tasking and can focus on essential tasks to finish a project.

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2. Enable your team with ready information

To make the right business decision your team must have all of the information about your market, your customers, your competitors and your business processes. Putting your team in a situation where they have to hunt for the required information is not productive for any kind of a business. It encourages frustration, and lack of accuracy for your team. In return, they will make a guess rather than hunting down the right information. Effectively using and managing information is critical to driving business and streamlining operations in the Big Data era. Think about the kind of information and the system to provide it to your team on a daily basis for their routine work. Do they have all the required information at their fingertips, or do they need to ask the manager and work up the chain to access it? You might need an online database management system to provide teams with all kinds of information in real time, ensuring instant data management.

3. Get in the cloud

According to a recent story on Forbes, 78% of U.S. small businesses will have fully adopted cloud computing by 2020 ,more than doubling the 37% in 2015, resulting in more databases taking up residence on the Web. The use of cloud-based applications and software can significantly improve business efficiency. Give your team members the possibility to work from anywhere, whether they are at home or are out of the station on a business tour. When you and your team members can work from any location, your productivity will increase. Look for ways to shift your business to a cloud to tap into this always-available work approach. Engage a professional to make cloud-based software for your business databases. Manage your sales and inventory in the cloud or web databases. Make it effortless for your sales team to work on the road, adding live sales figures and updates into your system.

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4. Motivate your team

Being a business owner and an employer, leadership is a crucial key skill for success. In order to get the best from your team members, you must motivate and invigorate them. The success of your business will depend, to a great extent, on the spirit and productivity of your employees, and it is your responsibility to ensure that they are getting what they need (morally or monetarily) to perform exceptionally. You must be prepared and available to know the concerns from your staff.

5. Track performance

It’s essential to set business goals and objectives for your company, and to be able to measure progress. As a business owner, you need to establish specific measurements that show your business performance against the set goal. Measuring and tracking business performance will identify issues and success factors that will advance the overall organizational performance. Consider looking at your weekly sales or database software. Check your performance. Are you retaining customers? Track how your team performs. Are they hitting deadlines?  Find tools that can help you to track performance within your day-to-day business.

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Featured photo credit: Photo Giddy via flickr.com

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Tayyab Babar

Tayyab is a PR/Marketing consultant. He writes about work, productivity and tech tips at Lifehack.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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