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11 Reasons Business Cards Can Be Considered One of Your Most Important Marketing Tools

11 Reasons Business Cards Can Be Considered One of Your Most Important Marketing Tools

When we think of business networking, we think of mixers with well-tailored suits, lots of hand-shaking, and repeatedly introducing who we are, our roles, and the experience we have. But that’s only one form of networking. The chances are higher that you won’t be able to shake hands with every potential client or investor. Even if you do get to rub elbows with the right people, they hear a lot of the same things throughout the duration of a networking event. When you network, the goal is to stand out and leave a lasting impression. A little known fact is that one of the best ways to make and leave a lasting impression is by using a business card. Below are the reasons why business cards might be one of the strongest marketing tools you have.

1. It creates a first and lasting impression

Handing someone a business card while you introduce yourself and your company will help generate an opinion of you[1]. Even if they forget you and whatever information you shared (which happens a lot), they’ll have the actual card so that they can contact you again. Leaving someone with a tangible means to get into communication with you is much more effective than saying a name and hoping it sticks.

2. They’re always working

Once you pass your card to someone, client or not, you’ve established a connection. With a strong business card, you will be able to operate in another form of marketing: word of mouth. By sharing your card with one person, they can then share it with someone else who may be in need of your services.

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3. You’ll look professional

When selling your ideas and business, it helps if you have proof of your own commitment and pride in what you do for a living. Some potential customers will expect you to have one and will ask you for one before you can finish saying your name. Business cards are also a sign of preparedness. Note that for every business card you receive, you should be able to give one in return.

4. They’re affordable

Unlike stationary billboards and posters, business cards offer self-promotion that won’t break the bank[2]. For less than the cost of a large pizza or a morning latte, you can get about 100 business cards. Yes, it will cost more if you change some basic elements (like the quality of the paper, color, or add other unique designs), but if you aren’t willing to invest in yourself, you can’t expect anyone else to.

5. They’re small but mighty

Because of their size, you can hand out a business card to almost anyone at any time. There is no need to direct people to a specific site. Having pocket or wallet-sized business cards means you can take your marketing efforts further and in real-time. It’s like a quick summary of your business and company profile all on a palm-sized card.

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6. No tech problems

Pretty much everything is digital these days. From dating to grocery shopping, there is a lot you can do online or via a smartphone. Marketing is certainly done digitally, but the web is saturated with so much content that a simple “go check out my site” isn’t going to be effective. And unlike websites or data connections, business cards don’t go down[3]because of server issues.

7. Display your creativity

Regardless of what field you’re in or trying to market to, your business card should be a unique expression of your company. You’re selling yourself amongst thousands of others, so you need to stand out. This is where the design elements come into play. Having an aesthetic that is consistent throughout all of your marketing efforts is key. Additionally, consider the fact that the format, color, and the material of the actual card can be used as a conversation starter.

8. They speak for you through others

If you can’t make it to a marketing event, you might be able to get one of your strongest employees to go in your place and act as a representative. But it’s not enough to just send a person in your place. That is where the business card comes in handy. If you have an excellent design, then that will reflect in your employee as they network for you. You’ll also be instilling trust by allowing someone else to represent you and your company, which is an added bonus.

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9. They’re convenient because they’re multi-platform

Nowadays, networking events can happen either in real-time meeting rooms or in digital format. Whether it’s a swanky cocktail hour or a video call, you need to be able to have something other than yourself to represent your brand. You must be able to adapt in your marketing technique. By using a business card, either digitally or printed, you’ll have access to a wider audience.

10. They’re quick

If you’re at a mixer with 50 or so other like-minded individuals who are also trying to get noticed, the target audience won’t have time to sit down with each of you. They might not even want to do that. Business cards capitalize on the little time you do have to make an impression and share your information with the people you are trying to make connections with in a limited space of time.[4]

11. They work

This is the most important reason to have business cards. They can be a marketing representation for practically any business, from restaurants to tire shops. And they help generate new business while also helping with retaining loyal customers.

