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SEO Rules & Tools That Marketers Should Follow

SEO Rules & Tools That Marketers Should Follow

SEO, search engine optimisation is the technique of optimising your site in such a way that it can be seen on the top of the search engines like Google, Yahoo, and Bing. You can optimise your website by improving its inside and outside features according to the search engine standards.

These popular search engines rank the web pages, videos, local listings and other content by the visitor preferences or by which searches the visitor most makes. Here, in this article, I’ve compiled a list of some SEO rules and tools that the marketers should follow to become successful.

Primary SEO Rules

Let’s just start with some of the original SEO rules that every online business should have to follow.

Unique & Authentic Content

The most important SEO rule is the unique and quality content along with the keywords. The content should be original and would not be copied from the other sites and blogs.You can take the idea from other websites and then re-write the content in your words, but in an improved manner, with the proper use of keywords.

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Always manage the sound density of the keywords while writing SEO contents. The standard practice used in the SEO writing is to keep  3 to 4 percent density.

Use of Long Tail Keywords or Phrases

It’s a common practice for years to use keywords in SEO content writing. But nowadays, using long keywords and the phrases or organic keywords, is the most popular SEO trend used these days. For attaining the maximum visibility in the search engines, business owners use unique and keyword rich content for their web pages.

Targeting Clients of a Particular Geographical Location

Apart from keywords usage, SEO based on a particular geographic location is another latest rule in the search engine optimisation field. As the trends are evolving nowadays, people use customised web searches by using individual specifications such as location, type etc.

It ultimately helps the business owners to optimise their web content, by those specifications to ensure high ranking on search engines. It is important to specify the geographical location of your activities, as well as geo-specific meta tags on your website. Doing so will ensure that your site has a higher rank on search engines.

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To Cater Customised Searches

It’s a fact that the surfers search by their likes, dislikes and behaviour patterns. As a business owner, you need first to identify those customised or personalised searches to rank high in the search engines.

Primary SEO Tools

For online businesses, it’s very crucial to know the latest trends of SEO. So, with the little information regarding SEO, you would be able to choose the best SEO services for business. Here are some of the primary SEO tools for online businesses.

Google Adwords

The first SEO tool that is used is Google Adwords. You need to go to Google and then select the option of Google Adwords and then, keyword tool. Keyword tool helps you to find out exact keyword information that the visitor is typing.

It’s simple to use. As you put some primary keywords, a whole list of suggested and used keywords is provided to you by Google AdWords. While, working on SEO strategies, Google keyword search tool is critical to driving massive traffic towards the site.

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Google Analytics

The next SEO tool is Google Analytics, which is a no-charge web analytics service used to track and monitor website traffic. You can now review online campaigns integrated with Adwords, by tracking the quality and goals of a landing page.

Conversions are goals that might include generation of sales and leads, clicking on a particular web page and downloading a specific file. With the help of Google Analytics funnel visualisation technique, you can also identify poor performing pages. It also lets you know who is referring the particular visitor, what their geographical position is and how long they stayed.

Google Webmaster

Now comes the Google Webmaster, which is a free service offered by Google to the web administrators. It helps you track website’s search performance by using Google search engine console. Google webmasters allow you to optimise their site’s visibility and check the index status. Google has recently rebranded Google Webmaster tools like Google Search Console.

Schema Creator

With the help of Schema Creator, bloggers can create customised codes so that your events, reviews, people and organisations are displayed the way you want on search engines. Just create your schema code and paste it into your site and there you go! You can also use the WordPress Plugin for easy execution.

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SEMRush

Another SEO tool used by webmasters is SEMRush, which is helpful in finding profitable keywords. SEO is the basic necessity when it comes to a successful blog. SEMRush is currently helping new and even old bloggers to optimise their sites, audience-specific content creation and even enhancing their visitor’s experience to their sites.

Featured photo credit: Tech Watch via investors.com

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Last Updated on November 5, 2018

20 Best Places to Work for a Great Career in 2018

20 Best Places to Work for a Great Career in 2018

Looking for a job? There’s no doubt to the fact you will want to work with a company that appreciates you for who you are.

Well, good news. The labor market today is one that has peened up with more opportunities for advancement and personal employee improvement. This is partly due to the fact that a lot of companies have been made to understand the value of their biggest assets: the employees.

To wit, here’s a list of companies- across a wide array of industries- that have been able to develop working environments that are healthy and accommodating to workers.

Take a look at these 20 best place to work for a great career:

1. Salesforce, San Francisco, California,

    Salesforce is in the information technology business and the company ranks highest due to their commitment to learning and innovation. They are ready to try new things and everyone with a new idea is always welcome to share it at the company. The company has also been known to exhibit an exceptional approach to alignment.

    Find out more about careers in Salesforce

    2. Wegmans Food Markets Inc.,Rochester, New York

      Based in Rochester, New York, employees have been known to enjoy a sense of purpose from working here. The company has been able to achieve an optimal level of engagement across all working tiers and they’ve been able to achieve great things together. They even do deliveries.

