Advertising
Advertising

6 Most Common SEO Mistakes and How to Correct Them

6 Most Common SEO Mistakes and How to Correct Them

Driving traffic to a website can be done through using SEO as your primary strategy. This means that traffic is brought to the website for free by researching keywords and finding out what brings in the most traffic, then using them on the website. This may work, but often it takes time and might be slower than one would expect to bring about positive changes; also, it still may not bring the site to the first page of search results.

SEO strategies can be implemented in a short amount of time, but it might take a while to master them. Many times there are just a few mistakes to correct to start achieving positive results.

Advertising

1. Forgoing Analytics to See What is Converting

SEO is about more than just getting traffic. It is about converting the traffic into leads. Keeping track of the phrases that bring in the traffic is important, but the downfall is when these keywords don’t bump the website up to the first page. Try to remember that often times, the lower-traffic phrases are better at converting because they are more specific, and having these bring the site to the first page of results can contribute to quite a few sales.

2. Optimizing for the Wrong Geographic Area

When a business is focused on customers that reside in a certain geographic area, it is vital to learn about local search. The keywords used should be specific to the region, such as those in the meta descriptions and page titles. An address and phone number should be available on the pages on the header or footer, allowing for the site to show up on results pages with local businesses. Also, listing the business on places such as Yelp, FourSquare, Google Places, and Merchant Circle will bring the website to the forefront.

Advertising

3. Optimizing with the Wrong Keywords

Generic keywords will bring in a lot of traffic, but specific keywords will bring the right kind of traffic. Global keywords won’t bring in a significant amount of local traffic; generic keywords bring in those with little interest, keywords that indicate free information and not a product, and broad keywords will bring a lot of competition.

4. Not Using the Right Title Tags and Meta Descriptions

This is likely one of the easiest SEO mistakes to overlook: each page on the website should have a unique title, as these will show up in tweets and are used in the title when someone bookmarks the website. The titles can contain specific services that are popular search terms. Meta descriptions should be unique and persuasive in only 160 characters. This serves somewhat as a sales pitch that will bring people to the site, and should also include any relevant keywords.

Advertising

5. Not Utilizing Anchor Text When Linking Internally

This is a vital part of the website text and should not only be used for a call to action, but internal links as well. This can be linked to an e-commerce services page or the like. The anchor text should also not be the same for every link. Using “This page” or “click here” too many times can hurt the site when it comes to search engines, so mix it up and don’t be afraid to include the keywords.

6. Not Creating Unique and Valuable Content

The content should not only be well written, but also link worthy. Readers will know when content is not unique and not valuable, and when this happens, the trust is lost. If outsourcing writers, the content should be original, well-articulated, and something to be proud of. To complement this, the content should also be relevant, making it valuable. Infographics, text or video tutorials, and top lists are all great options.

Advertising

Winning the SEO game is about more than just pumping out content. The information should be relevant, well written, and focused on the right audience. These strategies don’t take much to implement and can bump up your success when utilized properly.

More by this author

Sasha Brown

Seasoned Blogger

11 Obvious Signs He Wants to Marry You 11 Signs He Wants to Marry You (Even You Are at the Early Stages) 11 Must-Follow Natural Health Blogs for 2017 11 Must-Follow Natural Health Blogs for 2017 11 Tools to Help You Keep Track of Your Remote Employees 11 Tools to Help You Keep Track of Your Remote Employees 7 Ways to Effectively Cope With Emotional Stress Seven Ways to Effectively Cope with Emotional Stress 10 amazon review sites that will get you really good deals 10 Amazon Review Sites That Will Get You Really Good Deals

Trending in Technology

1 7 Tools to Help Keep Track of Goals and Habits Effectively 2 7 Clever Goal Tracker Apps to Make the Most of Your Business in 2019 3 10 Smartest Productivity Software to Improve Your Work Performance 4 18 Best Time Management Apps and Tools (2019 Updated) 5 16 Less Known Gmail Hacks That Will Super Boost Your Productivity

Read Next

Advertising
Advertising
Advertising

Last Updated on February 15, 2019

7 Tools to Help Keep Track of Goals and Habits Effectively

7 Tools to Help Keep Track of Goals and Habits Effectively

Now that 2011 is well underway and most people have fallen off the bandwagon when it comes to their New Year’s resolutions (myself included), it’s a good time to step back and take an honest look at our habits and the goals that we want to achieve.

