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How to Think What Nobody Else Thinks

How to Think What Nobody Else Thinks

How to Think What Nobody Else Thinks

    How can you think of things that no-one else thinks of? The answer is by deliberately taking a different approach to the issue from everyone else. There are dominant ideas in every field. The brilliant thinker purposefully challenges those dominant ideas in order to think innovatively.

    Thinker

      Albert Szent-Gyorgy, who discovered Vitamin C, said, ‘Genius is seeing what everyone else sees and thinking what no-one else has thought.’ If you can identify the standard viewpoint then survey the situation from a different viewpoint you have an excellent chance of gaining a new insight. When Jonas Salk was asked how he invented the vaccine for polio he replied, ‘I imagined myself as a cancer cell and tried to sense what it would be like.’

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      Ford Motor Corporation asked Edward de Bono, who originated the concept of lateral thinking, for some advice on how they could clearly differentiate themselves from their many competitors in car manufacturing. De Bono gave them a very innovative idea. Ford had approached the problem of competing from the point of view of a car manufacturer and asked the question, “How can we make our cars more attractive to consumers?” De Bono approached the problem from another direction and asked the question, “How can we make the whole driving experience better for Ford customers?” His advice was that Ford should buy up car parks in all the major city centers and make them available for Ford cars only. His remarkable idea was too radical for Ford who saw themselves as an automobile manufacturer with no interest in the car parks business.

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      In 1954 the British Government held an auction for commercial television regions. Many companies were interested in bidding for the franchises. They analysed the demographics of the regions to identify which were the wealthiest regions that would produce the most advertising revenues. The result was that they focused on London and the South-East of England. Sydney Bernstein was Managing Director of a small chain of cinemas, Granada Cinemas. He wanted to compete in the auction. He told his people, ‘Don’t look for the richest region, look for the wettest. Find me the region with highest rainfall.’ This turned out to be the North-West of England. Granada bid for this and won it. Bernstein’s idea was that it was better to have a region where it rained so much that people stayed in and watched TV. He succeeded by approaching the problem from a different point of view. He thought what no-one else thought.

      The spectators at the Olympic Games in Mexico City in 1968 were amazed to see a young athlete perform a high jump with his back to the bar. Until then, every high jumper ‘rolled’ over the bar with his or her face down. Dick Fosbury, an American, introduced an entirely new approach, the ‘flop’, leaping over with his back close to the bar and his face up. Fosbury was ranked 48th in the world in 1967; yet in 1968 he caused a sensation when he won the Olympic Gold Medal with his unprecedented technique and a leap of 2.24metres. What he introduced was literally a leap of the imagination – and it revolutionized high jumping. Nowadays all the top jumpers use his method. He thought what no-one else thought and conceived a new method.

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      How can you force ourselves to take a different view of a situation? Instead of looking at the scene from your view try looking at it from the perspective of a customer, a product, a supplier, a child, an alien, a lunatic, a comedian, a dictator, an anarchist, an architect, Salvador Dali, Leonardo da Vinci and so on. Challenge all the common assumptions. If everyone else is looking for the richest region, look for the wettest. If everyone else is facing the bar then turn your back on it.

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      The great geniuses did not take the traditional view and develop existing ideas. They took an entirely different view and transformed society. Picasso took a different view of painting; he saw cubes, shapes and impressions instead of accurate images. Einstein imagined a new approach to physics; a world where time and space were relative. Darwin conceived a different view of the origin of species; he saw how they might have evolved rather than been created. Each of them looked at the world in a new way.  In similar fashion Jeff Bezos took a different view of book retailing with Amazon.com, Stelios took a new perspective on flying with Easyjet, Swatch transformed our view of watches and IKEA changed the way we buy furniture.  If we can come at problems from entirely new directions then we can think of things that conventional thinkers miss. It gives us unlimited possibilities for innovation.

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      Paul Sloane

      Professional Keynote Speaker, Author, Innovation Expert

      How to Win an Argument – Dos, Don’ts and Sneaky Tactics How to Get Rich: 11 Bold Moves That Guarantee Wealth How to be a Brilliant Conversationalist Think Laterally Write A Killer Resume In Seven Easy Steps

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      Last Updated on May 22, 2019

      10 Simple Morning Exercises That Will Make You Feel Great All Day

      10 Simple Morning Exercises That Will Make You Feel Great All Day

      There are lots of studies that show if you do some exercise in the morning, you will be in a better mood all day long. You will have more energy and you will certainly be a better colleague, friend or partner.

      One psychologist at Duke University has researched the effects of exercise on depressed patients and he has come to the conclusion that exercise has a definite role in treating this condition and has an important role in preventing people from relapsing.[1] According to the New York Times, scientists have now established that exercise also boosts your brain power.[2]

      In addition, there are studies from the Appalachian State University which show that blood pressure can be reduced by doing regular morning exercise.[3]

      Here are 10 simple morning exercises that will help you feel great the whole day long. You can include some of them in your morning exercise routine or do them all at home without having to enrol in a gym. Consult your doctor before starting any form of exercise routine if you are new to this.

