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11 Reasons Business Cards Can Be Considered One of Your Most Important Marketing Tools

11 Reasons Business Cards Can Be Considered One of Your Most Important Marketing Tools

When we think of business networking, we think of mixers with well-tailored suits, lots of hand-shaking, and repeatedly introducing who we are, our roles, and the experience we have. But that’s only one form of networking. The chances are higher that you won’t be able to shake hands with every potential client or investor. Even if you do get to rub elbows with the right people, they hear a lot of the same things throughout the duration of a networking event. When you network, the goal is to stand out and leave a lasting impression. A little known fact is that one of the best ways to make and leave a lasting impression is by using a business card. Below are the reasons why business cards might be one of the strongest marketing tools you have.

1. It creates a first and lasting impression

Handing someone a business card while you introduce yourself and your company will help generate an opinion of you[1]. Even if they forget you and whatever information you shared (which happens a lot), they’ll have the actual card so that they can contact you again. Leaving someone with a tangible means to get into communication with you is much more effective than saying a name and hoping it sticks.

2. They’re always working

Once you pass your card to someone, client or not, you’ve established a connection. With a strong business card, you will be able to operate in another form of marketing: word of mouth. By sharing your card with one person, they can then share it with someone else who may be in need of your services.

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3. You’ll look professional

When selling your ideas and business, it helps if you have proof of your own commitment and pride in what you do for a living. Some potential customers will expect you to have one and will ask you for one before you can finish saying your name. Business cards are also a sign of preparedness. Note that for every business card you receive, you should be able to give one in return.

4. They’re affordable

Unlike stationary billboards and posters, business cards offer self-promotion that won’t break the bank[2]. For less than the cost of a large pizza or a morning latte, you can get about 100 business cards. Yes, it will cost more if you change some basic elements (like the quality of the paper, color, or add other unique designs), but if you aren’t willing to invest in yourself, you can’t expect anyone else to.

5. They’re small but mighty

Because of their size, you can hand out a business card to almost anyone at any time. There is no need to direct people to a specific site. Having pocket or wallet-sized business cards means you can take your marketing efforts further and in real-time. It’s like a quick summary of your business and company profile all on a palm-sized card.

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6. No tech problems

Pretty much everything is digital these days. From dating to grocery shopping, there is a lot you can do online or via a smartphone. Marketing is certainly done digitally, but the web is saturated with so much content that a simple “go check out my site” isn’t going to be effective. And unlike websites or data connections, business cards don’t go down[3]because of server issues.

7. Display your creativity

Regardless of what field you’re in or trying to market to, your business card should be a unique expression of your company. You’re selling yourself amongst thousands of others, so you need to stand out. This is where the design elements come into play. Having an aesthetic that is consistent throughout all of your marketing efforts is key. Additionally, consider the fact that the format, color, and the material of the actual card can be used as a conversation starter.

8. They speak for you through others

If you can’t make it to a marketing event, you might be able to get one of your strongest employees to go in your place and act as a representative. But it’s not enough to just send a person in your place. That is where the business card comes in handy. If you have an excellent design, then that will reflect in your employee as they network for you. You’ll also be instilling trust by allowing someone else to represent you and your company, which is an added bonus.

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9. They’re convenient because they’re multi-platform

Nowadays, networking events can happen either in real-time meeting rooms or in digital format. Whether it’s a swanky cocktail hour or a video call, you need to be able to have something other than yourself to represent your brand. You must be able to adapt in your marketing technique. By using a business card, either digitally or printed, you’ll have access to a wider audience.

10. They’re quick

If you’re at a mixer with 50 or so other like-minded individuals who are also trying to get noticed, the target audience won’t have time to sit down with each of you. They might not even want to do that. Business cards capitalize on the little time you do have to make an impression and share your information with the people you are trying to make connections with in a limited space of time.[4]

11. They work

This is the most important reason to have business cards. They can be a marketing representation for practically any business, from restaurants to tire shops. And they help generate new business while also helping with retaining loyal customers.

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Featured photo credit: graphicsfuel.com via graphicsfuel.com

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Sasha Brown

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Last Updated on April 6, 2020

15 Best Productivity Hacks for Procrastinators

15 Best Productivity Hacks for Procrastinators

Let me guess.

You should be doing something else rather than reading this article. But due to some unknown force of nature, you decided to procrastinate by reading an article about how to hack procrastination. You deserve a pat on the back.

Fortunately, procrastination is not a disease. It’s just a mindset that can be changed, however, here are some productivity tips you need to start getting work done:

First, you need to acknowledge that procrastinating is an unhealthy habit. Not only you’re prioritizing unimportant things, basically, nothing gets done. Still unsure if you’re a procrastinator? Check out this article: Types of Procrastination (And How To Fix Procrastination And Start Doing)

Second, your commitment to change is very important. You should be physically, emotionally, and mentally determined to change this habit. If not, then you’ll just succumb to the tempting lure of doing other things rather than your tasks or chores.

Here are sthe best productivity hacks to improve productivity and keep yourself from procrastinating at work:

1. Give (10+2)*5 a Try

Let’s start with a classic but very effective hack called (10+2)*5 created by Merlin Mann,[1] author of 43Folders.com. Don’t worry. This is not a complicated Mathematical formula you need to solve.

