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10 Things No One Will Tell You About Starting a Business

10 Things No One Will Tell You About Starting a Business

These days it seems everyone is calling themselves an “entrepreneur.” There’s a lot of talk about leaving your job, following your dreams, making money while you sleep, and living with passion.

Each of those things is fantastic. But, there are a lot of things aspiring-entrepreneurs AREN’T hearing. There are things no one will tell you about starting a business, and I think it’s time somebody tells you.

I didn’t choose entrepreneurship. I didn’t quit a 6-figure job and leave my corner office to do this, and, I didn’t go to business school to learn what to do.

I learned about business on the streets! No, just kidding. I learned about building and managing a business while building and managing a business for Dell. I worked in a cubicle, and when I got fired, I had to learn each of these things the hard way.

Starting a business is an incredible and awesome journey, but there are things no one told me to watch out for. Here are 10 Things No One Will Tell You (Ever) About Starting a Business.

1. You’re good enough to start, but not good enough to win.

You have to be always improving and putting in the work to become better every single day. You shouldn’t wait until you have all of the knowledge before getting started (you always need to be learning), but you’ll need to know more than you know now before you can get where you want to go.

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The skills and talents you have right now will help you get started, but to succeed, you’ll have to get better. You can’t win the championship if you never improve on the skills that got you on the team.

2. You have to make yourself a priority.

If you’re not able to take care of yourself, you won’t be able to take care of anyone else. That includes teaching, coaching, training, instructing, and any other activity that requires leading someone else. If you can’t lead yourself, you won’t be able to lead anyone else.

You will also have to prioritize the tasks and activities that will help you reach your goals. When you start a business, you’re both the employee and the employer. Not only do you have to decide what needs to be done, but you will also have to be the one doing it, and that includes making sure the tasks are complete at the end of the day.

As I wrote about here, no one will tell you to move forward. You must be the one to take your foot off the break and make the decision to stomp on the gas.

3. You have to be your own first customer.

If you don’t use your own products or services, why should anybody else? Plus, by using your own products you can test them, evaluate them, and know exactly how to make them better in version 2.0.

So many “experts” don’t take their own medicine. How many web designers do you know who have crappy websites themselves?

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The best chefs are the ones who taste their food before they send it out to the table to be eaten by somebody else. I’m looking at myself here, but coaches don’t do the same things they’re coaching their clients to do. That needs to change if we’re going to be successful in our businesses; we have to use our products if we want other people to use them as well.

4. You have to be your own biggest fan.

If you’re not willing to root for yourself, why would anyone else? In the beginning, we have to be our own biggest fan. We have to be our own support team. We have to be rooting for ourselves and in our own corner fighting the fight.

Sometimes you might be the only one, but that’s what’s required to get started. I often see entrepreneurs who are afraid to be their own promotional team. They are afraid of being called “arrogant” or, a shameless “self-promoter.” I wrote about that here, but before anybody else can, we have to cheer for ourselves.

5. It will take more work than you realize.

No seriously. Becoming successful (not just in business but at sports, life, love, etc.), is going to take more time, effort, blood, sweat, and tears than you can possibly imagine right now.

If you haven’t yet started, you are in the honeymoon phase of your business building efforts. Your mind may wander to working on the beach, sleeping late, traveling the world, etc., but, in reality, that’s not how it works at all. Long days, long nights, long weeks, long weekends, it all goes into building a dream and a life that you are happy with.

I’m not bragging, but yesterday I worked for 13 hours straight. By the end, I was exhausted, but I loved the entire process. My point is that anything worth doing is going to take a lot of effort, and you must be willing to make the investment not only in yourself but in the success of your business as well.

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6. There will be things that you have to give up if you want to win.

Almost every week I talk to someone who wants to start, build, grow or improve their business, but they aren’t willing to make sacrifices and eliminate things from their schedule. I don’t know what that thing on your calendar might be, but I do know there is something you’ll have to cancel or eliminate if you’re going to be able to spend the necessary time to make your dream and business a reality.

Yes, you can and should plan your downtime, and time to spend with family, friends, kids, etc., but you’re going to have to take a hard look at what can be eliminated so you can focus on the things that you need to accomplish. 

7. Your first idea probably won’t be your best idea.

Ideas are a dime a dozen. If you’re planning to start a business, odds are, you think your idea is a pretty good one. I’m not going to tell you it isn’t, in fact, it probably is pretty good. But I will tell you that my first ideas aren’t usually the best ones I have.

Your first idea for a blog post title, for a website design, or for a new product, ya, those usually get replaced by something better. As you get more experience creating and producing, you’ll realize that your ideas will get better as they mature. Be ok with killing your first ideas and allowing yourself to give birth to something even better. Emma @ Lifehack agrees (see #8). 

