Advertising
Advertising

How To Use Infographics For Content Marketing In 2016

How To Use Infographics For Content Marketing In 2016

According to a recent research, we generate up to 1.5 billion units of content every day. This information includes more than 150 million tweets and 2 million video uploads each day. In this huge rain forest of internet content, the fact that your content will get lost and ignored by your targeted audience is almost undeniable.

Therefore, it’s necessary to have an innovative marketing strategy like infographics to grab the attention of your targeted users. An infographic is a visualization tool that uses attractive graphics to deliver information in a presentable manner. With visual tools and innovative design elements, infographics will not only provide information, but also give an awesome visual experience.

If you want to improve on content marketing by using infographics, the following points will help you out.

1. Choose the right topic.

The most important point to consider before designing an infographic is, it should never act as a tout for your company since people can get distracted if your design contains mostly the advertisement of your company. You should think of confronting some interesting issues and hot topics in your company that can create exciting content.

Instead of promoting yourself, you must target on delivering genuine value to people. By researching Twitter hashtags, Google trends, and RSS aggregators, you must find the right topic that people will love to see captured in a spectacular infographic You could even create an infographic with organization chart software.

Advertising

2. Perform adequate research for the infographic.

An infographic must be both conspicuous and reliable, because no matter how beautiful it looks, you must provide accurate data and statistics.

While researching data, you must use reputable sources that provide accurate information. The sources might be infographics themselves designed by other companies. Such infographics usually contain reference links at the bottom. You can ensure that they are airtight by going through the links.

You may include quotes from famous people and specialists to prove your argument. You can also add some interesting facts to give some graceful entertainment for target readers.

3. Create content that people actually want.

Your infographic must provide information that people are expecting. Use it as a way to teach something. It should solve their problems. You must add value. The most prominent way to do all of this is to consider your infographic as a product.

People often want content that inspires them to action, that reminds them of the forgotten basics, that has unexpected twists, and that confirms as well as challenges their assumptions. People what content that educates with entertainment.

Advertising

Make your infographics enjoyable so people will be more likely to read all the contents and learn something. They might share it too. Who knows?

 4. Add an embedded code.

To make your infographic spread, you must let people know that they can use it without violating copyright laws. The best way to do this is including embedded code underneath your infographic.

The code is simply a block of JavaScript. Users can drop this JavaScript code onto their blog. The browser will convert the code to the infographic that the code represents.

While writing embed code, you should consider your own server to show the infographic and you must include a link back to your original post. This will make your content more accessible.

 5. The design must be attractive.

You should always regard infographic as a visual medium rather than a text medium. Considering this, the driving point of an infographic, without doubt, is its design. The design must be impressive enough to attract customers.

Advertising

As colors are the most influential part that can create an impact on the emotional state of the readers, choosing colors is an integral part of design. You must be sensitive towards use of different colors for text, images, and background.

Use of various pie charts, stats in percentage, and text on small bullet points are the keys towards attractive design of infographics.

6. Promote your infographic.

You can extend the reach of your design by submitting it to various infographic sites. There are numerous infographic sites like Visual.ly, Daily Infographic, Cool Infographics, and Infographics Archives that will host your infographic without hesitation.

Another way to promote your work is to have a plan to share it on social media. The plan should match different networks and their optimal times. There are better times to share them on Facebook, when you will get more clicks.

You can also use your personal network by requesting your colleagues who have a larger reach to share your infographic. This will expose your work to a larger mass and expand your audience.

Advertising

7. Find infographics for re-use.

If you find it difficult to design your own infographic and you cannot afford great designers then there is a way you can still consider using infographic in your content. There are lots of sites that provide you with wide varieties of infographics designed by professionals.

You can browse these sites and search through their archives with keywords to find the appropriate one. For example: If your content is about football you can use keyword such as ‘football infographics’ and select the best among the results. To add them to your content, you can simply grab their embed code.

If you are going to use someone else’s infographic then you should not forget to ensure that the graphic contains backlink to their original post.

8. Add ‘Pin it’ and ‘Tweet this’ buttons.

There are certain options that you must not forget to use if you want your infographics (whether original or a sourced one) to get attention. Two such options are ‘Pin it’ and ‘Tweet this’ buttons.

You can manually create ‘Pin it’ buttons by going to Pinterest. After creating them, you can put them above and below the infographics in your content.

You can also extract the most quotable info from the infographic and put it below the post as ‘Twitter ready texts’, each one escorted by ‘Tweet this’ buttons so that it is easy to share the info. This will excite people to retweet your content.

