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11 Reasons Business Cards Can Be Considered One of Your Most Important Marketing Tools

11 Reasons Business Cards Can Be Considered One of Your Most Important Marketing Tools

When we think of business networking, we think of mixers with well-tailored suits, lots of hand-shaking, and repeatedly introducing who we are, our roles, and the experience we have. But that’s only one form of networking. The chances are higher that you won’t be able to shake hands with every potential client or investor. Even if you do get to rub elbows with the right people, they hear a lot of the same things throughout the duration of a networking event. When you network, the goal is to stand out and leave a lasting impression. A little known fact is that one of the best ways to make and leave a lasting impression is by using a business card. Below are the reasons why business cards might be one of the strongest marketing tools you have.

1. It creates a first and lasting impression

Handing someone a business card while you introduce yourself and your company will help generate an opinion of you[1]. Even if they forget you and whatever information you shared (which happens a lot), they’ll have the actual card so that they can contact you again. Leaving someone with a tangible means to get into communication with you is much more effective than saying a name and hoping it sticks.

2. They’re always working

Once you pass your card to someone, client or not, you’ve established a connection. With a strong business card, you will be able to operate in another form of marketing: word of mouth. By sharing your card with one person, they can then share it with someone else who may be in need of your services.

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3. You’ll look professional

When selling your ideas and business, it helps if you have proof of your own commitment and pride in what you do for a living. Some potential customers will expect you to have one and will ask you for one before you can finish saying your name. Business cards are also a sign of preparedness. Note that for every business card you receive, you should be able to give one in return.

4. They’re affordable

Unlike stationary billboards and posters, business cards offer self-promotion that won’t break the bank[2]. For less than the cost of a large pizza or a morning latte, you can get about 100 business cards. Yes, it will cost more if you change some basic elements (like the quality of the paper, color, or add other unique designs), but if you aren’t willing to invest in yourself, you can’t expect anyone else to.

5. They’re small but mighty

Because of their size, you can hand out a business card to almost anyone at any time. There is no need to direct people to a specific site. Having pocket or wallet-sized business cards means you can take your marketing efforts further and in real-time. It’s like a quick summary of your business and company profile all on a palm-sized card.

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6. No tech problems

Pretty much everything is digital these days. From dating to grocery shopping, there is a lot you can do online or via a smartphone. Marketing is certainly done digitally, but the web is saturated with so much content that a simple “go check out my site” isn’t going to be effective. And unlike websites or data connections, business cards don’t go down[3]because of server issues.

7. Display your creativity

Regardless of what field you’re in or trying to market to, your business card should be a unique expression of your company. You’re selling yourself amongst thousands of others, so you need to stand out. This is where the design elements come into play. Having an aesthetic that is consistent throughout all of your marketing efforts is key. Additionally, consider the fact that the format, color, and the material of the actual card can be used as a conversation starter.

8. They speak for you through others

If you can’t make it to a marketing event, you might be able to get one of your strongest employees to go in your place and act as a representative. But it’s not enough to just send a person in your place. That is where the business card comes in handy. If you have an excellent design, then that will reflect in your employee as they network for you. You’ll also be instilling trust by allowing someone else to represent you and your company, which is an added bonus.

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9. They’re convenient because they’re multi-platform

Nowadays, networking events can happen either in real-time meeting rooms or in digital format. Whether it’s a swanky cocktail hour or a video call, you need to be able to have something other than yourself to represent your brand. You must be able to adapt in your marketing technique. By using a business card, either digitally or printed, you’ll have access to a wider audience.

10. They’re quick

If you’re at a mixer with 50 or so other like-minded individuals who are also trying to get noticed, the target audience won’t have time to sit down with each of you. They might not even want to do that. Business cards capitalize on the little time you do have to make an impression and share your information with the people you are trying to make connections with in a limited space of time.[4]

11. They work

This is the most important reason to have business cards. They can be a marketing representation for practically any business, from restaurants to tire shops. And they help generate new business while also helping with retaining loyal customers.

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Featured photo credit: graphicsfuel.com via graphicsfuel.com

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Sasha Brown

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Last Updated on October 17, 2018

7 Natural (And Highly Effective) Ways to Improve Memory

7 Natural (And Highly Effective) Ways to Improve Memory

How is your memory? Is your cognitive function as strong as you’d like it to be?