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The (10+2)*5 simply means 10 minutes work + 2 minutes break multiplied by 5, completing 1 hour. It is crucial to stick with the time limits and not skipping work and break schedules. The point of this is for you to create a jam-packed routine of work and break schedules. The result? You will eventually skip your break schedules.

2. Use Red and Blue More Often

Clean your desk and remove things that might distract you. According to a Science Daily study[2] about which colors improve brain performance, red was found out to increase attention to details while blue sparks creativity. Surrounding your workplace with these colors not only benefits your brain, it’s also pleasing to the eye.

3. Create a Break Agenda

List all the things you want to do on your break, be it surfing the web, checking your emails, snack time, taking selfies, Facebook/Twitter—everything.

Like the (10+2)*5 hack, squeeze these in between work time but the difference is you schedule these activities for ONLY 20 minutes. Eventually, you’ll take your break minutes wisely. You’re finishing tasks while sidetracking to doing the things you enjoy.

4. Set a Timetable for Your Tasks

Like any other habits, procrastinating is a tough wall to break. Replace this habit with another habit. When you’re assigned a task, set a timetable for each step. Let’s say you have a big research task. Here’s a sample timetable:

9:00 – 9:10 am – Set up all your tools, browser tabs, emails, coffee, etc..
9:10 – 10:00 am – Internet research
10:00 – 10:45 am – Look through existing files
10:45 – 11:00 am – Break time!
11:00 – 12:00 pm – Outline the research report

Deadlines are the best hack for getting things done. Setting a specific time to finish a task creates time pressure even if the deadline has passed.

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5. Take It Outside!

Do yourself a favor and don’t ruin the comfy vibe of your home. If you need to work on a stressful project, do it in a library or coffee shop. You’ll never finish it anyway. Your cozy sofa and toasty bed will just lure you into napping yourself to doom.

6. Become Productively Lazy

Instead of finding all sorts of ways to unproductively procrastinate, use your habit to look for shortcuts and new ways to finish your tasks. Staple multiple papers at a time or master the 3-second t-shirt folding technique. A strong drive combined with laziness sometimes bring out the productive and creative side you never knew you have!

7. Assign a ‘Task Deputy’

It could be your colleague, your supervisor, or your significant other, anyone who has the unforgiving guts to reprimand you when you procrastinate. You could go the extra mile by paying up unfinished tasks or times you open your Facebook or watch a funny cat video on YouTube. Let’s see how five bucks every time you procrastinate will change you.

8. Consider a Gadget-Free Desk

According to a study by Kleiner Perkins Caufield and Byers, average users check on their phones 150 times per day and having your phone just an elbow away just creates sizzle to this habit.[3]

Removing mobile devices and gadgets allows you to focus on your work without the constant interruption from notifications, calls, and text messages. It eliminates the very distracting ambiance and the urge to unlock your phone just because.

9. Prepping the Night

Before hitting the sack to oblivion, prepare everything you’ll need the next day. This will probably take you 15 minutes tops, saving you more time for coffee in the morning.

Spin class at am? Pack up your gym clothes, shoes, socks, etc. or better, create a checklist so you don’t miss anything. You can also prep your food into containers and just grab one before leaving.

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10. Do a 7-Minute Workout in the Morning

Exercising is proven to increase productivity and stimulate release of endorphin or “Happy Hormones”.

Take a jog outdoors and get warmed up for the day. Don’t feel like running outside? Hop on a treadmilli. It’s a great investment and there are a lot of ways you can use a treadmill like endurance running and metabolism training. On a budget? Here’s a 7 minute, no-equipment needed workout you can do at home:

11. Set-up Mini Tasks

If you’re given a big project, break it down into mini tasks. Create a checklist and start with the easy ones until you finish. Got an article to write? Just start with the title and the first sentence. Or perhaps you have a visual presentation to make?

Spend 15 minutes on your outline, take five minutes coffee break, then finish the first two slides. Accomplishing something, no matter how tiny, still gives you that sense of fulfillment.

12. Create an Inspirational Board or Reminder

I found these mini desk chalkboards from Etsy you can use to write motivating quotes.

Or you know what? Simply write “Do it now!” and stare at it for 10 seconds every time you feel like dropping by on Reddit.

13. Redecorate Your Room

Redecorating my room motivates me to maintain that ‘new’ look for some time until I get use to it and eventually stop. So I redecorate again and again, it became a monthly habit really. Here are some DIY ideas you can do to any room without spending much.

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14. Ready Your Nibbles

You know that trip to the pantry? It’s just seconds away but it took you several minutes just to get your fruit snacks in the fridge. Before starting a task, prepare your nibbles on your desk to avoid zoning out and losing yourself on the way to the pantry.

Bonus productivity hacks you can do at home:

15. Schedule Your Chores

Write down your chores in a weekly basis with matching day and time when you should be doing these.

For the artsy folks, you can create fun chore charts like these or simply stick the list somewhere visibly annoying e.g. mirrors, doors, TV. The trick is listing as many chores as you can for the week and including unfinished chores the following week. Who likes seeing a long list of chores first thing in the morning?

More Tips to Overcome Procrastination

Featured photo credit: Glenn Carstens-Peters via unsplash.com

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