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22 Reasons People with Creative Outlets are More Likely to be Successful

22 Reasons People with Creative Outlets are More Likely to be Successful

Did you know that having fun leads to greater success? Research at San Francisco State University shows that people who have creative outlets outside of work perform better at their jobs. And businesses based on personal pastimes are more likely to turn a profit.

In my workshops I’ve found that expressing ourselves creatively isn’t just about making art. It can also include such hobbies as gardening, fashion, cooking, running, playing hockey…whatever you tend to lose yourself in which brings joy and meaning to your life.

So prepare to be happy and thrive. Here are 22 reasons people with creative outlets are more likely to be successful and you can do it, too.

1. You’re refreshed and more productive

Who can afford to take breaks these days, we’re all so busy, right? But even billionaire Richard Branson, who is responsible for running over 400 companies under the Virgin brand, makes time for kite-boarding. A study shows that taking breaks leads to greater productivity and a higher quality of work. Artistic expressions such as writing and drawing also increase energy and focus. If you want to get more work done in less time, try picking up a surfboard or a paintbrush.

2. You’re happier and more engaged

Having creative outlets lowers stress, increases happiness, and gives us a sense of purpose, which makes us more effective at our jobs. We get better evaluations from managers and customers, and show more helpful behavior at work. That’s a pretty important finding given that only 13% of employees worldwide like their jobs. If you want to experience greater well-being and success in your career, put a date on your calendar to play soccer or practice your drums.

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3. You come up with new ways to do things

In the early years of Microsoft, co-founder Paul Allen picked up his guitar at the end of marathon days of programming. He still plays in a rock band today. “It forces me to look beyond what currently exists and express myself in a new way.” The same is true for you. People with creative pastimes are more likely to come up with creative solutions to work-related problems. If you’re looking for inspiration, try doing something you love to unwind.

4. You make space for breakthroughs

Have you ever noticed how solutions to problems tend to pop into your mind out of nowhere when you’re engaged in your hobby? Albert Einstein is thought to have developed the theory of relativity while riding his bicycle. Research at Stanford shows that walking in particular boosts creative thinking. Will Ferrel, who ran marathons while he was part of the cast of Saturday Night Live, noted, “Whenever I’d run, I’d get these great ideas. I love what running does for your mind.” Carve out some space in your day for yoga, swimming, drawing…and watch the creative ideas flow effortlessly.

5. You discover and develop your unique talents

Walt Disney began drawing pictures at the age of four and kept refining his childhood love of doodling until it turned into a multi-billion dollar business that’s still thriving today. Like Walt, you have a unique gift. Sometimes your special abilities are hard to see, though, because they come so easily. How can you compare yourself to others to find out what talents are natural to you? Make a commitment to develop your innate potential and you will excel.

6. You know how to get in the zone

Meryl Streep knits “to clear her head” on set. By putting herself in the moment she’s able to access powerful acting impulses. What puts you in the groove? It could be sewing, dancing, playing sports—whatever makes time disappear for you. When you’re in flow you do your best work, and the positive effects spread to everything you do.

7. You overcome setbacks and obstacles

Having hobbies makes us more resilient in the face of adversity. Oracle founder Larry Ellison says that sailing competitions help him push through his limits and develop a winning mindset. Research shows that simply writing about your difficult experiences heals you physically and mentally and enables you to persevere. When you have a hobby, you’re more likely to find a way around roadblocks and keep going.

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8. You carry your personal accomplishments to work

Side projects boost your self-confidence and give you greater life satisfaction. Whether it be finishing a painting, running a marathon, or finding another piece for your owl collection, you prove to yourself you can reach your goals and that sense of accomplishment carries over to work.

9. You trust your gut and act on it

After Apple founder Steve Jobs dropped out of Reed College, he stuck around to study calligraphy. It gave him an aesthetic sense that still distinguishes Apple products today. We all have powerful hunches, but we learn to censor them out of fear and the need to fit in. Following your passion helps you hear your intuition more clearly and act on it.

