Advertising

How To Build A Team When You Haven’t Got The Income To Support Yourself

Advertising
How To Build A Team When You Haven’t Got The Income To Support Yourself

It’s frustrating. You spend an eternity at the computer into the wee hours of the morning, and still you never seem to get through a fraction of what you need to do to get your business really rocking. All those hopes and dreams and exciting plans … all pushed to the back burner whilst you try like crazy just to get through your to-do list.

Working in isolation on something, whether it’s your own business, your Plan B or a work project, can be one of the most difficult things to do. Everything is on you. If you get stuck you’re the only one who can deal with it. If you have a mountain of tasks, you just have to settle in and do it all yourself, all the while keeping focused on the big picture, which is very difficult to do.

Frankly, it’s exhausting.

Advertising

Time to Do Something Differently

So, you’ve decided you need to get a team around you, which is great in principle, but it’s back to the age-old problem: you haven’t got the money to pay them. Heck, most people in your situation barely have the cash to pay themselves, let alone another person!

You’re not alone in this dilemma.

Like most people with budding projects, you know that if you could just bring in some additional help, you could accomplish several times what you’re already doing. Without the resources, you’re stuck between a rock and a hard place, though.

Advertising

There is a way around this, and when you understand a few important principles it all becomes a much easier problem to solve. The first sticking-point you need to tackle is your own ideas about your project and your personal involvement.

I get it. It’s your baby. Your idea. A symbol of everything you stand for, and hopefully also of some reward at the end of the hard work. However, having to control everything to the nth degree is only ever going to perpetuate the bottleneck you’re already experiencing. Shift your perception and constantly remind yourself to hand off input to the individuals you bring in to help you. If you can do this whilst taking overall responsibility for the project, you’ll automatically open up that bottleneck and give people the environment to thrive and over-deliver.

(Note: This also means you’ve got to give up being a perfectionist. Perfectionism and over-control only ever destroy a team’s motivation and consequently the amount of effort they’ll put in. Let it go. The success of your project depends on it.)

Advertising

The second shift you need to make is in understanding other people’s motivations.

It’s Not About the Money

When looking to bring new skills into a project, most people assume it’s all about the money. If you only had money, you could persuade someone talented and skilled to come in and help. If you only had the cash, there would be options to shift some of the admin or book-keeping off your plate.

When someone takes a job, they normally do it for the money.

Advertising

However, when someone joins a team, they do it for other motivating factors. It fulfills other needs, like the need to be useful, to contribute beyond themselves. People love to be a part of something, and to be around others with similar ideas to them — or even better, to be led by someone with a vision.

When you truly understand other people’s motivations, you realize that you don’t necessarily have to pay people money in order to motivate them to help you. However, this does mean that your vision for your project has to be something more inspiring and meaningful than just paying your own bills. If that’s all it is for you at the moment, get a bigger vision or go and do something else.

OK, so now we understand the two basic components in involving people and taking cash out of the equation, let’s look at some tangible methods you can use to build your team when you’ve barely got the cash to pay yourself…

Advertising

Finding Good Team Members Without the Price Tag

  1. The first thing you need to do is focus your own talents on what you find easy. This way you’ll remain in flow and passionate about what you’re working on. Your energy will be contagious!
  2. The next thing is to get others involved to do the tasks that aren’t in your natural flow. You can often do this by arranging a skill swap with someone. Say for instance you hate admin: if you can swap the admin with someone who loves doing it, in exchange for helping them with their networking, marketing, or whatever, then you both get to do the things you like whilst simultaneously making progress on your respective projects. This doesn’t work once your business reaches a certain size because each project will require more time and focus, but it’s a great stop-gap whilst you’re getting going.
  3. The biggest drain on project leaders (and therefore the first thing they should get rid of) is administration and book-keeping. If you can afford a small amount of outlay, it is well worth investing it to free up your time. Great value for money can be found when you work with stay-at-home moms, or students, who are happy to do these little jobs for a few hours a week.
  4. The next hurdle people struggle with is bringing in technical help. Again, this can be done very cost effectively by working with computing students, or tech-savvy friends or family members (even if they aren’t IT professionals) with whom you can agree a low retainer for doing things like maintaining your website and email list. The retainer system works really well because the amount of help you need may vary from month to month, but if you’re paying for someone to be involved and help you, they’re more likely to think of themselves as part of your team and go the extra mile. What’s more, you’re more likely to ask for their input about the best way to do things, which helps you make more informed decisions.
  5. Profit sharing is another way to reward people for their involvement. Often side projects take a while to monetize, and so there isn’t the much-needed cash to get things moving in the early days. If your potential team members are open to being involved in return for a cut of the profits as the project comes to fruition, this would be a good arrangement in some cases.
  6. Reaching out to your network is also an excellent way to connect with like-minded people who are willing to get involved in the right project. Reconnect with people you haven’t been in touch with for a while. Post a message on Facebook talking about what you’re looking to do and what you need. Ask people who have lots of connections if they know of someone for a specific task or role. You’ll be surprised at who they can connect you with.

So, there you have it. These are the kinds of things anyone can do at any stage of a project — but they work particularly well when you’re operating on a shoe-string budget. Remember: let go of wanting to control everything. Get a big vision and then focus on fulfilling what others are looking for. You will have people helping you, forming a team in no time … without a massive cash layout.

More by this author

How to Get Unstuck and Get Back On Track to Achieving Your Goals How to Create Sustainable Friendships How To Build A Team When You Haven’t Got The Income To Support Yourself How To Make Good Decisions All The Time How to Build a Team

Trending in Work

1 Why Personal Branding Is Important to Your Career 2 How To Boost Employee Motivation During Difficult Times 3 7 Effective Ways To Motivate Employees in 2021 4 How To Stay Motivated As You Build Your Business 5 15 Smart Video Conferencing Etiquette Tips to Follow

Read Next

Advertising
Advertising

Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

Advertising
Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

Advertising

I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

Advertising

As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

Advertising

1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

Advertising

As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

Read Next