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SEO Rules & Tools That Marketers Should Follow

SEO Rules & Tools That Marketers Should Follow

SEO, search engine optimisation is the technique of optimising your site in such a way that it can be seen on the top of the search engines like Google, Yahoo, and Bing. You can optimise your website by improving its inside and outside features according to the search engine standards.

These popular search engines rank the web pages, videos, local listings and other content by the visitor preferences or by which searches the visitor most makes. Here, in this article, I’ve compiled a list of some SEO rules and tools that the marketers should follow to become successful.

Primary SEO Rules

Let’s just start with some of the original SEO rules that every online business should have to follow.

Unique & Authentic Content

The most important SEO rule is the unique and quality content along with the keywords. The content should be original and would not be copied from the other sites and blogs.You can take the idea from other websites and then re-write the content in your words, but in an improved manner, with the proper use of keywords.

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Always manage the sound density of the keywords while writing SEO contents. The standard practice used in the SEO writing is to keep  3 to 4 percent density.

Use of Long Tail Keywords or Phrases

It’s a common practice for years to use keywords in SEO content writing. But nowadays, using long keywords and the phrases or organic keywords, is the most popular SEO trend used these days. For attaining the maximum visibility in the search engines, business owners use unique and keyword rich content for their web pages.

Targeting Clients of a Particular Geographical Location

Apart from keywords usage, SEO based on a particular geographic location is another latest rule in the search engine optimisation field. As the trends are evolving nowadays, people use customised web searches by using individual specifications such as location, type etc.

It ultimately helps the business owners to optimise their web content, by those specifications to ensure high ranking on search engines. It is important to specify the geographical location of your activities, as well as geo-specific meta tags on your website. Doing so will ensure that your site has a higher rank on search engines.

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To Cater Customised Searches

It’s a fact that the surfers search by their likes, dislikes and behaviour patterns. As a business owner, you need first to identify those customised or personalised searches to rank high in the search engines.

Primary SEO Tools

For online businesses, it’s very crucial to know the latest trends of SEO. So, with the little information regarding SEO, you would be able to choose the best SEO services for business. Here are some of the primary SEO tools for online businesses.

Google Adwords

The first SEO tool that is used is Google Adwords. You need to go to Google and then select the option of Google Adwords and then, keyword tool. Keyword tool helps you to find out exact keyword information that the visitor is typing.

It’s simple to use. As you put some primary keywords, a whole list of suggested and used keywords is provided to you by Google AdWords. While, working on SEO strategies, Google keyword search tool is critical to driving massive traffic towards the site.

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Google Analytics

The next SEO tool is Google Analytics, which is a no-charge web analytics service used to track and monitor website traffic. You can now review online campaigns integrated with Adwords, by tracking the quality and goals of a landing page.

Conversions are goals that might include generation of sales and leads, clicking on a particular web page and downloading a specific file. With the help of Google Analytics funnel visualisation technique, you can also identify poor performing pages. It also lets you know who is referring the particular visitor, what their geographical position is and how long they stayed.

Google Webmaster

Now comes the Google Webmaster, which is a free service offered by Google to the web administrators. It helps you track website’s search performance by using Google search engine console. Google webmasters allow you to optimise their site’s visibility and check the index status. Google has recently rebranded Google Webmaster tools like Google Search Console.

Schema Creator

With the help of Schema Creator, bloggers can create customised codes so that your events, reviews, people and organisations are displayed the way you want on search engines. Just create your schema code and paste it into your site and there you go! You can also use the WordPress Plugin for easy execution.

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SEMRush

Another SEO tool used by webmasters is SEMRush, which is helpful in finding profitable keywords. SEO is the basic necessity when it comes to a successful blog. SEMRush is currently helping new and even old bloggers to optimise their sites, audience-specific content creation and even enhancing their visitor’s experience to their sites.

Featured photo credit: Tech Watch via investors.com

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How to Achieve Goals and Increase Your Chance of Success

How to Achieve Goals and Increase Your Chance of Success

Does it ever feel like the things you want to accomplish always end up on the back burner? If the answer to that question is “yes,” you’re not alone. Only about 33% of people consistently work toward their goals. In some cases, their goals may seem too lofty to accomplish, or else they aren’t sure how to make a plan for them.

If you don’t come up with concrete steps to take toward your goals, they’ll remain dreams. There’s nothing wrong with being a dreamer, but being able to turn your dreams into goals you can realize will help you lead a happier and more fulfilling life.

Luckily, you can realize almost any dream when you harness the right goal-setting methods.

In this article, I’ll show you how to achieve goals and get closer you success.

1. Break your dreams down into specific and measurable steps

We couldn’t talk about goal-setting without mentioning SMART goals.

SMART goals are specific, measurable, assignable, realistic, and time-related.

Specific and measurable steps are so important because if we don’t know what our target it, how can we ever hit it?

Take all those beautiful dreams you have for yourself and make them into things you can actually do. If you want to be an entrepreneur, for example, a step toward realizing your dream might be researching what you’ll need to start your business.

