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How to Think What Nobody Else Thinks

How to Think What Nobody Else Thinks

How to Think What Nobody Else Thinks

    How can you think of things that no-one else thinks of? The answer is by deliberately taking a different approach to the issue from everyone else. There are dominant ideas in every field. The brilliant thinker purposefully challenges those dominant ideas in order to think innovatively.

    Thinker

      Albert Szent-Gyorgy, who discovered Vitamin C, said, ‘Genius is seeing what everyone else sees and thinking what no-one else has thought.’ If you can identify the standard viewpoint then survey the situation from a different viewpoint you have an excellent chance of gaining a new insight. When Jonas Salk was asked how he invented the vaccine for polio he replied, ‘I imagined myself as a cancer cell and tried to sense what it would be like.’

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      Ford Motor Corporation asked Edward de Bono, who originated the concept of lateral thinking, for some advice on how they could clearly differentiate themselves from their many competitors in car manufacturing. De Bono gave them a very innovative idea. Ford had approached the problem of competing from the point of view of a car manufacturer and asked the question, “How can we make our cars more attractive to consumers?” De Bono approached the problem from another direction and asked the question, “How can we make the whole driving experience better for Ford customers?” His advice was that Ford should buy up car parks in all the major city centers and make them available for Ford cars only. His remarkable idea was too radical for Ford who saw themselves as an automobile manufacturer with no interest in the car parks business.

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      In 1954 the British Government held an auction for commercial television regions. Many companies were interested in bidding for the franchises. They analysed the demographics of the regions to identify which were the wealthiest regions that would produce the most advertising revenues. The result was that they focused on London and the South-East of England. Sydney Bernstein was Managing Director of a small chain of cinemas, Granada Cinemas. He wanted to compete in the auction. He told his people, ‘Don’t look for the richest region, look for the wettest. Find me the region with highest rainfall.’ This turned out to be the North-West of England. Granada bid for this and won it. Bernstein’s idea was that it was better to have a region where it rained so much that people stayed in and watched TV. He succeeded by approaching the problem from a different point of view. He thought what no-one else thought.

      The spectators at the Olympic Games in Mexico City in 1968 were amazed to see a young athlete perform a high jump with his back to the bar. Until then, every high jumper ‘rolled’ over the bar with his or her face down. Dick Fosbury, an American, introduced an entirely new approach, the ‘flop’, leaping over with his back close to the bar and his face up. Fosbury was ranked 48th in the world in 1967; yet in 1968 he caused a sensation when he won the Olympic Gold Medal with his unprecedented technique and a leap of 2.24metres. What he introduced was literally a leap of the imagination – and it revolutionized high jumping. Nowadays all the top jumpers use his method. He thought what no-one else thought and conceived a new method.

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      How can you force ourselves to take a different view of a situation? Instead of looking at the scene from your view try looking at it from the perspective of a customer, a product, a supplier, a child, an alien, a lunatic, a comedian, a dictator, an anarchist, an architect, Salvador Dali, Leonardo da Vinci and so on. Challenge all the common assumptions. If everyone else is looking for the richest region, look for the wettest. If everyone else is facing the bar then turn your back on it.

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      The great geniuses did not take the traditional view and develop existing ideas. They took an entirely different view and transformed society. Picasso took a different view of painting; he saw cubes, shapes and impressions instead of accurate images. Einstein imagined a new approach to physics; a world where time and space were relative. Darwin conceived a different view of the origin of species; he saw how they might have evolved rather than been created. Each of them looked at the world in a new way.  In similar fashion Jeff Bezos took a different view of book retailing with Amazon.com, Stelios took a new perspective on flying with Easyjet, Swatch transformed our view of watches and IKEA changed the way we buy furniture.  If we can come at problems from entirely new directions then we can think of things that conventional thinkers miss. It gives us unlimited possibilities for innovation.

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      Paul Sloane

      Professional Keynote Speaker, Author, Innovation Expert

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      Last Updated on March 25, 2020

      How to Live Longer? 21 Ways to Live a Long Life

      How to Live Longer? 21 Ways to Live a Long Life

      When it comes to living long, genes aren’t everything. Research has revealed a number of simple lifestyle changes you can make that could help to extend your life, and some of them may surprise you.

      So, how to live longer? Here are 21 ways to help you live a long life

      1. Exercise

      It’s no secret that physical activity is good for you. Exercise helps you maintain a healthy body weight and lowers your blood pressure, both of which contribute to heart health and a reduced risk of heart disease–the top worldwide cause of death.

      2. Drink in Moderation

      I know you’re probably picturing a glass of red wine right now, but recent research suggests that indulging in one to three glasses of any type of alcohol every day may help to increase longevity.[1] Studies have found that heavy drinkers as well as abstainers seem to have a higher risk of early mortality than moderate drinkers.

      3. Reduce Stress in Your Life

      Stress causes your body to release a hormone called cortisol. At high levels, this hormone can increase blood pressure and cause storage of abdominal fat, both of which can lead to an increased risk of heart disease.

      4. Watch Less Television

      A 2008 study found that people who watch six hours of television per day will likely die an average of 4.8 years earlier than those who don’t.[2] It also found that, after the age of 25, every hour of television watched decreases life expectancy by 22 minutes.

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      Television promotes inactivity and disengagement from the world, both of which can shorten your lifespan.

      5. Eat Less Red Meat

      Red meat consumption is linked to an increased risk of heart disease and cancer.[3] Swapping out your steaks for healthy proteins, like fish, may help to increase longevity.

      If you can’t stand the idea of a steak-free life, reducing your consumption to less than two to three servings a week can still incur health benefits.

