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30 Books You Need to Read if You Want to Make it Big Online

30 Books You Need to Read if You Want to Make it Big Online

What does it take to succeed online?

  • Create highly useful content?
  • Build authority and Influence people?
  • Be business savvy?
  • Master social media?
  • Engage in promotion and marketing?
  • Have the right mindset?
  • Be productive?

I would say all of it.

And the best way to get up to speed on all of it is to pick up the best books covering these topics. All the ‘experts’ and the ‘gurus’ do it, so why should you lag behind?

There is one problem though, for the uninitiated, the simple task of picking up a so-called business book can be daunting and unnerving. Where to start? Aren’t all business books kind of…dry?

Not the ones on my must-read list.

I suggest you jump in with both feet. All books are followed by a brief book description to help you pick the right one. Good luck!

Books on Productivity and Success

It all starts with the right mindset.

1. Drive

Most people believe that the best way to motivate is with rewards like money–the carrot-and-stick approach. That’s a mistake – that the secret to high performance and satisfaction–at work, at school, and at home–is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Daniel Pink examines the three elements of true motivation–autonomy, mastery, and purpose–and offers smart and surprising techniques to transform our lives.

2. The Power of Habit

Charles Duhigg talks about all the successful who achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. Habits aren’t destiny. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

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3. Brain Rules

See how the brain works while using it in the process of reading this book! Most of us have no idea what’s really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know – like that physical activity boosts your brain power.

4. Accidental Creative

It isn’t enough to just do your job anymore. In order to thrive in today’s marketplace, all of us, regardless of our role, have to be ready to generate brilliant ideas on demand. The Accidental Creative teaches effective practices that support your creative process like how to focus in on your most critical work and reclaim your attention, develop stimulating relationships and leverage your hours wisely and effectively to eliminate creativity drains.

5. The War of Art

The War of Art is nothing less than Sun-Tzu for the soul. What keeps so many of us from doing what we long to do? Why is there a naysayer within? How can we avoid the roadblocks of any creative endeavor—be it starting up a dream business venture, writing a novel, or painting a masterpiece? Whether an artist, writer or business person, this simple, personal, and no-nonsense book will inspire you to seize the potential of your life.

6. The Big Moo

Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they’re petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they’ve always done. Seth Godin challenges people to become remarkable.

7. Getting Things Done

In today’s world, yesterday’s methods just don’t work. David Allen shares the breakthrough methods for stress-free performance. His premise is simple: our productivity is directly proportional to our ability to relax. Only when our minds are clear and our thoughts are organized can we achieve effective productivity and unleash our creative potential. It transforms the way you work, showing you how to pick up the pace without wearing yourself down.

8. The 8th Habit

The world has changed dramatically since the classic, internationally bestselling The 7 Habits of Highly Effective People was published. In order to thrive, innovate, excel and lead in what Stephen Covey calls the new Knowledge Worker Age, we must build on and move beyond effectiveness…to greatness. Accessing the higher levels of human genius and motivation in today’s new reality requires a new mind-set, a new skill-set, a new tool-set — in short, a whole new habit.

9. Outliers: The Story of Success

Gladwell takes us on an intellectual journey through the world of “outliers”–the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing.

10. The Dip

The old saying is wrong—winners do quit, and quitters do win. When you find yourself asking if the goal is even worth the hassle; maybe you’re in a Dip—a temporary setback. But maybe it’s really a Cul-de-Sac, which will never get better, no matter how hard you try. What really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.

Books on Content

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    If you are online, you need content. Period.

    11. Content Rules

    Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about on platforms such as Blogs, YouTube, Facebook, Twitter, Google+. Find an authentic “voice”, Leverage social media and understand why you are generating content.

    12. Convert

    Solve your traffic troubles and turn browsers into buyers and double the conversion rates by identifying simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. Understand the essentials – your market, your proposition, and your delivery.

    13. Blogging for Business

    The authors talk about why businesses should embrace blogging. The book talks about how to tap into the power of blogs and how they are different from e-zines, Web sites, and message boards.

    14. Content Strategy for the Web

    Better content means better business. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. How can you realize the value of content while planning for its long-term success? Read it to understand content strategy and its business value and make smarter, achievable decisions about what content to create.

    Books on Influence

    Now…it is time to be a thought leader.

