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10 Ways to Ensure the Success of your Start-up

10 Ways to Ensure the Success of your Start-up

Start-ups. They can bring you millions of dollars or debts. It seems like everybody has a start-up these days. Which is good! Entrepreneurs understand entrepreneurs.

People who put their ideas into action and get out there with a business that actually helps the world… eventually, make it to the Fortune lists, the Forbes lists and the Wealthiest lists.

Sadly, a lot of start-ups crash and burn well before then. Here’s how you can avoid the wreckage:

1. Delegate

There’s too much to do in a day. From marketing to web design and SEO, branding, providing social media content, updating your subscribers/email list with ARS. Not to mention developing and executing your plan, preparing for the market. Ah! It’s enough to derail any sane mind.

Several platforms you may have heard of include ProBlogger, Upwork, Guru, for your freelancing needs. Treading these murky waters tends to be hit or miss when it comes to the quality you need.

The point remains: nobody can do everything all by themselves. That’s why Tony Robbins, a successful businessman and author, delegate less-important tasks. Save what’s vital for yourself. It’s not your job to take the whole world on your shoulders.

2. Have A Concrete-Solid Plan

You can’t get to where you need to be, without knowing where it is you’re going. How do you figure that out? It’s time to get analytical.

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Draw out a map – a brainstorm, if you will. From point A to point B: right now, where are you? Where do you want to be? What will it take to get there? (Be sure to leave no stone unturned.)

Whether it’s learning how to program in a day or being ballsy enough to stare yourself in a mirror, and answer the hardest questions you’re asking yourself… if you’re successful at minute details, you’ve found a way to make entrepreneurship your metaphorical “slave”.

3. Work Ethic

Instead of giving value to JFK’s quote “Ask not what your country can do for you, but what you can do for your country,” a lot of people seem to be into “What can everyone do for me?”

Here’s the key to working hard: it is a necessity. Nobody will get anywhere by playing games three, four hours a day. Same goes for Netflix and YouTube. The people in life who are on the millionaire fast lane with their start-up businesses – the people whose names ring out all over the land… do not indulge their instant gratification.

I personally have trouble turning off video games. But, if I want to be anything more than a forgotten speck along posterity’s eternal breath… I’ve got to stop. Same goes for you.

4. Develop Thick Skin

Complaints will happen. It doesn’t matter what – some people out there just love to complain and listen to their own voice. When you launch and review initial feedback, there’s going to be a backlash. It’s inevitable. There is nothing anyone has ever created that’s escaped the vicious whip of “I hate this.”

And if you have to brush it off, that’s what you must do. At least, brush off feelings that may arise about, say, feeling personally attacked.

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One way to look at negative feedback is, looking at it like a platform for improvement. People tell you directly what’s wrong, so you fix it.

5. Invent Twitter and Blogger

Every time you start a company – and I’ve started five or six – you have the opportunity to screw up in whole new ways.
Evan Williams

The social media mogul who not only created Blogger – kicking off the launch for a revolution in our online communications (“online” is practically synonymous with blogging) but Twitter, as well.

Do something new, just like Evan did.

Clearly, Evan Williams knows how to punch history in the face and leave his mark. He was only able to do this after drafting and following his own rules.

6. Stay In The Game

This is a rule in life, not just for start-ups. You have to stay in the game.

Anybody can quit. A lot of people do quit. They quit their business, they quit the struggle for a better, richer life. They quit on themselves.

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This is what separates successful business owners from… everyone else.

The willingness to persevere is key – in life, love, and business.

Justin Kan, the co-founder of Twitch.tv, says: “90% of start-ups fail because the founders get bored, discouraged, or something else, and they move on to other things.”

If you’re starting something, you should believe in it. This is your LIFE we’re talking about, right now. Jumping one ship and onto another two weeks from now is a waste of time, money, and resources.

7. Ignore Naysayers

People love to criticize and argue. Everyone is an expert on something. You could be Jesus Christ reincarnated and you’ll be insulted.

Because the truth is, you can turn bad feedback into something good. Turning “this product lacked a way to X” into “now I can X and this product is great!”

Every now and then, though, people are going to tell you that you can’t do something. We invent a hundred and a million reasons for not doing something new. A lot of the times, the people who tell you “no” are the people who gave up on their own dreams a long time ago.

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It’s the sad, flabby “If I can’t have goals and desires, no one can” sack of pitiful waste. I’ve seen it over, and over, and over. It has no place in your life. Get rid of it. Get rid of the people it comes from.

8. What’s Your Exit Strategy?

Have an exit strategy when it’s time to sell. It is never a wrong time to have an exit strategy. YouTube sold itself to Google, do you remember that? Do you think YT’s co-founders ever thought that would happen?

Business is an art: and requires strategic moves to make your business look sexy to people looking to own it. Know when to sell your start-up to acquire maximum profit.

9. Evaluate Your Strengths

Being a jack-of-all-trades rarely works. Really settle into a niche you know for certain you can dominate, and superglue your time and effort to it. What can you do that your colleagues and competitors can’t? Utilize that; you’re an asset.