      6. Don’t Smoke

      This isn’t exactly a revelation. As you probably well know, smoking significantly increases your risk of cancer.

      7. Socialize

      Studies suggest that having social relationships promotes longevity.[4] Although scientists are unsure of the reasons behind this, they speculate that socializing leads to increased self esteem as well as peer pressure to maintain health.

      8. Eat Foods Rich in Omega-3 Fatty Acids

      Omega-3 fatty acids decrease the risk of heart disease[5] and perhaps even Alzheimer’s disease.[6] Salmon and walnuts are two of the best sources of Omega-3s.

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      9. Be Optimistic

      Studies suggest that optimists are at a lower risk for heart disease and, generally, live longer than pessimists.[7] Researchers speculate that optimists have a healthier approach to life in general–exercising more, socializing, and actively seeking out medical advice. Thus, their risk of early mortality is lower.

      10. Own a Pet

      Having a furry-friend leads to decreased stress, increased immunity, and a lessened risk of heart disease.[8] Depending on the type of pet, they can also motivate you to be more active.

      11. Drink Coffee

      Studies have found a link between coffee consumption and longer life.[9] Although the reasons for this aren’t entirely clear, coffee’s high levels of antioxidants may play a role. Remember, though, drowning your cup of joe in sugar and whipped cream could counter whatever health benefits it may hold.

      12. Eat Less

      Japan has the longest average lifespan in the world, and the longest lived of the Japanese–the natives of the Ryukyu Islands–stop eating when they’re 80% full. Limiting your calorie intake means lower overall stress on the body.

      13. Meditate

      Meditation leads to stress reduction and lowered blood pressure.[10] Research suggests that it could also increase the activity of an enzyme associated with longevity.[11]

      Taking as little as 15 minutes a day to find your zen can have significant health benefits, and may even extend your life.

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      How to meditate? Here’re 8 Meditation Techniques for Complete Beginners

      14. Maintain a Healthy Weight

      Being overweight puts stress on your cardiovascular system, increasing your risk of heart disease.[12] It may also increase the risk of cancer.[13] Maintaining a healthy weight is important for heart health and living a long and healthy life.

      15. Laugh Often

      Laughter reduces the levels of stress hormones, like cortisol, in your body. High levels of these hormones can weaken your immune system.

      16. Don’t Spend Too Much Time in the Sun

      Too much time in the sun can lead to an increased risk of skin cancer. However, sun exposure is an excellent way to increase levels of vitamin D, so soaking up a few rays–perhaps for around 15 minutes a day–can be healthy. The key is moderation.

      17. Cook Your Own Food

      When you eat at restaurants, you surrender control over your diet. Even salads tend to have a large number of additives, from sugar to saturated fats. Eating at home will enable you to monitor your food intake and ensure a healthy diet.

      Take a look at these 14 Healthy Easy Recipes for People on the Go and start to cook your own food.

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      18. Eat Mushrooms

      Mushrooms are a central ingredient in Dr. Joel Fuhrman’s GOMBS disease fighting diet. They boost the immune system and may even reduce the risk of cancer.[14]

      19. Floss

      Flossing helps to stave off gum disease, which is linked to an increased risk of cancer.[15]

      20. Eat Foods Rich in Antioxidants

      Antioxidants fight against the harmful effects of free-radicals, toxins which can cause cell damage and an increased risk of disease when they accumulate in the body. Berries, green tea and broccoli are three excellent sources of antioxidants.

      Find out more antiosidants-rich foods here: 13 Delicious Antioxidant Foods That Are Great for Your Health

      21. Have Sex

      Getting down and dirty two to three times a week can have significant health benefits. Sex burns calories, decreases stress, improves sleep, and may even protect against heart disease.[16] It’s an easy and effective way to get exercise–so love long and prosper!

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      Featured photo credit: Sweethearts/Patrick via flickr.com

      Reference

      [1] Wiley Online Library: Late‐Life Alcohol Consumption and 20‐Year Mortality
      [2] BMJ Journals: Television viewing time and reduced life expectancy: a life table analysis
      [3] Arch Intern Med.: Red Meat Consumption and Mortality
      [4] PLOS Medicine: Social Relationships and Mortality Risk: A Meta-analytic Review
      [5] JAMA: Fish and Omega-3 Fatty Acid Intake and Risk of Coronary Heart Disease in Women
      [6] NCBI: Effects of Omega‐3 Fatty Acids on Cognitive Function with Aging, Dementia, and Neurological Diseases: Summary
      [7] Mayo Clinic Proc: Prediction of all-cause mortality by the Minnesota Multiphasic Personality Inventory Optimism-Pessimism Scale scores: study of a college sample during a 40-year follow-up period.
      [8] Med Hypotheses.: Pet ownership protects against the risks and consequences of coronary heart disease.
      [9] The New England Journal of Medicine: Association of Coffee Drinking with Total and Cause-Specific Mortality
      [10] American Journal of Hypertension: Blood Pressure Response to Transcendental Meditation: A Meta-analysis
      [11] Science Direct: Intensive meditation training, immune cell telomerase activity, and psychological mediators
      [12] JAMA: The Disease Burden Associated With Overweight and Obesity
      [13] JAMA: The Disease Burden Associated With Overweight and Obesity
      [14] African Journal of Biotechnology: Anti-cancer effect of polysaccharides isolated from higher basidiomycetes mushrooms
      [15] Science Direct: Periodontal disease, tooth loss, and cancer risk in male health professionals: a prospective cohort study
      [16] AHA Journals: Sexual Activity and Cardiovascular Disease

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