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30 Books You Need to Read if You Want to Make it Big Online

30 Books You Need to Read if You Want to Make it Big Online

What does it take to succeed online?

  • Create highly useful content?
  • Build authority and Influence people?
  • Be business savvy?
  • Master social media?
  • Engage in promotion and marketing?
  • Have the right mindset?
  • Be productive?

I would say all of it.

And the best way to get up to speed on all of it is to pick up the best books covering these topics. All the ‘experts’ and the ‘gurus’ do it, so why should you lag behind?

There is one problem though, for the uninitiated, the simple task of picking up a so-called business book can be daunting and unnerving. Where to start? Aren’t all business books kind of…dry?

Not the ones on my must-read list.

I suggest you jump in with both feet. All books are followed by a brief book description to help you pick the right one. Good luck!

Books on Productivity and Success

It all starts with the right mindset.

1. Drive

Most people believe that the best way to motivate is with rewards like money–the carrot-and-stick approach. That’s a mistake – that the secret to high performance and satisfaction–at work, at school, and at home–is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Daniel Pink examines the three elements of true motivation–autonomy, mastery, and purpose–and offers smart and surprising techniques to transform our lives.

2. The Power of Habit

Charles Duhigg talks about all the successful who achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. Habits aren’t destiny. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

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3. Brain Rules

See how the brain works while using it in the process of reading this book! Most of us have no idea what’s really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know – like that physical activity boosts your brain power.

4. Accidental Creative

It isn’t enough to just do your job anymore. In order to thrive in today’s marketplace, all of us, regardless of our role, have to be ready to generate brilliant ideas on demand. The Accidental Creative teaches effective practices that support your creative process like how to focus in on your most critical work and reclaim your attention, develop stimulating relationships and leverage your hours wisely and effectively to eliminate creativity drains.

5. The War of Art

The War of Art is nothing less than Sun-Tzu for the soul. What keeps so many of us from doing what we long to do? Why is there a naysayer within? How can we avoid the roadblocks of any creative endeavor—be it starting up a dream business venture, writing a novel, or painting a masterpiece? Whether an artist, writer or business person, this simple, personal, and no-nonsense book will inspire you to seize the potential of your life.

6. The Big Moo

Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they’re petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they’ve always done. Seth Godin challenges people to become remarkable.

7. Getting Things Done

In today’s world, yesterday’s methods just don’t work. David Allen shares the breakthrough methods for stress-free performance. His premise is simple: our productivity is directly proportional to our ability to relax. Only when our minds are clear and our thoughts are organized can we achieve effective productivity and unleash our creative potential. It transforms the way you work, showing you how to pick up the pace without wearing yourself down.

8. The 8th Habit

The world has changed dramatically since the classic, internationally bestselling The 7 Habits of Highly Effective People was published. In order to thrive, innovate, excel and lead in what Stephen Covey calls the new Knowledge Worker Age, we must build on and move beyond effectiveness…to greatness. Accessing the higher levels of human genius and motivation in today’s new reality requires a new mind-set, a new skill-set, a new tool-set — in short, a whole new habit.

9. Outliers: The Story of Success

Gladwell takes us on an intellectual journey through the world of “outliers”–the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing.

10. The Dip

The old saying is wrong—winners do quit, and quitters do win. When you find yourself asking if the goal is even worth the hassle; maybe you’re in a Dip—a temporary setback. But maybe it’s really a Cul-de-Sac, which will never get better, no matter how hard you try. What really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.

Books on Content

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    If you are online, you need content. Period.

    11. Content Rules

    Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about on platforms such as Blogs, YouTube, Facebook, Twitter, Google+. Find an authentic “voice”, Leverage social media and understand why you are generating content.

    12. Convert

    Solve your traffic troubles and turn browsers into buyers and double the conversion rates by identifying simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. Understand the essentials – your market, your proposition, and your delivery.

    13. Blogging for Business

    The authors talk about why businesses should embrace blogging. The book talks about how to tap into the power of blogs and how they are different from e-zines, Web sites, and message boards.

    14. Content Strategy for the Web

    Better content means better business. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. How can you realize the value of content while planning for its long-term success? Read it to understand content strategy and its business value and make smarter, achievable decisions about what content to create.

    Books on Influence

    Now…it is time to be a thought leader.

    15. Influence: Science and Practice

    This book is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another’s request). It reminds the reader of the power of persuasion. The compliance techniques are organized into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

    16. Platform

    Michael Hyatt shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to win customers in today’s crowded marketplace. In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key? By building a platform.

