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3 Careers Where You Can Google Your Education

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3 Careers Where You Can Google Your Education

As the classic rock icon, Bob Dylan, put it,“The times, they are a changin’.” In the past couple of years, developments in online education have rocked (no pun intended) the world of education to its core. Massive Open Online Courses (MOOCs) made the ground tremble by offering free high quality education to the masses. At the same time, due to the recent financial crisis, jobs are in short supply and there is stiff competition for available positions. Thus, a college degree is no longer provides the same guarantee of a high-paying job. With the many amazing online learning tools available now, many are thinking twice about the possibility of going to college. However, unbeknownst to most, there was already a steadily growing contingent of professionals who shunned the traditional college experiences, instead happy to “Google their college education”. Here are a handful of careers where professionals have been hacking their education for quite some time.

Online Marketing

Classical marketing concepts and copywriting with emotional appeal are still important, however the channels of marketing have changed. Now, the tools of the trade are Google, Facebook, and Twitter, web platforms that kids are familiar with by junior high. These tools are effective because web and social analytics can be measured in real time. While using these tools for marketing requires some advanced training, its all available for free or cheap online, and all you need is high school math and some decent writing skills. One of the best free resources in online marketing is Inbound.org which covers everything under the sun in online marketing. You can take the concepts you learn there and test them on your own website, blog, or social media feeds. The cost of entry is low and the earning potential is limitless. It’s definitely not easy, but two of the most prominent names in search marketing today did not get a college degree: Rand Fishkin (college drop-out) of SEOMoz and Aaron Wall (never enrolled in college) of SEOBook. In the realm of social media, there is also Ryan Harris (college drop-out) and Pete Cashmore (college drop-out) of Mashable.

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Graphic Designers

While it’s common knowledge inspiration comes from everywhere and is free, most graphic designers go through some traditional schooling, where they are subject to the theory of classical design. A degree is simply a piece of paper, but in graphic design, a portfolio of your work shows what you can do. As has been the case for the last decade, the primary tools of a designer are the Adobe Creative Suite, and for those focused on the web, some knowledge of front-end coding (HTML/CSS/Javascript). Graphic design is one of few careers that lends itself to freelancing and working for yourself. And with platforms like Behance, Dribble, and Coroflot, it is far easier to showcase work, find customers around the world and even find jobs with likes Google, Nike, and AOL. One of the most famous designers in modern times David Carson (BA in Sociology), skipped the degree in Graphic Design and was largely self-taught. Graphic designers fly under the radar but there are plenty of fashion designers who don’t have degrees including Ralph Lauren (college drop-out) and Daymond John (never enrolled in college).

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Programmers

There is a strong tradition of self-learning in the world of computer programming, and it has only gotten easier in the last decade. MOOCs like Coursera provide introductory college computer science courses for free, and give you the foundational knowledge about programming concepts. Sites like Codeacademy offer you hands on training where you can get immediate feedback via a console learning experience. Once you are ready to step up to a higher level there are a many affordable self-paced learning solutions like Treehouse and Codeschool. Similar to designers, a portfolio of past work is very valuable to coders. In order to create a portfolio, aspiring programmers can use free open source collaboration tools like Github and Bitbucket to get real life coding experience that acts as a working portfolio, although front-end designers that focus on the look, feel and functionality of sites can often use live projects to demonstrate their skills. It’s all too easy to find great programmers that didn’t get a degree, including Bill Gates, Steve Jobs, Mark Zuckerberg, ans well as well known entrepreneur coders like  Kevin Rose (college dropout) from Digg, David Karp (high school dropout) from Tumblr, and Stephen Ek (college dropout) of Spotify.

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Passion – Don’t Leave Home Without It

Perhaps the common thread with all of the people listed above is that they had a strong passion for their craft, so much that they hacked their way through the education required to be at the top of their field. Incidentally, they all had such an intense passion and vision for their products; they also became entrepreneurs and multi-millionaires. It’s unrealistic to think that with passion alone you will make it super rich. The best entrepreneurs live and breath their work, but also get some lucky breaks along the way. While it’s not realistic to expect to become super rich by skipping college, if you have intense focus and passion for one of these career tracks, it may be worth thinking about hacking your own degree. Worst case scenario, the door back to a traditional collegiate education is always open.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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