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10 Success Books That People In Their Thirties Should Read

10 Success Books That People In Their Thirties Should Read

Your twenties are behind you. You have a job and responsibilities, but you know there’s more to life.

You’re looking for inspiration for that next great idea, getting ahead in your career, improving your relationships, being more confident, and finding success.

Here’s how to earn 20 years of experience in seven days…

Read books.

Easy, right? Yet few people do it.

Reading books sets your learning to light-speed. It’s an indespensible, transformational life hack.

Friends of mine who know I read at least one book per week often ask me, “What’s your favorite book?” and “Who inspires you the most?”

Here are 10 of the very best books that you MUST read if you want to ramp it up and get ahead.

1. The Personal MBA: Master the Art of Business by Josh Kaufman

The Personal MBA

    Spend $100,000+ at a top-notch business school or learn the same (or better) for 10 bucks. Kaufman takes years of business knowledge and distills a massive list of books and concise descriptions of key concepts into a single, powerful book.

    His bold premise? You don’t need an MBA to be successful in business. In fact, much of what is taught at prized business schools is outdated, and none of it will guarantee you anything. More of a reference and less of a narrative, The Personal MBA is a timely business school hack if you want to skip the line.

    Although he does cover traditional topics such as marketing and finance, Kaufman also delves into human psychology and systems, two of my favorite topics. I’ve gone back to this many times to brush up on concepts like scarcity, habits, testing, and automation.

    2. I Will Teach You To Be Rich by Ramit Sethi

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    I Will Teach You To Be Rich

      First, get past the scammy-sounding title. Then read it. This is the book that made me question everything about personal finance (and, honestly, more than that). Written by the successful and always unconventional Ramit Sethi, this book smashes every “truth” about personal finance.

      Sethi illustrates through common sense and testing why cutting lattes is a stupid way to save money. Instead, go after the big wins like your car and negotiating down your bills. “Spend extravagantly on the things you love, and cut costs mercilessly on the things you don’t.”

      You need a “set it and forget it” system to automate your finances. You only need to spend a few hours every month on investing. You can only save so much; but you can earn infinity – think about both sides. This book is stuffed with fresh insights like these.

      3. The Choose Yourself Guide to Wealth by James Altucher

      The Choose Yourself Guide To Wealth

        Written by James Altucher, one of my favorite writers and podcasters, this book is chock full of unconventional advice on how to navigate the “new world” of today’s economy and understand the hard truths you’ll want to grapple with if you want to be successful.

        Based on its title, you might think this book is about money. Instead, the principles here are rooted in human psychology and Aluther’s open-eyed view of today’s idea-centered world. These principles are applicable to many areas of life – from relationships to personal development. And Altucher gives it to you through the authenticity of his personal experiences.

        My biggest takeaway was this: Write down 10 ideas every day. It’s something I’ve started doing, and it’s starting to turn me into an “idea machine.” If you want a new, actionable take on success, read this book.

        To learn more about one of my favorite themes in this book, read my in-depth review here.

        4. The Social Animal by Elliot Aronson

        The Social Animal

          This is the book on human behavior and how people can be persuaded to do just about anything. Aronson has revised this book every four years since it was first published in the early 1970s. One of the key takeaways is that calling people who do extreme things “crazy” ignores context. If we can understand the situation, we can prevent such actions in the future. Arsonson explores the use of propaganda and aggression, but also love and interpersonal sensitivity.

          The reverse is also true. If you deeply understand human behavior, you can change the situation and environment to improve yourself and others. I’ve applied some of his insights to how I communicate with family, friends, and colleagues.

          A word of warning. The book is priced more like a textbook, so if you can find a used copy for less, go for it. Either way, it’s worth having this in your collection.

          5. The 7 Habits of Highly Effective People by Stephen Covey

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          The 7 Habits of Highly Effective People

            Considered a classic, this very inspiring book by Covey explores “deep… painful problems – problems that quick fix approaches can’t solve.” His premise is that to change yourself, you must change your mindset. The seven habits are based on internalizing universal principles that lead to happiness and success.

            Like many of the books on this list, it’s really about psychology. How we think but, more importantly, how we perceive:

            “Our paradigms, correct or incorrect, are the sources of our attitudes and behaviors, and ultimately our relationships with others.”

            Savor this one and refer to it often. My favorite habit is Think Win/Win, in which both sides can gain value from a relationship. This abundance mentality has never failed me.

            6. The Obstacle Is the Way by Ryan Holiday

            The Obstacle Is the Way

              In this book, Holiday introduces you to stoicism through personal anecdotes and stories. Stoicism is a philosophy that goes back 2300 years and is centered on how you behave rather than what you say.