If not, then you’re definitely going to be interested in the memory improvement tips I’ll be sharing with you in this article.

Despite what you might think – or have been told – improving your ability to recall information is certainly possible. You just need to know the right ways to do it. (Don’t worry, as you won’t need to make any significant lifestyle changes.)

So how to improve memory? Let’s dive straight into the first of seven easy ways to improve your memory significantly.

1. Meditate

We live in a world of non-stop, 24/7 information. It’s like a waterfall that’s endlessly pouring news, data, facts and figures into our conscious minds.

Unfortunately, our brains are not designed to absorb this tremendous amount of information. It’s no wonder then, that most people struggle to remember information and recall things.

Even if you believe you have a good memory and are comfortable with multi-tasking, you’ll also be aware that there’s only so much information your brain can process at one time. And research suggests that the more information and distractions, the harder it is for you to transfer information to your long-term memory.[1]

Fortunately, meditation can help you out.

Even if you just meditate for 10 minutes per day, you’ll boost your ability to focus, which in turn, will make it easier for you to remember important facts.

If you need help in shifting into a meditative state, I recommend trying an app like Headspace – which can assist you to achieve this in a convenient and structured way.

And don’t forget, meditation doesn’t just have to be closing your eyes and sitting in a lotus position. Some people prefer to simply take a short walk in nature. This clears and calms their mind, and still provides the all-important boost to their focus.

2. Get plenty of sleep

If you’re sleep deprived or have not been sleeping well, then I’m guessing you’re not remembering well either. This is because sleep and memory are intimately connected.

If you have a busy life and regularly find yourself not getting enough sleep, then this will negatively impact your cognitive abilities – including your memory.

How much sleep should you be getting?

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Well, according to the National Sleep Foundation, you need a minimum of seven to nine hours of sleep per night. If you get this amount of sleep regularly, then within just a few days, you’ll see a tangible improvement to your ability to remember and recall things.

Now, I’ll be honest with you, maintaining a proper sleep cycle is not always easy (especially when the latest Netflix series has just been released!). But if you care about improving your short-term and long-term ability to remember things, then it’s critical that you try to get at least the recommended amount of sleep every night.

Are there ways to hack the sleep cycle?

Yes, there are.

Try these three things:

  • Have a fixed bedtime (preferably before 10pm)
  • Don’t eat too late
  • Make sure your bedroom is as dark as possible

Sleeping is a precious activity. It regenerates your body, clears your mind, and helps with the storing and retrieval of information.

However, don’t sleep just yet, as I want to tell you about another great way to increase memory…

3. Challenge your brain

When was the last time you challenged your brain?

I don’t mean challenged in the sense of overeating or undersleeping. I’m referring to stretching your mental capabilities through things like crossword puzzles, Sudoku and memory games.

To expand your memory bank, and to make your recall razor-sharp, you need to continually challenge your brain.

Feedback from Lifehack readers such as yourself, has suggested that brain training apps are a super-effective way of doing this. Used regularly, these apps can enhance your focus, attention span, problem-thinking ability and memory.

There are hundreds of these apps available (most of them for free), but I recommend starting out with one of the big three:

  • Peak (Android/iOS, free, 10 million+ downloads)
  • Lumosity (Android/iOS, free, 10 million+ downloads)
  • Elevate (Android/iOS, free, 5 million+ downloads)

If you normally spend a chunk of your week playing computer games, then instead of shooting and killing your enemies, why not let some of them live – while you put your attention into boosting your brain power!

Challenging your brain will strengthen your neural pathways and enhance your mental abilities. But don’t just take my word for it, try one of the apps above and see the positive benefits for yourself.

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4. Take more breaks

When I think back to my days as a budding entrepreneur, I distinctively remember working all the hours under the sun – and many under the moon too!

At that time, I believed that breaks were for the weak, and to become wealthy and successful, I needed to shed blood, sweat and tears.

However, I was wrong.

Taking regular breaks is the best way to keep yourself productive, creative and alive to opportunities. It’s also the best way to learn new information.

Let me explain.