    17. Fascinate

    Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Fascination: the most powerful way to influence decision-making. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.

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    18. Clout

    Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how? Clout explains the key principles of influence and how to apply them to web content.

    19. Enchantment

    “Want to change the world? Change caterpillars into butterflies? This takes more than run-of-the-mill relationships. You need to convince people to dream the same dream that you do.” Guy Kawasaki argues that it is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. And when done right, it’s more powerful than traditional persuasion, influence, or marketing techniques.

    Books on Social Media

    Don’t forget to promote your stuff…

    20. Trust Agents

    Two social media veterans show you how to tap into the power of social networks to build your brand’s influence, reputation, and, of course, profits. Learn how businesses are using the latest online social tools to build networks of influence and how you can use those networks to positively impact your business.

    21. Likeable Social Media

    The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. This book helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

    22. No Bulls#!t Social Media

    Stop hiding from social media–or treating it as if it’s a playground. Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how.  “Conversations” and “communities” are wonderful, but they’re not enough. Get this book and get what you really want from social media: profits.

    23. The New Rules of Marketing & PR

    Business communication has changed over the recent years. Creative ad copy is no longer enough. This book has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This pioneering guide offers a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales.

    24. The NOW Revolution

    The social web has changed the way we do business forever. This book isn’t about how to “do” social media. Instead, The Now Revolution outlines how you must retool your organization to make real-time business work for you rather than against you. Read about seven shifts that will help you make your company faster, smarter, and more social.

    Books on Marketing

    And on to marketing…

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    25. Made to Stick

    Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Brothers Dan and Chip Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier and communicate better. It shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.

    26. The Tipping Point

    The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.

    27. Permission Marketing

    Book based on the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it, the opposite of Interruption Marketing, which no longer works. Instead of annoying potential customers by interrupting their most coveted commodity — time — Permission Marketing offers consumers incentives to accept advertising voluntarily.

    Books on Entrepreneurship

    Reaffirm that you are meant to do this.

    28. Crush It!

    Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses.

    29. The $100 Startup

    In The $100 Startup, Chris Guillebeau shows you how to lead of life of adventure, meaning and purpose – and earn a good living. He presents stories of those who’ve found ways to opt out of traditional employment and create the time and income to pursue what they find meaningful. You can start small with your venture, committing little time or money, and wait to take the real plunge when you’re sure it’s successful. It’s all about finding the intersection between your “expertise” – even if you don’t consider it such — and what other people will pay for. You don’t need an MBA, a business plan or even employees. All you need is a product or service that springs from what you love to do anyway, people willing to pay, and a way to get paid.

    30. The Everyday Entrepreneur

    A primer for pursuing entrepreneurial ambitions and achieving success, it is filled with strategies and powerful anecdotes about defining and setting goals and pushing for entrepreneurial success. The book reveals how readers can apply the ambitions of a go-getter in their own lives, position themselves ahead of the pack, examine how to calculate risk, and understand the mindset necessary to venture forward on their own.

    So there you have it. What are some of your favourites that should go on this list? Share in the comments below.

    Featured photo credit: Books by Shutterhacks and inline photo Content Rules Book by Shashi Bellamkonda via Flickr (CC BY 2.0)

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    Marya Jan

    Facebook Ad Strategist

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    1 The Key to Finding Job Satisfaction and Having a Successful Career 2 How to Be a Successful Businessman (The Complete Guide) 3 10 Essential Career Change Questions To Ask Yourself This Year 4 How to Effectively Manage a Heavy Workload at Work 5 The Art of Building Relationships You Need to Succeed in Your Career

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    Last Updated on January 14, 2019

    The Key to Finding Job Satisfaction and Having a Successful Career

    The Key to Finding Job Satisfaction and Having a Successful Career

    Regardless of whether you hold an entry-level administration role or regularly travel to the ends of the Earth as a hot-shot senior executive, you can still find yourself harboring an emptiness… a feeling that something is missing. A popular assumption that experiencing job satisfaction and a successful career should be underpinned by a well-rounded suite of tangible benefits, no longer holds true for many of us.

    We’d never deny health care benefits, appropriate and fair remuneration, bonuses and travel perks in a job package. However, even if served to us on a silver platter, those features can only satiate us to a certain point.

    You might wonder what governs entrepreneurs and start-up business owners to quit their lucrative jobs, essentially look the gift horse in the mouth and kiss such benefits goodbye! There can be an irresistible pull to mastermind a business with products and/or services that serve the greater good of community wider than that constituting their daily existence.

