Advertising
Advertising

11 Reasons Business Cards Can Be Considered One of Your Most Important Marketing Tools

11 Reasons Business Cards Can Be Considered One of Your Most Important Marketing Tools

When we think of business networking, we think of mixers with well-tailored suits, lots of hand-shaking, and repeatedly introducing who we are, our roles, and the experience we have. But that’s only one form of networking. The chances are higher that you won’t be able to shake hands with every potential client or investor. Even if you do get to rub elbows with the right people, they hear a lot of the same things throughout the duration of a networking event. When you network, the goal is to stand out and leave a lasting impression. A little known fact is that one of the best ways to make and leave a lasting impression is by using a business card. Below are the reasons why business cards might be one of the strongest marketing tools you have.

1. It creates a first and lasting impression

Handing someone a business card while you introduce yourself and your company will help generate an opinion of you[1]. Even if they forget you and whatever information you shared (which happens a lot), they’ll have the actual card so that they can contact you again. Leaving someone with a tangible means to get into communication with you is much more effective than saying a name and hoping it sticks.

2. They’re always working

Once you pass your card to someone, client or not, you’ve established a connection. With a strong business card, you will be able to operate in another form of marketing: word of mouth. By sharing your card with one person, they can then share it with someone else who may be in need of your services.

Advertising

3. You’ll look professional

When selling your ideas and business, it helps if you have proof of your own commitment and pride in what you do for a living. Some potential customers will expect you to have one and will ask you for one before you can finish saying your name. Business cards are also a sign of preparedness. Note that for every business card you receive, you should be able to give one in return.

4. They’re affordable

Unlike stationary billboards and posters, business cards offer self-promotion that won’t break the bank[2]. For less than the cost of a large pizza or a morning latte, you can get about 100 business cards. Yes, it will cost more if you change some basic elements (like the quality of the paper, color, or add other unique designs), but if you aren’t willing to invest in yourself, you can’t expect anyone else to.

5. They’re small but mighty

Because of their size, you can hand out a business card to almost anyone at any time. There is no need to direct people to a specific site. Having pocket or wallet-sized business cards means you can take your marketing efforts further and in real-time. It’s like a quick summary of your business and company profile all on a palm-sized card.

Advertising

6. No tech problems

Pretty much everything is digital these days. From dating to grocery shopping, there is a lot you can do online or via a smartphone. Marketing is certainly done digitally, but the web is saturated with so much content that a simple “go check out my site” isn’t going to be effective. And unlike websites or data connections, business cards don’t go down[3]because of server issues.

7. Display your creativity

Regardless of what field you’re in or trying to market to, your business card should be a unique expression of your company. You’re selling yourself amongst thousands of others, so you need to stand out. This is where the design elements come into play. Having an aesthetic that is consistent throughout all of your marketing efforts is key. Additionally, consider the fact that the format, color, and the material of the actual card can be used as a conversation starter.

8. They speak for you through others

If you can’t make it to a marketing event, you might be able to get one of your strongest employees to go in your place and act as a representative. But it’s not enough to just send a person in your place. That is where the business card comes in handy. If you have an excellent design, then that will reflect in your employee as they network for you. You’ll also be instilling trust by allowing someone else to represent you and your company, which is an added bonus.

Advertising

9. They’re convenient because they’re multi-platform

Nowadays, networking events can happen either in real-time meeting rooms or in digital format. Whether it’s a swanky cocktail hour or a video call, you need to be able to have something other than yourself to represent your brand. You must be able to adapt in your marketing technique. By using a business card, either digitally or printed, you’ll have access to a wider audience.

10. They’re quick

If you’re at a mixer with 50 or so other like-minded individuals who are also trying to get noticed, the target audience won’t have time to sit down with each of you. They might not even want to do that. Business cards capitalize on the little time you do have to make an impression and share your information with the people you are trying to make connections with in a limited space of time.[4]

11. They work

This is the most important reason to have business cards. They can be a marketing representation for practically any business, from restaurants to tire shops. And they help generate new business while also helping with retaining loyal customers.

