Rebellious Marketer, Serial Entrepreneur, Business Coach, and #1 Bestselling Author
Allan Dib is the founder of Successwise and bestselling author of The 1-Page Marketing Plan (Amazon's #1 global marketing book). He's helped more than 200,000 businesses worldwide unlock the keys to exponential growth. His life's mission is to take business owners from confusion to clarity in their marketing via lessons, tools, and tactics he's learned from over 20 years as a serial entrepreneur. STARTUP TO SUCCESS. ALLAN'S STORY Allan's entrepreneurial journey began in 1999. He dropped out of college to pursue a career in IT. Allan lasted about a year working for corporate before deciding to ditch his suit and tie and start his first company. He soon realized he'd swapped an 8-hour workday and steady pay for 16-hour workdays with little pay and even less sleep. Frustrated, he turned to a business mentor for advice and guidance. This mentor asked him, "When do people find out how good your services are?" Allan answered, "When they've used us for the first time." "Here's the problem," he said. "If they never buy from you, they'll never know how good your services are. Your job is to become a successful marketer because the best marketer wins every time." With this knowledge, Allan embarked on a decade-long journey of learning what marketing works for small-to-medium-sized businesses. It was painful and costly. He made many mistakes and wasted thousands of dollars on lousy advertising and an expensive consultant. Since then, he's built, scaled, and exited multiple multi-million-dollar businesses — one of which was named as one of Australia's top 100 fastest-growing companies. FROM BUSINESS OWNER TO BESTSELLING AUTHOR Tired of watching startups go out of business within the first five years, Allan decided to write the book he wished he had when building his company. His goal was to give entrepreneurs a marketing blueprint for success. Despite being told he had no talent for words, Allan wrote The 1-Page Marketing Plan over three months. He self-published in 2016 and has never looked back. The success of his book has allowed Allan to pursue a coaching career. He now works with business owners from all over the world and helps them to leverage the power of marketing and technology to scale rapidly. He runs his consulting business from the comfort of his home and employs a team of happy, healthy, productive remote workers. CAREER HIGHLIGHTS Allan inspires, educates, and motivates through his international bestselling business book. It has sold more than 200,000 copies worldwide and has been translated into 15 languages. It’s available digitally, in paperback, and as an audiobook. Huffington Post named it one of the "top ten marketing books for small-to-medium-sized businesses." He's been a guest on leading business podcasts such as The Marketing Book podcast with Douglas Burdett and The Entrepreneurship Elevated podcast with Mike Michalowicz. He also contributes think pieces to well-known publications such as Forbes, Business.com, SmartCompany, and ThriveGlobal. He's built, scaled, and successfully exited multiple multi-million-dollar businesses, one of which was in the hyper-competitive telecommunications industry. In four years, Allan grew this business from a startup to being named by Business Review Weekly (BRW) Fast 100 list. Allan was a guest speaker at FORO-GO in Mexico, The Triangle Marketing Club in Raleigh, SuperFastBusiness Live in Sydney, The Influence and Conversion Summit, and the Charlotte and Knoxville chapters of Entrepreneurs' Organization. Through Successwise, Allan offers one-on-one coaching and an online Marketing & Business Academy program. You can follow him on LinkedIn, Instagram, and Facebook, or join his inner circle where he shares the latest marketing advice for small-to-medium-sized business owners.