              In other words, take action. You will fail more than anyone else. Learn, and be better for it. Let go of your preconceived notions of failure. This philosophy has served the most successful figures in history. Holiday writes:

              “From the stories of the practitioners we’ll learn how to handle common obstacles… Because obstacles are not only to be expected but embraced. Embraced?  Yes, because these obstacles are actually opportunities to test ourselves, to try new things, and, ultimately, to triumph.”

              Successful author and entrepreneur Tim Ferriss wrote an excellent in-depth review here if you want to learn more.

              7. Steve Jobs by Walter Isaacson

              Steve Jobs

                This is the ultimate biography of Steve Jobs, the controversial but supremely successful founder of Apple. Learn about his intense and polarizing life based on interviews with the people who knew him best. This book has countless lessons on human psychology, viewed through the extreme lens of Jobs’s personality.

                For example, Jobs didn’t want to give away the computer his friend Steve Wozniak created, which later translated into the premium price his products demanded. The lesson? Customers value what they pay for.

                I was fascinated. Couldn’t put this one down. You’ll find out about Apple, NeXt, and Pixar, his volatile personal life, how he treated others, and the genius behind his (mostly unilateral) business decisions.

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                8. The Art of Communicating by Thich Nhat Hanh

                The Art of Communicating

                  What is a book written by a Buddhist monk doing on my list? It’s just so refreshingly different. What separates this from others in the self-improvement genre is its completely unique perspective.

                  Rather than delve into science, psychology, or detailed tactics for the myriad ways we communicate, Hanh focuses on practices as simple as mindful breathing and walking. He describes scenarios you can relate to, from family arguments to workplace meetings, and how coming “home” to yourself, listening, and communicating with love can make a huge positive difference.

                  This extends to the written word, as well:

                  “What you read and write can help you heal, so be thoughtful about what you consume. When you write an e-mail or a letter that is full of understanding and compassion, you are nourishing yourself during the time you write that letter.”

                  I like this book is because we sometimes get lost in a jackhammer of activity that distracts us from truly hearing each other. Hanh reminds you to step back and be mindful. Be generous. Talk to yourself (but not in a crazy way), and you will connect with others.

                  9. Mindset: The New Psychology of Success by Carol Dweck

                  Mindset

                    People often say, “it’s all about your mindset!” when it comes to {fill in the blank}. But few people can tell you exactly what that means or how to take action to improve your mindset.

                    That’s where this book comes in. Dweck tears apart the psychology of why we’re different and suggests it comes down to two possible mindsets: fixed and growth.

                    With a fixed mindset, you believe things are “this or that” and your traits are what they are. With a growth mindset, you can improve and nurture your qualities through effort and persistence. And doing this leads to new actions and thoughts. And these lead to great ideas.

                    Dweck asks:

                    “How can one belief lead to all this – the love of challenge, belief in effort, resilience in the face of setbacks, and greater (more creative!) success?”

                    Read this book to find out.

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                    10. Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath

                    Made to Stick

                      The last book on my list is about sharing your ideas. Although I could have listed some excellent public speaking books (classics by Dale Carnegie for example), I chose this one. It’s about how to communicate your ideas effectively, and the advice is both counter-intuitive and easy to implement.

                      Here is one of my favorite quotes:

                      “Almost no correlation emerges between ‘speaking talent’ and the ability to make ideas stick… The stars of stickiness are the students who made their case by telling stories, or by tapping into emotion, or by stressing a single point rather than ten… A community college student for whom English is a second language could easily outperform unwitting Stanford graduate students.”

                      The takeaway is that telling a simple, emotional story is more valuable than your physical delivery at getting your idea across. It really doesn’t matter if you have so-called speaking talent or not. Some of my best speeches were on-the-spot and from the heart. They were personal stories.

                      What’s your story, and how will you tell it?

                      Final Thoughts

                      I wish you all the best in your search for success. Reading these books will help in a big way.

                      Reasons why I love to read:

                      Need more ideas?

                      1. Search online for “{blank} favorite books”, where {blank} is your favorite successful person
                      2. Ask people you know and admire for recommendations
                      3. Search forums like reddit and Quorum for “best books for {blank}” questions

                      Have you read any books on the list? What are your favorites? What else would you have included?

                      Featured photo credit: Flickr/David Goehring via flickr.com

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                      Last Updated on May 17, 2019

                      This Is What Happens When You Move Out Of the Comfort Zone

                      This Is What Happens When You Move Out Of the Comfort Zone

                      The pursuit of worthwhile goals is a part of what makes life enjoyable. Being able to set a goal, then see yourself progress towards achieving that goal is an amazing feeling.

