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Follow These 11 Online Dating Rules to Find the Perfect Job

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Follow These 11 Online Dating Rules to Find the Perfect Job

For anyone who has ever both applied for a job and online dated, you have probably noticed that the two can feel a lot alike. For instance, you want to impress and find long-lasting ‘love,’ many decisions are based on first impressions, and your emails sometimes go into a black hole and you are left wondering what happened.

Many daters have found love online through following simple guidelines, and you can use those same guidelines to find the perfect job, too!

Here are 11 rules from online dating that will make for terrific job hunting:

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1. Know what you are looking for

It’s easy to lose sight of who you are and what you want in a partner or job when you are bombarded with so many options online. You find yourself thinking, “I could make that work,” and then run the risk of ending up in something that is okay, but may not be what you really want. Before you ‘set foot’ online, know what you are looking for. What is your dream? Write it down, and keep it handy so you can remind yourself.

2. Speak to the person reading, not to yourself

An online profile or job application is about you reaching through the screen and engaging with the person who is reading it. Who are they, what do they care about, how can you ‘take care’ of them? You are building a relationship with that person, but you might forget that because you can’t see them. But it really is just like meeting someone at a party: you (hopefully) wouldn’t start the conversation by bragging about yourself and astounding yourself with just how awesomely well-traveled you are. You would build a conversation. The same is true of online job applications or dating profiles.

3. Understand your own brilliance—and let it shine

Dating or job searching with low self-esteem is like hunting with a broken arrow: you can get yourself in front of the ‘right’ target, but you won’t be able to hit it. If you are going to convince someone to hire or date you, you have to be convinced that you are a catch. I don’t mean that you should brag about yourself, but know your own worth and approach your conversations from the position of ‘I have a lot to contribute.’

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4. Get a little personal

Let’s face it, us online daters are sick of reading the standard, “I like to travel, cook, and listen to good music.” The same is true of hiring agents. They want to get to know the person behind the resume, to see if they will be a fit for the culture (not just the job requirements) of the organization. Make sure that your authentic voice comes through in your job application, with your own unique pizazz.

5. Make sure your reality matches your pitch

It’s hard to convince someone that you ‘love urban events’ when you live on a farm in the middle of nowhere in North Dakota. The same is true of your resume and job pitch. Make sure that your resume tells a story of who you are that matches up with the pitch. If you are pitching yourself as a thought leader, your resume should regale the reader with your past brilliant ideas, not the times when you were a great workhorse (although you may choose to incorporate those into your pitch, too).

6. Share only the most valuable parts of you

If you are anything like me, you read the first paragraph of a profile, and if it doesn’t grab you, you move on. I can’t tell you how many online dating profiles start with a paragraph saying, “I didn’t really want to do online dating, but my buddies convinced me to give it a try, so here I am.” This a waste of prime real estate! Focus on what is most important to say and convey about yourself, and save the rest for a rainy Saturday.

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7. Ask a friend, mentor, or coach to read it over

I can’t remember how many times I wrote something that I thought was genius, only to have a friend point out that it sent the wrong message about me, or didn’t do me justice. Once, I wrote a profile that emphasized how much I liked to explore the world around me and try new things, and my friend observed that it made me sound like someone who wanted an open relationship and didn’t want to settle down, which was the opposite of the truth! Have a second pair of eyes look at your application from a fresh perspective, and you will be amazed how much you overlooked.

8. Remember that deception doesn’t win people over

Yes, we have all been on that date where the person looks 10 years older than their profile picture. Not only does this feel like a letdown, but it also erodes your trust in them and makes you wonder what else they are hiding. Another family in Georgia you don’t know about, perhaps? The same is true of how you present yourself in a job application. While it may be tempting to embellish yourself, the benefits aren’t worth the price. Be proud and confident of who you are, and know that the right ‘one’ will love you for who you are.

9. Know your deal breakers

You’ve learned from past experience what does and does not work for you. For example, I know that my partner can’t smoke and must want kids, and my job must be a meritocracy that values innovation. It can be tempting to compromise on these when a ‘hot’ date or job comes along, but this will ultimately lead to dissatisfaction. So make sure you know where you absolutely draw the line.

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10. Spend ‘sacred’ time each day on the hunt

Dating or finding a job is a process. Make a commitment to yourself that you will spend at least 30 minutes (or more) each day searching, writing, meeting, exploring. Make it your goal to become a master searcher, which you do by practice, practice, practice. And remember…

11. Have fun

Sure, finding a job or the love of your life is serious business. But it should also be fun. No one likes drudgery, and if you feel like online dating or job searching is drudgery, that will come across in how you talk, write, and act. So have fun with it! The people on the other end will enjoy working with you, and you will be more likely to have a successful outcome.

Which ones of these eleven points would make all of the difference in your job hunt? Which ones are you going to implement today? Write a note in the comments to share.

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Featured photo credit: Businessmen Shaking Hands/ReynerMedia via flickr.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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