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How To Use Infographics For Content Marketing In 2016

How To Use Infographics For Content Marketing In 2016

According to a recent research, we generate up to 1.5 billion units of content every day. This information includes more than 150 million tweets and 2 million video uploads each day. In this huge rain forest of internet content, the fact that your content will get lost and ignored by your targeted audience is almost undeniable.

Therefore, it’s necessary to have an innovative marketing strategy like infographics to grab the attention of your targeted users. An infographic is a visualization tool that uses attractive graphics to deliver information in a presentable manner. With visual tools and innovative design elements, infographics will not only provide information, but also give an awesome visual experience.

If you want to improve on content marketing by using infographics, the following points will help you out.

1. Choose the right topic.

The most important point to consider before designing an infographic is, it should never act as a tout for your company since people can get distracted if your design contains mostly the advertisement of your company. You should think of confronting some interesting issues and hot topics in your company that can create exciting content.

Instead of promoting yourself, you must target on delivering genuine value to people. By researching Twitter hashtags, Google trends, and RSS aggregators, you must find the right topic that people will love to see captured in a spectacular infographic You could even create an infographic with organization chart software.

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2. Perform adequate research for the infographic.

An infographic must be both conspicuous and reliable, because no matter how beautiful it looks, you must provide accurate data and statistics.

While researching data, you must use reputable sources that provide accurate information. The sources might be infographics themselves designed by other companies. Such infographics usually contain reference links at the bottom. You can ensure that they are airtight by going through the links.

You may include quotes from famous people and specialists to prove your argument. You can also add some interesting facts to give some graceful entertainment for target readers.

3. Create content that people actually want.

Your infographic must provide information that people are expecting. Use it as a way to teach something. It should solve their problems. You must add value. The most prominent way to do all of this is to consider your infographic as a product.

People often want content that inspires them to action, that reminds them of the forgotten basics, that has unexpected twists, and that confirms as well as challenges their assumptions. People what content that educates with entertainment.

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Make your infographics enjoyable so people will be more likely to read all the contents and learn something. They might share it too. Who knows?

 4. Add an embedded code.

To make your infographic spread, you must let people know that they can use it without violating copyright laws. The best way to do this is including embedded code underneath your infographic.

The code is simply a block of JavaScript. Users can drop this JavaScript code onto their blog. The browser will convert the code to the infographic that the code represents.

While writing embed code, you should consider your own server to show the infographic and you must include a link back to your original post. This will make your content more accessible.

 5. The design must be attractive.

You should always regard infographic as a visual medium rather than a text medium. Considering this, the driving point of an infographic, without doubt, is its design. The design must be impressive enough to attract customers.

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As colors are the most influential part that can create an impact on the emotional state of the readers, choosing colors is an integral part of design. You must be sensitive towards use of different colors for text, images, and background.

Use of various pie charts, stats in percentage, and text on small bullet points are the keys towards attractive design of infographics.

6. Promote your infographic.

You can extend the reach of your design by submitting it to various infographic sites. There are numerous infographic sites like Visual.ly, Daily Infographic, Cool Infographics, and Infographics Archives that will host your infographic without hesitation.

Another way to promote your work is to have a plan to share it on social media. The plan should match different networks and their optimal times. There are better times to share them on Facebook, when you will get more clicks.

You can also use your personal network by requesting your colleagues who have a larger reach to share your infographic. This will expose your work to a larger mass and expand your audience.

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7. Find infographics for re-use.

If you find it difficult to design your own infographic and you cannot afford great designers then there is a way you can still consider using infographic in your content. There are lots of sites that provide you with wide varieties of infographics designed by professionals.

You can browse these sites and search through their archives with keywords to find the appropriate one. For example: If your content is about football you can use keyword such as ‘football infographics’ and select the best among the results. To add them to your content, you can simply grab their embed code.

If you are going to use someone else’s infographic then you should not forget to ensure that the graphic contains backlink to their original post.

8. Add ‘Pin it’ and ‘Tweet this’ buttons.

There are certain options that you must not forget to use if you want your infographics (whether original or a sourced one) to get attention. Two such options are ‘Pin it’ and ‘Tweet this’ buttons.