Typically, when studying lots of new information, most people will spend hours reading it – in an attempt to learn and remember the content as quickly as possible. Unfortunately, they’ve overlooked something.

Namely, extended study sessions are rarely a good thing, as your ability to retain information naturally declines after a certain period of time.

It’s similar to physical exercise. You wouldn’t attempt to train vigorously for four hours in a row. Instead, you’d take regular breaks to give your lungs, heart and muscles adequate time to recover. Failing to do this will result in muscle cramps and overexertion.

It’s the same with your brain. If you overload it with information, you’ll suffer from mental fatigue.

What’s the answer?

Make sure you take regular breaks when learning new information. I recommend at least a 10-minute break every hour. (You may also want to take a look at the Pomodoro Method.)

If you don’t want to be as regimented as that, then take breaks as soon as you find yourself losing the ability to focus on the new material. Your brain will thank you – and your learning aptitude will move up a level.

5. Learn a new skill

I love this quote, as it’s 100% true – but frequently overlooked:

“Learning never exhausts the mind.” – Leonardo da Vinci

From my experience of helping to develop the careers of dozens of Lifehack employees, I can definitively say that participating in meaningful and purposeful activities stimulates the mind. It also reduces stress and enhances health and well-being.

Let me give you an example of this:

Imagine you work for a global financial institution in one of their call centers. You take over 100 calls a day – many of them complaints. When you started the job a few months back, you were excited to be in full-time employment and working for a household name.

Unfortunately, your initial enthusiasm quickly turned into frustration.

The endless complaint calls began to take their toll on you. And the supervisors irritated you too, as they were far too interested in micro-managing you – rather than letting you work in your own way.

Now, in the story above, the ending could be that you put up with a job you didn’t like, and led a dull and frustrated working life for years and years. However, an alternative ending is this: you channeled your dissatisfaction in to learning a new skill (computer coding). It took you a year or two to get up to speed, but it allowed you to successfully upgrade your career – and the ongoing learning made the call centre job much more bearable.

Clearly, learning new skills gives you impetus, focus and something to aim for. Your brain loves to learn, and you should tap into this by always seeking our new information. And when learning becomes a habit, you’ll find your ability to remember and recall things effortlessly, becomes a habit too.

6. Start working out

If you’re not already working out regularly, then here’s another reason to do so:

Exercising for 20-30 minutes three times a week will improve your long-term memory.

Regular exercise increases blood flow in your body and supplies the brain with extra oxygen and nutrients. And a well-nourished brain is a well-functioning brain!

“But I just don’t have the time?,” I hear you say.

Not a problem.

A research has shown that a daily burst of 60 seconds of high-intensity exercise, offered many of the benefits of the longer exercise routines.[2] So, if you’re short on time – now you know what to do.

Interested in getting started?

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Here are five different ways that will help you work out:

  • Join a gym
  • Join a sports team
  • Buy a bike
  • Take up hiking
  • Dance to your favorite music

7. Eat healthier foods

I’m sure you’ve heard the expression: “You are what you eat.”

This applies to your brain too.

The food that you eat helps determine your brain’s capacity to store and recall information. A poor diet (think junk food + soda!) harms not just your physical health, but your mental health too.

Fortunately, there are several foods that are especially good for your brain and your memory. These include: blueberries, celery and dark chocolate. But anything high in antioxidants will have a positive effect on your brain and memory.

Conversely, highly-processed foods and those loaded with sugar will have a negative impact on your memory. This is due to them providing insufficient nutrients for your brain – leading you to easily suffer from mental fatigue.

Want to be mentally healthy? Then eat and drink an abundance of these for brain health:

  • Turmeric – helps new brain cells grown
  • Broccoli – protects the brain against damage
  • Nuts – improves memory
  • Green tea – enhances brain performance, memory and focus[3]
  • Fish oilfish oil supplements can increase your brain power

Here’re more brain food options that improve memory!

Final thoughts

I sincerely hope these seven memory boosting ways that I’ve covered in this article will be of help to you.

You don’t need to implement them all. I suggest just trying the ones that appeal to you.

But, if you’re serious about dramatically improving your memory, then make a start right now on adopting one or more of the ways I’ve suggested. I’m confident you won’t regret it.

Featured photo credit: Eric Ward via unsplash.com

Reference

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