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Career Advice from Radio and TV You Can Apply to Get That Promotion

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Career Advice from Radio and TV You Can Apply to Get That Promotion
To simmer down after a hectic day at work, you might turn on the TV or radio while holding a tall glass of your favorite drink, if that’s your style. You might feel that it’s been a long, hard day, and you need to recuperate from the daily grind. You crave to switch modes swiftly; from work to chill. Yes, you want to focus on life’s other aspects aside from putting food on the table. Here’s the thing: you may not realize it, but you can actually grab career advice from TV and radio. While unwinding, you can actually learn how to get promoted quickly.

Check out the insightful, yet practical wisdom you can snag below. You can choose one or two and see what happens—I bet the ones you pick will catapult you to higher levels of success.

1. Top-rated shows run stories that are in constant motion.

Let’s draw a few lessons from TV’s top-rated productions, whatever genre: reality, soap, sitcom, adventure, crime, fantasy, historical, you name it—it needs an exciting pace or else it’ll lose its balance.

Now, apply it to yourself: you have to acquire a momentum in your career that’s just right for your temperament and capabilities. Improve your chances of getting a promotion by excelling in your position, step by step. Every quarter, push yourself to step up to a higher level of performance, even just on your own measuring stick. This way, your boss will notice your efforts and soon you can jump to the next level in your career.

Just to emphasize the principle, in your career, you should be in a perpetual-motion mode with regard to self improvement. Let’s get a tip from one of the greatest scientists who ever lived:

‘Life is like riding a bicycle. To keep your balance, you must keep moving’ ~ Albert Einstein

As the quote implies, you have to keep on running to maintain your balance. To put it another way, you’ve got to keep improving yourself. Competition in life is a continuous process, so you can’t rest on your laurels. If you’re wise, next month you enroll in a course that will transform you as a leader; even if today, you’re just an ordinary member. The following month, you’ll join another class called “enhancing communication in the work place”. See my point? If you remain forward-looking, you’ll get promoted faster than traffic builds up in the morning rush.

2. Interesting shows edit out all the boring stuff. If you’re interesting all the time, you’ll do well in your career. 

I know, that’s easier said than done. But, if you want a promotion, you’ve got to do it! I guess this is pretty obvious: employers and colleagues detest boring people—heck, everybody does. Boring TV or radio shows don’t get good ratings, and if you’re a bore, your boss won’t give you high ratings either. So… what are you going to do about it?
  • Keep updated with the news; local and international. Focus on your specific industry. If you’re in the entertainment biz, be on top of what goes on with the stars and which new projects are gaining traction. Be in the know.
  • Keep up with fashion trends, or if not, be totally unique. Figure out what works with your personality: your goal is to always look sharp. Psychology has proven time and again that people who are attractive get promoted more quickly.
  • Use the latest gadgets: It’s a tech-biased world we live in, so it’s important to keep up with the latest app, software, phones, gadgets, etc. to be interesting.

3. All TV and radio shows have breaks. At work, go on mini-breaks, but don’t overdo it or you might lose your job.

  • No TV or radio show can survive without advertisements. These commercial spots are strategically positioned in breaks that happen after each show segment. This isn’t only good for profits, it also enhances the audience’s viewing pleasure. Haven’t you noticed that more often than not, a segment ends with a strong hook? This will keep you hanging on for what happens next after the commercial. If that suspense element doesn’t intensify your viewing pleasure, I don’t know what will.

Let’s apply it to real life: As long as they’re properly and intelligently spaced, breaks will invigorate you. They’re breathing spaces. Respites. These short interludes recharge your soul, your body, and your brain. You’re revitalized after a break, and when you come back from it, your performance improves.

  • Breaks will help you gain back your equilibrium. Breathing spaces afford you to smell the flowers and see what’s going on around you. These times will make way for you to absorb valuable insights for your job.
  • More and more people don’t get sufficient sleep nowadays, so companies such as Nationwide Planning Associates and Huffington Post have built “nap rooms”. They encourage employees to catch some Zzz’s in aims of propping them up to be more productive workers. How cool is that?

4. Do one or two of these things to be noticed:

  • Do something outrageous
  • Be significant
  • Be entertaining
  • Be bold
  • Be a rebel (as long as you don’t cause a coup d’etat, we’ll let it pass)
  • Stand out
  • Be extra helpful

5. Tell a captivating story: all great shows tell an engaging tale that the audience can relate to

  • Just make sure to be honest with your story. (Everyone has a story to tell; I’m sure you’ll find something that will interest your employers.)
  • Highlight your strengths. Go ahead, brag about what you can do.
  • In your story, mention points that will call attention to you being an asset to your future employer.
  • Mention stories that have proven your ability to solve problems, to think of solutions to difficult situations, that show you have leadership skills, etc.
Are TV and radio just for chilling?  No, they’re far more than that. Look at those 5 suggestions above: those are potent pieces of advice. Go ahead, prove ’em yourself.

More by this author

Anthony Dejolde

TV/Radio personality who educates his audience on entrepreneurship, productivity, and leadership.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

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