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6 Maxims Successful Entrepreneurs Want You To Know

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6 Maxims Successful Entrepreneurs Want You To Know

Most of us, at one point in our lives, imagine what it would be like to own our own business. To be our own boss. To make our own destiny. We’ve also most likely done a bit of research, and realized how difficult founding a company actually is.
However, it’s not impossible. Luckily, many successful entrepreneurs have shared words of wisdom which you can use as your foundation while paving a path to success.

1. Dream Big, Do More

Every good business starts with a clear vision. The initial idea may literally come to you in a dream, or in those few fleeting moments before you fall asleep. But your idea can’t just stay in your head. Estée Lauder, co-founder of Estée Lauder Companies, once said, “I didn’t get here by dreaming or thinking about it. I got here by doing it.” You could have an incredibly innovative idea that could change the course of human history, but if you fail to take action, it doesn’t mean anything.

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2. Put Yourself Out There

Once you have a dream and a plan to make that dream come true, you have to step outside of your comfort zone to make it happen. Author Nora Roberts explains, “If you don’t go after what you want, you’ll never have it. If you don’t ask, the answer is always no. If you don’t step forward, you’re always in the same place.” You’re bound to hear “no” as you work towards achieving your entrepreneurial goals, but hearing “no” is much better than hearing nothing at all. Don’t be afraid to fail; instead, be wary of being so afraid of failure that you never take the first step toward success.

3. Be True to Yourself

You shouldn’t found a business on ideas, products, or approaches that aren’t true to who you are as a person. World-famous chef Rachael Ray believes that you should “decide what it is that you are and then stay true to that thing. My brand is based very much on how I live my day-to-day life.” Whatever idea has recently popped into your head got there because it’s meaningful to you in some way. Don’t start out on some venture because you think other people will enjoy your product; do it because you have faith in your own idea.

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4. Be Passionate

You’ll never be successful if your heart’s not invested in what you’re doing. Founder of Mary Kay Cosmetics, Mary Kay Ash once said, “My goal is to live my life in such a way that when I die, someone can say, ‘she cared”” Ash didn’t just have a vision; she had a goal, and she worked daily to achieve that goal. If you’re passionate and put your all into everything you set out to do, even when you fail you’ll know you did the best you could have done. If you fail simply because you didn’t try your best, you’ve not only failed at your venture, but you’ve failed to make full use of the passion that started it all.

5. Embrace the Lifestyle

Running a successful business is hard work, and is definitely not for the faint of heart. If your idea of making a living is working 9-5, Monday to Friday only, you’ll never succeed as an entrepreneur. Niklas Zennström, co-founder of Skype, says, “If you want to be an entrepreneur, it’s not a job, it’s a lifestyle. It defines you. Forget about vacations, about going home at 6 pm. Last thing at night you’ll send emails, first thing in the morning you’ll read emails, and you’ll wake up in the middle of the night. But it’s hugely rewarding, as you’re fulfilling something for yourself.” Some people are just born with the drive to keep moving, no matter how physically and mentally exhausted they are. Know that if you want to start your own business, you’re going to have to be ready to ‘switch on’ at any given moment. But the rewards you’ll reap in the long run will be hugely satisfying.

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6. Embrace Your Mortality

After being diagnosed with pancreatic cancer, Apple CEO Steve Jobs said in a commencement address at Stanford University, “Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.” Imagine finding out tomorrow that you have six months to live. That idea you’ve been toying with in the back of your mind for ages will most likely never come to fruition, and you have to live the last six months of your life knowing that you wasted the gift you were given. Tomorrow is never guaranteed, and there will certainly come a day when it will be too late to chase your dreams.

Featured photo credit: Flickr via farm2.staticflickr.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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