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If You Have a Web Presence, You Must Understand SEO

If You Have a Web Presence, You Must Understand SEO

The internet is crowded; it can take a lot of effort to get noticed. One of the easiest ways to gain new traffic is to rank highly on search engine return pages (SERPs). To appear at a higher spot on the SERP, your site needs to meet certain criteria as set by the search engines.

While each search engine has a different proprietary processes, certain factors are known to be in play. Making use of those factors to improve your SERP ranking is known as search engine optimization (SEO). If you are new to the landscape, and have not spent time on SEO for your site, here are some tips to get your started.

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Content is King

You won’t be able to help your site rise through the ranks if your content isn’t up to par, at least not permanently. It is important that you develop your information in a way that is useful to your target audience, and that your site can be considered an authority in its own right. Keep your content factually correct, and pay attention to spelling and grammar. This is an area where quality truly matters, so efforts here are rarely ever considered a waste.

Keywords Count

When a search engine is determining what your site is all about, it is read by a computer program called a spider or crawler, and not a person. These programs are designed to analyze the text on your page and use the information to categorize your site. To help make sure your site is categorized properly, you need to make sure you use the right words and that they are used in the right quantity.

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It is also important to understand that a spider can’t understand the content in media files such as photos and videos. This means that you will have to convey the nature of the content through other means. This can include the description associated with the file, as well as designating a title and alternate title for the piece. Since this information is displayed in the site’s coding, even if it cannot be seen by visitors, the spider can better assess what the content is about.

White Hat / Black Hat

A variety of internet-based activities are considered white hat or black hat. All those designations mean is whether the chosen activity is regarded acceptable or unethical. White hat SEO techniques represent the known industry standards that are generally well received.

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Often, it requires that no damage be done to a competitor’s site directly, and all basic rules and laws governing the activity should be followed, including those set forth by the search engine. Additionally, creating content that is aimed at finding an actual human audience is at its core, and not simply creating a site to become well ranked.

In contrast, black hat SEO techniques may be questionable in nature, if not entirely illegal. It includes using keyword stuffing or invisible text to achieve a different SERP rank. It can also involve the use of “keywords” that have nothing to do with the sites content, or changing the nature of the content once a page has achieved a high enough ranking.

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When making a long-term investment into a particular site, white hat techniques are recommended. They allow the site to stand the test of time, with occasional small adjustments to maintain relevancy, instead of frequent changes to continue to trick the spiders into inaccurately ranking your site higher than it should be.

Finding More Information

There is a lot of solid information on SEO and various best practices. Some may choose to find a book on the subject, such as SEO for Growth, while others may prefer to hire a professional who specializes in web content and SEO to assist in aligning their site to the desired format.

Either way, taking the time to learn the fundamentals can help you create content better suited to SEO techniques, which can limit the amount of work that has to be done after the fact. Consider learning more about the subject and you can improve your SERP rankings faster than you realize.

Featured photo credit: Bench Accounting via hd.unsplash.com

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Last Updated on July 23, 2019

3 Keys to Success in Life (That Will Change You in 2019)

3 Keys to Success in Life (That Will Change You in 2019)

Do you want to program your mind and hack your body to stay in a positive state, a state of action taking throughout the day? I suggest you read on.

We will look at 3 keys to success that successful people are doing that you can model to program your mind to be in the state of succeeding from the moment upon waking, and make decisions throughout the day that will lead you towards your desires.

The Biggest Obstacle to Success: Going on Autopilot

One of the biggest pitfalls in the modern society is to fall into the trap of going on autopilot, to be walking dead and do what everyone else are doing. Most of us are too busy reacting and responding to the environment and what’s happening around us.

While we should act and take charge of our own world and our own reality. We forget to stay focused and we forget about our goals.

Learn to be conscious. Being more conscious in your day-to-day decisions will lead you to take the appropriate actions to reach your goals.

Have a purpose with life, act according to your values, and don’t let people tell you what to do or how things should be.

When you start to make more conscious decisions, you will start to think about if this is going to take you closer to your goals or drift you further away.

Why are you doing what you’re doing right now? Why are you reading this? Nothing else to do? Or are you reading this site so you might pick up a thing or two to consciously incorporate in your life to improve yourself that will move you in the direction you want?

What are your goals? Be healthy? Lose weight? Be fit? Get the dream job? Have the dream house? Live the dream life? Make a certain amount of money? Start a family?

If you truly want to pursue these goals and actually see them come true, you need to start taking actions consciously.

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3 Keys to Success in Life (That You Can Start Doing Now)

There are 3 things we have to consciously start doing:

    Now I’ll show you how you can achieve each of them in details.

    1. Write down Your Goals

    The first thing you do in the morning will determine what your day is going to be like. Program your mind to be in a powerful state from the moment upon waking, and you are guaranteed to have a productive and great day.

    How you can do this is by writing your goals down, every morning. Then, once you’ve done that, circle the most important goal,  the goal that in the long-term will have the most impact on your life.

    Now ask yourself this question: “What actions can I make today that will change everything and take me closer to this goal?

    Write down all the actions you can think of, circle the two most important ones and start doing them. Don’t stop until it’s done.