Evaluating your strengths just may help you single out your weaknesses – which is awesome. The most successful business owners always improve themselves. Knowing just where you can improve? It’s a win-win.

10. “Just Sell The Damn Thing”

What this means is: stop thinking, stop analyzing, and just get down in the trenches and grind yourself to the bone. Roll up those shirts and get to making those hours of plans a reality.

Why make money tomorrow when you can make money today? Get it done. Do it, for yourself. For the people who need you.

Last Word of Advice

I hope you’re in this for the long haul – because it is a massively time-consuming business, running a business. I hope you keep your head down, grind hard, and see a fortune doing what you love.

Featured photo credit: pexels.com via pexels.com

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Last Updated on September 11, 2019

Why To-Do Lists Don’t Work (And How to Change That)

Why To-Do Lists Don’t Work (And How to Change That)

How often do you feel overwhelmed and disorganized in life, whether at work or home? We all seem to struggle with time management in some area of our life; one of the most common phrases besides “I love you” is “I don’t have time”. Everyone suggests working from a to-do list to start getting your life more organized, but why do these lists also have a negative connotation to them?

Let’s say you have a strong desire to turn this situation around with all your good intentions—you may then take out a piece of paper and pen to start tackling this intangible mess with a to-do list. What usually happens, is that you either get so overwhelmed seeing everything on your list, which leaves you feeling worse than you did before, or you make the list but are completely stuck on how to execute it effectively.

To-do lists can work for you, but if you are not using them effectively, they can actually leave you feeling more disillusioned and stressed than you did before. Think of a filing system: the concept is good, but if you merely file papers away with no structure or system, the filing system will have an adverse effect. It’s the same with to-do lists—you can put one together, but if you don’t do it right, it is a fruitless exercise.

Why Some People Find That General To-Do Lists Don’t Work?

Most people find that general to-do lists don’t work because:

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  • They get so overwhelmed just by looking at all the things they need to do.
  • They don’t know how to prioritize the items on list.
  • They feel that they are continuously adding to their list but not reducing it.
  • There’s a sense of confusion seeing home tasks mixed with work tasks.

Benefits of Using a To-Do List

However, there are many advantages working from a to-do list:

  • You have clarity on what you need to get done.
  • You will feel less stressed because all your ‘to do’s are on paper and out of your mind.
  • It helps you to prioritize your actions.
  • You don’t overlook so many tasks and forget anything.
  • You feel more organized.
  • It helps you with planning.

4 Golden Rules to Make a To-Do List Work

Here are my golden rules for making a “to-do” list work:

1. Categorize

Studies have shown that your brain gets overwhelmed when it sees a list of 7 or 8 options; it wants to shut down.[1] For this reason, you need to work from different lists. Separate them into different categories and don’t have more than 7 or 8 tasks on each one.

It might work well for you to have a “project” list, a “follow-up” list, and a “don’t forget” list; you will know what will work best for you, as these titles will be different for everybody.

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2. Add Estimations

You don’t merely need to know what has to be done, but how long it will take as well in order to plan effectively.

Imagine on your list you have one task that will take 30 minutes, another that could take 1 hour, and another that could take 4 hours. You need to know the moment you look at the task, otherwise you undermine your planning, so add an extra column to your list and include your estimation of how long you think the task will take, and be realistic!

Tip: If you find it a challenge to estimate accurately, then start by building this skill on a daily basis. Estimate how long it will take to get ready, cook dinner, go for a walk, etc., and then compare this to the actual time it took you. You will start to get more accurate in your estimations.

3. Prioritize

To effectively select what you should work on, you need to take into consideration: priority, sequence and estimated time. Add another column to your list for priority. Divide your tasks into four categories:

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  • Important and urgent
  • Not urgent but important
  • Not important but urgent
  • Not important or urgent

You want to work on tasks that are urgent and important of course, but also, select some tasks that are important and not urgent. Why? Because these tasks are normally related to long-term goals, and when you only work on tasks that are urgent and important, you’ll feel like your day is spent putting out fires. You’ll end up neglecting other important areas which most often end up having negative consequences.

Most of your time should be spent on the first two categories.

4.  Review

To make this list work effectively for you, it needs to become a daily tool that you use to manage your time and you review it regularly. There is no point in only having the list to record everything that you need to do, but you don’t utilize it as part of your bigger time management plan.

For example: At the end of every week, review the list and use it to plan the week ahead. Select what you want to work on taking into consideration priority, time and sequence and then schedule these items into your calendar. Golden rule in planning: don’t schedule more than 75% of your time.

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Bottom Line

So grab a pen and paper and give yourself the gift of a calm and clear mind by unloading everything in there and onto a list as now, you have all the tools you need for it to work. Knowledge is useless unless it is applied—how badly do you want more time?

To your success!

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Featured photo credit: Emma Matthews via unsplash.com

Reference

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