    Even with research showing entrepreneurship to pose greater threats to their mental and physical health, this unique breed of individuals choose to go against the grain in chasing their dreams of being their own boss. Why? Why would anyone risk this type of career suicide?

    Whether you’re an employee, have recently taken the leap to being a business owner or been in business for a while, the commonality is a congenital condition we all share as human beings; to feel a sense of purpose, value and contribution to our community. Despite it being harder to find this for ourselves in today’s world, these approaches will help you achieve ultimate satisfaction through the twists, turns and joyrides that are essential features of shaping a successful career.

    1. Search for Opportunities That Feed Your Passion, Not Temporary Excitement

    Even though well-intended, the ‘feel good now’ compass that career coaches and consultants often recommend you use to create career satisfaction can actually do you more harm than good. Excitement is transient. It doesn’t last. Passion is the compass you need.

    Passion and excitement are two different things. The resounding career legacy that still draws you to turn up on the job regardless of the sunshine or storm that awaits you…that’s passion. It’s like a mental and/or emotional itch you can’t shrug off. Staying attuned to that calling will breed success for you sooner or later. Patience is key.

    You’re also likely to have more than one key passion. Beware of getting caught in the notion you have to find your one true purpose. In fact, run immediately from any coach who tells you there is only one. There isn’t.

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    Your passion is a journey that can take multiple forms so forget thinking there is the single dream job out there that will give you satisfaction in every way you can imagine. It simply doesn’t exist.

    Consider embracing different roles and projects to help you fuel your passion or fuel your pursuits in finding it. Job satisfaction and your career success will be all the more sweeter from a wider range of enriching experiences.

    2. Don’t Position Job and Career Satisfaction Assessments as Pivotal Guides to Your Success

    Despite their popular use for vocational guidance, assessment tools such as Gallup’s Clifton Strengths and the Myers Briggs Type Indicator have come under fire[1] as being limited to the amount of true value and direction they can offer partakers.[2] These and many other guidance assessment tools (e.g. VIA Character Strengths , DISC ) are self-report questionnaires that don’t have normative population data against which to compare your results.

    Simply remember these tools help you develop a stronger sense of what you identify as strengths and weaknesses within yourself, not in comparison with other people. They will still add insight around what sorts of career opportunities, tasks and projects are going to light your fire, what ones are going to extinguish it and what will prod and keep the coals steadily smoldering.

    3. Be Clear on Your Personal Values, Ethics and Principles and Choose Relationships That Support You Honoring Them

    Teamwork, collaboration, open communication and trust are commonplace for any flourishing work environment. However, whether or not your personal values can be honored in your work can make or break your job satisfaction.

    How committed do you want to be to an organization that expects an average of 10 unpaid overtime hours every week under the guise of ‘reasonable overtime’? Are you willing to accept their construing this expectation as ‘strong commitment’ at the expense of your partner and children waiting at home for you? What are your boundaries concerning when you clock on to their time and when you clock off to yours?

    Being very in tune with what your personal values, principles and ethics are will bid you well in the job satisfaction stakes. Spending time to reflect on experiences and working relationships you’ve had – the good, the bad and the ugly – will help you make well-informed searches and grounded decisions that will propel your career success.

    Finding and nurturing relationships with associates and colleagues who share similar values doesn’t just make your day-to-day pursuits more enjoyable. You become fortunate to work with like-minded people who will support, understand and appreciate you like a second family.

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    Being able to honor your personal values in your work means you will still be able to sleep at night when you have to tread where others fear to, and make extremely difficult decisions others would never ever dream of having to make as you forge success in your career.

    4. Be Clear on Your Own Definition of What Having a Successful Career Means for You

    It’s tempting to get caught up in the ideals and projections of success expressed by those we love, admire and respect. Underneath, we all want on some level to belong to a successful club of some sort.

    With research reporting how much money we feel we need to be truly happy,[3] many of us try to subscribe to the notion that having the car of our dreams or taking a European holiday annually will not bring us happiness. The truth, however, for many of us is these tangible rewards are congratulatory reminders of our persistent efforts to chase our career pursuits.

    If those are things you aspire to, don’t let anyone steal your desire and want to feel deserving of these things, that those are some parameters by which you define your career success.

    Despite consistently being the top revenue earner for two years running, you may not wish to become the sales manager. You may not wish to step out into running your own business even though you consistently excel as an employee, delighting clients and repeatedly receiving glowing testimonials.

