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6 Ways My Family Made Me A More Successful Entrepreneur

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6 Ways My Family Made Me A More Successful Entrepreneur

Many people seem to think that in order to build a successful startup company, you need to be young and single. Although I can understand why some would have this perspective, I have found the complete opposite to be true from first-hand experience.

While being young and single can mean one has more time to focus on their dreams or career goals, it can also mean that certain life lessons haven’t been learned yet. The fact is, with my last company I became more successful after I got married and had kids. Now, some may say my success could have just been luck or that the timing of how it all worked out was merely a coincidence. However, I personally believe that it was the addition of my family to my life that made me a better entrepreneur.

I took some time to think about what the biggest influences my family has made on the business side of my life. Here are six inspiring things my family has brought into my career:

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1. Gives you a valued support system

Being an entrepreneur can be a lonely job. You generally work alone, make decisions alone, struggle alone, and often, quietly celebrate successes alone. The bottom line, however, is that you can’t do it alone, nor should you.

Having a sounding board to bounce ideas off, someone to point out when you’re off the course, to encourage you when you face challenges and to cheer you on when you succeed, are all very valuable. At the same time, engaging your partner in those discussions demonstrates that you value their opinion, opens the lines of communication, and helps build respect and trust in each other.

2. Provides you with a purpose

Along with a support system, family reminds you why you are working so hard, and inspires you to keep going, even through the tough times.

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The family keeps you grounded when you’re overwhelmed by the thousands of small crises that develop almost daily when you’re an entrepreneur. The major ups and downs, daunting challenges and successes as an entrepreneur can distract you from your end goal, but I find it’s always my family that brings me back to reality.

3. Teaches you better time management

Being part of a family requires you to use your time more wisely and to be more productive. Moving from the “me” to the “we,” and then into the role of a parent, forces you to wear many hats.

When you are a spouse, parent and business owner, you learn to take on many roles and become more adept at managing those roles, at determining the best use of your time, and deciding what is worth your time, both at home and at work.

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4. Forces you to take downtime

Part of managing your time well is knowing when it’s time for a break or a vacation. By taking part in activities with your kids and family, you have a chance to step away momentarily from the business, to de-stress the mind and to gain new focus and fresh perspective.

Even a short break at a soccer game or in the backyard gives you an opportunity to refocus your priorities, perhaps for you to remember why you do what you do.

5. Teaches you to delegate better

Entrepreneurs, by their nature, are do-for-themselves kinds of people. Unfortunately, that can mean they are sometimes not great at asking for help. But if you’re going to manage your time effectively, you need to delegate tasks to people you trust.

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In the end, it often makes you more successful because you have trusted a complex task to someone with expertise in one specific area. Asking for help at home lets your family be engaged in supporting you. It also opens the doors for people to ask for the same of you. Cooperation, support…. this is, after all, what family is all about.

6. Makes you a positive role model

As parents we think about the example we are setting for our kids. Building something from scratch teaches your kids about taking risks and hard work. Whatever level of success you achieve as an entrepreneur demonstrates the value of hard work, of dreaming, and of perspective in life. On the business side, having family will encourage you to act in ways that your family can be proud of. This accountability, in turn, will be evident to your clients and team members, making you someone they want to work with and do business with.

On the business side, having a family will encourage you to act in ways that your family can be proud of. This accountability, in turn, will be evident to your clients and team members, making you someone they want to work with and do business with.

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The values, work ethic and perspectives that help a family thrive and a business succeed are one and the same. It is not only possible to have both, but can be better for both when you do.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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