    15. Influence: Science and Practice

    This book is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another’s request). It reminds the reader of the power of persuasion. The compliance techniques are organized into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

    16. Platform

    Michael Hyatt shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to win customers in today’s crowded marketplace. In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key? By building a platform.

    17. Fascinate

    Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Fascination: the most powerful way to influence decision-making. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.

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    18. Clout

    Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how? Clout explains the key principles of influence and how to apply them to web content.

    19. Enchantment

    “Want to change the world? Change caterpillars into butterflies? This takes more than run-of-the-mill relationships. You need to convince people to dream the same dream that you do.” Guy Kawasaki argues that it is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. And when done right, it’s more powerful than traditional persuasion, influence, or marketing techniques.

    Books on Social Media

    Don’t forget to promote your stuff…

    20. Trust Agents

    Two social media veterans show you how to tap into the power of social networks to build your brand’s influence, reputation, and, of course, profits. Learn how businesses are using the latest online social tools to build networks of influence and how you can use those networks to positively impact your business.

    21. Likeable Social Media

    The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. This book helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

    22. No Bulls#!t Social Media

    Stop hiding from social media–or treating it as if it’s a playground. Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how.  “Conversations” and “communities” are wonderful, but they’re not enough. Get this book and get what you really want from social media: profits.

    23. The New Rules of Marketing & PR

    Business communication has changed over the recent years. Creative ad copy is no longer enough. This book has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This pioneering guide offers a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales.

    24. The NOW Revolution

    The social web has changed the way we do business forever. This book isn’t about how to “do” social media. Instead, The Now Revolution outlines how you must retool your organization to make real-time business work for you rather than against you. Read about seven shifts that will help you make your company faster, smarter, and more social.

    Books on Marketing

    And on to marketing…

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    25. Made to Stick

    Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Brothers Dan and Chip Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier and communicate better. It shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.

    26. The Tipping Point

    The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.

    27. Permission Marketing

    Book based on the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it, the opposite of Interruption Marketing, which no longer works. Instead of annoying potential customers by interrupting their most coveted commodity — time — Permission Marketing offers consumers incentives to accept advertising voluntarily.

    Books on Entrepreneurship

    Reaffirm that you are meant to do this.

    28. Crush It!

    Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses.

    29. The $100 Startup

    In The $100 Startup, Chris Guillebeau shows you how to lead of life of adventure, meaning and purpose – and earn a good living. He presents stories of those who’ve found ways to opt out of traditional employment and create the time and income to pursue what they find meaningful. You can start small with your venture, committing little time or money, and wait to take the real plunge when you’re sure it’s successful. It’s all about finding the intersection between your “expertise” – even if you don’t consider it such — and what other people will pay for. You don’t need an MBA, a business plan or even employees. All you need is a product or service that springs from what you love to do anyway, people willing to pay, and a way to get paid.

    30. The Everyday Entrepreneur

    A primer for pursuing entrepreneurial ambitions and achieving success, it is filled with strategies and powerful anecdotes about defining and setting goals and pushing for entrepreneurial success. The book reveals how readers can apply the ambitions of a go-getter in their own lives, position themselves ahead of the pack, examine how to calculate risk, and understand the mindset necessary to venture forward on their own.

    So there you have it. What are some of your favourites that should go on this list? Share in the comments below.

    Featured photo credit: Books by Shutterhacks and inline photo Content Rules Book by Shashi Bellamkonda via Flickr (CC BY 2.0)

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    Marya Jan

    Facebook Ad Strategist

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    Last Updated on September 18, 2019

    11 Hard Skills That Will Land You More Career Opportunities

    11 Hard Skills That Will Land You More Career Opportunities

    Are you looking to move up the career ladder? Or maybe you’re tired of having a “job” and want to start looking for a more permanent career?

    Whatever your motivation, you are going to have to learn some new and different hard skills to broaden your opportunities. After all, there’s a very famous quote that says:

    “The definition of insanity is doing the same thing over and over again, but expecting different results.” – Albert Einstein

    While the insanity part doesn’t really fit here, the overall message is a good one. If you are looking for a different result (career advancement, more money or even a career instead of a job), it’s up to you to make it happen. This is both the good news and bad news!

