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30 Books You Need to Read if You Want to Make it Big Online

30 Books You Need to Read if You Want to Make it Big Online

What does it take to succeed online?

  • Create highly useful content?
  • Build authority and Influence people?
  • Be business savvy?
  • Master social media?
  • Engage in promotion and marketing?
  • Have the right mindset?
  • Be productive?

I would say all of it.

And the best way to get up to speed on all of it is to pick up the best books covering these topics. All the ‘experts’ and the ‘gurus’ do it, so why should you lag behind?

There is one problem though, for the uninitiated, the simple task of picking up a so-called business book can be daunting and unnerving. Where to start? Aren’t all business books kind of…dry?

Not the ones on my must-read list.

I suggest you jump in with both feet. All books are followed by a brief book description to help you pick the right one. Good luck!

Books on Productivity and Success

It all starts with the right mindset.

1. Drive

Most people believe that the best way to motivate is with rewards like money–the carrot-and-stick approach. That’s a mistake – that the secret to high performance and satisfaction–at work, at school, and at home–is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Daniel Pink examines the three elements of true motivation–autonomy, mastery, and purpose–and offers smart and surprising techniques to transform our lives.

2. The Power of Habit

Charles Duhigg talks about all the successful who achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. Habits aren’t destiny. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

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3. Brain Rules

See how the brain works while using it in the process of reading this book! Most of us have no idea what’s really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know – like that physical activity boosts your brain power.

4. Accidental Creative

It isn’t enough to just do your job anymore. In order to thrive in today’s marketplace, all of us, regardless of our role, have to be ready to generate brilliant ideas on demand. The Accidental Creative teaches effective practices that support your creative process like how to focus in on your most critical work and reclaim your attention, develop stimulating relationships and leverage your hours wisely and effectively to eliminate creativity drains.

5. The War of Art

The War of Art is nothing less than Sun-Tzu for the soul. What keeps so many of us from doing what we long to do? Why is there a naysayer within? How can we avoid the roadblocks of any creative endeavor—be it starting up a dream business venture, writing a novel, or painting a masterpiece? Whether an artist, writer or business person, this simple, personal, and no-nonsense book will inspire you to seize the potential of your life.

6. The Big Moo

Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they’re petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they’ve always done. Seth Godin challenges people to become remarkable.

7. Getting Things Done

In today’s world, yesterday’s methods just don’t work. David Allen shares the breakthrough methods for stress-free performance. His premise is simple: our productivity is directly proportional to our ability to relax. Only when our minds are clear and our thoughts are organized can we achieve effective productivity and unleash our creative potential. It transforms the way you work, showing you how to pick up the pace without wearing yourself down.

8. The 8th Habit

The world has changed dramatically since the classic, internationally bestselling The 7 Habits of Highly Effective People was published. In order to thrive, innovate, excel and lead in what Stephen Covey calls the new Knowledge Worker Age, we must build on and move beyond effectiveness…to greatness. Accessing the higher levels of human genius and motivation in today’s new reality requires a new mind-set, a new skill-set, a new tool-set — in short, a whole new habit.

9. Outliers: The Story of Success

Gladwell takes us on an intellectual journey through the world of “outliers”–the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing.

10. The Dip

The old saying is wrong—winners do quit, and quitters do win. When you find yourself asking if the goal is even worth the hassle; maybe you’re in a Dip—a temporary setback. But maybe it’s really a Cul-de-Sac, which will never get better, no matter how hard you try. What really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.

Books on Content

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    If you are online, you need content. Period.

    11. Content Rules

    Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about on platforms such as Blogs, YouTube, Facebook, Twitter, Google+. Find an authentic “voice”, Leverage social media and understand why you are generating content.

    12. Convert

    Solve your traffic troubles and turn browsers into buyers and double the conversion rates by identifying simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. Understand the essentials – your market, your proposition, and your delivery.

    13. Blogging for Business

    The authors talk about why businesses should embrace blogging. The book talks about how to tap into the power of blogs and how they are different from e-zines, Web sites, and message boards.

    14. Content Strategy for the Web

    Better content means better business. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. How can you realize the value of content while planning for its long-term success? Read it to understand content strategy and its business value and make smarter, achievable decisions about what content to create.

    Books on Influence

    Now…it is time to be a thought leader.

