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If You Have a Web Presence, You Must Understand SEO

If You Have a Web Presence, You Must Understand SEO

The internet is crowded; it can take a lot of effort to get noticed. One of the easiest ways to gain new traffic is to rank highly on search engine return pages (SERPs). To appear at a higher spot on the SERP, your site needs to meet certain criteria as set by the search engines.

While each search engine has a different proprietary processes, certain factors are known to be in play. Making use of those factors to improve your SERP ranking is known as search engine optimization (SEO). If you are new to the landscape, and have not spent time on SEO for your site, here are some tips to get your started.

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Content is King

You won’t be able to help your site rise through the ranks if your content isn’t up to par, at least not permanently. It is important that you develop your information in a way that is useful to your target audience, and that your site can be considered an authority in its own right. Keep your content factually correct, and pay attention to spelling and grammar. This is an area where quality truly matters, so efforts here are rarely ever considered a waste.

Keywords Count

When a search engine is determining what your site is all about, it is read by a computer program called a spider or crawler, and not a person. These programs are designed to analyze the text on your page and use the information to categorize your site. To help make sure your site is categorized properly, you need to make sure you use the right words and that they are used in the right quantity.

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It is also important to understand that a spider can’t understand the content in media files such as photos and videos. This means that you will have to convey the nature of the content through other means. This can include the description associated with the file, as well as designating a title and alternate title for the piece. Since this information is displayed in the site’s coding, even if it cannot be seen by visitors, the spider can better assess what the content is about.

White Hat / Black Hat

A variety of internet-based activities are considered white hat or black hat. All those designations mean is whether the chosen activity is regarded acceptable or unethical. White hat SEO techniques represent the known industry standards that are generally well received.

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Often, it requires that no damage be done to a competitor’s site directly, and all basic rules and laws governing the activity should be followed, including those set forth by the search engine. Additionally, creating content that is aimed at finding an actual human audience is at its core, and not simply creating a site to become well ranked.

In contrast, black hat SEO techniques may be questionable in nature, if not entirely illegal. It includes using keyword stuffing or invisible text to achieve a different SERP rank. It can also involve the use of “keywords” that have nothing to do with the sites content, or changing the nature of the content once a page has achieved a high enough ranking.

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When making a long-term investment into a particular site, white hat techniques are recommended. They allow the site to stand the test of time, with occasional small adjustments to maintain relevancy, instead of frequent changes to continue to trick the spiders into inaccurately ranking your site higher than it should be.

Finding More Information

There is a lot of solid information on SEO and various best practices. Some may choose to find a book on the subject, such as SEO for Growth, while others may prefer to hire a professional who specializes in web content and SEO to assist in aligning their site to the desired format.

Either way, taking the time to learn the fundamentals can help you create content better suited to SEO techniques, which can limit the amount of work that has to be done after the fact. Consider learning more about the subject and you can improve your SERP rankings faster than you realize.

Featured photo credit: Bench Accounting via hd.unsplash.com

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Last Updated on January 18, 2019

7 Ways To Deal With Negative People

7 Ways To Deal With Negative People

Some people will have a rain cloud hanging over them, no matter what the weather is outside. Their negative attitude is toxic to your own moods, and you probably feel like there is little you can do about it.

But that couldn’t be farther from the truth.

If you want to effectively deal with negative people and be a champion of positivity, then your best route is to take definite action through some of the steps below.

1. Limit the time you spend with them.

First, let’s get this out of the way. You can be more positive than a cartoon sponge, but even your enthusiasm has a chance of being afflicted by the constant negativity of a friend.

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In fact, negativity has been proven to damage your health physically, making you vulnerable to high levels of stress and even cardiac disease. There’s no reason to get hurt because of someone else’s bad mood.

Though this may be a little tricky depending on your situation, working to spend slightly less time around negative people will keep your own spirits from slipping as well.

2. Speak up for yourself.

Don’t just absorb the comments that you are being bombarded with, especially if they are about you. It’s wise to be quick to listen and slow to speak, but being too quiet can give the person the impression that you are accepting what’s being said.

3. Don’t pretend that their behavior is “OK.”

This is an easy trap to fall into. Point out to the person that their constant negativity isn’t a good thing. We don’t want to do this because it’s far easier to let someone sit in their woes, and we’d rather just stay out of it.

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But if you want the best for this person, avoid giving the false impression that their negativity is normal.

4. Don’t make their problems your problems.

Though I consider empathy a gift, it can be a dangerous thing. When we hear the complaints of a friend or family member, we typically start to take on their burdens with them.

This is a bad habit to get into, especially if this is a person who is almost exclusively negative. These types of people are prone to embellishing and altering a story in order to gain sympathy.

Why else would they be sharing this with you?

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5. Change the subject.

When you suspect that a conversation is starting to take a turn for the negative, be a champion of positivity by changing the subject. Of course, you have to do this without ignoring what the other person said.

Acknowledge their comment, but move the conversation forward before the euphoric pleasure gained from complaining takes hold of either of you.

6. Talk about solutions, not problems.

Sometimes, changing the subject isn’t an option if you want to deal with negative people, but that doesn’t mean you can’t still be positive.

I know that when someone begins dumping complaints on me, I have a hard time knowing exactly what to say. The key is to measure your responses as solution-based.

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You can do this by asking questions like, “Well, how could this be resolved?” or, “How do you think they feel about it?”

Use discernment to find an appropriate response that will help your friend manage their perspectives.

7. Leave them behind.

Sadly, there are times when we have to move on without these friends, especially if you have exhausted your best efforts toward building a positive relationship.

If this person is a family member, you can still have a functioning relationship with them, of course, but you may still have to limit the influence they have over your wellbeing.

That being said, what are some steps you’ve taken to deal with negative people? Let us know in the comments.

You may also want to read: How to Stop the Negative Spin of Thoughts, Emotions and Actions.

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