                      But do you know the biggest obstacle for most people trying to achieve their goals, the silent dream killer that stops people before they ever even get started? That obstacle is the comfort zone, and getting stuck there is bound to derail any efforts you make towards achieving the goals you’ve set for yourself.

                      If you want to achieve those goals, you’ll have to break free from your comfort zone. Let’s take a look at how your life will change once you build up the courage to leave your comfort zone.

                      What Is the Comfort Zone?

                      The comfort zone is defined as “a behavioural state within which a person operates in an anxiety-neutral condition, using a limited set of behaviours to deliver a steady level of performance.”

                      What stands out to me the most about that definition is the last part: “using a limited set of behaviours to deliver a steady level of performance.” How many successful people do you know who deliver a steady level of performance?

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                      The goal in life is to continually challenge yourself, and continually improve yourself. And in order to do that, you have move out of your comfort zone. But once you do, your life will start to change in ways you could never have imagined. I know because it’s happening right now in my own life.

                      Here’s what I’ve learned.

                      1. You will be scared

                      Leaving your comfort zone isn’t easy. In fact, in can be downright terrifying at times, and that’s okay. It’s perfectly normal to feel a little trepidation when you’re embarking on a journey that forces you to try new things.

                      So don’t freak out or get overwhelmed when you feel yourself getting a little scared. It’s perfectly normal and all part of the process. What’s important is that you don’t let that fear hold you back. You must continue to take action in the face of fear.

                      That’s what separates winners from losers.

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                      2. You will fail

                      Stepping out of your comfort zone means you’re moving into uncharted territory. You’re trying things that you’ve never tried before, and learning things you’ve never learned before.

                      That steep learning curve means you’re not going to get everything right the first time, and you will eventually fail when you move out of your comfort zone. But as long as the failures aren’t catastrophic, it can actually be a good thing to fail because …

                      3. You will learn

                      Failure is the best teacher. I’ve learned more from each one of my failures than I have from each one of my successes. When you fail small, and fail often, you rapidly increase the rate at which you learn new insights and skills. And that new knowledge, if applied correctly, will eventually lead to your success.

                      4. You will see yourself in a different way

                      Once you move out of your comfort zone, you immediately prove to yourself that you’re capable of achieving more than you thought was possible. And that will change the way you see yourself.

                      Moving forward, you’ll have more confidence in yourself whenever you step out of your comfort zone, and that increased confidence will make it more likely that you continue to step outside your comfort zone. And each time you do, you’ll prove to yourself again and again what you’re really capable of.

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                      5. Your peers will see you in a different way

                      Whether we want to admit or not, people judge other people. And right now, people view you in a certain way, and they have a certain idea of what you’re capable of. That’s because they’ve become accustomed to seeing you operate in your comfort zone.

                      But once you move out of your comfort zone, you’ll prove to other people, as well, that you’re capable of much more than you’ve shown in the past.

                      The increased confidence other people place in you will bring about more opportunities than ever before.

                      6. Your comfort zone will expand

                      The good thing about the comfort zone is that it’s flexible and malleable. With each action you take outside of your comfort zone, it expands. And once you master that new skill or action, it eventually becomes part of your comfort zone.

                      This is great news for you because it means that you can constantly increase and improve upon the behaviors that you’re comfortable with. And the more tools and skills you have at your disposal, the easier it will be to achieve your goals.

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                      7. You will increase your concentration and focus

                      When you’re living inside of your comfort zone, the bulk of your actions are habitual: automatic, subconscious, and requiring limited focus.

                      But once you move out of your comfort zone, you no longer rely on those habitual responses. You’re forced to concentrate and focus on the new action in a way you never do in your comfort zone.

                      8. You will develop new skills

                      Moving out of your comfort zone requires that you develop new skills. One of the many benefits you’ll experience is that you’ll be stepping away from the “limited set of behaviors” and start to develop your ability and expertise in new areas.

                      Living inside of your comfort zone only requires a limited skill set, and those skills won’t contribute much to your success. Once you can confidently step outside of your comfort zone and learn a new skill, there’s no limit to how much you can achieve.

                      9. You will achieve more than before

                      With everything that happens once you move out of your comfort zone, you’re naturally going to achieve more than ever before.

                      Your increased concentration and focus will help you develop new skills. Those new skills will change the way you see yourself, encouraging you to step even further out of your comfort zone.

                      Featured photo credit: Josef Grunig via farm3.staticflickr.com

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