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Seven Steps to Boost Creativity in a Pinch and Meet Your Next Deadline

Seven Steps to Boost Creativity in a Pinch and Meet Your Next Deadline
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That nagging nervous feeling in the pit of your stomach just exploded into full blown anxiety. The important deliverable your boss wants? It’s due in “five minutes.” The paper that counts for half of your final grade? It should’ve been done yesterday.

But no need to fear, constraints drive creativity and you can unlock your imagination and drive solutions by THINKING DIFFERENTLY. Here are the seven steps to conquer creativity in a pinch and meet your next deadline:

1. Ditch Traditional Brainstorming and Give “Gamestorming” a Try

Traditional brainstorming is broken in that it stimulates ‘groupthink’” and adds unneeded pressure. To make matters worse, ideas offered by the loudest people drown out the great ideas from those who aren’t as extroverted.

Gamestorming incorporates co-creation in ways that stimulate thinking and states of play. It requires breaking into two ‘zones of thinking’, the divergent zone, which is all about quantity, and the convergent zone, which is where choices are filtered down.

Once when faced with a crazy deadline and a completely booked-up team, I had to brainstorm campaign ideas for an emerging startup. Rather than wait for the clock to run out, I made a fun game of it I call the “50/50 experiment”. I challenged myself to come up with 50 ideas in 50 minutes. Don’t have 50 minutes? Aim for 20 ideas in 20 minutes or even 10 in 10. Shoot for quantity over quality, you can separate the wheat from the chaff when you converge afterwards.

Nothing jump starts creativity like pressure. Combine the stress of a fast approaching deadline with the adrenaline of a gamestorm – you’ll be hooked.

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2. Frame and then Reframe the Problem

Einstein famously said, ”If I had an hour to solve a problem and my life depended on the solution, I would spend the first fifty-five minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in less than five minutes.”

Hopefully your life doesn’t depend on meeting your next deadline, but that doesn’t mean you shouldn’t take cues from Albert. (I hear he was a relatively smart guy.)

Stanford Professor Tina Seelig demonstrates the power of reframing by asking an identical question in two different ways: “What is the sum of 5 plus 5? What two numbers add up to 10?” The first question has a single definite response, while the second can be answered in many ways.

It’s easy to get lost in the details when the pressure is on. Ask yourself: “Why?” “What If?” “Why not?”

If you are trying to make a chair more comfortable, does the problem lie with the chair or the way the person is sitting in it?

Think about how to reframe the problem at hand and get back to the root of what you are up against. An obvious solution may be waiting right in front of you. By constantly reframing the question and the problem, you can unlock new, productive ways of thinking.

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3. Dig Deep. Think “Sideways” 

Even when up against a ticking clock, immerse yourself in the task to boost creativity.

In typical education systems, we’re taught from an early age to use logical, goal-centric approaches to thinking. This makes us want to jump to ‘solutions’. However, this can also stand in the way of creativity.

Don’t be another person that uses Google to arrive at the most obvious idea and proceeds to try to pass it off as their own. To truly arrive at your own thoughts, use what psychologists call “lateral thinking”, or what I like to refer to as “thinking sideways”.

Founder of Contently Shane Snow wrote a fantastic book called Smartcuts that shows the power of lateral thinking.

I like to approach creative projects like a crime TV show drama by mapping out my work in a ‘war room’. I find going analog is a much more flexible way of working and stimulates teamwork by creating physical spaces to display information in plain sight.

This saturation period is a critical part of the creative problem solving process. Don’t be afraid to interview people and ask questions to really dig deep. If you are designing the vending machine of the future, call vending machine repair companies and ask them what breaks often and why. Starting with ‘why’ helps you to break out of the status quo.

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4. Let it Soak

Do the hands on the clock feel like they are moving faster and faster, barreling you through time closer and closer to missing your deadline?

Why don’t you go have a snack? Not hungry? Take a shower then.

It’s time to let the work you have done in the saturation period marinate. Step away from work for a couple minutes and refresh your mind.  You may not still be consciously working on the problem, but your mind will continue to try to process and make sense of it.

In a scene from TV’s Mad Men, a partner from Don Draper’s agency remarks to him, “I can never get used to the fact that most of the time it looks like you’re doing nothing.”

I don’t suggest you adapt all of Draper’s work habits, but creatives have always understood the importance of taking time aside to let your thoughts develop. The minute you stop actively thinking about how to solve a problem is usually when a solution presents itself.

5. Check your Surroundings

Still struggling to get your work done?

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Consider your surroundings. Our brains are constantly absorbing the stimuli around us and our environment can have a profound effect on our creativity, or lack thereof.

Steve Jobs found long walks around Palo Alto to be an invaluable way to problem solve and contemplate the products that would shape technology forever. Determine the environmental inputs that drive your desired outputs. The right people, places, and music (or lack of) can make all the difference.

6. Strike While The Iron is Hot    

Once the ideas finally start flowing, keep working and capture them however possible: momentum is a fire you must never stop fueling. Thanks to a sudden ‘ah-ha’ moment, the blocked lows of creative problem solving can give way to an exhilarating rush of ideas that will make your deadline attainable.

