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How To Measure The Performance Of Your Marketing Efforts

How To Measure The Performance Of Your Marketing Efforts

No matter if you are a freelancer or a small business, the investment you put into marketing efforts should be properly utilized. You need to make sure that all the money you invest provides you with the desired results in terms of new clients, leads, revenue, and profits. So if you are doing business online and investing in your Facebook, Twitter, and SEO, here are some really important parameters for you to look at.

1. Set up Key Performance Indicators

To begin with any of your marketing efforts, you need to set up key performance indicators and evaluate them accordingly when your marketing campaigns end.

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KPIs for SEO campaigns and their evaluation is critically important because an SEO campaign can be an expensive element in an overall marketing campaign as it is an ongoing process. SEO KPIs, which are important to consider, include a net increase in traffic, increase in organic conversion, and click rates. KPIs can be different but you need to decide on the important ones before you start marketing an SEO campaign.

2. What Your Customer Thinks

Online marketing for small business should not be limited to evaluating the impact on profits alone. Its overall scope must be bigger. Measuring the performance of the marketing and SEO efforts must be based upon evaluating it from the perspective of the customer of the business. A small business owner with a great sense of customer service will always look for ways to measure performance from the perspective of its impact on the customer.

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3. Measure Return on Investment

The ultimate parameter to measure the performance of any online marketing effort is the return on investment. Though it can be one of the KPIs, a small business owner should evaluate it separately. The return on investment can be measured by comparing the cost incurred and the resulting sales or profits generated through it.

It is also always better to measure this by breaking down different marketing activities in order to get a better measure of overall performance in the marketing campaign.

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4. How Much Influence is Generated

Another important aspect of performance is the influence generated as a result of the marketing or SEO efforts. That means, what effect has your advertising had on the local buzz, newsfeeds, or social media sites? One of the key advantages to weigh when deciding if the campaign was worthwhile is free publicity a business may have earned through appearing in the local media or by way of online attention.

If you are a new tech start-up, aim for coverage from sites like TechCrunch and mashable as they are considered some of the ultimate authorities in the game. The more attention from local and online media, the better, when evaluating the results of your marketing efforts.

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5. Look for Inbound Links

Another sign of a successful and worthwhile SEO campaign or marketing effort is if a large number of external sites are linking to your website. You can easily check this using either Alexa.com or MozExplorer Tools to keep track of how many external websites are linking to you.

The value of inbound links is important as it can greatly increase the authority of your website and the value of your business in terms of new leads and conversion.

Before you spend any money on SEO and marketing efforts or even if you’ve already started your campaigns, make sure you set up and check above mentioned parameters. Spending without setting up data collection is just like moving in a dark room without knowing what to expect. So, always make sure you prepare well and clearly write down your intended goals before you agree to pay for any online marketing.

Featured photo credit: Bench Accounting via unsplash.com

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Adnan Manzoor

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Last Updated on November 3, 2020

20 Best Mac Apps for Productivity You Need in 2020

20 Best Mac Apps for Productivity You Need in 2020

Whether you use your Mac for work or just for your personal projects, you’ve likely found yourself wondering how to improve your productivity. There are only so many hours in a day, and so much mental stamina you can muster before you run out.

There are dozens of tricks you can use to improve your own productivity and outlook, but if you’re looking for a more objective, comprehensive fix, the best thing to do is equip your Mac with productivity apps designed to help you do more in less time.

This Lifehack-exclusive list has some of the best productivity apps to help you feel less tired, improve your energy, and ultimately help you get more done every day.

What Makes For the Best Productivity Apps?

Beyond productivity tips, there are dozens of productivity apps to choose from too. With that in mind, here are some of the core aspects of ideal productivity apps that have formed this list.