Featured photo credit: Pixabay via pixabay.com

More by this author

Nabin Paudyal

Co-Founder, Siplikan Media Group

20 Healthy Spaghetti Squash Recipes For Delicious Comfort Food Benefits of Sauna: 8 Ways It Makes You Healthier and Happier 25 Websites Other Than Social Media To Upgrade Your Life 6 Successful Entrepreneurs Who Struggle Through Dyslexia Every Family Has Its Problems, This Is How Some Stick Together No Matter What

Trending in Technology

1 10 Best Calendar Apps to Stay on Track in 2020 2 7 Best Outdoor Security Cameras For Better Home Security 3 10 Best VPNs to Browse the Internet More Securely 4 10 Best Monitors for Your PC Under $100 5 10 Best Spy Apps for iPhone in 2020

Read Next

Advertising
Advertising
Advertising

Last Updated on October 12, 2020

10 Best Calendar Apps to Stay on Track in 2020

10 Best Calendar Apps to Stay on Track in 2020

The success of our day is largely dependent on the quality of our planning. Not to miss out anything in their to-dos, some people prefer to make a list of upcoming tasks in a notebook, while others have long started using digital technology solutions.

Calendar applications are some of the main tools that are worth using to organize our life and plan your time carefully.

Many people have switched to specific tools; however, there are still some who do not use calendars on a daily basis. They may find some applications uncomfortable to use, non-functional, or expensive.

In this article, we are going to check out the best calendars apps to help you stay organized.

Before You Download

As you are no doubt aware, there are all kinds of calendar apps available. Instead of you sifting through the hundreds of them, we’ve handpicked 10 of the best calendar apps you can get. On top of glowing reviews from each one, we’ve considered the following aspects when creating this list:

  • User Interface – How you navigate the app should be smooth and simple. The buttons on the app should be clear, obvious and easy to move through.
  • Synchronization – Whether it’s with other calendar apps or with other apps, syncing apps should be easy and enhance your overall experience with the app.
  • Additional features – Since there are so many options for calendars, many of these apps offer additional features. These features make the apps stand out from the other apps and provide unique experiences to you.

1. Any.do Calendar

    This calendar has direct integration with Any.Do To-Do List, which gives you a unique tandem of two applications.

    Apart from its extended functionality, Cal Calendar is easy to use. The creation of events is very simple and fast.

    What is more, depending on the name of the event, the application automatically adds contacts and geolocation data to the entry description. You can even import your lists and entries from Any.do.

    Any.do Calendar is a great option for any type of user. It is very convenient and doesn’t overcomplicate the mode of display.

    Another good thing is that this tool is available for free, so you can use it without spending a dime for the software.

    Download Any.do Calendar here!

    2. Google Calendar

      Google Calendar is the official calendar for Android devices that has been tested out by many users around the globe. If you are right now trying to get away from it, consider changing your mind.

      Since this application is installed on most Android devices by default, many users think that there is nothing special in this program. They are wrong.

      Advertising

      Google has been updating its calendar for quite a few years, and now it comes in Material Design with advanced event features, direct integration into other Google services (for example, supports reminders and Google Now), and comes with Exchange support.

      The program is super easy and will not cost a dime for you. It is a good thing, right?

      Download Google Calendar here.

      3. Calendar

        Calendar is a relatively new app. It works as a web app and for both iOS and Android devices. It is an intelligent app that learns your contacts, schedule and tasks. It also helps you schedule and arrange meetings according to your available time slots.

        A good thing about Calendar is that it allows you to sync up with other calendars you use such as Apple Calendar and Google Calendar. And so you can manage all the calendars you have in one place.

        Calendar also gives you analytics of your meetings, giving you a clear picture on how you can improve your time management.

        Download Calendar: Meeting & Scheduling here.

        4. Business Calendar

          Business Calendar is geared towards people who use their calendar for work purposes and business task planning. It offers different modes with wide configuration capabilities.

          The application gives a default view mode by months, and events can be marked in different colors. Display modes/ sorting can be adjusted to your needs (by month, day, year, or events).

          You can also set a multi-day viewing mode to see how things look for the next few days. Scrolling up and down moves you by month, and if you check a few days, they will be shown in a more detailed form.

          The day display mode offers hourly scheduling, and the schedule mode provides a detailed schedule for a single event.

          Business Calendar is a great tool for planning/ scheduling cases, tasks, and events. There is a support for recurring events, which can be set up in just a few clicks.

          Having purchased software, you can use it to import and export other calendars, delete, copy, or move several events at the same time.

          Advertising

          Android Business Calendar application may seem somewhat chaotic, but it works fine and is easy to work with if you play with it for a while.