    15. Influence: Science and Practice

    This book is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another’s request). It reminds the reader of the power of persuasion. The compliance techniques are organized into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

    16. Platform

    Michael Hyatt shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to win customers in today’s crowded marketplace. In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key? By building a platform.

    17. Fascinate

    Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Fascination: the most powerful way to influence decision-making. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.

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    18. Clout

    Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how? Clout explains the key principles of influence and how to apply them to web content.

    19. Enchantment

    “Want to change the world? Change caterpillars into butterflies? This takes more than run-of-the-mill relationships. You need to convince people to dream the same dream that you do.” Guy Kawasaki argues that it is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. And when done right, it’s more powerful than traditional persuasion, influence, or marketing techniques.

    Books on Social Media

    Don’t forget to promote your stuff…

    20. Trust Agents

    Two social media veterans show you how to tap into the power of social networks to build your brand’s influence, reputation, and, of course, profits. Learn how businesses are using the latest online social tools to build networks of influence and how you can use those networks to positively impact your business.

    21. Likeable Social Media

    The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. This book helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

    22. No Bulls#!t Social Media

    Stop hiding from social media–or treating it as if it’s a playground. Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how.  “Conversations” and “communities” are wonderful, but they’re not enough. Get this book and get what you really want from social media: profits.

    23. The New Rules of Marketing & PR

    Business communication has changed over the recent years. Creative ad copy is no longer enough. This book has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This pioneering guide offers a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales.

    24. The NOW Revolution

    The social web has changed the way we do business forever. This book isn’t about how to “do” social media. Instead, The Now Revolution outlines how you must retool your organization to make real-time business work for you rather than against you. Read about seven shifts that will help you make your company faster, smarter, and more social.

    Books on Marketing

    And on to marketing…

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    25. Made to Stick

    Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Brothers Dan and Chip Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier and communicate better. It shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.

    26. The Tipping Point

    The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.

    27. Permission Marketing

    Book based on the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it, the opposite of Interruption Marketing, which no longer works. Instead of annoying potential customers by interrupting their most coveted commodity — time — Permission Marketing offers consumers incentives to accept advertising voluntarily.

    Books on Entrepreneurship

    Reaffirm that you are meant to do this.

    28. Crush It!

    Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses.

    29. The $100 Startup

    In The $100 Startup, Chris Guillebeau shows you how to lead of life of adventure, meaning and purpose – and earn a good living. He presents stories of those who’ve found ways to opt out of traditional employment and create the time and income to pursue what they find meaningful. You can start small with your venture, committing little time or money, and wait to take the real plunge when you’re sure it’s successful. It’s all about finding the intersection between your “expertise” – even if you don’t consider it such — and what other people will pay for. You don’t need an MBA, a business plan or even employees. All you need is a product or service that springs from what you love to do anyway, people willing to pay, and a way to get paid.

    30. The Everyday Entrepreneur

    A primer for pursuing entrepreneurial ambitions and achieving success, it is filled with strategies and powerful anecdotes about defining and setting goals and pushing for entrepreneurial success. The book reveals how readers can apply the ambitions of a go-getter in their own lives, position themselves ahead of the pack, examine how to calculate risk, and understand the mindset necessary to venture forward on their own.

    So there you have it. What are some of your favourites that should go on this list? Share in the comments below.

    Featured photo credit: Books by Shutterhacks and inline photo Content Rules Book by Shashi Bellamkonda via Flickr (CC BY 2.0)

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    Marya Jan

    Facebook Ad Strategist

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    Last Updated on July 18, 2019

    How to Sharpen Your Transferable Skills For a Swift Career Switch

    How to Sharpen Your Transferable Skills For a Swift Career Switch

    Most people grow up with dreams to go to college and graduate with high-paying job offers waiting for them the week after graduation. Others may favor non-traditional career paths. But the desire is the same: to find a job we love where compensation is commensurate with experience.

    However, plans change. For instance, what started out as a dream to be a surgeon is cut short by a nasty injury and you’re debating how to transition into a new role. Or you might be facing being let go from your current employer and are anxious about “options out there.”

    Whatever the case may be, switching careers can be intentional or unintentional. What matters is that you’re well-prepared, and the only way to do so is to learn new skills — hone in on your transferable skills.

    Why Hone in on Your Transferable Skills?

