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7 Reasons Being an Entrepreneur a Great Life Decision

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7 Reasons Being an Entrepreneur a Great Life Decision

When most people come to the realization that their decision to become an entrepreneur is a life-long decision, they’re almost instantly confronted with the feeling of fear and uncertainty. While being an entrepreneur isn’t a smooth journey, life isn’t either. But if you’re out there wondering if your decision to own your business and leave your 9-5 day job behind is the right decision, I want to assure you that you’re on track to make the best decision of your life.

Have you ever wondered what life as an entrepreneur feels like? Well, the following feeling is what you get as an entrepreneur.

1. You’ll get to live the life of your dreams

Not everyone gets to live their dream lifestyle, and certainly not a majority of people that work 9-5 jobs. Many people have had tough economic times and wrong executive decisions cut their dreams short. Being an entrepreneur puts you on path to live the life of your dreams.

What most people like to associate with entrepreneurship is hard work, sleepless nights, and worries over whether they are making the right decisions or not. However, many fail to see the beautiful side of being an entrepreneur. Entrepreneurs like Sir Richard Branson, Neil Patel, Tim Sykes make good efforts to show the beautiful sides of entrepreneurship.

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By following the path of entrepreneurship, you’ll get to live the life of your dreams once success comes your way.

2. People Will Respect You

In the world where a larger percentage of its population are uncertain of what the future holds, a young person who has made the decision to take his/her own world into their hands sure gets a lot of respect from people. My friend, Olawale Daniel of Techatlast.com recently told me how so many people were asking him to sign autographs when they learned he runs his own business. This is the “cool guy/gal” atmosphere you carry around as an entrepreneur.

Your parents and siblings will have even higher level of respect for you the moment you make the big announcement that you’re going to start your own business.

3. You’ll Learn More about Money than Your Friends Would

One thing entrepreneurs learn very quickly is how money works. Someone working in a 9-5 job may not need to bother to learn about how money functions because they practically have everything handed to them. As an entrepreneur, you will learn, firsthand, that without money life can be tough.

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Young entrepreneurs like myself may find it hard to control how money goes out of their pocket, but, trust me, with a couple of hard knocks from the real world, you’ll quickly learn to keep your wallet closed tightly.

4. You Will Be In Control of Your Financial Life

A higher percentage of the problems we encounter in life are money-related. When you’re working for someone, they control your financial life. You only get paid when they decide you will. Should they mismanage the company’s funds, you may not get paid for what you’ve worked for.

Being in control of your financial life is such a beautiful thing. There are dozens,even hundreds, of books on financial management, but you’ll never get a practical experience of full financial control without running your own business.

5. You’ll Get to Know Most of Your Dream Businessmen and Women

As kids, we grow up admiring certain people. For most people they are athletes, movie stars, and authors while for others they are successful business people and politicians. The chance of meeting these people and interacting with them in the real world is just as slim as winning a lottery ticket.

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An opportunity to meet and even work with one or more of the people you admire growing up is one of the life perks entrepreneurship brings you. In 2014, Richard Branson gave several young inventors and entrepreneurs the opportunity to meet with him one-on-one and share their ideas with him.

So many successful business people, athletes, and movie stars love to interact with young entrepreneurs. Just don’t forget — once you have hit the big time, give back to the kids that look up to you.

6. You’ll Live a Life Full of Courage

If there’s one thing entrepreneurs are not, it is being a coward. Entrepreneurship will help you develop self confidence and a great sense of courage. Deciding to take your career into your own hands by starting on your own business sure takes a very great amount of courage.

So when you want to think about some other life benefits of being an entrepreneur, being courageous should count as part of it.

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7. You Get to Shape Other People’s Career

How often do you get to feel the sense of responsibility when others are involved, especially when it has to deal with their career? As an entrepreneur, you get to hire people to work for you and your business. This gives you a rare opportunity to help build people’s careers.

When you wake up every morning, remembering that a family is able to feed itself and live the life of their dream is all because of you makes you feel fulfilled.

So when you think about the decision to become an entrepreneur, think of it as your life’s best decision.

Featured photo credit: Liqueur Felix via flickr.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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