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How To Measure The Performance Of Your Marketing Efforts

How To Measure The Performance Of Your Marketing Efforts

No matter if you are a freelancer or a small business, the investment you put into marketing efforts should be properly utilized. You need to make sure that all the money you invest provides you with the desired results in terms of new clients, leads, revenue, and profits. So if you are doing business online and investing in your Facebook, Twitter, and SEO, here are some really important parameters for you to look at.

1. Set up Key Performance Indicators

To begin with any of your marketing efforts, you need to set up key performance indicators and evaluate them accordingly when your marketing campaigns end.

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KPIs for SEO campaigns and their evaluation is critically important because an SEO campaign can be an expensive element in an overall marketing campaign as it is an ongoing process. SEO KPIs, which are important to consider, include a net increase in traffic, increase in organic conversion, and click rates. KPIs can be different but you need to decide on the important ones before you start marketing an SEO campaign.

2. What Your Customer Thinks

Online marketing for small business should not be limited to evaluating the impact on profits alone. Its overall scope must be bigger. Measuring the performance of the marketing and SEO efforts must be based upon evaluating it from the perspective of the customer of the business. A small business owner with a great sense of customer service will always look for ways to measure performance from the perspective of its impact on the customer.

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3. Measure Return on Investment

The ultimate parameter to measure the performance of any online marketing effort is the return on investment. Though it can be one of the KPIs, a small business owner should evaluate it separately. The return on investment can be measured by comparing the cost incurred and the resulting sales or profits generated through it.

It is also always better to measure this by breaking down different marketing activities in order to get a better measure of overall performance in the marketing campaign.

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4. How Much Influence is Generated

Another important aspect of performance is the influence generated as a result of the marketing or SEO efforts. That means, what effect has your advertising had on the local buzz, newsfeeds, or social media sites? One of the key advantages to weigh when deciding if the campaign was worthwhile is free publicity a business may have earned through appearing in the local media or by way of online attention.

If you are a new tech start-up, aim for coverage from sites like TechCrunch and mashable as they are considered some of the ultimate authorities in the game. The more attention from local and online media, the better, when evaluating the results of your marketing efforts.

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5. Look for Inbound Links

Another sign of a successful and worthwhile SEO campaign or marketing effort is if a large number of external sites are linking to your website. You can easily check this using either Alexa.com or MozExplorer Tools to keep track of how many external websites are linking to you.

The value of inbound links is important as it can greatly increase the authority of your website and the value of your business in terms of new leads and conversion.

Before you spend any money on SEO and marketing efforts or even if you’ve already started your campaigns, make sure you set up and check above mentioned parameters. Spending without setting up data collection is just like moving in a dark room without knowing what to expect. So, always make sure you prepare well and clearly write down your intended goals before you agree to pay for any online marketing.

Featured photo credit: Bench Accounting via unsplash.com

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Adnan Manzoor

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Published on September 17, 2020

10 Best Monitors for Your PC Under $100

10 Best Monitors for Your PC Under $100

Are you looking for the best monitor under $100?

Whether you want it for your home office, editing photography, or gaming, you don’t need to spend big bucks on a display screen because a low budget one will certainly do the trick.[1]

We can almost hear you having second thoughts about the picture quality, but you don’t have to worry at all.[2]

Our list of the best monitors under $100 will be more than enough to cover you. Just go through it now, and you’ll find yourself a bargain.

Why You Should Trust Us

Our list incorporates some of the best low-budget monitors available in the market. Their efficiency and distinctive traits enable them to stand out from others.[3] The hand-picked ones below are incredibly slick and have a high refresh rate, fast response time, high resolution, and built-in speakers.

1. Acer Ultra Thin Frame Monitor

    Our first affordable computer screen is Acer’s 21.5-inch ultra-thin frame monitor. It has a refresh rate of 75Hz using an HDMI port and offers a full HD widescreen display.

    Its brightness can be maxed out at 250 nits. It has a slight tilt angle ranging from -5 to 15, as well as Radeon free sync technology.

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    Buy this computer monitor.

    2. Sceptre Ultra-Thin Display

      Sceptre is another company that provides excellent displays for your CPU. The screen size is a little smaller at 20 inches, but it’s made up for the slightly lower price than Acer. It also comes with two HDMI ports and built-in speakers and is wall mount ready.

      Buy this computer monitor.

      3. ViewSonic LED Monitor

      best monitor

        If you want the best monitor to set up in your office or around the house, ViewSonic’s LED screen is another good option to buy. The resolution is full HD and has a broader tilt ranging from -5 to 23 degrees.

        On top of that, the product comes with a 3-year warranty. Included in the bundle are a VGA cable, monitor, power cable, and audio cable.

        Buy this computer monitor.

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        4. ViewSonic Gaming Screen

          While we just covered a ViewSonic monitor, this one is specifically built for gaming in mind.

          Overall, this computer screen provides the same specs as the previously mentioned item. The key differences are that this one is slightly longer, comes with pre-set customizable visual modes, and offers a maxed out contrast, delivering a dynamic contrast ratio for sharp and crisp images. It also comes with a DVI cable.

          Buy this computer monitor.

          5. Asus Back Lit Monitor

          best monitor

            If you don’t mind spending a little more money, you can get an Asus Back Lit Monitor for your PC. A lot of the focus is on image quality, particularly having a strong contrast ratio and smart video technology for straight viewing. That feature also helps in reducing blue light since you’ll have more flexibility with the colors and brightness.

            Buy this computer monitor.

            6. Asus Back Lit Display

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              Another alternative to the previous Asus monitor is this one. It has a smaller contrast ratio, though it still delivers a smooth video display. You also have aspect controls, so you can adjust its display.

              Buy this computer monitor.

              7. Dell Ultrasharp Panel Monitor

              best monitor

                If you’re looking for the basic features, look no further than Dell. There’s nothing particularly fancy about this panel screen, but it does the job well for any computer.

                Its response time is 8ms, which is typical for a monitor. It can come in either silver or black.

                Buy this computer monitor.

                8. ViewSonic Frameless Monitor

                  If you liked ViewSonic’s LED monitor but wanted a little more features, we suggest looking at their frameless display. While it boasts similar specs as the brand’s other monitors, it offers color correction and dual built-in speakers, making it ideal for office and home use. It’s also 22 inches long.

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                  Buy this computer monitor.

                  9. Dell Mountable LED-Lit Monitor

                    For a dependable display with a good frame rate, Dell has a mountable, LED-lit monitor in the market. It measures 18.5 inches, has an adjustable arm, and has been through rigorous testing for long-lasting reliability. You can’t go wrong with this best monitor either.

                    Buy this computer monitor.

                    10. Sceptre Monitor

                      The final screen to cover comes from Sceptre. Compared to the ultra-thin version mentioned above, this one is available in 22 inches. Beyond that, it’s your standard display that provides decent tilting at -5 to 15 degrees, wall-mounted capabilities, 5ms response time, and built-in speakers.

                      Buy this computer monitor.

                      Final Thoughts

                      Finding one of the best monitors around can be tricky. If you’re looking for an affordable one that can last for years, consider picking a computer screen from this list.

                      Featured photo credit: Sebastian Bednarek via unsplash.com

                      Reference

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