10. You see the world through fresh eyes

My friend Peggy Monahan, Creative Director at the New York Hall of Science, builds incredibly cool exhibits that draw huge crowds. She attributes her success to being forced to constantly learn new things, dubbing herself “a professional novice.” Next time you feel stuck, try learning something new, like playing guitar or handball. Or see your product or service through your customers’ eyes. You’ll come back to work with a fresh perspective and find new solutions to old problems.

11. You blur the line between work and play

Some of the best ideas come from fusing work and play. Chuck Hebestreit played guitar at night to unwind from his day working at Gore and Associates (best known for producing Gore-Tex). When he noticed finger oil deadened the strings, two coworkers helped him solve the problem by coating the strings with a polyweb (launching Elixir Strings). I’ve given many innovation workshops at high tech companies that initially hired me to do research. What passion would you bring into work if you could?

12. You recognize and seize opportunities

If you’re an entrepreneur looking for the next big idea, your hobby could give you a clue. Jim Jannard noticed the handlebars on his motorcycle got slippery when he sweated and designed a better grip. He founded Oakley, which today produces a wide variety of sports equipment and eyewear. What about you? Is there an everyday problem you encounter in your side project that could turn into a winning book, song, or product? Get deeply, intensely curious and see what you can cook up.

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13. You see the bigger picture

Mistakes sometimes turn into popular products when we see the bigger picture. Spencer Silver tried to make a stronger glue at 3M but failed because his adhesive was weak. Four years later his colleague, Arthur Fry, had an “a-ha” moment while singing in church. Frustrated that the marker kept falling out of his hymnal, he realized his friend’s weak glue would solve the issue. Together they created Post-it Notes. Initially, penicillin and chocolate chip cookies were accidents, too. How does your life outside of work help you see possibilities that others don’t?

14. You believe the whole is greater than the sum of its parts

When you live in two worlds, you can bring them together in ways that spark cool ideas that are greater than the sum of its parts. Beto Perez was a fitness instructor in Columbia who forgot his aerobics music for class one day and ran back to his car to grab whatever music he could find from his personal collection, which was mostly merengue and salsa. This started the fitness craze we now know as Zumba. How can you merge your passion with your job to create a synergistic effect?

15. You become a solid team player

Many skills cross over from your creative outlets to your job. For example, according to Judd Hollas, CEO of EquityNet, “A football player and his fellow teammates sacrifice for each other for the common good of the team. Business is the same way. Teamwork and camaraderie are what drive success in business.” If you play on a sports team in your off-hours, you’ll naturally be a better team player at work.

16. You develop a good sense of timing

When you develop the ability to do things at exactly the right moment from your creative outlets, it transfers to your work. Scott Picken, CEO of Wealth Migrate, says kitesurfing is just like running a business because it gives you good timing. “You have to wait for the right time to launch. When you’re riding the waves, you must also be on a constant lookout for changes in the environment.” How does your passion project (e.g., fishing, playing bass, performing standup comedy) help you fine-tune your timing?

17. You learn to think on your feet

In my improv classes I learned to trust the first thoughts that pop into my mind and run with them, which makes me be a better speaker, performer and author. Peter Diamond, author of Amplify Your Career, says tennis helps you “to be fully present, able to think on your feet, and change tactics if needed. These same skills are necessary for running a successful business.” What about you? How does your side project help you improvise in other parts of your life and work when necessary?

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18. You keep your mind sharp

Business magnate Warren Buffet stays sharp at age 84 by playing ukulele and online bridge. Research shows that having hobbies bolsters cognitive functioning, stems the advance of dementia, and allows us to live more vibrant lives by increasing our brain connectivity. What hobby can you engage in to keep you on top of your game? If you don’t have one yet, no worries. Constantly learning new things improves your brain health.