    The good news is that because it’s up to you, you have complete control over it happening. The bad news is that change is hard. Humans are creatures of habit, that’s why we develop routines, and anything that disrupts that routine causes us anxiety. And we will do almost anything to get rid of that anxiety. The overweight person will calm their anxiety by eating that doughnut, the smoker will light up a cigarette to avoid anxiety.

    What we want to do with this article is to give you the hard skills you’ll need to reduce that anxiety so you can move up that corporate ladder, make more money or have career instead of just a “job.”

    The following hard skills are essential to learn if you want to advance your career. They may not be easy to take up, but definitely worth your effort of learning:

    1. Cloud Computing

    “Simply put, cloud computing is the delivery of computing services—servers, storage, databases, networking, software, analytics, intelligence and more—over the Internet “the cloud” to offer faster innovation, flexible resources, and economies of scale. You typically pay only for cloud services you use, helping lower your operating costs, run your infrastructure more efficiently, and scale as your business needs change.” Microsoft[1]

    There are many different jobs available in the cloud computing world today. They range from architects and developers to data scientists, security pros. Each job is its own specialty and requires a high level of specification for advancement.

    This is definitely a hard skill that requires education. But if the tech world and computers are your thing you can make cloud computing a lucrative career.

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    2. Data Mining and Statistical Analysis

    Again, these are highly specialized fields. Data mining is defined as using large sets of data to look for anomalies and other patterns that can be used to predict future behavior.

    Amazon is probably the best known company to use data mining. Have you ever noticed that when you buy something at Amazon, you’ll see a little ad at the bottom that says “customers who bought this also bought…”and it lists 2-3 other items? All of that information comes from data mining, by examining the millions of sales amazon makes they can predict that if you buy item #1 there is a high likelihood that you will buy one of the other items too. T

    his not only increases sales for Amazon, but it also serves as a reminder for you that you may need these additional items for your project. This is very valuable information and has a wide range of uses. Although it has a bad reputation and evil sounding name, it is a very useful tool for maximizing productivity and sales.

    3. Data Management

    All companies today deal with a ton of data! Being able to manage that data in an efficient manor is not only highly prized, but a necessity.

    We all have these things on our desks called computers. Unless there is a need for a paper copy, almost all of our data is computerized. Meaning that, in theory it is all at our fingertips. Being able to organize that data so that it’s easily and quickly retrievable is why computers are replacing filing cabinets!

    However, just like the old fashion filing cabinet, data management on a computer is only good if it’s well organized. You want to make sure that you are keeping your data well organized so that it’s easy to find when needed. This is a skill that comes easily to some people (are you a person that makes lists? Good!) but with others it will be a skill that needs to be practices. Make sure that this is a discipline you master.

    4. Scheduling

    Being able to make and keep to a schedule is a very useful tool in both business and life. Effective scheduling means that you can prioritize projects, understand the tools needed to get the job done on time and that you are organized enough to lead people.

    An important point here is to write things down! Whether it’s in an old fashion daily or weekly organizer or in a PDA. Have a copy of your schedule available at your fingertips at all times.

    5. Financial Skills

    These are especially important when looking for that promotion. The higher up the ladder you go, the more you’ll have to deal with things like accounting, budgeting, financial planning and cash flow management.

    While you may not need to be an expert at all of these, you should have a good grasp of all of them. This is where taking a few night classes at your local community college is a good idea. You don’t need to become an expert, but brushing up on these skills will help you tremendously.

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    6. Research Skills

    These are important in all aspects of life, but especially in your work-life.

    Are you looking for that first job out of school? Nothing impresses a boss or hiring manager more than someone who has researched the company. Trust me, they deal with people walking in off the street everyday looking for a job, but managers and owners need to see the value in hiring (or promoting) you.

    So do your research and have some company specific questions ready to ask. Show that you are interested in working for that company or that position and not just “a” job or the “promotion” because you have seniority or need the money.

    If it’s a promotion that you are after, never bad mouth the previous occupant. Instead pick out an example that he/she was good at and explain how you would like to use or expand that policy and how it would enhance the policy changes you’d like to make.

    If it’s a new job you’re going for, then make sure to have some company specific questions ready to show that you have done your homework for the new position.

    7. Marketing Skills

    While marketing a companies products or services has always been a highly sought after skill. In today’s world, it can take on several different forms.