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Featured photo credit: graphicsfuel.com via graphicsfuel.com

Reference

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Last Updated on December 13, 2018

There Is More to Life Than  ____________

There Is More to Life Than  ____________

I decided to leave the title of this article open ended, because I’d like you to fill in what words best fit that blank. We’re all unique individuals from different walks of life, and in different stages of life; so, that sentence will have a different meaning for each of us.

If you’re a busy working professional, why are you working in the job that you have now?

Is it because it’s something you’re passionate about and brings you a lot of satisfaction? Or, is it because you studied that in college and just found a job that hired you for those skills? Perhaps it’s because of the money that you’re earning, or know you can earn down the line?

What if you’re about to retire? You’ve got, say, 2 to 3 more years before you hit your ‘deadline’ for retiring. Have you done all that you’ve wanted to do in the past 30-40 years? Any unfulfilled goals or dreams? Are you happy with the outcome of your life to date, all the decisions and/or risks that you’ve made thus far?

I’m sure many of us started working after college in hopes of earning a good living–to be financially stable and able to afford the ability to experience and do things that we love. We start establishing a career, and with time, tick off boxes on our bucket or ambition list. As you look back on the last couple of years, just how much of your time has been spent doing things that you enjoy and love–the things that give you a great sense of fulfillment and meaning?

Have you become a slave to the economy, a slave to your work, or a slave to your kids? Or have you found a balance between work and pleasure?

When is Enough Ever Enough?

Sadly, many of us live to work.

Realists would argue that if you truly want to work to live, you still need the finances to back that up. No money no talk. That is how the world runs today. So if you don’t earn or make enough dough, it’s hard to truly enjoy life; it’s hard to be happy without money.

So, in this quest to provide just that, many of us end up spending our whole lives pursuing wealth and a life of status and material wants. But, is it ever enough? Is there such a thing as having too much money? And, at what expense?

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Many wealthy entrepreneurs, millionaires and even billionaires have come to agree that money doesn’t bring you all the happiness in the world. It’s good to have, but it doesn’t truly satisfy all desires. There comes a point where you would have ‘had it all’ and still feel a sense of emptiness: an empty void that needs to be filled, not with money or material possessions.

So the question is then, what more is there to life if not for financial stability, status or material possessions?

How do we make work a part of life instead of having it consume our life entirely? Perhaps we need to go back to look at the word life itself.

What is Your Purpose in Life?

What is the nature of life? What does life mean to you? Is there a purpose?

If we seek jobs, all we will find are jobs. But if we have a sense of purpose in how we are productive; if we seek a calling, then we will find more than a job. We will find our contribution to humanity and we will find more to life. Would you agree?

Research has shown that having purpose and meaning in life increases overall well-being and life satisfaction, improves mental and physical health, enhances resiliency, enhances self-esteem, and decreases the chances of depression. So it should be noted that to be happy in life isn’t always enough, because happiness is a surge of emotions that does not last. Instead, it’s more important to find and have meaning in life.

Meaning is not only about transcending the self, but also about transcending the present moment. While happiness is an emotion felt in the here and now, it ultimately fades away, just as all emotions do; positive affect and feelings of pleasure are fleeting. The amount of time people report feeling good or bad correlates with happiness, but not at all with meaning.

Have You Been Going on a Wild Goose Chase?

Ironically, the single-minded pursuit of happiness is leaving people less happy. “It is the very pursuit of happiness, that thwarts happiness”, according to Viktor Frankl, a famous Austrian Neurologist and Holocaust survivor. Going back to the common example of pursuing riches in order to be happy is exactly what makes many so unhappy.

So again, look at the statement “There is more to life than ______.”

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Have you answered it meaningfully? If you’ve read on this far, and are now wondering how to take that first step to figuring out what your true purpose is in life, fret not; I’m here to help you reframe your mind and actions, so that you can embark on a journey of finding true meaning to your life.