19. You are more vital, healthier, and live longer

Many successful people stay fit through physical activities such as swimming (Beyonce) and kitesurfing (Richard Branson). But artistic hobbies like writing and painting are also good for your physical health because they boost your immune system, reduce the symptoms of diseases, and increase longevity. You take fewer sick days and are more vital at work. So next time you’re too tired to play tennis or practice your violin, remember that not only will you feel better afterwards, but you’ll live a healthier and more successful life.

20. You inspire and support others

Oprah loves to read books because they inspire and challenge her, and then shares the books that make a difference to her with her audience. It’s a simple and powerful way to give back. Whenever I learn something new about innovation I always try to include that little tidbit in my next talk, workshop, or blog. What creative outlets do you have that could help others? Spreading joy is one of the most rewarding things you can do with your life.

21. You discover catalyzing career clues

If you’re ho-hum about your career, your hobby may provide clues about what you really want to do with your life. Terry Finley felt unfulfilled selling life insurance, but loved horses. In 1991 he bought his first horse, Sunbelt, for $5,000. He later attracted investors and eventually ended up with 55 horses and a revenue of $6.5 million annually. How can you turn your hobby into a job? Perhaps you can teach what you love to do, speak or write about your hobby, or repair cherished items.

22. You do it for the love

Businesses based on hobbies are more likely to turn a profit because these entrepreneurs don’t do it for the money. They persevere during tough times, even if they don’t make money initially, because they love what they do. Today more people are entrepreneurs than ever before. If that lifestyle also appeals to you, ask yourself how you can you turn your hobby into a business you love.

Don’t worry. Your hobby can stay a hobby. No matter whether you work a 9-to-5 job or you’re an entrepreneur, having a creative outlet feeds your soul and helps you stay fresh and inspired. When you do something you love you’re energized, happy, and focused, and it rolls back positively into your work and all aspects of your life, including your relationships. So the next time you’re afraid to take some time off to have fun and express your unique self because you think it’ll hurt your career, remember that the opposite is true. Start writing or running again, or learn something new. You’ll be happier, healthier, and more successful as a result.

Featured photo credit: smiling young woman using a camera to take photo outdoors at the park/michaeljung via shutterstock.com

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Dr. Michelle Millis Chappel

Michelle is a psychology-professor-turned-rock-star who has helped thousands of people create successful meaningful lives by using their superpowers.

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Last Updated on January 6, 2021

14 Ideas on How to Measure Productivity to Make Progress

14 Ideas on How to Measure Productivity to Make Progress

Everyone has heard the term productivity, and people talk about it in terms of how high it is and how to improve it. But fewer know how to measure productivity, or even what exactly we are talking about when using the term “productivity.”

In its simplest form, the productivity formula looks like this: Output ÷ Input = Productivity.

For example, you have two salespeople each making 10 calls to customers per week. The first one averages 2 sales per week and the second one averages 3 sales per week. By plugging in the numbers we get the following productivity levels for each sales person.

For salesperson one, the output is 2 sales and the input is 10 sales: 2 ÷ 10 = .2 or 20% productivity. For salesperson two, the output is 3 sales and the input is 10 sales: 3 ÷ 10 = .3 or 30% productivity.

Knowing how to measure and interpret productivity is an invaluable asset for any manager or business owner in today’s world. As an example, in the above scenario, salesperson #1 is clearly not doing as well as salesperson #2.

Knowing this information we can now better determine what course of action to take with salesperson #1.

Some possible outcomes might be to require more in-house training for that salesperson, or to have them accompany the more productive salesperson to learn a better technique. It might be that salesperson #1 just isn’t suited for sales and would do a better job in a different position.

How to Measure Productivity With Management Techniques

Knowing how to measure productivity allows you to fine tune your business by minimizing costs and maximizing profits:

1. Identify Long and Short-Term Goals

Having a good understanding of what you (or your company’s) goals are is key to measuring productivity.

