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3 Careers Where You Can Google Your Education

3 Careers Where You Can Google Your Education

As the classic rock icon, Bob Dylan, put it,“The times, they are a changin’.” In the past couple of years, developments in online education have rocked (no pun intended) the world of education to its core. Massive Open Online Courses (MOOCs) made the ground tremble by offering free high quality education to the masses. At the same time, due to the recent financial crisis, jobs are in short supply and there is stiff competition for available positions. Thus, a college degree is no longer provides the same guarantee of a high-paying job. With the many amazing online learning tools available now, many are thinking twice about the possibility of going to college. However, unbeknownst to most, there was already a steadily growing contingent of professionals who shunned the traditional college experiences, instead happy to “Google their college education”. Here are a handful of careers where professionals have been hacking their education for quite some time.

Online Marketing

Classical marketing concepts and copywriting with emotional appeal are still important, however the channels of marketing have changed. Now, the tools of the trade are Google, Facebook, and Twitter, web platforms that kids are familiar with by junior high. These tools are effective because web and social analytics can be measured in real time. While using these tools for marketing requires some advanced training, its all available for free or cheap online, and all you need is high school math and some decent writing skills. One of the best free resources in online marketing is Inbound.org which covers everything under the sun in online marketing. You can take the concepts you learn there and test them on your own website, blog, or social media feeds. The cost of entry is low and the earning potential is limitless. It’s definitely not easy, but two of the most prominent names in search marketing today did not get a college degree: Rand Fishkin (college drop-out) of SEOMoz and Aaron Wall (never enrolled in college) of SEOBook. In the realm of social media, there is also Ryan Harris (college drop-out) and Pete Cashmore (college drop-out) of Mashable.

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Graphic Designers

While it’s common knowledge inspiration comes from everywhere and is free, most graphic designers go through some traditional schooling, where they are subject to the theory of classical design. A degree is simply a piece of paper, but in graphic design, a portfolio of your work shows what you can do. As has been the case for the last decade, the primary tools of a designer are the Adobe Creative Suite, and for those focused on the web, some knowledge of front-end coding (HTML/CSS/Javascript). Graphic design is one of few careers that lends itself to freelancing and working for yourself. And with platforms like Behance, Dribble, and Coroflot, it is far easier to showcase work, find customers around the world and even find jobs with likes Google, Nike, and AOL. One of the most famous designers in modern times David Carson (BA in Sociology), skipped the degree in Graphic Design and was largely self-taught. Graphic designers fly under the radar but there are plenty of fashion designers who don’t have degrees including Ralph Lauren (college drop-out) and Daymond John (never enrolled in college).

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Programmers

There is a strong tradition of self-learning in the world of computer programming, and it has only gotten easier in the last decade. MOOCs like Coursera provide introductory college computer science courses for free, and give you the foundational knowledge about programming concepts. Sites like Codeacademy offer you hands on training where you can get immediate feedback via a console learning experience. Once you are ready to step up to a higher level there are a many affordable self-paced learning solutions like Treehouse and Codeschool. Similar to designers, a portfolio of past work is very valuable to coders. In order to create a portfolio, aspiring programmers can use free open source collaboration tools like Github and Bitbucket to get real life coding experience that acts as a working portfolio, although front-end designers that focus on the look, feel and functionality of sites can often use live projects to demonstrate their skills. It’s all too easy to find great programmers that didn’t get a degree, including Bill Gates, Steve Jobs, Mark Zuckerberg, ans well as well known entrepreneur coders like  Kevin Rose (college dropout) from Digg, David Karp (high school dropout) from Tumblr, and Stephen Ek (college dropout) of Spotify.

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Passion – Don’t Leave Home Without It

Perhaps the common thread with all of the people listed above is that they had a strong passion for their craft, so much that they hacked their way through the education required to be at the top of their field. Incidentally, they all had such an intense passion and vision for their products; they also became entrepreneurs and multi-millionaires. It’s unrealistic to think that with passion alone you will make it super rich. The best entrepreneurs live and breath their work, but also get some lucky breaks along the way. While it’s not realistic to expect to become super rich by skipping college, if you have intense focus and passion for one of these career tracks, it may be worth thinking about hacking your own degree. Worst case scenario, the door back to a traditional collegiate education is always open.