      Find out more about careers in Wegmans

      3. Ultimate Software, Weston, Florida

        Employees get amazing benefits here but that’s not the only reason why this place is so awesome to work. Whenever there is a need or a death of an Ultipeep or any of other family members, the company shows love and support like no other.

        Find out more about careers in Ultimate Software

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        4.The Boston Consulting Group, Inc., Boston, Massachusetts

          Development is at the center of anything that goes on here. The business is about people and employees are the company’s biggest asset. Employees are able to challenge the status and also leave impacts on clients.

          Find out more about careers in The Boston Consulting Group

          5. Edward Jones, St. Louis, Missouri

            Edward Jones is admired for their ability to acknowledge history without being mired down by it. The company builds on a solid foundation but there is also a level of flexibility that allows for innovation.

            Find out more about careers in Edward Jones

            6. Kimpton Hotels and Restaurants, San Francisco, California

              Kimpton is a trendsetter in the hospitality industry. The company always strives to try something different and that perspective is welcomed there at all times. Enjoy the weekends with luxury rooms, conformable mattress, furnished and well dressed service staff. A great opportunity for job seekers.

              Find out more about careers in Kimpton Hotels and Restaurants

              7. Workday, Pleasanton, California

                Newbies will find no issues with feeling welcome and at home here as this has always been a core culture component of the IT giant. Everyone is treated like family and this fosters a sense of oneness.

                Find out more about careers in Workday

                8. Genentech, South San Francisco, California

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                  Here, employees are encouraged to be themselves. There is a feeling of care, safety, and acceptance that you get here that you can’t get at many firms. The development of an all-inclusive environment has always been foundational.

                  Find out more about careers in Genetech

                  9. Deloitte, New York, New York

                    Deloitte is one of the biggest professional service providers in the world, noted for their focus on constant learning, development and improvement. They invest in their employees and are concerned about their well being.

                    Find out more about careers in Deloitte

                    10. Baird, Milwaukee, Wisconsin

                      Baird is a financial services provide that is known for adopting a “no asshole policy’ which guides the way people relate with and respect each other, regardless of their position on the company’s hierarchy.

                      Find out more about careers in Baird

                      11. Quicken Loans, Detroit, Michigan

                        At Quicken Loans, the views and opinions of everyone are respected and heard. The organization is revered for the amount of investment they put in their team members and everyone looks for ways to grow and be better.

                        Find out more about careers in Quicken Loans

                        12. Capital One, Mclean, Florida

                          Capital One has adopted a culture that encourages employees to take risks and try new things. They foster a healthy work-life balance and associates are challenged to live better lives.

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                          Find out more about careers in Capital One

                          13. Cooley LLP, Palo Alto, California

                            Cooley LLP is a law firm known for their ability to care about the company culture and being able to develop a working environment that is empowering and fun. Cooley is known to go for the best when it comes to their employees, regardless of the occasion.

                            Find out more about careers in Cooley LLP

                            14. Southern Ohio Medical Center, Portsmouth, Ohio

                              The medical center has been known for their propensity to delegate so much to their employees, thereby providing them with the ability to grow and learn on the job. In the end, you get a workplace that is all-engaging and super fun.

                              Find out more about careers in Southern Ohio Medical Center

                              15. American Express, New York, New York

                                American Express is a firm that celebrates wins, no matter how small. Everyone is made to share the same attitude towards service and the people they are to serve, thereby making people care about what they do.

                                Find out more about careers in American Express

                                16. Adobe Systems Inc., San Jose, California

                                  The culture at Adobe Systems is one that encourages employees to develop their own ideas and get a strong viewpoint. As opposed to encouraging competition, work-life balance is fostered everywhere here.

                                  Find out more about careers in Adobe Systems Inc.

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                                  17. The Cheesecake Factory Inc., Calabasas, California

                                    The Cheesecake Factory rewards dedication and hard work. Promotions come pretty easy, and there is always space for guidance to develop your experience and skills.

                                    Find out more about careers in The Cheesecake Factory Inc.

                                    18. Sap America, Newtown Square, Pennsylvania

                                      If you’re looking for a new career path, SAP might be the best bet for you. The company is adept at recognizing value and transferable skills. And you can always look for a new path while maintaining your employment.

                                      Find out more about careers in Sap America

                                      19. NVIDIA Corporation, Santa Clara, California

                                        NVIDIA is known for looking after even the smallest of things. With even a “pets allowed” policy this company accepts you for who you are, and helps you to work within your personality. Advancement is also fostered, and you are able to collaborate effectively.

                                        Find out more about careers in NVIDIA

                                        20. KPMG LLP, New York, New York

                                          Communication and progressive collaboration are the foundation of this company’s workforce treatment. Regardless of the level you are, someone is always at the ready to help and the company rewards extra effort with gratitude.

                                          Find out more about careers in KPMG LLP

                                          All in all, it’s safe to say that you will be able to find somewhere to apply your skills (whatever they are) that is all inclusive and highly accommodative. Companies today are being made to understand how much they can get when they treat their employees right and this has opened the door to an encouraging work environment for all.

                                          Happy job hunting!

                                          Featured photo credit: Pexels via pexels.com

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