    There are several reasons you need to develop these skills if you want to go far in life and your career. In a nutshell, honing in your your transferable skills can lead to:

    Better Job Offers

    Continuous assessment and improvement of your skills widens the pool of job offers for you to make selections from. You’re no longer tethered to one industry as you’re able to lead your career by design, not by default.

    People with transferable skills on a resume also open up opportunities for more potential employers.

    Increase in Pay and More Responsibilities

    You’ve heard the saying “with great power come great responsibility.” In your case, transferable skills make you more marketable to employers which could lead to pay raises.

    Although this isn’t an automatic process– you have to be proactive about what you want in the marketplace, there is a chance that these pay raises will come with change in titles and roles.

    A Shot at Entrepreneurship

    Yes, changing career paths also includes the possibility of working for yourself. With these skills and work experience, you could live anywhere in the world and design a life and career you want.

    We’ve talked about why you need to strengthen your transferable skills but what are some these skills, and how can you work on them?

    13 Tips to Sharpen Your Transferable Skills

    1. Update Your Resume

    You might be surprised to know this but yes, updating your resume is a skill. The very first thing you should do while thinking about switching careers is to highlight attributes that make you very desirable candidate to employers.

    Think about your volunteer experiences, freelance projects, and school projects. Although they might seem insignificant, they demonstrate your ability to deliver results that several companies are looking for.

    While you might have held several positions since college, switching careers will require you to have a different type of resume.

    There are three different types of resumes: functional, chronological, and a combination resume. However, if you are looking to switch careers you’ll want to have a functional resume. A functional resume is strengths-based that emphasizes skills that are transferable rather than a collection of dates and job titles.

    2. Brush up on Your Communication Skills

    Every attempt to get ahead in business and in life starts with the need to communicate effectively. Whether it is interpersonal, intercultural, or multi-generational, the ability to be seen and heard while respecting the boundaries of work relationship matters.

    That’s why it’s one of the top skills you need to master. Strong communication skills allows you to effectively tailor your messages to specific audiences, which will make you a stronger asset to any organization.

    To hone this skill:

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    Pay attention to your listening skills. To communicate effectively, you need to first learn how to understand others.

    Your ability to decode overt and implied messages, no matter how nuanced they are, is key to knowing how to foster deep relationships with others.

    This article can also give you effective ways to enhance your communication skills:

    How to Master Effective Communication Skills at Work and Home

    3. Learn Technical (or Business) Writing

    Another form of communication, writing, is a skill that can take you anywhere.

    Companies communicate a lot through written memos, emails, newsletters, and other audio-visual means. But at the crux of this all is someone or some people who are tasked with translating the organization’s vision into statements anyone can understand.

    To hone this skill:

    Consider taking some free or paid classes online. You can accomplish this through several community colleges or online platforms like Lynda, Udemy or edX .

    4. Practice Public Speaking and Presentation Skills

    No matter how intelligent you are, no one will take you seriously if you’re unable to pull off a decent level of persuasion through presentation skills.

    Most presentation can be done through either electronic devices or require your physical presence. Your chosen career may require you to be in front of several hundreds of people or you could be charged with developing materials for presentation.

    To hone this skill:

    Volunteer to lead projects that give you some responsibility for putting together presentations.

    Also, try taking courses that will improve your public speaking skills if you feel lacking.

    These tips on public speaking would be helpful too:

    The Ultimate Public Speaking Tips to Hook and Impress Any Audience

    5. Get Comfortable with Identifying Problems and Solutions

    Every organization has got its problems no matter how greener the grass is on the other side.

    How to hone this skill:

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    Practice being resourceful.

    Do you know where to find every company policy on the intranet in less than five minutes?

    Think about a time you noticed some inefficiency at work and proposed a solution. Think about instances where you lent your voice to a cause which resulted in improved processes for your department.

    No matter how small or inadequate you might feel, you’ve got some problem-solving skills that some organizations want.

    If you look for more ways to improve your problem solving skills, take a look at this article:

    6 Effective Ways to Enhance Your Problem Solving Skills

    6. Recognize Your Team-Building Ability

    Your ability to smoothly switch careers also depends on how well you can energize your team, especially if you’re aiming for a leadership role. Unfortunately, team-building usually isn’t something you learn on the job in most careers unless you hold a managerial position.

    The good thing is that you possibly know one or two things about team-building. Think back to moments in college when you had group projects with colleagues and had to work with 3 to 4 other strangers for months. Were you able to get past your differences and disagreements to focus on the uniqueness of everyone at the table?