    Some of the marketing skills that are highly sought after today include, SEO, Search Engine Optimization, SEM, Search Engine Marketing and marketing campaign management. Familiarity with Google Analytics as well as Word Press are also valuable.

    While traditional marketing and branding were focused on advertising and selling. Almost all marketing efforts now a days are focused on the internet.

    8. Network Security Specialist

    Again, this is a highly skilled position that requires specialized training. But the amount of data that all companies store is significant, and if that data is leaked or stolen, it can costs them millions of dollars in both lost revenue and lawsuits.

    So, if you have an interest in network security you will find the field both lucrative and stable.

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    9. Communication Skills

    At first glance, communication skills may not look like it fits into the category of “Hard Skills” that can help you succeed. But in this ever shrinking world where companies can do business from almost anywhere, communication is more and more important.

    Are you bilingual? It really doesn’t matter what language you speak, there’s a company out there looking for someone who speaks that language.

    10. Computer Programming

    I don’t know about you, but I’m pretty sure that computers are going to be around for a while! As both the hardware and software get more advanced, the need for computer programming is only going to increase.

    11. Graphic Design

    As of 2018, there were 4.37 million new websites launched.[2] A good number of them will fail because they just aren’t interesting enough visually. The use of templates and replicated websites is only making the problem worse.

    Part of the way Google ranks sites is through originality, this almost ensures that replicated sites will never get ranked through Google. So the more original your site is, the more likely people will visit and actually spend time there.

    That is what a good graphic designer does. Takes your basic idea and turns it into a website that people actually want to visit.

    Embrace the Anxiety That Comes with Change

    You know it’s going to be there, you know that you’ll want to give up as you’re learning these new skills but, you’ll also know that the end result is worth the journey.

    Here’s a little trick when you’re feeling overwhelmed:

    Have you ever met an ex-smoker who was sorry they quit? An ex-drinker or drug user that said life was much better before they quit? These people have gone through some of the most difficult challenges humans can go through including weeks, if not, months of intense physical withdrawal symptoms. They did it because they knew that the pain and anxiety they would experience would ultimately get them to a much better life.

    Now what was that complaint you had about attending night-school?

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    This is the part everyone hates, everyone thinks night-school, adult education and just generally giving up family and/or spare time. While those are certainly possible ways to develop the necessary skills, they aren’t the only way.

    You’ll want to check with your human resources department because depending on the company, a certain degree maybe required in order to even be considered for a position. In those cases, night-school, on-line or some other form of adult education maybe your best route.

    But as long as a degree isn’t required, then your options are wide open.

    Let’s just say that you’re a sales person interested in becoming the sales manager but, the territory you’ve been given will never produce the sales figures that would make you stand out as a good candidate for sales manager. So how about you start your own side business (don’t compete with your company), but let’s say you enjoy golf.

    In this day and age, there are plenty of places that will teach you how to sell products on-line and even set you up with your own website. So you start a site selling golf equipment and accessories (don’t worry, you won’t even have to carry inventory or worry about shipping).

    Now, when that sales manager spot opens up, you can explain that even though other salespeople had better numbers than you, it had nothing to do with your sales ability, it was more of a consequence of the territory your were given.

    And to prove it, you brought in some information about a side business, you started showing that you’re on target for a sales growth rate of 30% this year. And because you had to do all of the marketing for the business, you came up with some marketing strategies that you can bring to the new job (built-in experience).

    The Bottom Line

    We’ve put together these 11 hard skills as a way to give yourself a “leg up” on the competition. We’ve tried to make this a mixture of both skills that require a great deal of training, and also ones that you can work on and develop by yourself.

    We know that not everyone is cut out to be a cloud computing expert, but we also know that working on and having good scheduling skills will make you a much more desirable candidate for the position!

    We also don’t want you to discount the idea of a “side hustle“. Especially for people new to the workforce, having a business that you have started and run successfully shows potential employers that you have initiative, scheduling skills and ambition which can put you well ahead of your competition!

    As usual, we hope you found this article both enjoyable and informative. If you did, may we ask that you share it with your family and friends through social media. It really does help us and is greatly appreciated!

    More Skill to Help Advance Your Career

    Featured photo credit: Kyle Sterk via unsplash.com

    Reference

    [1] Microsoft Azure: Cloud Computing
    [2] Netcraft: December 2018 Web Server Survey

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