          A full version of the application is available for $4.99, but you can also find a free version for the app test drive.

          Download Business Calendar here.

          5. aCalendar

            aCalendar opens our collection of top 10 calendar applications available on the market today. With its appealing design, easy navigation, and great functionality, it is one of the most popular calendar apps in our list.

            Some of extra functions include color schemes for each case type (48 colors to choose from), different types of demonstrations, different widgets, moon phases, and much more.

            Taking into account it functionality, aCalendar is a reliable calendar application that has an easy-to-navigate interface with three display options. Scrolling from side to side allows you to switch between the display modes of the month, week and day.

            When scrolling down and up, you are moving through the calendar at intervals in accordance with the selected display mode.

            Apart from its time planning feature, aCalendar synchronizes photos from contact lists or social networks to remind you about birthdays, anniversaries, or any other special dates.

            The program also supports data transfer through NFC and full-screen widgets, which eases your work with any data.

            The program is available for free, but you can also get even more features if you buy the extended version of software for $4.99.

            Download aCalendar here.

            6. DigiCal Calendar

              DigiCal Calendar is very similar to Cal Calendar in the fact that the application focuses on design more than on its functionality. However, this doesn’t mean that the application doesn’t serve the purpose.

              With this calendar application, you can synchronize all your calendars and view them in different ways.

              Advertising

              Along with the basic functions, this program comes with support for Google Calendar, Outlook, and includes some unique and interesting features. You can match keywords to the image or set up a dark theme.

              The app can even show you the weather forecast for three days. There are many other features that deserve the attention of people who really like to use calendar applications.

              Download DigiCal Calendar here.

              7. SolCalendar

                SolCalendar can be called a universal application. It claims to be an all-in-one digital solution having a basic calendar functionality combined with some other advanced features, such as weather forecast for a specific day.

                The application supports Google Calendar, as well as tasks, widgets, lunar calendar and even Foursquare.

                Those searching for a calendar application to cover just everything in its functionality, SolCalendar is a program to consider. There are a lot of interesting things in this application; the program does an excellent job working in “all-in-one” mode.

                Test SolCalendar – the application is available for free. You can test it out without purchasing the service.

                Download SolCalendar here.

                8. IRL Event Social Network

                  One of the most unique apps on this list is the IRL Event Social Network app. As you can guess from the name, the core focus of this app is social networking. Unlike other social media platforms, you can consider this platform to function similar to Meetup.com. It’s a site where you can connect with other people within your area that share a similar interest.

                  IRL is that while also providing a convenient calendar for you to schedule events and plan out your day. Though due to it being a secondary focus, you’re lacking a lot of the syncing aspects that other apps have on this list. Regardless, because of this huge social feature, it’s worth considering for those who want to make more connections.

                  Download IRL Event Social Network here.

                  9. Today Calendar

                    Today Calendar is one of the most hip and edgy calendars in our list. The solution was one of the first ones that really embraced Material Design and remains one of the few that adhere to the neat style.

                    Advertising

                    The calendar application offers bold colors, simple controls, and great functionality. This is not as heavy an application as many others; it will not eat all the memory of your device.

                    If you are not searching for something complicated and over-functional, Today Calendar is what you need. You can always test the application before paying for it – the program is available for free.

                    Download Today Calendar here.

                    10. Timepage

                      Timepage is an intuitive calendar app that will manage your time in a way that other calendar apps can’t. It offers the same sort of functions that you’d expect from other calendar apps: opportunities to record events, notifications and reminders, weather, and driving duration to a particular event. However, the app goes beyond those functionalities in two ways.

                      The first way is that while the app sends you notifications, it also has reminders for you for what is coming up next. That bit of extra time can allow you to prepare and make adjustments to your day if need be.

                      The second function – which is more important – is the heat map when you go to see the full view of your calendar. This heat map indicates what days you are most busy and other days where you are freer. This heat map provides a quick glance to determine broadly what days are good to add more events and other tasks.

                      Download Timepage here.

                      Our Verdict

                      Searching for the right application to manage your various calendars and plan your busy day can sometimes turn into a streak of obstacles.

                      Most of us need flexible applications that can be easily used to manage our tough schedule. The application should have all necessary time planning functions and be intuitive.

                      Stylish design and limitless compatibility also matter. It is not always easy to find such a program.

                      The above digital calendar solutions fall under the category “worth” of being used. They are modern, multifunctional, easy, and easy. Pick the one you like!

                      More Productivity Apps for Better Time Management

                      Featured photo credit: Unsplash via unsplash.com

                      Read Next