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10 Ways to Ensure the Success of your Start-up

10 Ways to Ensure the Success of your Start-up

Start-ups. They can bring you millions of dollars or debts. It seems like everybody has a start-up these days. Which is good! Entrepreneurs understand entrepreneurs.

People who put their ideas into action and get out there with a business that actually helps the world… eventually, make it to the Fortune lists, the Forbes lists and the Wealthiest lists.

Sadly, a lot of start-ups crash and burn well before then. Here’s how you can avoid the wreckage:

1. Delegate

There’s too much to do in a day. From marketing to web design and SEO, branding, providing social media content, updating your subscribers/email list with ARS. Not to mention developing and executing your plan, preparing for the market. Ah! It’s enough to derail any sane mind.

Several platforms you may have heard of include ProBlogger, Upwork, Guru, for your freelancing needs. Treading these murky waters tends to be hit or miss when it comes to the quality you need.

The point remains: nobody can do everything all by themselves. That’s why Tony Robbins, a successful businessman and author, delegate less-important tasks. Save what’s vital for yourself. It’s not your job to take the whole world on your shoulders.

2. Have A Concrete-Solid Plan

You can’t get to where you need to be, without knowing where it is you’re going. How do you figure that out? It’s time to get analytical.

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Draw out a map – a brainstorm, if you will. From point A to point B: right now, where are you? Where do you want to be? What will it take to get there? (Be sure to leave no stone unturned.)

Whether it’s learning how to program in a day or being ballsy enough to stare yourself in a mirror, and answer the hardest questions you’re asking yourself… if you’re successful at minute details, you’ve found a way to make entrepreneurship your metaphorical “slave”.

3. Work Ethic

Instead of giving value to JFK’s quote “Ask not what your country can do for you, but what you can do for your country,” a lot of people seem to be into “What can everyone do for me?”

Here’s the key to working hard: it is a necessity. Nobody will get anywhere by playing games three, four hours a day. Same goes for Netflix and YouTube. The people in life who are on the millionaire fast lane with their start-up businesses – the people whose names ring out all over the land… do not indulge their instant gratification.

I personally have trouble turning off video games. But, if I want to be anything more than a forgotten speck along posterity’s eternal breath… I’ve got to stop. Same goes for you.

4. Develop Thick Skin

Complaints will happen. It doesn’t matter what – some people out there just love to complain and listen to their own voice. When you launch and review initial feedback, there’s going to be a backlash. It’s inevitable. There is nothing anyone has ever created that’s escaped the vicious whip of “I hate this.”

And if you have to brush it off, that’s what you must do. At least, brush off feelings that may arise about, say, feeling personally attacked.

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One way to look at negative feedback is, looking at it like a platform for improvement. People tell you directly what’s wrong, so you fix it.

5. Invent Twitter and Blogger

Every time you start a company – and I’ve started five or six – you have the opportunity to screw up in whole new ways.
Evan Williams

The social media mogul who not only created Blogger – kicking off the launch for a revolution in our online communications (“online” is practically synonymous with blogging) but Twitter, as well.

Do something new, just like Evan did.

Clearly, Evan Williams knows how to punch history in the face and leave his mark. He was only able to do this after drafting and following his own rules.

6. Stay In The Game

This is a rule in life, not just for start-ups. You have to stay in the game.

Anybody can quit. A lot of people do quit. They quit their business, they quit the struggle for a better, richer life. They quit on themselves.

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This is what separates successful business owners from… everyone else.

The willingness to persevere is key – in life, love, and business.

Justin Kan, the co-founder of Twitch.tv, says: “90% of start-ups fail because the founders get bored, discouraged, or something else, and they move on to other things.”

If you’re starting something, you should believe in it. This is your LIFE we’re talking about, right now. Jumping one ship and onto another two weeks from now is a waste of time, money, and resources.

7. Ignore Naysayers

People love to criticize and argue. Everyone is an expert on something. You could be Jesus Christ reincarnated and you’ll be insulted.

Because the truth is, you can turn bad feedback into something good. Turning “this product lacked a way to X” into “now I can X and this product is great!”

Every now and then, though, people are going to tell you that you can’t do something. We invent a hundred and a million reasons for not doing something new. A lot of the times, the people who tell you “no” are the people who gave up on their own dreams a long time ago.

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It’s the sad, flabby “If I can’t have goals and desires, no one can” sack of pitiful waste. I’ve seen it over, and over, and over. It has no place in your life. Get rid of it. Get rid of the people it comes from.

8. What’s Your Exit Strategy?

Have an exit strategy when it’s time to sell. It is never a wrong time to have an exit strategy. YouTube sold itself to Google, do you remember that? Do you think YT’s co-founders ever thought that would happen?

Business is an art: and requires strategic moves to make your business look sexy to people looking to own it. Know when to sell your start-up to acquire maximum profit.

9. Evaluate Your Strengths

Being a jack-of-all-trades rarely works. Really settle into a niche you know for certain you can dominate, and superglue your time and effort to it. What can you do that your colleagues and competitors can’t? Utilize that; you’re an asset.

