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30 Books You Need to Read if You Want to Make it Big Online

30 Books You Need to Read if You Want to Make it Big Online

What does it take to succeed online?

  • Create highly useful content?
  • Build authority and Influence people?
  • Be business savvy?
  • Master social media?
  • Engage in promotion and marketing?
  • Have the right mindset?
  • Be productive?

I would say all of it.

And the best way to get up to speed on all of it is to pick up the best books covering these topics. All the ‘experts’ and the ‘gurus’ do it, so why should you lag behind?

There is one problem though, for the uninitiated, the simple task of picking up a so-called business book can be daunting and unnerving. Where to start? Aren’t all business books kind of…dry?

Not the ones on my must-read list.

I suggest you jump in with both feet. All books are followed by a brief book description to help you pick the right one. Good luck!

Books on Productivity and Success

It all starts with the right mindset.

1. Drive

Most people believe that the best way to motivate is with rewards like money–the carrot-and-stick approach. That’s a mistake – that the secret to high performance and satisfaction–at work, at school, and at home–is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Daniel Pink examines the three elements of true motivation–autonomy, mastery, and purpose–and offers smart and surprising techniques to transform our lives.

2. The Power of Habit

Charles Duhigg talks about all the successful who achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. Habits aren’t destiny. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

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3. Brain Rules

See how the brain works while using it in the process of reading this book! Most of us have no idea what’s really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know – like that physical activity boosts your brain power.

4. Accidental Creative

It isn’t enough to just do your job anymore. In order to thrive in today’s marketplace, all of us, regardless of our role, have to be ready to generate brilliant ideas on demand. The Accidental Creative teaches effective practices that support your creative process like how to focus in on your most critical work and reclaim your attention, develop stimulating relationships and leverage your hours wisely and effectively to eliminate creativity drains.

5. The War of Art

The War of Art is nothing less than Sun-Tzu for the soul. What keeps so many of us from doing what we long to do? Why is there a naysayer within? How can we avoid the roadblocks of any creative endeavor—be it starting up a dream business venture, writing a novel, or painting a masterpiece? Whether an artist, writer or business person, this simple, personal, and no-nonsense book will inspire you to seize the potential of your life.

6. The Big Moo

Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they’re petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they’ve always done. Seth Godin challenges people to become remarkable.

7. Getting Things Done

In today’s world, yesterday’s methods just don’t work. David Allen shares the breakthrough methods for stress-free performance. His premise is simple: our productivity is directly proportional to our ability to relax. Only when our minds are clear and our thoughts are organized can we achieve effective productivity and unleash our creative potential. It transforms the way you work, showing you how to pick up the pace without wearing yourself down.

8. The 8th Habit

The world has changed dramatically since the classic, internationally bestselling The 7 Habits of Highly Effective People was published. In order to thrive, innovate, excel and lead in what Stephen Covey calls the new Knowledge Worker Age, we must build on and move beyond effectiveness…to greatness. Accessing the higher levels of human genius and motivation in today’s new reality requires a new mind-set, a new skill-set, a new tool-set — in short, a whole new habit.

9. Outliers: The Story of Success

Gladwell takes us on an intellectual journey through the world of “outliers”–the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing.

10. The Dip

The old saying is wrong—winners do quit, and quitters do win. When you find yourself asking if the goal is even worth the hassle; maybe you’re in a Dip—a temporary setback. But maybe it’s really a Cul-de-Sac, which will never get better, no matter how hard you try. What really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.

Books on Content

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    If you are online, you need content. Period.

    11. Content Rules

    Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about on platforms such as Blogs, YouTube, Facebook, Twitter, Google+. Find an authentic “voice”, Leverage social media and understand why you are generating content.

    12. Convert

    Solve your traffic troubles and turn browsers into buyers and double the conversion rates by identifying simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. Understand the essentials – your market, your proposition, and your delivery.

    13. Blogging for Business

    The authors talk about why businesses should embrace blogging. The book talks about how to tap into the power of blogs and how they are different from e-zines, Web sites, and message boards.

    14. Content Strategy for the Web

    Better content means better business. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. How can you realize the value of content while planning for its long-term success? Read it to understand content strategy and its business value and make smarter, achievable decisions about what content to create.

    Books on Influence

    Now…it is time to be a thought leader.