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Last Updated on February 11, 2021

10 Secrets of Making Every Presentation Fun, Engaging, and Enjoyable

10 Secrets of Making Every Presentation Fun, Engaging, and Enjoyable

Not a lot of people are good at public speaking. You could even say that virtually everyone needs to get some practice, and preferably good guidance, before they can learn to stay calm when facing a room full of people. Having all eyes on you is an uncomfortable experience and it takes time to get used to. However, even if you can manage to control your stage fright and stay focused, it doesn’t necessarily mean that your presentation won’t put people to sleep. This is usually the case with long presentations on a very dull subject, with the presenter speaking in a monotone voice and dimming the lights to play a PowerPoint presentation.

You have to work hard to develop the right skills

If you want to be remembered and actually get people engaged, you need to make your presentation fun and enjoyable, without coming off as corny or desperate to please. I know, it doesn’t sound that easy at all! A good presentation during a promotional event or given to an important client can be a game changer for your business, so it is easy to get stressed out and fail to perform all that well. Luckily, giving an interesting lecture is something that can be practiced and perfected. There is plenty of advice out there on the topic, but let’s look at the most important aspects of giving a memorable and fun presentation.

1. Make your presentation short and sweet

With very long, meandering speeches you tend to lose the audience pretty early on, and from then on out it’s just a test of endurance for the few bravest listeners. Not only will people’s attention start to drop rapidly after sitting and listening to you talk for 30 minutes, but you also risk watering down your core ideas and leaving your audience with little in the way of key phrases and important bits of information to take away from the whole ordeal. Famous speakers throughout history have known the importance of condensing the information by using well thought out sentences and short phrases loaded with meaning.

JFK’s famous: ”It’s not what your country can do for you, but what you can do for your country,” expresses so much in very few words and gets the audience thinking. Ancient Spartans, for example were famous for their quick, dry wit, often demolishing their opponent’s argument with a single word or phrase. You’ll want to channel that ancient spirit and be as concise as possible when preparing your presentation.

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2. Open up with a good ice breaker

At the beginning, you are new to the audience. There is no rapport, no trust and the atmosphere is fairly neutral. Even if some of the people there know you personally, the concept of you as an authority on a particular matter giving a speech will be foreign to them. The best way to encourage a warm and friendly atmosphere is to get some kind of emotional response out of the audience right at the beginning. It doesn’t matter what emotion it is, you just need to connect with them on a more personal level. It can be shock, curiosity, laughter, knowing smirks, nervousness – whatever gets them out of that initial feeling of indifference. There are different kinds of effective ice-breakers, but generally speaking, the most successful ones utilize one of these tactics:

  • Joking
  • Tugging on their heart strings
  • Dropping a bombastic statement
  • Telling an interesting and relevant anecdote
  • Using a metaphor or drawing comparisons

You can make a small, self-deprecating comment, stir the presentation one way and then suddenly surprise the audience, use sarcasm, open up with a short childhood story that taught you a lesson, quote a famous person and elaborate on it from personal experience, use an inspirational anecdote or hit them with a bit of nostalgia. Just remember to keep it short and move on once you’ve gotten a reaction.

3. Keep things simple and to the point

Once you’re done warming up the crowd you can ease them into the core concepts and important ideas that you will be presenting. Keep the same presentation style thoughout. If you’ve started off a bit ironic, using dry wit, you can’t just jump into a boring monologue. If you’ve started off with a bang, telling a couple of great little jokes and getting the crowd riled up, you have to keep them happy by throwing in little jokes here and there and being generally positive and energetic during the presentation. You need a certain structure that you won’t deviate too far from at any point. A good game plan consists of several important points that need to be addressed efficiently. This means moving on from one point to another in a logical manner, coming to a sound conclusion and making sure to accentuate the key information.

