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6 Most Common SEO Mistakes and How to Correct Them

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6 Most Common SEO Mistakes and How to Correct Them

Driving traffic to a website can be done through using SEO as your primary strategy. This means that traffic is brought to the website for free by researching keywords and finding out what brings in the most traffic, then using them on the website. This may work, but often it takes time and might be slower than one would expect to bring about positive changes; also, it still may not bring the site to the first page of search results.

SEO strategies can be implemented in a short amount of time, but it might take a while to master them. Many times there are just a few mistakes to correct to start achieving positive results.

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1. Forgoing Analytics to See What is Converting

SEO is about more than just getting traffic. It is about converting the traffic into leads. Keeping track of the phrases that bring in the traffic is important, but the downfall is when these keywords don’t bump the website up to the first page. Try to remember that often times, the lower-traffic phrases are better at converting because they are more specific, and having these bring the site to the first page of results can contribute to quite a few sales.

2. Optimizing for the Wrong Geographic Area

When a business is focused on customers that reside in a certain geographic area, it is vital to learn about local search. The keywords used should be specific to the region, such as those in the meta descriptions and page titles. An address and phone number should be available on the pages on the header or footer, allowing for the site to show up on results pages with local businesses. Also, listing the business on places such as Yelp, FourSquare, Google Places, and Merchant Circle will bring the website to the forefront.

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3. Optimizing with the Wrong Keywords

Generic keywords will bring in a lot of traffic, but specific keywords will bring the right kind of traffic. Global keywords won’t bring in a significant amount of local traffic; generic keywords bring in those with little interest, keywords that indicate free information and not a product, and broad keywords will bring a lot of competition.

4. Not Using the Right Title Tags and Meta Descriptions

This is likely one of the easiest SEO mistakes to overlook: each page on the website should have a unique title, as these will show up in tweets and are used in the title when someone bookmarks the website. The titles can contain specific services that are popular search terms. Meta descriptions should be unique and persuasive in only 160 characters. This serves somewhat as a sales pitch that will bring people to the site, and should also include any relevant keywords.

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5. Not Utilizing Anchor Text When Linking Internally

This is a vital part of the website text and should not only be used for a call to action, but internal links as well. This can be linked to an e-commerce services page or the like. The anchor text should also not be the same for every link. Using “This page” or “click here” too many times can hurt the site when it comes to search engines, so mix it up and don’t be afraid to include the keywords.

6. Not Creating Unique and Valuable Content

The content should not only be well written, but also link worthy. Readers will know when content is not unique and not valuable, and when this happens, the trust is lost. If outsourcing writers, the content should be original, well-articulated, and something to be proud of. To complement this, the content should also be relevant, making it valuable. Infographics, text or video tutorials, and top lists are all great options.

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Winning the SEO game is about more than just pumping out content. The information should be relevant, well written, and focused on the right audience. These strategies don’t take much to implement and can bump up your success when utilized properly.

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Last Updated on December 18, 2020

Can Technology have Biases Like Humans?

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Can Technology have Biases Like Humans?

Technology has taken a vantage leap in providing solutions for man. Before now, technology used to appear complex and would require a great deal of expertise to handle solutions available. Today, we have technology applicable in the simplest human activities as smart products with intelligent algorithms powering them as they make error-free judgments and provide intelligent and analytic solutions.

Does technology have all the answers?

This article from Credit Suisse, tells us that technology does not have all the answers because it has been found to exhibit “similar biases,” as humans. No one can discredit the impact of technology, but it is not totally free of human input and this is the reason we experience these biases in many areas we have technology holding foot.

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Creating technological solutions transparently

This article suggests that the process of creating technological solutions be made transparent and subject to contribution from many people who would end up as users of the product – male, female, young, old, learned, unlearned and all other preferences as we have them. It also underscores the importance of having women on product development teams. This approach is not sure to eliminate all forms of bias, but it is a good way to start in order to appraise the full benefits of technology.

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Technology as the connecting tool

Technology so far has been a major connecting tool amongst us humans. It is used and appreciated by all regardless of race, language and sex. In order to keep it less subjective to these arguments about human biases. I believe we should gather opinions on products and solutions before making them available to the public. This could be done by gathering input from intended target users and receiving feedback across the stages of production.

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“Recognizing the problem is a start…success will depend on inclusive technologies that meet this vast untapped market.” This cannot be more apt especially at a time when we look up to technology for solutions. We should not muzzle our progress with technology by battling algorithm bias. The first way to avoid this battle is by reading this article here.

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