    Your definition of career success might be enjoying the predictability of a regular workplace routine. You get to leave – without feeling guilty – at the same time each day, love the people you work with and get to spend a good, uninterrupted amount of work-stress free quality time with your family. That picture is also blissful job satisfaction and complete career success.

    5. Identify the Sorts of Challenges and Problems You Want to Learn to Overcome

    Standard advice you might receive from a career coach might be to look for opportunities where you get to capitalize on exercising your strengths and career-related activities you enjoy.

    However, to become a success at anything involves improvement. To excel at anything often involves stepping outside boundaries and comfort zones where others wouldn’t. This means dedicating focus and attention to things you’re not so good at and things you don’t like.

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    Here’s where working with a coach can be particularly helpful. Map out the experiences that were unsavory in your working history. Were there challenges you opted out of, projects you failed at or toxic relationships that blasted your sense of purpose and self-worth into oblivion? It’s within these experiences that you might just find the most valuable lessons and guiding lights for your trajectory to achieve greater job satisfaction.

    If your natural leadership style is to be a collaborator, finding opportunities that require you to apply a more dictatorial style might be needed. Discussing a secondment or short-term project where you get to develop and test your skills can be a step further in earning contention to lead a larger project down the track.

    With several of the company’s boldest personality types penciled to roll out the operation, you’ll not only develop skills that earn your right to throw your hat in the ring; those key players have an opportunity to see your competence. You can then work on building relationships with those stakeholders before you need to hit the ground running should you win the lead.

    Greater job satisfaction comes with planning and choosing the lessons and opportunities you want to learn, not desperately flailing, floundering and hoping for the best.

    6. Keep Reviewing Your Goal Posts and Be Amenable to Change

    The word ‘career’ is indicative of a longer-term pathway of change, growth and development. The journey is dynamic.

    You will accumulate new skills and let those you no longer need, become rusty. Your intrigue will be stimulated by new experiences, knowledge and people you meet. Your thinking will continue to expand, not shrink. As a result, your goalposts are likely to change.

    A major part of enjoying a successful career is not just setting goals effectively, but regularly reviewing and readjusting them where necessary. However, moving the posts or the target still needs to take place by applying the same processes by which you originally created them. The strength of your emotional connection to those revised goals needs to be the same, if not stronger.

    By asking yourself the following questions, you can assure your developmental and growth trajectory is still on course:

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    • Would working toward these goals still allow me to honor my personal values, principles and ethics at the same capacity if not greater?
    • Do the activities I need to undertake to meet these goals honor my highest priorities?
    • Does this feel right for me and those who are nearest and dearest to me?
    • Is this aligned with my passion?
    • Is chasing this goal a right step for me to take now or is this a detour or distraction which could delay my greater plan?

    Each of your career goals should have different review periods. Whatever you do, stick to the review schedule you set. It will not only keep you focused but help you see your progress (or lack thereof) and allow you to timely re-chart your course before you get too far down the track. You don’t want to waste time haphazardly heading in the wrong direction.

    7. Be Prepared to Let Go

    It can be unfathomable to us as to why others risk leaping into the unknown when everything truly appears fine and dandy in the career realm. The company provided stability, recognition, financial success, interesting projects and the promise of a promotion…what was wrong? Why now jump sideways to run a café or train in another field altogether?

    Nothing may have been wrong at all. It was all going right. It was just the end of a chapter. Perhaps the yearning for the next step is actually taking a different trajectory entirely. You may want to simply experience a different rhythm. Perhaps it’s time to pursue a different passion.

    If you have leaped from employee-land to freelancing or have made the reverse-jump (or you know someone who has), you will have quickly grown a different appreciation for pros and cons each work lifestyle brings. Working for yourself can bring the greater realization of your creativity, whether or not it can be monetized to earn you a living.

    When your customers are buying you or a product you designed and fashioned, there is a direct level of appreciation and gratitude that can elevate your confidence in the way you have never experienced as an employee, regardless of your rank.

    Similarly, there are times where we need to recognize our business ventures were adventures, not long-term life-changing empires. There are times we need to recognize that time is what provides the clearest limitation of how long we persist for in such pursuits.

    We have to recognize the absence of enough financial, mental, emotional and physical breadcrumbs that tells us we’re no longer meant to push in that direction. At least, not for the present time.

    The Bottom Line

    Above all, keep the momentum. As long as you remain committed to pursuing work opportunities that allow you to honor your highest priorities, the truth of who you are and what you stand for, achieving ultimate job satisfaction and a successful career will never be too far away.

    More Resources to Help Advance Your Career

    Featured photo credit: Csaba Balazs via unsplash.com

    Reference

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