For example, if your company’s goal is to maximize market share, you’ll want to measure your team’s productivity by their ability to acquire new customers, not necessarily on actual sales made.

2. Break Down Goals Into Smaller Weekly Objectives

Your long-term goal might be to get 1,000 new customers in a year. That’s going to be 20 new customers per week. If you have 5 people on your team, then each one needs to bring in 4 new customers per week.

Now that you’ve broken it down, you can track each person’s productivity week-by-week just by plugging in the numbers:

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Productivity = number of new customers ÷ number of sales calls made

3. Create a System

Have you ever noticed that whenever you walk into a McDonald’s, the French fry machine is always to your left? 

This is because McDonald’s created a system. They have determined that the most efficient way to set up a kitchen is to always have the French fry machine on the left when you walk in.

You can do the same thing and just adapt it to your business.

Let’s say that you know that your most productive salespeople are making the most sales between the hours of 3 and 7 pm. If the other salespeople are working from 9 am to 4 pm, you can potentially increase productivity through something as simple as adjusting the workday.

Knowing how to measure productivity allows you to set up, monitor, and fine tune systems to maximize output.

4. Evaluate, Evaluate, Evaluate!

We’ve already touched on using these productivity numbers to evaluate and monitor your employees, but don’t forget to evaluate yourself using these same measurements.

If you have set up a system to track and measure employees’ performance, but you’re still not meeting goals, it may be time to look at your management style. After all, your management is a big part of the input side of our equation.

Are you more of a carrot or a stick type of manager? Maybe you can try being more of the opposite type to see if that changes productivity. Are you managing your employees as a group? Perhaps taking a more one-on-one approach would be a better way to utilize each individual’s strengths and weaknesses.

Just remember that you and your management style contribute directly to your employees’ productivity.

5. Use a Ratings Scale

Having clear and concise objectives for individual employees is a crucial part of any attempt to increase workplace productivity. Once you have set the goals or objectives, it’s important that your employees are given regular feedback regarding their progress.

Using a ratings scale is a good way to provide a standardized visual representation of progress. Using a scale of 1-5 or 1-10 is a good way to give clear and concise feedback on an individual basis.

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It’s also a good way to track long-term progress and growth in areas that need improvement.

6. Hire “Mystery Shoppers”

This is especially helpful in retail operations where customer service is critical. A mystery shopper can give feedback based on what a typical customer is likely to experience.

You can hire your own shopper, or there are firms that will provide them for you. No matter which route you choose, it’s important that the mystery shoppers have a standardized checklist for their evaluation.

You can request evaluations for your employees friendliness, how long it took to greet the shopper, employees’ knowledge of the products or services, and just about anything else that’s important to a retail operation.

7. Offer Feedback Forms

Using a feedback form is a great way to get direct input from existing customers. There are just a couple of things to keep in mind when using feedback forms.

First, keep the form short, 2-3 questions max with a space for any additional comments. Asking people to fill out a long form with lots of questions will significantly reduce the amount of information you receive.

Secondly, be aware that customers are much more likely to submit feedback forms when they are unhappy or have a complaint than when they are satisfied.

You can offset this tendency by asking everyone to take the survey at the end of their interaction. This will increase compliance and give you a broader range of customer experiences, which will help as you’re learning how to measure productivity.

8. Track Cost Effectiveness

This is a great metric to have, especially if your employees have some discretion over their budgets. You can track how much each person spends and how they spend it against their productivity.

Again, this one is easy to plug into the equation: Productivity = amount of money brought in ÷ amount of money spent.

Having this information is very useful in forecasting expenses and estimating budgets.

9. Use Self-Evaluations

Asking your staff to do self evaluations can be a win-win for everyone. Studies have shown that when employees feel that they are involved and their input is taken seriously, morale improves. And as we all know, high employee morale translates into higher productivity.

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Using self-evaluations is also a good way to make sure that the employees and employers goals are in alignment.