4. Use a healthy dose of humor

Some of the best speeches and presentations in the world, which have been heard and viewed by millions, all feature plenty of humor. No matter the subject, a great speaker will use natural charisma, humor and beautiful language to convey their points and get the crowd excited about what they are saying. A great example of building rapport with the audience through the use of humor is Barrack Obama talking about the government building Iron Man.

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It is silly and fun, and absolutely not something that you would expect from a man in a position of power speaking in such a serious setting – and it’s exactly why it works. The more serious the situation and the bigger the accent on proper social behavior, the harder your jokes will hit.

5. Try to tell a story instead of ranting

Some people can do all of the above things right and still manage to turn their short and fun little presentation into a chaotic mess of information. You don’t want your speech to look like you just threw a bunch of information in a blender in no particular order. To avoid rambling, create a strong structure. Start with the ice breaker, introduce the core concepts and your goals briefly, elaborate on the various points in a bit more detail, draw logical conclusions and leave your audience with a clear takeaway message. You want to flow naturally from one part to the next like you are telling a big story chapter by chapter.

6. Practice your delivery

Standing in front of the mirror and practicing a speech or presentation is a technique as old as mirrors – well, come to think of it, as old as human speech, since you can see yourself reflected in any clear and calm body of water – and that means that it is tried and true. The theory is incredibly simple, yet the real problem is actually putting in the effort day in and day out. Work on your posture, your tone of voice, accent, pauses between sentences and facial expressions. The most important thing is to talk slowly and loudly enough to be heard and understood clearly. Many famous speakers, such as Demosthenes and King George VI, overcame speech impediments through hard work.

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7. Move around and use your hands

Although you won’t instill confidence in your project if you are very jittery, moving around erratically, not knowing what to do with your hands and making fast movements, standing dead still can be just as bad. You shouldn’t be afraid to use your arms and hands when talking as it makes you seem more passionate and confident. The same goes for moving around and taking up some space. However, try to make slower, calculated and deliberate movements. You want your movements to seem powerful, yet effortless. You can achieve this through practice.

8. Engage the audience by making them relate

Sometimes you will lose the audience somewhat in techno-babble, numbers, graphs and abstract ideas. At that point it is important to reel them back in using some good, old-fashioned storytelling. Make comparisons to events from everyday life that most people are more than familiar with. By making things look simple, not only will you help your audience get a better understanding of the subject by enabling them to visualize the information more clearly, you will also draw a connection between you. After all, you are all just regular people with similar experience, you just happen to be performing different roles at the moment.

9. Use funny images in your slides

Although slides are not really necessary at all times, if you do need them to make your point and present your information more effectively, it’s best to liven them up. They say that facts aren’t always black and white, and your presentation should reflect this. Add a bit of color, make the information stand out and use an interesting animation to switch from slide to slide. You can use the slides to add some more humor, both in terms of the text and the images. An image that is used to elicit a positive response needs to be funny within the context of what you are discussing. For example, if you are discussing the topic of authority, an image of Eric Cartman from South Park in a police uniform, demanding that you respect his “authoritah,” is a nice way to have a bit of fun and lighten things up.

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10. End on a more serious note

When all is said and done you will want the audience to remember the core concepts and keep thinking about what you have said after the presentation is over. This is why you should let things naturally calm down and end with an important idea, quote or even a question. Plant a seed in their mind and make them think. Let us turn to Patrick Henry for a great way to end a speech: “Is life so dear or peace so sweet as to be purchased at the price of chains and slavery? Forbid it, Almighty God! I know not what course others may take; but as for me, give me liberty or give me death.”

As you can see, there is quite a bit to learn when it comes to giving a good presentation, one that is both memorable and fun. Be sure to work on your skills tirelessly and follow in the footsteps of great orators.

Featured photo credit: Austin Distel via unsplash.com

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