8. Your product isn’t for everybody, and not everyone is your customer.

In the beginning, I thought everyone would be a good fit for what I had to offer. It wasn’t until I spent the time to determine my ideal client, my “avatar,” that I became comfortable with the idea that I’m not meant to help everyone. “Everyone” is not your target market, but a specific person with a specific problem is.

Instead of trying to convince someone that you’re worth paying attention to, find the people who already know it.

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9. You have to guard your calendar with aggressive intensity.

When you work for someone else, you can float through most days. Let’s be honest, when you’re an employee, you could probably get your work done in about half the time it’s actually taking, right?

No worries, I’m not here to judge. I used to be able to do my job in my sleep. If you’re going to start your own business, you have to take complete ownership over every minute of every day and only allow things on your schedule that will help you achieve your goals. Learn to love the power of “no” and feel good about it.

10. You will have to leave people behind.

You can’t steal second with your foot on first, and sometimes it’s our friends holding down our shoe. Not everyone is meant to take this journey with you, and that’s ok. Your true friends will stick with you, and the rest will fall way. If they don’t, you may have to cut the strings and leave them behind.

Your turn: What have you learned the hard way? What’s a business lesson you’ve learned that you wish someone had told you?

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Ellory Wells

Business Coach, Startup Consultant

10 Things No One Will Tell You About Starting a Business 10 Things No One Will Tell You About Starting a Business

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Published on November 14, 2018

Why You Suffer from Constant Fatigue and How to Deal with It

Why You Suffer from Constant Fatigue and How to Deal with It

With our busy, always on lives, it seems that more and more of us are facing constant tiredness and fatigue on a regular basis.

For many people, they just take this in their stride as part of modern life, but for others the impact can be crippling and can have a serious effect on their sense of wellbeing, health and productivity.

In this article, I’ll share some of the most common causes of constant tiredness and fatigue and give you some guidance and action steps you can take to overcome some of the symptoms of fatigue.

Why Am I Feeling Fatigued?

Fatigue is extreme tiredness resulting from mental or physical exertion or illness.  It is a reduction in the efficiency of a muscle or organ after prolonged activity.[1]

It can affect anyone, and most adults will experience fatigue at some point in their life. 

For many people, fatigue is caused by a combination of lifestyle, social, psychological and general wellbeing issues rather than an underlying medical condition.

Although fatigue is sometimes described as tiredness, it is different to just feeling tired or sleepy. Everyone feels tired at some point, but this is usually resolved with a nap or a few nights of good sleep. Someone who is sleepy may also feel temporarily refreshed after exercising. If you are getting enough sleep, good nutrition and exercising regularly but still find it hard to perform, concentrate or be motivated at your normal levels, you may be experiencing a level of fatigue that needs further investigation. 

Symptoms of Fatigue

Fatigue can cause a vast range of physical, mental and emotional symptoms including:

  • chronic tiredness, exhaustion or sleepiness
  • mental blocks
  • lack of motivation
  • headache
  • dizziness
  • muscle weakness
  • slowed reflexes and responses
  • impaired decision-making and judgement
  • moodiness, such as irritability
  • impaired hand-to-eye coordination
  • reduced immune system function
  • blurry vision
  • short-term memory problems
  • poor concentration
  • reduced ability to pay attention to the situation at hand

Causes of Fatigue

The wide range of causes that can trigger fatigue include:

  • Medical causes: Constant exhaustion, tiredness and fatigue may be a sign of an underlying illness, such as a thyroid disorder, heart disease, anemia or diabetes.
  • Lifestyle-related causes: Being overweight and a lack of regular exercise can lead to feelings of fatigue.  Lack of sleep and overcommitting can also create feelings of excessive tiredness and fatigue.
  • Workplace-related causes: Workplace and financial stress in a variety of forms can lead to feelings of fatigue.
  • Emotional concerns and stress: Fatigue is a common symptom of mental health problems, such as depression and grief, and may be accompanied by other signs and symptoms, including irritability and lack of motivation.

Fatigue can also be caused by a number of factors working in combination.

Medical Causes of Fatigue

If you have made lifestyle changes to increase your energy and still feel exhausted and fatigued, it may be time to seek guidance from your doctor.

Here are a few examples of illnesses that can cause ongoing fatigue. Seek medical advice if you suspect you have a health problem:

Anemia

Anemia is a condition in which you don’t have enough healthy red blood cells to carry adequate oxygen to the body’s tissues. It is a common cause of fatigue in women.

Having anemia may make you feel tired and weak.