    15. Influence: Science and Practice

    This book is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another’s request). It reminds the reader of the power of persuasion. The compliance techniques are organized into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

    16. Platform

    Michael Hyatt shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to win customers in today’s crowded marketplace. In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key? By building a platform.

    17. Fascinate

    Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Fascination: the most powerful way to influence decision-making. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.

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    18. Clout

    Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how? Clout explains the key principles of influence and how to apply them to web content.

    19. Enchantment

    “Want to change the world? Change caterpillars into butterflies? This takes more than run-of-the-mill relationships. You need to convince people to dream the same dream that you do.” Guy Kawasaki argues that it is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. And when done right, it’s more powerful than traditional persuasion, influence, or marketing techniques.

    Books on Social Media

    Don’t forget to promote your stuff…

    20. Trust Agents

    Two social media veterans show you how to tap into the power of social networks to build your brand’s influence, reputation, and, of course, profits. Learn how businesses are using the latest online social tools to build networks of influence and how you can use those networks to positively impact your business.

    21. Likeable Social Media

    The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. This book helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

    22. No Bulls#!t Social Media

    Stop hiding from social media–or treating it as if it’s a playground. Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how.  “Conversations” and “communities” are wonderful, but they’re not enough. Get this book and get what you really want from social media: profits.

    23. The New Rules of Marketing & PR

    Business communication has changed over the recent years. Creative ad copy is no longer enough. This book has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This pioneering guide offers a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales.

    24. The NOW Revolution

    The social web has changed the way we do business forever. This book isn’t about how to “do” social media. Instead, The Now Revolution outlines how you must retool your organization to make real-time business work for you rather than against you. Read about seven shifts that will help you make your company faster, smarter, and more social.

    Books on Marketing

    And on to marketing…

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    25. Made to Stick

    Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Brothers Dan and Chip Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier and communicate better. It shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.

    26. The Tipping Point

    The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.

    27. Permission Marketing

    Book based on the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it, the opposite of Interruption Marketing, which no longer works. Instead of annoying potential customers by interrupting their most coveted commodity — time — Permission Marketing offers consumers incentives to accept advertising voluntarily.

    Books on Entrepreneurship

    Reaffirm that you are meant to do this.

    28. Crush It!

    Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses.

    29. The $100 Startup

    In The $100 Startup, Chris Guillebeau shows you how to lead of life of adventure, meaning and purpose – and earn a good living. He presents stories of those who’ve found ways to opt out of traditional employment and create the time and income to pursue what they find meaningful. You can start small with your venture, committing little time or money, and wait to take the real plunge when you’re sure it’s successful. It’s all about finding the intersection between your “expertise” – even if you don’t consider it such — and what other people will pay for. You don’t need an MBA, a business plan or even employees. All you need is a product or service that springs from what you love to do anyway, people willing to pay, and a way to get paid.

    30. The Everyday Entrepreneur

    A primer for pursuing entrepreneurial ambitions and achieving success, it is filled with strategies and powerful anecdotes about defining and setting goals and pushing for entrepreneurial success. The book reveals how readers can apply the ambitions of a go-getter in their own lives, position themselves ahead of the pack, examine how to calculate risk, and understand the mindset necessary to venture forward on their own.

    So there you have it. What are some of your favourites that should go on this list? Share in the comments below.

    Featured photo credit: Books by Shutterhacks and inline photo Content Rules Book by Shashi Bellamkonda via Flickr (CC BY 2.0)

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    Last Updated on January 13, 2020

    Is It Time for a Career Change? (And How to Make the Change)

    Is It Time for a Career Change? (And How to Make the Change)

    Are you challenged at work? Do you regret career decisions? Are you happy? If the answer to the questions leads to a negative feeling, it is time to determine next steps.

    Many people settle for a career that no longer brings satisfaction. Most will respond by stating, “I am surviving” if a colleague asks them “How’s work?”

    Settling for a job to pay bills and maintain a lifestyle is stagnation. You can re-direct the journey of a career with confidence by taking control of future decisions. After all, you deserve to be live a happy life that will offer a work-life balance.

    Let’s look at the reasons why you need a career change and how to choose a career for a more fulfilling life.

    How to Know if You Need a Career Change?

    The challenges of dissatisfaction in a career can have a negative impact on our mental health. As a result, our mental health can lead to the obvious appearance of stress, aging, weight gain and internal health issues.