Evaluating your strengths just may help you single out your weaknesses – which is awesome. The most successful business owners always improve themselves. Knowing just where you can improve? It’s a win-win.

10. “Just Sell The Damn Thing”

What this means is: stop thinking, stop analyzing, and just get down in the trenches and grind yourself to the bone. Roll up those shirts and get to making those hours of plans a reality.

Why make money tomorrow when you can make money today? Get it done. Do it, for yourself. For the people who need you.

Last Word of Advice

I hope you’re in this for the long haul – because it is a massively time-consuming business, running a business. I hope you keep your head down, grind hard, and see a fortune doing what you love.

Featured photo credit: pexels.com via pexels.com

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Last Updated on September 17, 2018

How to Stop Multitasking and Become Way More Productive

How to Stop Multitasking and Become Way More Productive

Today we are expected to work in highly disruptive environments. We sit down at our desks, turn on our computer and immediately we are hit with hundreds of emails all vying for our attention.

Our phones are beeping and pinging with new alerts to messages, likes and comments and our colleagues are complaining about the latest company initiative is designed to get us to do more work and spend less time at home.

All these distractions result in us multitasking where our attention is switching between one crisis and the next.

Multitasking is a problem. But how to stop multitasking?

How bad really is multitasking?

It dilutes your focus and attention so even the easiest of tasks become much harder and take longer to complete.

Studies have shown that while you think you are multitasking, you are in fact task switching, which means your attention is switching between two or more pieces of work and that depletes the energy resources you have to do your work.

This is why, even though you may have done little to no physical activity, you arrive home at the end of the day feeling exhausted and not in the mood to do anything.

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We know it is not a good way to get quality work done, but the demands for out attention persist and rather than reduce, are likely to increase as the years go by.

So what to do about it?

Ways to stop multitasking and increase productivity

Now, forget about how to multitask!

Here are a few strategies on how to stop multitasking so you can get better quality and more work done in the time you have each working day:

1. Get enough rest

When you are tired, your brain has less strength to resist even the tiniest attention seeker. This is why when you find your mind wandering, it is a sign your brain is tired and time to take a break.

This does not just mean taking breaks throughout the day, it also means making sure you get enough sleep every day.

When you are well rested and take short regular breaks throughout the day your brain is fully refuelled and ready to focus in on the work that is important.

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2. Plan your day

When you don’t have a plan for the day, the day will create a plan for you. When you allow outside influences to take control of your day, it is very hard not to be dragged off in all directions.

When you have a plan for the day, when you arrive at work your brain knows exactly what it is you want to accomplish and will subconsciously have prepared itself for a sustained period of focused work.

Your resistance to distractions and other work will be high and you will focus much better on the work that needs doing.

3. Remove everything from your desk and screen except for the work you are doing

I learned this one a long time ago. In my previous work, I worked in a law office and I had case files to deal with. If I had more than one case file on my desk at any one time, I would find my eyes wandering over the other case files on my desk when I had something difficult to do.

I was looking for something easier. This meant often I was working on three or four cases at one time and that always led to mistakes and slower completion.

Now when I am working on something, I am in full-screen mode where all I can see is the work I am working on right now.

4. When at your desk, do work

We are creatures of habit. If we do our online shopping and news reading at our desks as well as our work, we will always have the temptation to be doing stuff that we should not be doing at that moment.

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Do your online shopping from another place—your home or from your phone when you are having a break—and only do your work when at your desk. This conditions your brain to focus in on your work and not other distractions.

5. Learn to say no

Whenever you hear the phrase “learn to say no,” it does not mean going about being rude to everyone. What it does mean is delay saying yes.

Most problems occur when we say “yes” immediately. We then have to spend an inordinate amount of energy thinking of ways to get ourselves out of the commitment we made.

By saying “let me think about it” or “can I let you know later” gives you time to evaluate the offer and allows you to get back to what you were doing quicker.

6. Turn off notifications on your computer

For most of us, we still use computers to do our work. When you have email alert pop-ups and other notifications turned on, they will distract you no matter how strong you feel.

Turn them off and schedule email reviewing for times between doing your focused work. Doing this will give you a lot of time back because you will be able to remain focused on the work in front of you.

7. Find a quiet place to do your most important work

Most workplaces have meeting rooms that are vacant. If you do have important work to get done, ask if you can use one of those rooms and do your work there.

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You can close the door, put on your headphones and just focus on what is important. This is a great way to remove all the other, non-important, tasks demanding your attention and just focus on one piece of work.

The bottom line

Focusing on one piece of work at a time can be hard but the benefits to the amount of work you get done are worth it. You will make fewer mistakes, you will get more done and will feel a lot less tired at the end of the day.

Make a list of the four or five things you want to get done the next day before you finish your work for the day and when you start the day, begin at the top of the list with the first item.

Don’t start anything else until you have finished the first one and then move on to the second one. This one trick will help you to become way more productive.

Featured photo credit: Unsplash via unsplash.com

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