7. Be Vulnerable

Creative problem solving dies without the courage to fail your way to each and every success. Brainstorm. Observe. Repeat.

Remember Theodore Roosevelt’s great words about the power of vulnerability:

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”

Featured photo credit: Shutterstock via shutterstock.com

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Last Updated on July 21, 2021

The Importance of Reminders (And How to Make a Reminder Work)

The Importance of Reminders (And How to Make a Reminder Work)
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No matter how well you set up your todo list and calendar, you aren’t going to get things done unless you have a reliable way of reminding yourself to actually do them.

Anyone who’s spent an hour writing up the perfect grocery list only to realize at the store that they forgot to bring the list understands the importance of reminders.

Reminders of some sort or another are what turn a collection of paper goods or web services into what David Allen calls a “trusted system.”[1]

A lot of people resist getting better organized. No matter what kind of chaotic mess, their lives are on a day-to-day basis because they know themselves well enough to know that there’s after all that work they’ll probably forget to take their lists with them when it matters most.

Fortunately, there are ways to make sure we remember to check our lists — and to remember to do the things we need to do, whether they’re on a list or not.

In most cases, we need a lot of pushing at first, for example by making a reminder, but eventually we build up enough momentum that doing what needs doing becomes a habit — not an exception.

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From Creating Reminders to Building Habits

A habit is any act we engage in automatically without thinking about it.

For example, when you brush your teeth, you don’t have to think about every single step from start to finish; once you stagger up to the sink, habit takes over (and, really, habit got you to the sink in the first place) and you find yourself putting toothpaste on your toothbrush, putting the toothbrush in your mouth (and never your ear!), spitting, rinsing, and so on without any conscious effort at all.

This is a good thing because if you’re anything like me, you’re not even capable of conscious thought when you’re brushing your teeth.

The good news is you already have a whole set of productivity habits you’ve built up over the course of your life. The bad news is, a lot of them aren’t very good habits.

That quick game Frogger to “loosen you up” before you get working, that always ends up being 6 hours of Frogger –– that’s a habit. And as you know, habits like that can be hard to break — which is one of the reasons why habits are so important in the first place.

Once you’ve replaced an unproductive habit with a more productive one, the new habit will be just as hard to break as the old one was. Getting there, though, can be a chore!

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The old saw about anything you do for 21 days becoming a habit has been pretty much discredited, but there is a kernel of truth there — anything you do long enough becomes an ingrained behavior, a habit. Some people pick up habits quickly, others over a longer time span, but eventually, the behaviors become automatic.

Building productive habits, then, is a matter of repeating a desired behavior over a long enough period of time that you start doing it without thinking.

But how do you remember to do that? And what about the things that don’t need to be habits — the one-off events, like taking your paycheck stubs to your mortgage banker or making a particular phone call?

The trick to reminding yourself often enough for something to become a habit, or just that one time that you need to do something, is to interrupt yourself in some way in a way that triggers the desired behavior.

The Wonderful Thing About Triggers — Reminders

A trigger is anything that you put “in your way” to remind you to do something. The best triggers are related in some way to the behavior you want to produce.

For instance, if you want to remember to take something to work that you wouldn’t normally take, you might place it in front of the door so you have to pick it up to get out of your house.

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But anything that catches your attention and reminds you to do something can be a trigger. An alarm clock or kitchen timer is a perfect example — when the bell rings, you know to wake up or take the quiche out of the oven. (Hopefully you remember which trigger goes with which behavior!)

If you want to instill a habit, the thing to do is to place a trigger in your path to remind you to do whatever it is you’re trying to make into a habit — and keep it there until you realize that you’ve already done the thing it’s supposed to remind you of.

For instance, a post-it saying “count your calories” placed on the refrigerator door (or maybe on your favorite sugary snack itself)  can help you remember that you’re supposed to be cutting back — until one day you realize that you don’t need to be reminded anymore.

These triggers all require a lot of forethought, though — you have to remember that you need to remember something in the first place.

For a lot of tasks, the best reminder is one that’s completely automated — you set it up and then forget about it, trusting the trigger to pop up when you need it.

How to Make a Reminder Works for You

Computers and ubiquity of mobile Internet-connected devices make it possible to set up automatic triggers for just about anything.

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Desktop software like Outlook will pop up reminders on your desktop screen, and most online services go an extra step and send reminders via email or SMS text message — just the thing to keep you on track. Sandy, for example, just does automatic reminders.

Automated reminders can help you build habits — but it can also help you remember things that are too important to be trusted even to habit. Diabetics who need to take their insulin, HIV patients whose medication must be taken at an exact time in a precise order, phone calls that have to be made exactly on time, and other crucial events require triggers even when the habit is already in place.

My advice is to set reminders for just about everything — have them sent to your mobile phone in some way (either through a built-in calendar or an online service that sends updates) so you never have to think about it — and never have to worry about forgetting.

Your weekly review is a good time to enter new reminders for the coming weeks or months. I simply don’t want to think about what I’m supposed to be doing; I want to be reminded so I can think just about actually doing it.

I tend to use my calendar for reminders, mostly, though I do like Sandy quite a bit.

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Featured photo credit: Unsplash via unsplash.com

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Reference

[1] Getting Things Done: Trusted System

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