There are many forms of anemia, each with its own cause. Anemia can be temporary or long term, and it can range from mild to severe.[2]

Chronic Fatigue Syndrome (CFS)

Chronic Fatigue Syndrome (CFS) is a condition that can cause persistent, unexplained fatigue that interferes with daily activities for more than six months.

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This is a chronic condition with no one-size-fits-all treatment, but lifestyle changes can often help ease some symptoms of fatigue.[3]

Diabetes

Diabetes can cause fatigue with either high or low blood sugars. When your sugars are high, they remain in the bloodstream instead of being used for energy, which makes you feel fatigued. Low blood sugar (glucose) means you may not have enough fuel for energy, also causing fatigue.[4]

Sleep Apnea

Sleep apnea is a serious sleep disorder where sufferers briefly stop breathing for short periods during sleep. Most people are not aware this is happening, but it can cause loud snoring, and daytime fatigue.

Being overweight, smoking, and drinking alcohol can all worsen the symptoms of sleep apnea.[5]

Thyroid disease

An underactive thyroid gland means you have too little thyroid hormone (thyroxine) in your body. This makes you feel tired and you could also put on weight and have aching muscles and dry skin.[6]

Common lifestyle factors that can cause fatigue include:

  • Lack of sleep
  • Too much sleep 
  • Alcohol and drugs 
  • Sleep disturbances 
  • Lack of regular exercise and sedentary behaviour 
  • Poor diet 

Common workplace issues that can cause fatigue include:

  • Shift work: Our body is designed to sleep during the night. A shift worker may confuse their circadian clock by working when their body is programmed to be asleep.
  • Poor workplace practices: This may include long work hours, hard physical labour, irregular working hours (such as rotating shifts), a stressful work environment, boredom or working alone. 
  • Workplace stress – This can be caused by a wide range of factors including job dissatisfaction, heavy workload, conflicts with bosses or colleagues, bullying, or threats to job security.
  • Burnout: This could be striving too hard on one area of your life while neglecting others, which leads to a life that feels out of balance.

Psychological Causes of Fatigue

Psychological factors are present in many cases of extreme tiredness and fatigue.  These may include:

  • Depression: Depression is characterised by severe and prolonged feelings of sadness, dejection and hopelessness. People who are depressed commonly experience chronic fatigue.
  • Anxiety and stress: Someone who is constantly anxious or stressed keeps their body in overdrive. The constant flooding of adrenaline exhausts the body, and fatigue sets in.
  • Grief: Losing a loved one causes a wide range of emotions including shock, guilt, depression, despair and loneliness.

How to Tackle Constant Fatigue

Here are 12 ways you can start tackling the causes of fatigue and start feeling more energetic.

1. Tell The Truth

Some people can numb themselves to the fact that they are overtired or fatigued all the time. In the long run, this won’t help you.

To give you the best chance to overcome or eliminate fatigue, you must diagnose and tell the truth about the things that are draining your energy, making you tired or causing constant fatigue.

Once you’re honest with yourself about the activities you’re doing in your life that you find irritating, energy-draining, and make you tired on a regular basis you can make a commitment to stop doing them.

The help that you need to overcome fatigue is available to you, but not until you tell the truth about it. The first person you have to sell on getting rid of the causes of fatigue is yourself.

One starting point is to diagnose the symptoms. When you start feeling stressed, overtired or just not operating at your normal energy levels make a note of:

  • How you feel
  • What time of day it is
  • What may have contributed to your fatigue
  • How your mind and body reacts

This analysis may help you identify, understand and then eliminate very specific causes.

2. Reduce Your Commitments

When we have too many things on our plate personally and professionally, we can feel overstretched, causing physical and mental fatigue.

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If you have committed to things you really don’t want to do, this causes irritability and low emotional engagement. Stack these up throughout your day and week, then your stress levels will rise.

When these commitments have deadlines associated with them, you may be trying to cram in far too much in a short period of time.  This creates more stress and can affect your decision making ability.

Start being realistic about how much you can get done. Either reduce the commitments you have or give yourself more time to complete them in.

3. Get Clear On Your Priorities

If working on your list of to-do’s or goals becomes too overwhelming, start reducing and prioritizing the things that matter most.

Start with prioritizing just 3 things every day. When you complete those 3 things, you’ll get a rush of energy and your confidence will grow.

If you’re trying to juggle too many things and are multi-tasking, your energy levels will drop and you’ll struggle to maintain focus.

Unfinished projects can make you self-critical and feel guilty which drops energy levels further, creating inaction.

Make a list of your 3 MIT (Most Important Tasks) for the next day before you go to bed. This will stop you overcommitting and get you excited about what the next day can bring.