    This is an extremely powerful method of getting in the right state first thing in the morning. Instead of wandering around half-dead and spending 30 minutes to wake up, you are hacking your mind to be productive.

    Another powerful reason for writing down your goals is that by reading them it makes us feel good, write them as if they’re already accomplished. You’re already there.

    Re-reading and re-writing them every morning will ensure you to be in a resourceful state where you act based on your goals. You will make conscious decisions throughout the day that will support your goals and take you closer to them.

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    Goals that are not written down are merely wishes. Learn how to set great goals here: How to Set SMART Goal to Make Lasting Changes in Life

    The power of writing goals as if you’re already there takes us to point number 2.

    2. Create a Powerful Belief System

    Ask any successful person what their number one rule for succeeding is. They all have this in common:

    They believe in themselves and what they’re doing, and they are not afraid to say it.

    If you don’t believe in yourself, why would anyone else?

    When people ask you about your goals in life, don’t be afraid to say it out loud. If you have high goals, they might laugh and look at you funny. But if you’re insecure about your goals, you will make insecure decisions that will lead you nowhere.

    Go against the grain, stand out. After all, how many people in the world today are actually living the dream? Now, how many of these people will respond something in the likes of “I don’t know” if you ask what their goals are?

    Be determined and believe in yourself. People will respect you for having the guts for going after what you truly desire.

    I once heard a story about a guy that worked in a video store. Every day he would bring two magazines to work, one was an entrepreneur magazine and the other was a magazine loaded with expensive and fast-riding cars. His boss would ask him why he was bringing these magazines to work every day and his answer was: “I’m picking out the car I’m going to buy.”

    The response from the boss was like most average minds saying he was killing himself thinking like that, he would never ever get that car and would just end up disappointed when it never happened.

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    Turned out, the guy later quit the job at the video store and followed his dream. Some years later he return to the video store to return a video, and he did so in the car he picked out from the magazine.

    The same people were working in the store as the day he used to work there. Now can you imagine the looks on their faces when he turned up in the car they said he never ever would get?

    Priceless. And it all started by creating a powerful belief system.

    The first step to living and achieving your dream is to believe it and imagine it. When you believe in your mind that you’ve already achieved your goals, you will develop a sense of certainty. That certainty will lead to action steps, when you know what the outcome is going to be it’s much easier to pick out the actions that are necessary to get there.

    You are certain you will live in the body you want.

    You are certain you will live in the dream house with the dream family.

    You are certain you will have the job you want, and earn the money you believe you’re worth.

    By constantly repeating in your mind the images of yourself succeeding, you create neural pathways in the brain. Your mind can’t tell the difference between what you vividly imagine and the reality.

    Go out and day dream. Go out and believe, imagine already living your dreams and goals. With enough repetition, you become certain that this is the only outcome and you work backwards to find ways for making it happen.

    The next step in personal success that will lead to life success and happiness is to..

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    3. Invest in Yourself

    A wise man was once asked what the best possible investment someone could make. His answer was short, sweet and simple: “Invest In Yourself.”

    The man’s name is Warren Buffett. He is known as the world’s greatest investor. According to Forbes, he has a net worth of $53.5 Billion.

    Hiring a personal coach, getting a membership at a gym, buying healthy foods, books and education are not expenses. They are investments: investments in yourself.

    Some things you can do today to invest in yourself are:

    • Go to the gym and train. Physical training releases endorphins and makes you feel great. It increases productivity and energy levels. By investing time in the gym, you’ll be better able to handle daily tasks and what life throws at you. Forty-five to fifty minutes is all you need, it’s actually the best time to shoot for in a workout.
    • Eat good food. When you go to the grocery store after work, ask yourself: “What foods will nourish my mind and body to feel and perform better?” You are setting yourself up for greatness and consciously making yourself aware of what foods will empower you, therefore make better decisions.
    • Start reading books. Everyone buys books, but very few actually reads them cover to cover.
    • Stop reading books and start studying them. Few read the books they buy, but even fewer remembers what they read. Stop reading books and start studying books.
    • Study at least one hour a day. “One hour per day of study will put you at the top of your field within three years. Within five years you’ll be a national authority. In seven years, you can be one of the best people in the world at what you do.” – Brian Tracy
    • Take notes. Never leave home without a pen and a piece of paper. The best ideas often comes in the least appropriate times, write them down. Don’t trust your mind to remember them—it won’t. Writing it down right away will also allow your mind to store and come up with more ideas. Nowadays, you can use plenty of notes-taking apps like Evernote.
    • Learn a new skill. Learn something new every day, a new skill or a new word. One new skill every day equals 365 new skills a year. Now imagine where you could be a year from now if you start doing it today?
    • Do something for yourself. Yes, hard work is a major factor for succeeding, but at least once per month do something fun, something outrageous and spontaneous that makes you feel alive. Have fun and enjoy yourself.

    The Crucial Rule to Follow

    The last piece of advice and rule to follow: Keep on, keeping on.

    Sometimes, things get hard and the road seems too long. You just have to keep on, keeping on.

    Revisit your goals and start imagining, all of the sudden you’ve changed your state and you’re on the right track again. The track that will take you to greatness.

    Use these 3 keys to create your destiny and achieve what you want in life.

    Go get it.

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