      1. Cat Camel Stretch

      Stretching exercises are useful for muscle toning and also preventing arthritis. They can either be dynamic or static.

      Dynamic ones such as the cat camel stretch, are particularly useful for doing other exercises in the morning. They are also beneficial at other times of the day, especially after long periods of sedentary work. This one is great for spinal flexibility and is a good warm up exercise.

      Kneel down on all fours. Start by rounding your back just like a camel so that your head will try to meet your pelvis. This is the camel position. Then lower and lift your head so that your lower back is arched. This is the cat position. Do these movements slowly and smoothly. About 4 or 5 times.

      Here’s a video to guide you through:

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      2. Go for a Walk or a Run

      This is better done outside so that you can connect with nature but running inside on a treadmill is almost as good. You can time yourself and increase length and time according to your fitness program.

      Always have new goals to reach. Start with brisk walking and work up to running. At my age, I am still walking!

      The health benefits are considerable. You can build stronger bones and you can help to maintain your weight.

      Also, you are helping your heart to stay healthy and keeping your blood pressure low.

      Learn more about the benefits of running here: 8 Benefits of Running 5 Minutes Every Day You Didn’t Know

      3. Jumping Jacks

      Michelle Obama is a great fan of this exercise and has become “Jumper in Chief.”[4] They are great for cardiovascular health and also for toning muscles especially the calves and the deltoids.

      Stand with feet together. Jump while spreading your arms and legs. Return to first position and keep going! You can start with doing these for 1 minute and then gradually build up to the number you are comfortable with. Here’s how:

      4. Abductor Side Lifts

      Watch the video below to see how to do this exercise. These muscles are important because you use them everyday to run, get into the car or onto and off a bicycle. They are very important also for your core stability and prevent the pelvis from tilting.[5]

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      Do about 10 to 15 raises for each side like this:

      5. Balancing Table Pose

      This is a classic yoga pose. It benefits the spine, balance, memory and concentration.

      Start with the table pose (hands and knees). Breathe in before starting each movement. As you exhale, raise your left leg parallel to the floor as you raise the right arm, also parallel to the floor. Breathe in as you lower arm and leg. Repeat for the other side. 10 repetitions on each side is a good starting point.

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        6. Leg Squats

        Not just legs are involved but also hips and knees.

        Stand with your feet a bit further out from your hips. Arms are out in front of you. Then lower yourself as if you wanted to sit down until you reach a 90 degree angle. You can go down further if you want to. Then return to the starting position. Repeat 15 times for 2 sets for beginners.

        The benefits are that these exercises help with knee stability and can benefit the leg muscles such as quadriceps, hamstrings and calves.[6]

        7. Push Ups

        You start lying down (face down) but with your body held up at arm’s length. Your hands should be in line with your shoulders. Breathe in as you lower your body. That is fairly easy. Now, as you exhale, you have to get back up to the starting position.

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        An easier version to start with is to bend your legs at the knees so you do not have to lift your whole body.

        Beginners may take up to a month to be able to do 100 push ups so you will have to start with a very small number and gradually increase it.

        This exercise is great for strengthening the chest, shoulders and the triceps. It is a great strengthening exercise for many muscle groups. In fact, most muscles from the toes to the shoulders are being used.

        8. Bicycle Crunches

        There are numerous crunch exercises targeting the abs. The bicycle crunch is a variation where you work more muscle groups. Aim for 15 to 20 reps to start off with.

        Watch the video to see how this is done correctly:

        9. Lunges

        Stand with feet shoulder width apart. Place your hand on your hips. Take one giant step forward with the right leg. Make sure the knee does not go too far forward, that is, past your toes. The left knee will go down to almost floor level. Alternate the legs as you go on.

        Try to do a set of between 8 and 12 reps for each leg. It is important to allow for a day of rest, so this exercise should be done on alternate days, especially if you are using weights.

        This exercise is great for strengthening and toning the quadriceps, glutes and hamstrings.

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        10. Bicep Curls

        You can do this sitting down so if you spend a lot of time on the phone, this is a great exercise to do.

        Choose suitable dumbbells or another household object that you can easily hold. Sit down with the dumbbell in your hand. You need to sit forward a bit so that your triceps can lean on your thigh to give you support.

        Then bring the weighted arm up to shoulder length and then down again. Exhale as you lift the weight and inhale as you lower it.

        Here’re some important notes before you start doing this exercise:

        Try to do one or two sets of about ten repetitions for each arm and then switch arms.

        These exercises are really useful for toning the arm muscles.[7] In addition, they can strengthen and tone the brachioradialis muscle located in the forearm. These are the muscles we use to pick up things when we flex the arm at the elbow so we use these muscles countless times a day.

        You may have to build in a rest day for the heavier exercises, numbers 6–10. On the rest days, you can do gentler stretching exercises and also some walking or running.

        Morning exercise is not only a great mood booster, but will help you keep your weight down and also sleep better![8] Start including one or some of these exercises in your morning routine!

        More Articles About Exercises for Beginners

        Featured photo credit: Unsplash via unsplash.com

        Reference

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