4. Express More Gratitude

Gratitude and confidence are heavily linked. Just being thankful for what you have and what you’ve achieved increases confidence and makes you feel more optimistic.

It can help you improve your sense of wellbeing, which can bring on feelings of joy and enthusiasm.

Try starting a gratitude journal or just note down 3 things you’re grateful for every day.

5. Focus On Yourself

Exhaustion and fatigue can arrive by focusing solely on other people’s needs all the time, rather than worrying about and focusing on what you need (and want).

There are work commitments, family commitments, social commitments. You may start with the best intentions, to put in your best performance at work, to be an amazing parent and friend, to simply help others.

But sometimes, we extend ourselves too much and go beyond our personal limits to help others. That’s when constant exhaustion can creep up on us.  Which can make us more fatigued.

We all want to help and do our best for others, but there needs to be some balance. We also need to take some time out just for ourselves to recharge and rejuvenate.

6. Set Aside Rest and Recovery Time

Whether it’s a couple of hours, a day off, a mini-break or a proper holiday, time off is essential to help us recover, recharge and refocus.

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Recovery time helps fend off mental fatigue and allows us to simply kick back and relax.

The key here, though, is to remove ourselves from the daily challenges that bring on tiredness and fatigue. Here’s how.

Can you free yourself up completely from work and personal obligations to just rest and recover?

7. Take a Power Nap

When you’re feeling tired or fatigued and you have the ability to take a quick 20-minute nap, it could make a big difference to your performance for the rest of the day.

Napping can improve learning, memory and boost your energy levels quickly.

This article on the benefit of napping is a useful place to start if you want to learn more: How a 20-Minute Nap at Work Makes You Awake and Productive the Whole Day

8. Take More Exercise

The simple act of introducing some form of physical activity into your day can make a huge difference. It can boost energy levels, make you feel much better about yourself and can help you avoid fatigue.

Find something that fits into your life, be that walking, going to the gym, running or swimming. 

The key is to ensure the exercise is regular and that you are emotionally engaged and committed to stick with it.

You could also walk more which will help clear your head and shift your focus away from stressful thoughts.

9. Get More Quality Sleep

To avoid tiredness, exhaustion and fatigue, getting enough quality sleep matters. 

Your body needs sleep to recharge.  Getting the right amount of sleep every night can improve your health, reduce stress levels and help us improve our memory and learning skills.

My previous article on The Benefits of Sleep You Need to Know will give you some action steps to start improving your sleep. 

10. Improve Your Diet

Heavy or fatty meals can make you feel sluggish and tired, whilst some foods or eating strategies do just the opposite.

Our always on lives have us reaching for sweets or other sugary snacks to give us a burst of energy to keep going. Unfortunately, that boost fades quickly which can leave you feeling depleted and wanting more.

On the other hand, whole grains and healthy unsaturated fats supply the reserves you can draw on throughout the day.

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To keep energy up and steady, it’s a good idea to limit refined sugar and starches.

Eating small meals and healthy snacks every few hours throughout the day provides a steady supply of nutrients to body and brain. It’s also important not to skip breakfast.

Eating a balanced diet helps keep your blood sugar in a normal range and prevents that sluggish feeling when your blood sugar drops.

11. Manage Your Stress Levels

Stress is one of the leading causes of exhaustion and fatigue, and can seriously affect your health.

When you have increased levels of stress at work and at home, it’s easy to feel exhausted all the time. 

Identifying the causes of stress and then tackling the problems should be a priority. 

My article on How to Help Anxiety When Life is Stressing You Out shares 16 strategies you can use to overcome stress.

12. Get Hydrated

Sometimes we can be so busy that we forget to keep ourselves fully hydrated.

Water makes up about 60 percent of your body weight and is essential in maintaining our body’s basic functions.

If we don’t have enough water, it can adversely affect our mental and physical performance, which leads to tiredness and fatigue.

The recommended daily amount is around two litres a day, so to stay well hydrated keep a water bottle with you as much as possible.

The Bottom Line

These 12 tips can help you reduce your tiredness and feeling of fatigue.  Some will work better than others as we are all different, whilst others can be incorporated together in your daily life.

If you’ve tried to make positive changes to reduce fatigue and you still feel tired and exhausted, it may be time to consider making an appointment with your doctor to discuss your condition.

Featured photo credit: Annie Spratt via unsplash.com

Reference

[1]Oxford English Dictionary: Definition of fatigue
[2]NHS Choices: 10 Reasons for feeling tired
[3]Verywellhealth: What is chronic fatigue syndrome
[4]Everyday Health: Why does type 2 diabetes make you feel tired
[5]Mayo Clinic: Sleep apnea
[6]Harvard Health: The lowdown on thyroid slowdown

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