  • Non-intrusive – you want a productivity app to weave seamlessly into your workflow and not cause disruptions. From using the app to the overall display, it shouldn’t cause any interruptions.
  • Good interface – Again, you want to be able to use these apps easily and have them benefit you. The easier you can navigate around these apps, the better.
  • Fair pricing – Many of these have free trials that allow you a good chance to test before you buy. If you do decide to pay for it, the monthly pricing plans should be reasonable for what you are getting.

1. Todoist

    Available for all iOS devices, Todoist is a note-taking and organization app that can keep you on top of all your projects—both personal and professional.

    Its best features are all free to use, including browser extensions, task creation, and interactive boards you can use to organize all your notes.

    If you want to pay the optional $29 yearly fee, you can get even more advanced features like backups and automatic reminders. Even with the free version, you’ll stay far more organized.

    Download: Todoist

    2. 1Password

      You may not realize it, but you probably spend a ton of time recalling your passwords, especially if and when you forget one to an app you use on a regular basis.

      1Password is an app for Mac that saves and remembers all your passwords for you in one place, so you can access all your favorite sites with a single click.

      You’ll save time and keep all your accounts secure simultaneously. A personal plan is $2.99 per month.

      Download: 1Password

      3. Bear

        Bear is a unique kind of note-taking app designed to make it easier for Mac users to jot down notes on the go. With it, you can create to-do lists, give yourself reminders, and outline concepts for future brainstorming sessions.

        It comes with many different inline styles so you can customize your notes to your personal preferences, and remember the context in which you wrote them. The core version is free, with a $14.99 per year version available as well.

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        Download: Bear

        4. Hazel

          Hazel by noodlesoft is an automated organization tool designed for Mac that will help you automatically organize your files based on any custom rules you want to create.

          For example, you can set it to move untouched items from one folder into another folder labeled “action items” if they haven’t been addressed within a week. It can save you hours of organization over the course of a few weeks. A single license is a flat $32.

          Download: noodlesoft

          5. Alfred

            Alfred is an all-in-one app designed to save you time with Mac shortcuts and convenient custom actions. You can use it in a variety of ways.

            For example, you can access Alfred’s clipboard memory so you don’t copy and paste the same material over and over, or set up custom workflows to automate some of your most repetitive tasks.

            It’s a paid app, with multiple price points based on the features you desire.

            Download: Alfred

            6. TextExpander

              TextExpander does exactly what the name suggests; it allows you to type a short snippet of text, and expand that text automatically.

              For example, you can create a custom expansion that allows you to conjure a full paragraph you type repeatedly by simply typing a unique abbreviation. Once you get used to your custom combinations, you’ll spare your fingers from typing thousands of words.

              An individual account is $3.33 per month.

              Download: TextExpander

              7. Backblaze

                If you’ve ever experienced a crash, or theft of your Mac, you know how much time a system restore can cost you. You’ll spend hours replacing the files you lost, and lose thousands of files that are irreplaceable.

                Backblaze is an automated, inexpensive way to back up your entire Mac for just $5 a month.

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                Download: Backblaze

                8. Keyboard Maestro

                  Keyboard Maestro is an older app that still has the power to make your life easier. With it, you can automate any number of tasks based on a certain trigger (such as a hotkey combination, or an event like connecting to a wireless network). A single license only costs $36.

                  Download: Keyboard Maestro

                  9. Snagit

                    There are many applications for a good screen-capture app, whether you’re trying to illustrate a tech problem you have or just want to make an interesting meme. Snagit makes it easy, with built-in editing for both still images and video. A single license covers two machines, and costs $49.95.

                    Download: TechSmith/Snagit

                    10. Bartender

                      Bartender is the cleverly-named app that helps you clean up and organize all your menu bar icons. You can also access them quickly with keyboard shortcuts.

                      If you’re like most Mac users, those icons get cluttered quickly and stop you from working efficiently. It’s free to try for 4 weeks, after which you’ll need a $15 license.

                      Download: Bartender

                      11. Otter

                      Otter is the Mac app for the note taker who hates typing. It’s an intelligent voice-recognition system and note-taking app that will help you transcribe your conversations, keep notes during meetings, and even take contextual notes to yourself in your own time.