You can manually create ‘Pin it’ buttons by going to Pinterest. After creating them, you can put them above and below the infographics in your content.

You can also extract the most quotable info from the infographic and put it below the post as ‘Twitter ready texts’, each one escorted by ‘Tweet this’ buttons so that it is easy to share the info. This will excite people to retweet your content.

Featured photo credit: Pixabay via pixabay.com

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Nabin Paudyal

Co-Founder, Siplikan Media Group

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Last Updated on May 28, 2020

18 Best Time Management Apps and Tools (2020 Updated)

18 Best Time Management Apps and Tools (2020 Updated)

No one can dispute the countless benefits technology has brought us. Undoubtedly, it has allowed us to connect, perform, improve, and leverage our resources beyond what was once imaginable.

If you’re not taking advantage of some of the hundreds of time management apps and tools out there, you’re definitely missing a trick.

But with so many apps to choose from, how do you know which ones to use?

Well, this will depend on your needs. That’s why we’ve put together a list of 18 of the best time management apps that can help you with the most common challenges of managing time.

Let’s dive straight into the list.

1. Rescue Time – Use Your Time Wisely

    If you have doubts if you are using your time sensibly, this app will send you weekly reports to indicate what things are stealing your time. Aside from its automatic time-tracking feature, this app also has distraction blocking and efficient report tools.

    RescueTime helps you avoid being overwhelmed by too many tasks. This app also has a team software that’s dedicated to time management among team members. With this app, you may be shocked to discover how much time you’re actually wasting.

    Available on iOS, Android, and Desktop

    2. Remember The Milk – Keep on Top of All Your Tasks

      If you’re struggling to manage everything you have to do, and you work with many different devices, then this is the app for you. It’s a great free tool that is compatible with your mobile, computer, Gmail, Outlook, etc., and it allows you to sync all your devices for easier time management.

      This app will help you to manage your tasks easily and reminds you of them – wherever you are. You can share tasks and lists with others, making it a great tool for teams as well.

      Available on iOS, Android, and Desktop

      3. Focus Keeper – Boost Motivation to Complete Tasks

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        This app is based on the principles of the Pomodoro Technique, and it is aimed at individuals who procrastinate and feel overwhelmed by tasks. It has a simple, efficient user interface that is easily customizable based on your needs.

        Focus Keeper is designed to enhance your focus and remove any anxiety you might have with time pressures. This is a great app to use if you want to prevent yourself and your team from being burned out.

        Available on iOS, Android, and Desktop

        4. Toggl – Keep Track of Time Spent on Projects and Tasks

          Effective time management starts with being clear on exactly how much time you actually spend on your projects and tasks and through analysis – working out how you can manage them more effectively. Toggl allows you to do all this even with its simple design.

          Toggl includes great time-saving features integrated with its intuitive interface. This is a great alternative to time-sheets if you need to track how much time you spend on different projects.

          Available on iOS, Android, and Desktop

          5. Dropbox – Store and Send Large Files Easily

            There are many apps that allow you to transfer content from your computer to other devices, but Dropbox is free and it is easier to use than the others. With the Dropbox app, you can even access and share important files on the go. It is an easy way to share your files and documents with others for improved productivity.

            Available on iOS, Android, and Desktop

            6. Evernote – Keep All Your Notes in One Place

              Evernote is a free productivity tool that allows you to capture all your ideas, thoughts, and images in many different ways (e.g., with voice, notes, or images). You can even record your meetings, interviews, speeches, and ideas, create lists, add voice or text attachments, and share your files with friends. You can also sync Remember The Milk with Evernote to better optimize your time.

              Available iOS, Android, and Desktop

              7. MindNode — Focus on Tasks at Hand With Mind Mapping

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                Mind mapping is a great productivity technique, and Mindnode is one of the best free mind mapping apps available. It helps you to become more organized by focusing your thoughts – thereby gaining clarity on what needs to be done.

                This app allows you to customize various visual tags and templates to suit your needs. You can also easily share your documents with others.

                Available on iOS and Desktop

                8. GoodSync – Back Up and Sync Your Files Effortlessly

                  This software allows you to back up, restore, and synchronize your files easily. It supports folders from a variety of locations, and it has filtering options that let you exclude subfolders from synchronizing.