Advertising

Featured photo credit: graphicsfuel.com via graphicsfuel.com

Reference

More by this author

Sasha Brown

Seasoned Blogger

11 Obvious Signs He Wants to Marry You 11 Signs He Wants to Marry You (Even You Are at the Early Stages) 11 Must-Follow Natural Health Blogs for 2017 11 Must-Follow Natural Health Blogs for 2017 11 Tools to Help You Keep Track of Your Remote Employees 11 Tools to Help You Keep Track of Your Remote Employees 7 Ways to Effectively Cope With Emotional Stress Seven Ways to Effectively Cope with Emotional Stress 10 amazon review sites that will get you really good deals 10 Amazon Review Sites That Will Get You Really Good Deals

Trending in Productivity

1 10 Good Habits To Have in Life To Be More Successful 2 What Is Creativity? We All Have It, and Need It 3 How to Set Long Term Goals and Reach Success 4 Easily Distracted? Here’s How to Regain Your Focus 5 Why You Need to Set Future Goals (And How to Reach Them)

Read Next

Advertising
Advertising
Advertising

Last Updated on January 24, 2020

10 Good Habits To Have in Life To Be More Successful

10 Good Habits To Have in Life To Be More Successful

Habits are behaviors and patterns that you showcase by default. They enable you to carry out crucial activities like taking a shower, brushing your teeth, getting prepared for work.

Interestingly, you follow this routine every day without considering them. Your unconscious habits create room for your brain to perform more advanced activities like problem-solving and choosing what book to read.

Everyone has habits, and several of those habits are activated every day. I would classify them into three groups:

  • The first category includes the habits that you hardly notice as they have become a major part of your life- such as brushing teeth or wearing clothes.
  • The second category comprises good habits to have to be more successful-like eating healthily, exercising your body and reading books.
  • The last group consists of those habits that are harmful-like procrastinating, smoking or overeating.

Habits are fundamental to becoming successful in life — or probably ending up a failure. Yet, as significant as habits are, some lack the knowledge of their capabilities.

Habits are default activities that you engage in without giving an afterthought. They are automatic behavioral or mental activities. They help you carry out some actions without exerting too much energy. They simplify your life.

Several people aspire to break bad habits. For instance, some people diet to stop overeating. They exercise to reduce obesity. Habits can hinder or impact your performance and productivity.

That’s why I would share 10 good habits to have to be more successful in life.

1. Begin Your Day with Meditation

I recommend mindful meditation early in the morning. This practice helps you to be in the present moment. Consequently, it enables you to be mindful of challenging situations during the day.

Different stressors may trigger as you go through the day; meditation helps you to remain calm before taking on the challenges.

Personally, it helps me to devise strategies and think about ideas. Meditation is a good habit to have if you want to be connected to what’s significant in your life.

Advertising

2. Be Grateful for What You Have

Sometimes, you waste time thinking of what’s not enough. You become immersed in those daunting challenges. However, challenges justify the presence of hope. When you have life, you have expectations. You will be free from challenges when you are six feet under. The only strategy you have to stop focusing on your problems is to focus on what you have.

Gratitude is a time-tested pathway to success, health, and happiness. It redirects your focus to what you have from what you lack. Here’s what James Clear does every day,[1]

“I say one thing I’m grateful for each day when I sit down to eat dinner.”

3. Smile

Can you pause and smile before you continue reading this?

Now here is what just happened based on research conducted by the Association for Psychological Science; you set a pace for living a happier life when you smile. A genuine smile or what’s called a Duchenne smile is a good habit to have if you want to find spiritual, emotional and mental peace of mind.[2]

Smiling induces the release of molecules that function towards fighting stress. The physiological state of your body determines the state of your mind. When you slouch or frown, your mind takes cues relating to unhappiness and depression. But, once you adjust yourself by putting up a smile, you begin to feel a new level of excitement and vibrancy.

Can you smile again?

4. Start Your Day with a Healthy Breakfast

Starting your day with a healthy breakfast is a good habit to have and forms a crucial part of your life. Nevertheless, about 31 million Americans skip their breakfast each day.[3]

If you are fed up hearing that breakfast is a crucial component of your day, you are only fighting the truth. If you want to become more successful, you need to ‘break your fast’ with healthy foods every morning.

This habit is not difficult to form if you usually rush out the door every single morning. You can wake up earlier to fix yourself a meal so you don’t break down during the day.