                      Best of all, it’s free to get started!

                      Download: Otter

                      12. Flux

                        Do you often find yourself feeling tired throughout the day, or feeling unable to get to sleep after a day of staring at your computer? That could be because of the unnatural blue light that radiates from your Mac.

                        Flux naturally adapts your display to emit light that matches the time of day, so you can sleep better and feel less tired. It’s also free!

                        Download: Flux

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                        13. PDFpen

                        If you deal with PDFs on a regular basis, you probably find yourself wishing for some kind of tool that can let you mark up those PDFs however you want. Without a dedicated app like PDFpen, this can be difficult.

                        PDFpen lets you edit PDFs in almost any conceivable way, giving you more power and saving you time. A single license is $74.95.

                        Download: Smile Software/PDFpen

                        14. OmniFocus

                          OmniFocus is all about task management. It has a clean interface that allows you to tag your tasks, schedule events, and even automate certain features.

                          It’s one of the most comprehensive solutions on the market, so there’s a bit of a learning curve to get the most out of it.

                          A standard license is $39.99, while the pro version is $79.99.

                          Download: OmniFocus

                          15. Franz

                            It’s tiring to switch between dozens of different chat programs like Facebook Messenger, Slack, and WhatsApp, whenever you want to have a conversation with a different contact.

                            Franz’s solution is simple; offer access to all these apps in one convenient package. And best of all, it’s completely open source.

                            Download: Franz

                            16. MindNode

                              If you’re the brainstorming type, you need an app like MindNode to help you efficiently organize your thoughts. There are dozens of tools you can use to connect ideas in a mind map, or simply jot down notes for future reference.

                              The core app is free, with in-app purchases available.

                              Download: MindNode

                              17. Focus

                                The internet is a wonderful thing, but it can be awfully distracting. And if you’re like the majority of us, you’ve interrupted work on a project because of some attention-grabbing site or bad online habit. That’s where Focus comes in.

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                                This app allows you to block the worst offenders with custom time limits and other constraints, so you can focus on the task at hand. A single license is $19.99.

                                Download: Focus

                                18. CleanMyMac

                                  Chances are, your Mac isn’t working as fast as it could, thanks to gigabytes of clutter and unnecessary files on your system. CleanMyMac helps you scan your Mac, monitor its health, and ultimately clean it up—so you can handle all your tasks that extra bit faster. A single license is $39.95.

                                  Download: CleanMyMac

                                  19. Grammarly

                                    A spelling error or grammatical mistake can cost you big time. It could be the source of a worse grade on a big paper, or compromise your credibility in the workplace. Thankfully, Grammarly can help you.

                                    This Mac-integrated writing assistant monitors all your writing and makes live corrections, so you’re alerted to your potential mistakes before they become permanent.

                                    A free version exists, but the premium version will cost you between $11 and $30 a month, depending on how you pay.

                                    Download: Grammarly

                                    Focus To Do

                                      Focus to-do is one of the top productivity apps for your iPhone around. It even has a desktop client that you can connect to effortlessly. The app is built around two things: the Pomodoro technique and task management. It achieves these things with amazing balance. All that you have to do is create a task and then set the timer right within the app itself.

                                      There is also great flexibility with the Pomodoro technique as well. You can choose whether to take a 5 minute break, take a longer one, or even skip it. On the task management side, you can also create reoccurring tasks, reminders, and place a priority on tasks too.

                                      Download: Focus To Do

                                      The Bottom Line

                                      These productivity apps should help you squeeze more productive hours out of every day, but they aren’t the only tools you’ll have to help you find success.

                                      Make the time to learn about and experiment with all the life hacks that can make you more productive. By improving your devices as well as your outlook and focus, you’ll be able to get far more done in a day, and feel better doing it.

                                      More to Boost Productivity

                                      Featured photo credit: Patrick Ward via unsplash.com

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