                  This app also allows you to sync files to and from your phone. If you have never backed up your files before, you should definitely take a look at this tool.

                  Available on iOS, Android, and Desktop

                  9. MyLifeOrganized (MLO) – Manage Your To-Do Lists Effectively

                    Check this out if you find it difficult to manage all your tasks, work with your to-do lists, and organize your goals. This task management software helps you target what you should be focusing on to reach your objectives.

                    MyLifeOrganized is one of the best task management apps for focused work. It automatically generates to-do lists with priority actions for your immediate attention so that you can track your progress methodically.

                    Available on iOS, Android, and Desktop

                    10. 1Password – Have All Your Passwords Remembered

                      1Password allows you to keep all your passwords in one encrypted database – protected by one password. This saves you time when you forget your passwords and need to retrieve them. This also allows you to use various passwords for different accounts so you don’t compromise on security.

                      Available iOS, Android, and Desktop

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                      11. Pocket – Keep Your Eye on the Ball

                        When you’re surfing the web, it’s easy to get distracted by enticing and fascinating websites. That’s why you need effective time management apps like Pocket. You can use this tool to save your ‘finds’ to access and read later on at a convenient time. This prevents you from getting distracted and negatively impacting your immediate work.

                        Available on iOS, Android, and Desktop

                        12. Focus@Will – Boost Your Attention Span

                          This amazing app combines neuroscience and music to boost your productivity. According to the developers, it’s possible to increase your attention span by up to 400% using Focus@Will, making this one of the best time management apps available.

                          Focus@will is ideal for those who find it difficult to focus while studying, working, or reading. It also helps you control your ADD.

                          Available on iOS, Android, and Desktop

                          13. Alfred – Interact With Your Computer in a Smart Way

                            This small and simple tool allows you to launch your documents, project files, folders, and bookmarks with just a few keystrokes. This makes life so much easier as you don’t need to go through the start menu to access what you want. The only downside is that it’s only available for macOS.

                            Available on desktop (macOS)

                            14. Forest – Boost Your Focus by Growing a Forest

                              Forest is a unique reinvention of time management apps. This unique and fun app helps you stay focused and on-track by making you focus on another thing.

                              The concept is simple: whenever you want to focus, plant a virtual tree. If you stay focused, the tree will grow. If you lose focus, the tree will die. As the app’s name implies, you can grow multiple trees to create a virtual forest!

                              Available on iOS, Android, and Desktop (Firefox Add-on)

                              15. Trello – Track Your projects in a highly visual way

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                                Trello is a hugely popular app that you may already be familiar with. It works by allowing you to create cards for tasks that you need to complete. Each card moves across the Trello board, which is typically broken into columns such as To Do, In Progress, and Completed. This serves as your cue to start working on and completing the associated tasks.

                                Available on iOS, Android, and Desktop

                                16. Quire – Unfold Your Ideas

                                  Quire is an innovative time management app that helps boost your team’s productivity. The strength of this app lies in its features for collaboration and ease of sharing. You can streamline and adjust your workflow based on your team’s needs and preferences.

                                  Available on iOS, Android, and Desktop

                                  17. TimeTree – Have a Shared Calendar With Your Family

                                    This TimeTree app allows families or teams to share multiple calendars and appointments with each other. So, whether you’re planning a party or running a local sports team, Time Tree can keep everyone up-to-date with all current and upcoming activities and events.

                                    Available on iOS and Android

                                    18. Todoist – Capture and Order All Your Tasks and Activities Easily

                                      Todoist is close to being the ultimate digital to-do list and one of the best time management apps out there. It’s available via browser and app, and it lets you schedule all your tasks and activities. Each item can be flagged for priority as well as a given due date. There is also a neat option to add notes to any of your tasks.

                                      Available on iOS, Android, and Desktop

                                      Final Thoughts

                                      The above list covers what we consider to be the very best time management apps and tools available. And the good news is that many of them are completely free of charge!

                                      So, what are you waiting for? Select the ones that will be the most valuable to you, and begin boosting your productivity now!

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                                      Featured photo credit: freestocks via unsplash.com

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