10. Monitor Time Management

This is the number one killer of productivity in the workplace. Time spent browsing the internet, playing games, checking email, and making personal calls all contribute to lower productivity[1].

Time Management Tips to Improve Productivity

    The trick is to limit these activities without becoming overbearing and affecting morale. Studies have shown that most people will adhere to rules that they feel are fair and applied to everyone equally.

    While ideally, we may think that none of these activities should be done on company time, employees will almost certainly have a different opinion. From a productivity standpoint, it is best to have policies and rules that are seen as fair to both sides as you’re learning how to measure productivity.

    11. Analyze New Customer Acquisition

    We’ve all heard the phrase that “It’s more expensive to get a new customer than it is to keep an existing one.” And while that is very true, in order for your business to keep growing, you will need to continually add new customers.

    Knowing how to measure productivity via new customer acquisition will make sure that your marketing dollars are being spent in the most efficient way possible. This is another metric that’s easy to plug into the formula: Productivity = number of new customers ÷ amount of money spent to acquire those customers.

    For example, if you run any kind of advertising campaign, you can compare results and base your future spending accordingly.

    Let’s say that your total advertising budget is $3,000. You put $2,000 into television ads, $700 into radio ads, and $300 into print ads. When you track the results, you find that your television ad produced 50 new customers, your radio ad produced 15 new customers, and your print ad produced 9 new customers.

    Let’s plug those numbers into our equation. Television produced 50 new customers at a cost of $2,000 (50 ÷ 2000 = .025, or a productivity rate of 2.5%). The radio ads produced 15 new customers and cost $700 (15 ÷ 700 = .022, or a 2.2% productivity rate). Print ads brought in 9 new customers and cost $300 (9 ÷ 300 = .03, or a 3% return on productivity).

    From this analysis, it is clear that you would be getting the biggest bang for your advertising dollar using print ads.

    12. Utilize Peer Feedback

    This is especially useful when people who work in teams or groups. While self-assessments can be very useful, the average person is notoriously bad at assessing their own abilities.

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    Just ask a room full of people how many consider themselves to be an above average driver and you’ll see 70% of the hands go up[2]! Now we clearly know that in reality about 25% of drivers are below average, 25% are above average, and 50% are average.

    Are all these people lying? No, they just don’t have an accurate assessment of their own abilities.

    It’s the same in the workplace. Using peer feedback will often provide a more accurate assessment of a person’s ability than a self-assessment would.

    13. Encourage Innovation and Don’t Penalize Failure

    When it comes to productivity, encouraging employee input and adopting their ideas can be a great way to boost productivity. Just make sure that any changes you adopt translate into higher productivity.

    Let’s say that someone comes to you requesting an entertainment budget so that they can take potential customers golfing or out to dinner. By utilizing simple productivity metrics, you can easily produce a cost benefit analysis and either expand the program to the rest of the sales team, or terminate it completely.

    Either way, you have gained valuable knowledge and boosted morale by including employees in the decision-making process.

    14. Use an External Evaluator

    Using an external evaluator is the pinnacle of objective evaluations. Firms that provide professional evaluations use highly trained personnel that even specialize in specific industries.

    They will design a complete analysis of your business’ productivity level. In their final report, they will offer suggestions and recommendations on how to improve productivity.

    While the benefits of a professional evaluation are many, their costs make them prohibitive for most businesses.

    Final Thoughts

    These are just a few of the things you can do when learning how to measure productivity. Some may work for your particular situation, and some may not.

    The most important thing to remember when deciding how to track productivity is to choose a method consistent with your goals. Once you’ve decided on that, it’s just a matter of continuously monitoring your progress, making minor adjustments, and analyzing the results of those adjustments.

    The business world is changing fast, and having the right tools to track and monitor your productivity can give you the edge over your competition.

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    Featured photo credit: William Iven via unsplash.com

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