Everything that you can do and accomplish in life are bounded by 7 Cornerstone Skills. These are the true essentials needed to achieve excellence. They’ll put you on a path that gives great meaning and satisfaction in life. And, the best thing of all? They already exist in each of us. We just don’t always make the most of it, or sometimes we aren’t even aware of the power that each of these skills have to help us in life.

On it’s own, each skill is unique and can help you through different stages of life, or problems. But as a whole set, these 7 Cornerstone Skills will give you full transformation over any situation. No matter what phase of life you’re in, what you’re striving to achieve, or what feel you’re lacking, your pursuit of meaning in life will be much faster when you’re able to make use of not one, not two, but all 7 Cornerstone Skills.

The 7 Cornerstone Skills

So let me give you a glimpse into what these 7 Cornerstone skills are.

Creativity

Creativity empowers you to find unique solutions to problems, and see things in ways that you least expect.

It goes beyond the artistic impressions and aesthetics, and is a crucial building block of change.

Learning

Without Learning, you will not be able to advance and progress in life. Yet, there are many of us who always fall behind not because they don’t have the intellectual ability, but because they don’t know how to learn effectively.

Memory

And then we have Memory, one of the most vital components, because without that you have nothing to fall back on, nothing to gain from all the learning or experiences that you’re exposed to on this earth.

And with an ever increasing amount of information available, how can you store up as much knowledge as you can without overloading?

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Focus

And with any and everything that you do, a certain amount of Focus is always given.

Whether it’s the career ladder that you’ve been climbing, or the responsibility of being a parent, Focus is a flow that allows you to push towards the progress that you’re striving for.

Without focus, we find ourselves lost, demotivated and stuck in a rut.

Motivation

Many of us aren’t happy in life or with our jobs and responsibilities because we lack Motivation, and an overarching purpose as I already mentioned earlier. Motivation helps drive you forward, and gives you the focus achieve your purpose.

Habits

If you realize, every new day that comes is filled with routines. Whether it’s getting ready for work in the morning, putting your kids to bed in the evening, or setting aside time during the weekends for family time and activities, it all happens as a result of habits that you’ve built over time.

Therefore Habits dictate a big part of your life. Pursuing happiness, money or meaning all have a dependency on your habits. If you find yourself being controlled by bad or negative habits, it’s more likely to hinder you from being productive and reaching those goals.

Time

This also ends up leading to bad use of Time, or poor time management.

You might feel like you haven’t built a stable career yet because you lack proper time management. You find yourself spending a lot of time being busy, yet producing little outcomes.

Or certain habits might be consuming time that you can be using for other more productive tasks.

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Perhaps you’re on your way to retirement, and feel like it’s too late to find new meaning to your life. There’s not much time left to embark on a new journey again.

Are You Ready to Live Your Best Life?

The simple fact is, that if you can sharpen these 7 Cornerstone skills, you will realize that finding meaning in life, or reaching the goals and ambitions that you’ve set out for yourself, no matter what stage of life you’re in, is very attainable.

There is no magical method to having life figured out. The skills have always been there since day 1, you just need to know how to use it to the best of your advantage.

And I’m here to show you just how you can do that. Lifehack is all about equipping you with the best and most effective ways to increase your productivity, motivation and focus to achieve true Purpose in life, in as little time as possible.

Embark on a transformational journey with us as we show you how to learn and improve your 7 Cornerstone Skills so that you’ll come out a new person, ready to either pursue your existing goals at a much quicker rate, or to find new goals to pursue without being limited by time, age or responsibilities.

If you’ve been wanting a change, or been stuck in a rut for a while now, here is your chance to get started on pushing towards progress again.

Anyone can transform, anyone can change. Are you ready to live your best life? Click here to start your journey!

 

Featured photo credit: Caroline Hernandez via unsplash.com

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