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4 Reasons Why Entrepreneurs Should Pay For Their Employees’ Vacations

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4 Reasons Why Entrepreneurs Should Pay For Their Employees’ Vacations

Right now, you must thinking that the title for this article is ridiculous. Who deliberately gives their employees vacation time—and at the expense of the organization too? Heck, it’s bad enough they’re leaving work in the first place, what do we do to make up for the work they leave behind while they’re vacationing, right?

Well, that is what most bosses would think—especially those that would rather tie an employee to a chair than let them leave for an extensive vacation. Here’s the keyword: “extensive”. For some reason, we always attach words to certain things and form associations without considering other possibilities.

Who said a vacation has to be extensive?

I like the thought Alfred James expressed in his article called, ‘Why you should take a day off of work and not feel guilty about it’ (clearly, he’s not talking about an extensive vacation at all):

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“Companies don’t own us. Work doesn’t own us. It is important as free-thinking sentient beings that we don’t feel trapped and indebted to work all the time.”

Look at it this way: you don’t own your employees and your work doesn’t own them – or you for that matter. Big bad bosses who think otherwise will only foster a mindset that makes employees feel “trapped and indebted” to work.

This can eventually lead to low employee morale, less engagement, more illnesses/nervous breakdowns, unforeseen absenteeism, high employee turnover, employer-to-employee relationship issues and a host of other problems. Offering your employees an organization-funded vacation for even five-to-seven days should suffice—anything beyond that would be at their own expense

Here are four other reasons why employers should encourage and – *wince* – pay for their employee’s vacations:

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Better Physical Health

Okay, they won’t be coming back all buff and Captain American-ish, but it can’t be denied that vacation time does a lot to improve health. According to the New York Times, since stress can take a toll on your health, it’s crucial to take a vacation “just for your health’s sake”. A study conducted in 1948 and later published in 1992 called the Framingham Heart Study revealed that women who took a vacation once every six years or less were more likely to contract heart diseases. As Eaker, who carried out the study, said, there is “real evidence that vacations are important to your physical health.”

Higher Productivity

How can an employee be more productive when they return to work? By then, they have probably zoned out, with their thoughts still roaming more attractive concepts like the ocean and cocktails. But as Joe Robinson, a productivity trainer interviewed on the subject puts it, “Employees are taught to believe that bravado is the way to go – that more hours is better, but research shows the opposite.”

This also goes for employers who think productivity has a positive correlation with the number of hours worked. Research has shown otherwise. Put simply, the more work hours your employees put in, the more exhausted their minds and bodies become. Nonstop work not only increases fatigue but also stress— which is even more problematic.

According to the Oxford University survey mentioned in the same article, “75% of the managers who took time off reported feeling recharged and refreshed, and 41% said they felt “less stressed”.

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Increased Mental Power

While sleep does a lot to reset your mental energy, it can only be used in moderation on a daily basis. When levels of stress and fatigue surpass the amount of restorative ‘zzzzs’ you’ve managed to acquire, your body starts to function on ‘airplane mode’.

Agreed, yoga, exercise, and fun-filled weekends are all great ways to rejuvenate- but nothing beats the relaxation offered by vacations. According to UPMC, ranked among the top hospitals for neurosurgical care in U.S., the next time anyone wants to de-stress their brain, they should head to the sea. Marine biologist Wallace J. Nicholas states that the water triggers our “blue minds”: a state of “calm, peacefulness, unity, and a sense of general happiness and satisfaction with life in the moment.” In other words, a mental vacation for your employees means a restorative vacation for their brains as well.

Also, according to the U.S News, one of the many benefits of taking a vacation is improved mental health. As clinical psychologist Francine Lederer states, “”The impact that taking a vacation has on one’s mental health is profound. Most people have better life perspective and are more motivated to achieve their goals after a vacation, even if it is a 24-hour time-out”.

This leads us to the next point…

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Fresher Perspectives

Any good employer would want their employees to contribute to the organization in new ways through up-to-date knowledge. We may try the “adding to the talent pool” technique by hiring fresh employees with new ideas and perspectives. However, this can also be done with existing employees.

CNN reported how stepping back from work life can help you to gain insights, appreciate the current moment, and return to your life with a new sense of excitement. According to Adam Galinsky from Kellogg School of Management at Northwestern University, “Detaching from a familiar environment can help you get new perspectives on everyday life.”

A simple example illustrates this point: when you discuss a problem with your friend, the friend is more likely to offer creative suggestions and useful advice you wouldn’t have otherwise thought of. This is because the friend has psychological distance from the problem at hand and is able to think more clearly about the problem than you, as you are all wrapped up in it.

Furthermore, travelling or vacationing abroad allows employees to connect with new environments and cultures, allowing them to learn new languages, and learn about cultural diversity, and tolerance. The mind-numbing routine back at home that often forces them to function in an unproductive machine-like mode can only be broken when that routine is reset with an entirely new location and situation.

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Featured photo credit: Employee Retreat via flickr.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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