Something that I have learned over the past few years is that if you track something, be it your eating habits, exercise, writing time, work time, etc. you become aware of the reality of the situation. This is why most diet gurus tell you to track what you eat for a week so you have an awareness of the of how you really eat before you start your diet and exercise regimen.

Tracking daily habits and progress towards goals is another way to see reality and create a way for you clearly review what you have accomplished over a set period of time. Tracking helps motivate you too; if I can make a change in my life and do it once a day for a period of time it makes me more apt to keep doing it.

So, if you have some goals and habits in mind that need tracked, all you need is a tracking tool. Today we’ll look at 7 different tools to help you keep track of your habits and goals.

Joe’s Goals

Advertising

     

    Joe’s Goals is a web-based tool that allows users to track their habits and goals in an easy to use interface. Users can add as many goals/habits as they want and also check multiple times per day for those “extra productive days”. Something that is unique about Joe’s Goals is the way that you can keep track of negative habits such as eating out, smoking, etc. This can help you visualize the good things that you are doing as well as the negative things that you are doing in your life.

    Joe’s Goals is free with a subscription version giving you no ads and the “latest version” for $12 a year.

    Daytum

      Daytum

      is an in depth way of counting things that you do during the day and then presenting them to you in many different reports and groups. With Daytum you can add several different items to different custom categories such as work, school, home, etc. to keep track of your habits in each focus area of your life.

      Advertising

      Daytum is extremely in depth and there are a ton of settings for users to tweak. There is a free version that is pretty standard, but if you want more features and unlimited items and categories you’ll need Daytum Plus which is $4 a month.

      Excel or Numbers

        If you are the spreadsheet number cruncher type and the thought of using someone else’s idea of how you should track your habits turns you off, then creating your own Excel/Numbers/Google spreadsheet is the way to go. Not only do you have pretty much limitless ways to view, enter, and manipulate your goal and habit data, but you have complete control over your stuff and can make it private.

        What’s nice about spreadsheets is you can create reports and can customize your views in any way you see fit. Also, by using Dropbox, you can keep your tracker sheets anywhere you have a connection.

        Evernote

        Advertising

          I must admit, I am an Evernote junky, mostly because this tool is so ubiquitous. There are several ways you can implement habit/goal tracking with Evernote. You won’t be able to get nifty reports and graphs and such, but you will be able to access your goal tracking anywhere your are, be it iPhone, Android, Mac, PC, or web. With Evernote you pretty much have no excuse for not entering your daily habit and goal information as it is available anywhere.

          Evernote is free with a premium version available.

          Access or Bento

            If you like the idea of creating your own tracker via Excel or Numbers, you may be compelled to get even more creative with database tools like Access for Windows or Bento for Mac. These tools allow you to set up relational databases and even give you the option of setting up custom interfaces to interact with your data. Access is pretty powerful for personal database applications, and using it with other MS products, you can come up with some pretty awesome, in depth analysis and tracking of your habits and goals.

            Bento is extremely powerful and user friendly. Also with Bento you can get the iPhone and iPad app to keep your data anywhere you go.

            Advertising

            You can check out Access and the Office Suite here and Bento here.

            Analog Bonus: Pen and Paper

            All these digital tools are pretty nifty and have all sorts of bells and whistles, but there are some people out there that still swear by a notebook and pen. Just like using spreadsheets or personal databases, pen and paper gives you ultimate freedom and control when it comes to your set up. It also doesn’t lock you into anyone else’s idea of just how you should track your habits.

            Conclusion

            I can’t necessarily recommend which tool is the best for tracking your personal habits and goals, as all of them have their quirks. What I can do however (yes, it’s a bit of a cop-out) is tell you that the tool to use is whatever works best for you. I personally keep track of my daily habits and personal goals with a combo Evernote for input and then a Google spreadsheet for long-term tracking.

            What this all comes down to is not how or what tool you use, but finding what you are comfortable with and then getting busy with creating lasting habits and accomplishing short- and long-term goals.

            Read Next