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6 Most Common SEO Mistakes and How to Correct Them

6 Most Common SEO Mistakes and How to Correct Them

Driving traffic to a website can be done through using SEO as your primary strategy. This means that traffic is brought to the website for free by researching keywords and finding out what brings in the most traffic, then using them on the website. This may work, but often it takes time and might be slower than one would expect to bring about positive changes; also, it still may not bring the site to the first page of search results.

SEO strategies can be implemented in a short amount of time, but it might take a while to master them. Many times there are just a few mistakes to correct to start achieving positive results.

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1. Forgoing Analytics to See What is Converting

SEO is about more than just getting traffic. It is about converting the traffic into leads. Keeping track of the phrases that bring in the traffic is important, but the downfall is when these keywords don’t bump the website up to the first page. Try to remember that often times, the lower-traffic phrases are better at converting because they are more specific, and having these bring the site to the first page of results can contribute to quite a few sales.

2. Optimizing for the Wrong Geographic Area

When a business is focused on customers that reside in a certain geographic area, it is vital to learn about local search. The keywords used should be specific to the region, such as those in the meta descriptions and page titles. An address and phone number should be available on the pages on the header or footer, allowing for the site to show up on results pages with local businesses. Also, listing the business on places such as Yelp, FourSquare, Google Places, and Merchant Circle will bring the website to the forefront.

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3. Optimizing with the Wrong Keywords

Generic keywords will bring in a lot of traffic, but specific keywords will bring the right kind of traffic. Global keywords won’t bring in a significant amount of local traffic; generic keywords bring in those with little interest, keywords that indicate free information and not a product, and broad keywords will bring a lot of competition.

4. Not Using the Right Title Tags and Meta Descriptions

This is likely one of the easiest SEO mistakes to overlook: each page on the website should have a unique title, as these will show up in tweets and are used in the title when someone bookmarks the website. The titles can contain specific services that are popular search terms. Meta descriptions should be unique and persuasive in only 160 characters. This serves somewhat as a sales pitch that will bring people to the site, and should also include any relevant keywords.

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5. Not Utilizing Anchor Text When Linking Internally

This is a vital part of the website text and should not only be used for a call to action, but internal links as well. This can be linked to an e-commerce services page or the like. The anchor text should also not be the same for every link. Using “This page” or “click here” too many times can hurt the site when it comes to search engines, so mix it up and don’t be afraid to include the keywords.

6. Not Creating Unique and Valuable Content

The content should not only be well written, but also link worthy. Readers will know when content is not unique and not valuable, and when this happens, the trust is lost. If outsourcing writers, the content should be original, well-articulated, and something to be proud of. To complement this, the content should also be relevant, making it valuable. Infographics, text or video tutorials, and top lists are all great options.

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Winning the SEO game is about more than just pumping out content. The information should be relevant, well written, and focused on the right audience. These strategies don’t take much to implement and can bump up your success when utilized properly.

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Sasha Brown

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Last Updated on May 14, 2019

8 Replacements for Google Notebook

8 Replacements for Google Notebook

Exploring alternatives to Google Notebook? There are more than a few ‘notebooks’ available online these days, although choosing the right one will likely depend on just what you use Google Notebook for.

  1. Zoho Notebook
    If you want to stick with something as close to Google Notebook as possible, Zoho Notebook may just be your best bet. The user interface has some significant changes, but in general, Zoho Notebook has pretty similar features. There is even a Firefox plugin that allows you to highlight content and drop it into your Notebook. You can go a bit further, though, dropping in any spreadsheets or documents you have in Zoho, as well as some applications and all websites — to the point that you can control a desktop remotely if you pare it with something like Zoho Meeting.
  2. Evernote
    The features that Evernote brings to the table are pretty great. In addition to allowing you to capture parts of a website, Evernote has a desktop search tool mobil versions (iPhone and Windows Mobile). It even has an API, if you’ve got any features in mind not currently available. Evernote offers 40 MB for free accounts — if you’ll need more, the premium version is priced at $5 per month or $45 per year. Encryption, size and whether you’ll see ads seem to be the main differences between the free and premium versions.
  3. Net Notes
    If the major allure for Google Notebooks lays in the Firefox extension, Net Notes might be a good alternative. It’s a Firefox extension that allows you to save notes on websites in your bookmarks. You can toggle the Net Notes sidebar and access your notes as you browse. You can also tag websites. Net Notes works with Mozilla Weave if you need to access your notes from multiple computers.
  4. i-Lighter
    You can highlight and save information from any website while you’re browsing with i-Lighter. You can also add notes to your i-Lighted information, as well as email it or send the information to be posted to your blog or Twitter account. Your notes are saved in a notebook on your computer — but they’re also synchronized to the iLighter website. You can log in to the site from any computer.
  5. Clipmarks
    For those browsers interested in sharing what they find with others, Clipmarks provides a tool to select clips of text, images and video and share them with friends. You can easily syndicate your finds to a whole list of sites such as Facebook, Twitter and Digg. You can also easily review your past clips and use them as references through Clipmarks’ website.
  6. UberNote
    If you can think of a way to send notes to UberNote, it can handle it. You can clip material while browsing, email, IM, text message or even visit the UberNote sites to add notes to the information you have saved. You can organize your notes, tag them and even add checkboxes if you want to turn a note into some sort of task list. You can drag and drop information between notes in order to manage them.
  7. iLeonardo
    iLeonardo treats research as a social concern. You can create a notebook on iLeonardo on a particular topic, collecting information online. You can also access other people’s notebooks. It may not necessarily take the place of Google Notebook — I’m pretty sure my notes on some subjects are cryptic — but it’s a pretty cool tool. You can keep notebooks private if you like the interface but don’t want to share a particular project. iLeonardo does allow you to follow fellow notetakers and receive the information they find on a particular topic.
  8. Zotero
    Another Firefox extension, Zotero started life as a citation management tool targeted towards academic researchers. However, it offers notetaking tools, as well as a way to save files to your notebook. If you do a lot of writing in Microsoft Word or Open Office, Zotero might be the tool for you — it’s integrated with both word processing software to allow you to easily move your notes over, as well as several blogging options. Zotero’s interface is also available in more than 30 languages.

I’ve been relying on Google Notebook as a catch-all for blog post ideas — being able to just highlight information and save it is a great tool for a blogger.

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In replacing it, though, I’m starting to lean towards Evernote. I’ve found it handles pretty much everything I want, especially with the voice recording feature. I’m planning to keep trying things out for a while yet — I’m sticking with Google Notebook until the Firefox extension quits working — and if you have any recommendations that I missed when I put together this list, I’d love to hear them — just leave a comment!

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