Advertising

Get inspired by these 20 Healthy Breakfast Choices That Will Save You Time.

5. Exercise Daily

One of the good habits to have is to exercise your body and muscles every day. You don’t have to run a marathon or lift a weight. You only need to engage in less strenuous activities that oxygenate your blood and inject endorphins in your body.

Jack Dorsey, the CEO of Twitter, classified exercise as a good habit to maximize his already jam-packed schedule.[4] He said,

‘I wake up by 5, meditate for 30 minutes, seven-minute workout times three, make coffee, and check-in.’

He said on Product Hunt that he follows this routine every day as it gives him a steady-state that empowers him to be more productive.

6. Manage Your Time as You Manage Your Finance

Another good habit is the act of managing your time effectively. This goes a long way to impact your achievement.

Time management is what separates the successful from the rest of the world as we all possess the same amount of time. How you leverage time determines your potential to succeed in life.

So how do you manage your time effectively?

Here’s Jack Dorsey’s recommendation in one of the Techonomy events;

“I accomplish effective time management by theming my days and practicing self-discipline. These themes help me handle distractions and interactions. If a request or task does not align with the theme for that day, I don’t do it. This sets a cadence for everyone in the company to deliver and evaluate their progress”.

And this is Dorsey’s weekly theme:[5]

  • Monday – Management
  • Tuesdays – Product
  • Wednesday – Marketing and growth
  • Thursdays – Developers and partnerships
  • Fridays – Culture and recruiting
  • Saturdays – Taking off
  • Sundays – Reflection, feedback, strategy, and preparing for Monday

No wonder he was able to run two companies when others were struggling with one job.

7. Set Daily Goals with Intentions

Everyone has goals. It may relate to business or personal life. The truth is, we’re all tending towards a particular direction or another. Nevertheless, while long-term goals can offer you direction, it’s your daily goals that you establish that help you develop short-term goals that are essential for your success.

Long-term goals may not give you the motivation you need to keep on. But when you implement your short-term milestones daily, you become fired up, and you can overcome the challenges that come with taking on bigger tasks.

Here’s the main truth:Successful people don’t set goals without establishing their intentions. According to Jennifer Cohen of Forbes,[6]

“What helps you to achieve your desired expectation is ensuring intentions accompany your daily goals.”

Be intentional about your daily goals!

8. Seek Inspiration

It is usually difficult to be inspired for a considerable length of time. Sometimes, you become discouraged and feel like giving up on your goals when things are not working out as intended.

A practical approach to stay on top of the situation is to inspire yourself each day. When you wake up in the morning after meditation, watch some motivational videos, and let the story of great leaders inspire you.

Establish what Anthony Robbins called the ‘hour of power.’ Determine how many minutes you spend but make it count. Inspiration is the fuel for achievement because when you can conceive it in your mind, you can accomplish it.

Advertising

Michal Solowow, an investor and the founder of Mitex, a construction company puts it this way,[7]

“The problems I encounter in everyday life motivates me to find solutions. This is a self-propelling mechanism. becoming a billionaire was never a motivating factor.”

9. Save Steadily, Invest with All Prudence

I can exhaust the good habits to have without talking about saving and investing. Most times, you overlook the significance of saving for the future when you are living in your present moment. According to CNBC, a $1000 emergency will propel several Americans into debt.[8]

However, it is not enough to save, and you must invest your fund and be wise with it. If you pay attention to this now, you will set yourself for a life of success in the future. Ensure you save at least six months in your emergency account so you can be prepared for any future emergency.

10. Budget and Track Your Spendings

Benjamin Franklin warned of taking the precaution of little expenses. He said,

“A small leak sinks a great ship.”

It is easy to discard little expenses, but the truth is they always add up. This happens when you fail to budget.

Budgeting is a good habit to have, which can impact your financial life significantly. The money you spend on extravagant lifestyles can be saved and invested in your future.

The Bottom Line

Endeavor to cultivate these good habits to have to become more successful as you journey through life. The quicker you cultivate them, the faster you achieve your goals.

More About Habits

Featured photo credit: Andrijana Bozic via unsplash.com

Advertising

Reference

Read Next