    You deserve a career that will fulfill the inner desire of true happiness. Here are common factors that it is time for you to change your career.

    Physical Signs

    Are you aging since you started your job? Do you have anxiety? What about work-related injuries?

    It feels amazing to receive a pay cheque, but you deserve to work in an environment that brings out the best of you. If the work environment is hazardous, speak to your boss about alternative options.

    In the case that colleagues or your boss take advantage of your kindness, feeling the anxiety of fear of losing your job because of a high-stress environment may not be right for you.

    Mental Signs

    One out of five Americans has mental health issues, according to Mental Health America.[1] In most cases, it is related to stress.

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    I remember working at a job in a work environment where harassment was acceptable. I had to walk on eggshells to avoid crossing the line with colleagues. My friends started to notice the difference in that I seemed out of character. It was then that I knew that changing a career to freelancing was the right decision.

    Here is a list of mental signs of workplace unhappiness:

    • The tension in your neck
    • Difficulties with sleeping
    • Unable to concentrate
    • High anxiety
    • Depression

    If you start to feel your self-esteem is diminishing, it is time to consider if working in a high-stress industry is for you. The truth is, this negative energy will be transferred to people in your life like friends and family.

    Are You Sure You’re Not Changing for the Wrong Reason?

    Most people that feel they need a career are frustrated with their situation at work. Do you really understand your current situation at work?

    The reason it is important to think about the work situation is some people decide to change career for factors that are insignificant. Factors that can potentially change if the person works in a different department or new organization.

    Here is a list of unimportant factors to think about before you decide to make the transition:

    Desire for an Increase of Salary

    The desire for a higher income can persuade some to believe they are in the wrong career. The issue with this is more money requires more time in the office or taking on several positions at a time.

    At times, pursuing a high-income role can be the complete opposite of what one is expected. It is what happens when a colleague leaves a company to a new one and returns several years later.

    Overnight Decision

    Let’s face it. We make overnight decisions when stressed out or disappointed with situations at work. The problem with a quick decision is the negative and positive points is overlooked.

    Rejected for a Promotion

    I have heard stories of managers that applied ten times for a position throughout a 5-year period. Yes, it sounds to be a lengthy process, but at times, a promotion requires time. Avoid changing a career if you do not see the results of a promotion currently.

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    Bored at Work

    Think deeply about this point. If you work a job that is repetitive, it is normal to feel bored. You can spice it up by changing the appearance of your desk, socializing with new employees in a different department, joining a leadership committee at work or coming to work with enthusiasm. Sometimes, all it takes is you to change jobs into a fun situation.

    A career change can take time, networking, education and the job search process can be a journey. Here is a list of things to consider before making a final decision:

    • How long have you worked in your career?
    • What is the problem at work? Do you work well with the team?
    • Do you receive recognition?
    • Can you consider working in a new department?

    If after reviewing your work situation and none of the above recommendations can help, then it’s time to make a career change.

    How a Career Change Will Change Your Life

    I have a friend that works in the medical industry. She was once a nurse working directly with patients in one of the top hospitals in her area. After five years, she started to internalize the issues with her patients to the point where she felt depressed after work hours. It impacted her relationship with her family and she almost lost herself.

    One day, she decided to wake up and take control of her destiny. She started applying for new medical jobs in the office. It meant working on medical documentation of patients which is not an ideal career based on what society expects a medical professional to perform. But she started to feel happier.

    It is a classic example of a person that was negatively impacted by issues at work, stayed in the same industry but changed careers.

    A career change can fulfill a lifelong dream, increase one’s self-esteem or revive the excitement for one’s work.

    You know a career change can be the right decision to make if you experience one or all of these:

    • Working in a negative workplace: Don’t be discouraged. A negative workplace can be changed by working at a new organization.
    • Working with a difficult boss: The challenges of working with a difficult boss can be stressful. All it takes is communication. You can address the issue directly with a manager professionally and respectfully.
    • Feeling lost about what you do: Most people stay at their jobs and settle for mediocrity because of the fear of failure or the unknown. The rise to success often comes with working a tedious role or stepping outside of one’s comfort zone. If you fear the idea of being involved in activities that are new, remember that life is short. Mediocrity will only continue to make you feel as if life is passing you by.