    Making a career switch might require that you work with multidisciplinary teams whether you have a deep knowledge of what the other team does or not. I can easily think of doctors, nurses, physical therapists, and social workers working closely to achieve the goals in a patient’s care plan.

    How to hone this skill:

    Look for collaborative projects and team building activities that excite you and challenge yourself with new possibilities.

    Try some of these tactics to keep your team motivated as well:

    17 Proven Tactics for Motivating Employees and Building a Stronger Team

    7. Lean into Your Leadership Skills

    Although similar to the previous point, leadership skills extend far beyond building teams, managing time sheets and correcting behavior.

    What I’m referring to here is your ability to develop a vision, believe in it, and inspire buy-in from everyone involved. This isn’t about knowing how to run a particular machine; it’s about how to lead a team of people with various backgrounds, experiences, and ideas of how things should be done.

    How to hone this skill:

    Although more complex than the rest, it all starts with an introspective look into your strengths and weaknesses. Then get a mentor or a coach who can bring out your leadership qualities so you can operate from a place of strength.

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    Learn more about the effective leadership types here:

    5 Types of Leadership that Help You Build a High Performance Team

    8. Improve Your Analytical Skills

    Are you good at taking large amount of data and interpreting them? Your skills could come in handy.

    Organizations are looking for people to make sense of the data around them, explain how it affects profitability, and make projections based on it. Best of all? You don’t need to be an accountant to be analytical.

    How to hone this skill:

    Try taking data interpretation classes online or at a community college. Learning Microsoft Excel or Access is also a plus. If you’re ambitious enough, you could consider getting additional certifications to up the ante.

    Take a look at these ways to help sharpen your analytical skills:

    What Are Analytical Skills and How to Strengthen Them For Success

    9. Don’t Discount Your Time Management and Prioritization Skills

    How good are you when it comes to deciding how important tasks are, organizing schedules, and coordinating plans?

    Should you be willing, there is a market waiting for you out there. Organizations and busy executives are always looking for talented individuals to outsource these tasks to.

    How to hone this skill:

    Although not everyone possesses secretarial superpowers, you can improve this skill by focusing on taking huge tasks and breaking them into smaller goals or steps in order to achieve a bigger goal.

    Here, you can learn to prioritize to achieve more:

    The Ultimate Guide to Prioritizing Your Work And Life

    10. Embrace Your Creative and Critical Thinking Side

    Although it’s often believed that creativity is for the arts and right-brained people, I believe everyone is capable of being creative. In fact, most organizations recognize creativity as a vehicle that will drive successful inventions in the future.

    How to hone this skill:

    Try doing something fun. As simple as this sounds, you’d be surprised to learn how much. In fact, behavioral and learning scientist, Marily Oppezzo, says taking a walk might be all you need to get your creative juices flowing.[1]

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    Anyone can be creative, you just need the right way to train your brain:

    What Is Creativity? We All Have It, and Need It

    11. Don’t Stop Learning Tech Knowledge and Skills

    Being tech-savvy is a huge plus. If you have an affinity with computers, software applications and are abreast of technological improvements, it is a transferable skill that is worth highlighting.

    You don’t have to be a young college graduate with silicon valley dreams to work

    How to hone this skill:

    All you need is the determination and the readiness to learn. This article will give you some ideas on the types of skills to learn:

    How to Improve Your Computer Skills to Get Ahead in Your Career

    12. Build Networks and Relationships

    You aren’t free from networking. Not at the moment. With your goal to switch to a different career, your networking skills will come in handy.

    Fortunately for you, networking doesn’t have to be so hard.

    How to hone this skill:

    Attend conferences and job fairs. Chances are you already have people in your network you can move you closer to your dream career.

    To enhance your networking skills, take these steps:

    How to Network So You’ll Get Way Ahead in Your Professional Life

    Final Thoughts

    Although there are several people with the same qualification and degree(s) you possess, what ultimately determines hireability comes down to a myriad of things such as culture fit, how teachable you are, cultural sensitivity, inter-generational awareness, and your ability to navigate uncertainty.

    You have a chance to stand out by letting your dream companies know how these soft skills make you an invaluable asset, and how saying ‘YES’ to you is a win-win for both parties.

    Happy career switching!

    More Resources About Career Advancement

    Featured photo credit: Unsplash via unsplash.com

    Reference

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