Ask The Entrepreneurs is a regular series where members of the Young Entrepreneur Council are asked a single question that aims to help Lifehack readers level up their own lives, whether in a area of management, communication, business or life in general.
Here’s the question posed in this edition of Ask The Entrepreneurs:
What’s your favorite email hack?
1. Set up an Alias
Google Apps and Gmail have a feature where you can add a “+” to your name. For example: email@example.com. You can use these to set up an alias for websites that send you receipts to help you easily filter where information goes when it comes into your inbox.
2. Install Rapportive
If you use Gmail, Rapportive is by far the most useful email plug-in you can install. It lets you see the social profiles of the people you’re emailing and easily connect with them on the side.
3. Unsubscribe From Things
I have had many friends and colleagues complain about their onslaught of emails and ask me what I do about it. For one, I cut the BS and unsubscribe from all the stuff that has built up over the years. Secondly, even if I still really want to be subscribed, I have it auto-filtered in Google so that I know I can go check it out at a later time since it typically isn’t that important.
4. Filter Obsessively
I use Gmail, and its advanced filtering options have saved me hours a day and reduced my stress! Even if it’s an email that I need to read, already having a label applied saves me time and means I can organize thousands of messages effortlessly. Sure, you can manually move emails to a folder, but automating this process means I can have 200+ emails a day and only 20 or so in my inbox most days.
5. Create an “Answer Later” Folder
I constantly parse my inbox and move non-priority items into a second folder. Only clients, business development or important staff emails get my attention. This allows my inbox to stay manageable at around 15 to 40 emails at any given time. Once a day, and especially on the weekends, I batch process the unanswered correspondence in the “Answer Later” folder.
6. Use Outlook’s Offline Functionality
I’ve fallen into the trap of managing my time by what’s in my inbox. I love Gmail but find the chat and stream of incoming email to be distracting. Their offline product isn’t quality, meaning that when I’m working, I always see a stream of new work! Outlook offline is awesome, allowing you to work on projects without any external distractions.
7. Use Boomerang for Gmail
Boomerang for Gmail is a fantastic tool for managing the email inbox. Not only does it enable you to send away emails until a designated time, it enables you to program emails for strategically timed sends, too.
8. Don’t Check Your Email
The only time I’ve ever gotten sucked into email is when I started checking it compulsively. Now I try to only check email once midday and once at night. I spend an hour each time and answer as many emails as I can. The most important ones get answered first, and I go as far down the list as I can. Sometimes, I’ll make it to “inbox zero” and sometimes not. Either way, I’m less stressed about email.
9. Use Apps to Keep Your Inbox at Zero
There are three apps that all keep me at “inbox zero” at least once a day: The first and second are Boomerang for Gmail and the Mailbox iOS app. I use them to track follow-up emails and snooze emails until later. The third app is SaneBox, which automatically moves less important emails out of your inbox and into another folder. Then, once a day, it sends a summary email of what you missed.
10. Identify Email Patterns With Toofr!
We use Toofr! all the time to identify email patterns at small and large companies. We found early on that sending the right email to the right person yields high open rates and positive responses. This trick helped us generate over half a million dollars of revenue in 2012.
11. Answer the Same Questions With Canned Responses
I answer the same 10 or so questions all the time. With Gmail Labs’ Canned Responses, all I have to do is hit a button, and my desired response pops up. Add a quick personal open and close to this, and you have the most effective tool for mass email response I know of.
Inbox Zero is a state where we have our decks cleared, have the right things in the right places, and we can start to work on what is important: 5 Gmail Filters to Get You to Inbox Zero
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