Find out more tips about utilizing SMART goals here:

How to Use SMART Goal to Become Highly Successful in Life

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2. Have at least one clearly defined goal for every interest and role in your life

It’s so easy to become complacent or stagnate. We often think that our careers are the only places where we need to set goals, but we aren’t only what we do.

To make the most of your life, take the approach that you’re always learning and growing in everything you do. Anything worth doing is worth doing well after all.

Set goals whether you’re sponsoring an activity for your child, taking up guitar lessons or trying to prove your worth at work.

You’ll notice that this approach forces you to constantly develop new skills. It can also be fulfilling to put more focus and value into all areas of your life— not just the ones related to our careers.

3. Align your goals with your life’s mission, purpose and passion

Take the opportunity to do some soul-searching. What is it that you want to do with this precious life of yours?

Anything that conflicts with your life’s purpose is bound to cause discontent. Staying in a bad relationship, doing a job that goes against your values, or maintaining the status quo just because it’s comfortable are not options for you.

Thinking about your goals in this way can help you eliminate things in your life that don’t serve you. This frees up mental space that you can use to do the things you care about the most.

Many of us struggle to find the time to work on our goals, but this strategy enables you to make more time.

4. Create goals that ignite your spirit and inspire you to take action

If you can’t be fired up about your goals from the start, they might not be good goals for you.

The road to success is often tough. You’re going to have times when you might feel tired or discouraged.

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You need to feel inspired enough that you’ll be able to overcome obstacles as you encounter them.

If what you’re doing motivates you to be the greatest version of yourself, you’ll be much more resilient.

5. Write down all your goals in specific, measurable detail

This is your road map for what success will look like. The more you define what you want the finished product to be, the greater the chance that you’ll reach that vision.

When you write down your goals, you’re creating a document that you can revisit to make sure you’re on track.

When you’re in the middle of trying to achieve a big goal, it can be hard to see what’s working for you. The things you write in this step will help you stay on-message as you take your goals out of your mind and into the real world.

Don’t just write down your goals and stash them away in a folder somewhere. Take the extra step to put them somewhere where you’ll see them.[1]

If you have too many goals to post on your desk, write a summary or choose one or two steps to work on for the day. Just seeing them will keep them in the front of your mind.

6. Commit to hitting each of your targets without exception

You wouldn’t have created the target if you didn’t think it was necessary. Hold yourself accountable for taking the steps to succeed.

You can always adapt your strategy or break your targets into smaller steps if you find that they aren’t attainable as you originally wrote them.

Hitting even the smallest target is cause for a celebration. It’s a step in the positive direction. Your success will make you crave more success.

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We often make excuses when we get tired or overwhelmed. Take away the option to make excuses. You will only be satisfied with the best effort from yourself.

7. Share your goals with others to motivate each other

There’s something so powerful about people sharing their goals and dreams with one another. Doing so gives voice to some part of us that could remain hidden (and therefore never be accomplished).

When other people know about your goals, they can cheer you on and hold you accountable. When people share their vision with you, you can do the same for them.

This strategy is particularly beneficial when you’re trying to develop healthy habits. Post about your workout on social media, or do a healthy eating challenge with your best friend. You’ll be less likely to slack when temptation arises, and you’ll probably encourage someone else to reach for their goals too.

8. Set a series of daily, weekly and long-term goals, complete with starting times and deadlines

Many goals never reach realization simply because the goal-setter doesn’t check their progress. People tend to forget what they set out to do, or their goal gets crowded out by other obligations.

Forcing yourself to revisit your goals at regular intervals breaks them into smaller steps and it reminds you to think about them.

Giving yourself regular deadlines for smaller tasks related to your goals also helps you reflect on your strategy. You’ll figure out what works for you, whether your timeline is realistic, and whether or not you need additional help to stay on track.

In addition, celebrating small wins helps you stay motivated. Here’s how:

How To Celebrate Small Wins To Achieve Big Goals

9. Take 10 minutes every day to imagine how great it will feel to achieve your goals

Visualization is such a powerful tool. Some of the most successful athletes, celebrities and business people take time each day to think about how success looks and feels for them.[2] Imagining that feeling of satisfaction can be a great motivator.

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When you do meet your goals, take some time to be grateful. Thank yourself for showing up and doing the work. Be grateful when the stars align properly to help you advance to the next step.

It’s not just getting to the destination of your goals that matters. How you take the journey is important too.

10. Take an action step toward reaching your goals every day

Your goals can easily get buried in the hustle and the bustle. Even the smallest step in the right direction is still moving you forward.

Keep chipping away at the work every day and before long, you’ll start to see those dreams come to life.

Maybe you didn’t start your business today but you designed the logo that’s going to go on your website and business cards. Doing that task well is going to help you so much in the long run.

Concrete actions day by day draw your dreams out of obscurity and into the realm of possibility.

Change begins today

Dreams can inspire and overwhelm us. By turning our dreams into goals that we can work toward, we increase our chances of success. Things that once seemed impossible are suddenly within reach.

It’s time to start turning your dreams into goals and your goals into realities.

Featured photo credit: Pexels via pexels.com

Reference

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