    How to Make a Career Change Successfully

    The ultimate key to success is to go through a career transition step by step to avoid making the wrong decision.

    1. Write a Career Plan

    A career plan has a dead line for action steps that includes taking new courses, learning a new language, networking or improving issues at work.[2] A career plan should be kept in your wallet because it will motivate you to keep pursuing the role.

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    You can learn how to set your career plan here.

    2. Weigh Your Options

    If you have a degree in Accounting, write down five positions in this industry of interest. The good news is diplomas and degrees can be used to a variety of roles to choose.

    You don’t have to stick to what society holds a top job. In the end, choosing the right role that will make you happy is priceless.

    3. Be Real About the Pros and Cons

    It is time to be honest about strengths, weaknesses, opportunities and threats in the job market that are impacting the current situation.

    A SWOT Analysis of a career can include:[3]

    • Economic factors
    • Direct competition: Is this role in high demand?
    • Location: Do you need to move? If the goal is to work in tech and living in Cincinnati is not realistic, consider moving to San Francisco.
    • Achievements: To stand out from the competition achievements like awards, committee involvement, freelance work or volunteering is a recipe for success.
    • Education: Do you need to go back to school? Education can be expensive. However, online courses, webinars or self-study is an option.

      A career blueprint is the first step to creating realistic goals. A person without goals will be disappointed without a clear direction of what to do next.

      4. Find a Mentor or Career Coach

      A mentor or a career coach that works in the desired position can share the pros and cons of working in the role. Here is a list of questions to ask a mentor:

      • What is required to be successful in the role?
      • What certification or educational development is needed?
      • What are the challenges of the role?
      • Is there potential for career advancement?

      A chat at a coffee shop with a mentor can change your mind about the desire for a career change.

      Find out how to pick a good mentor for yourself in this article: How to Find a Mentor That Will Help You Succeed

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      5. Research Salary

      Some people decide to change careers for a role that pays less or perks like benefits to make up for the difference in previous to potential salary.

      It can reveal the cities throughout the country that offer a higher salary for those that have an interest in relocating for work.

      6. Be Realistic

      If your goal is to move up into an executive position, it is time to be honest about where you are in your career.

      For example, if boardroom meetings, high-level discussions about financials or attending weekly networking events are boring, an executive role may not be right for you. If you are an introvert and working with people every day is nerve wrecking, you need to reconsider a job in sales.

      Ask yourself if you can work in this role for the next five years of your life. If other benefits that come with the role are enticing, other roles are fit that will make you happy.

      7. Volunteer First

      A person that wants to become a manager should take on volunteer opportunities to experience the reality of the position.

      Becoming a committee member to pursue a presidential opportunity can provide a perspective on leadership, maintaining a budget and public speaking.

      Volunteer in a role until you are certain that it is the right opportunity.

      8. Prepare Your Career Tools

      I recommend asking a boss, colleague or mentor for career tools. If you prefer professional assistance, you can seek out resume writing assistance. Here is a list of things to consider when preparing career tools:

      • Online search: Search your name online to see what shows up. I recommend searching images that are on Facebook, Twitter, Snapchat or other sites on a personal account. The last thing you want to realize is the job search is unsuccessful because there is unprofessional content you posted online.
      • Be LinkedIn ready: Recruiters conduct a LinkedIn search to see if the work experience is the same on a resume. Remember to change the wording on LinkedIn from the resume, or it will appear there was no effort put into creating the profile.
      • Portfolio: A portfolio of work is recommended for people that work in the arts, writing, graphic design and other fields. I recommend a portfolio online and one that is available in hand when attending job interviews or networking meetups.
      • Cover letter: A good cover writer will always impress your potential employers. Here’s how to write a killer cover letter that stands out from others.

      Bottom Line

      It takes time to move towards a new career. Pay attention to the physical and mental signs to maintain your health. You deserve to work in happiness and come home stress-free. If you avoid the common mistakes people make, you will find a job and discover the role in a career field that is the best fit with your skillsets.

      Master these action steps and changing career paths will be on your terms to make the best decision for your future.

      More About Career Change

      Featured photo credit: Pexels via pexels.com

      Reference

      [1] Mental Health America: The State of Mental Health in America
      [2] MIT Global Education & Career Development: Make a Career Plan
      [3] Creately: Personal SWOT Analysis to Assess and Improve Yourself

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