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Nurses Don’t Sweat the Small Stuff

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Nurses Don’t Sweat the Small Stuff

As mentioned in my previous article, my father developed a serious heart condition this past year. Despite his recent decline in health, he has remained surprisingly positive about the situation. I’m convinced one of the main things that’s helped him through this rough patch of life is the amazing care from the nursing staff at the hospitals he’s been in and out of.

The quality of care he has received from nurses has been a breath of fresh air. These events have really shown me what nurses are capable of, and how working that job must be very exhausting, mentally and physically.

I’m happy to say that medical staff, especially nurses, have saved my dad’s life multiple times this year. What sets nurses apart is that they pay attention to the little details. They leave no stone unturned.

They are compassionate, despite stress

People get scared in the hospital, because it’s a stressful and unpredictable place. Nurses handle stress with grace because they face more demanding situations than the majority of humans. In matters of life or death, split second calls makes all the difference.

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Nurses have always kept their composure in my experiences.

I received three spinal taps a few years ago. In spite of the doctor stabbing into my spinal tissue with a massive needle, the nurse in the room kept me positive through the errors and intense level of pain. She helped talk me through it, and pointed out the benefits of the procedure to my long-term health. The nurse held my hand and comforted me through the entire process.

And that’s exactly what nurses do best.

They put themselves in the patients’ shoes

Nurses understand and relate to their patients. They realize that a hospital stay is no walk in the park. When patients are at their lowest, nurses are able to identify this and grasp the patient’s perspective. Nurses converse with patients in a way that makes them feel safe and cared for. This helps put minds at ease and keeps spirits lifted.

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Realistically, nurses are extremely mindful people. They use caring words and avoid discouraging actions.

They comfort everyone in need

When I stayed with my father in a hospital several hundred miles away from our home, the nurses treated me as if I were a guest in a hotel. They did everything within their power to help me stay positive and feel welcome. Whether it was helping me find a place to sleep, getting me extra pillows and blankets, or chatting with me about the situation at hand, I felt comforted by the nursing staff at the hospital. They checked in with me regularly to see how I was coping with the stress and fear at hand. This type of behavior absolutely meant the world to me.

They possess a strong emotional IQ

It’s one thing to possess intelligence, but what’s even more impressive is emotional intelligence. A previous Lifehack article points out that emotional intelligence is determined by our level of ability to:

  • Recognize and understand our emotions and reactions (self-awareness)
  • Manage, control, and adapt our emotions, mood, reactions, and responses (self-management)
  • Harness our emotions to motivate ourselves to take appropriate action, commit, follow-through, and work toward the achievement of our goals (motivation)
  • Discern the feelings of others, understand their emotions, and utilize that understanding to relate to others more effectively (empathy)
  • Build relationships, relate to others in social situations, lead, negotiate conflict, and work as part of a team (social skills)

Emotional IQ is considered to be just as valuable as standard intelligence in workplaces. In the world of nursing, this is evergreen and essential. Nurses possess important technical skills and balance those with a high level of emotional understanding.

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They always account for human emotion.

They aren’t afraid to get their hands dirty

Nurses have to perform many duties that no one wants to do, but they don’t let it show. Helping people is their number one priority, no matter what the job, no matter how dirty or stinky. The fact is that nurses have a genuine desire to assist people with recuperation, and become what many would describe as “beautifully desensitized.”  Basically, this means that they will help no matter how disgusting the scenario may seem, and they look past things deemed disgusting by most.

It all comes down to is a genuine desire to help those facing times of dire need. When a catheter needs to be removed, a nurse will be there. When a patient is bleeding all over the place, a nurse will be there. And when bodily functions are no longer controllable, a nurse will be there.

They will be there, and they will never make you feel embarrassed or ashamed.

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Nurses don’t sweat the small details and intricacies of their job. They are always there for their patients, and that’s why it takes a very special person to fill the role of a nurse.

Featured photo credit: Bradley University Online via onlinedegrees.bradley.edu

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Robert Parmer

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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