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6 Most Common SEO Mistakes and How to Correct Them

6 Most Common SEO Mistakes and How to Correct Them

Driving traffic to a website can be done through using SEO as your primary strategy. This means that traffic is brought to the website for free by researching keywords and finding out what brings in the most traffic, then using them on the website. This may work, but often it takes time and might be slower than one would expect to bring about positive changes; also, it still may not bring the site to the first page of search results.

SEO strategies can be implemented in a short amount of time, but it might take a while to master them. Many times there are just a few mistakes to correct to start achieving positive results.

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1. Forgoing Analytics to See What is Converting

SEO is about more than just getting traffic. It is about converting the traffic into leads. Keeping track of the phrases that bring in the traffic is important, but the downfall is when these keywords don’t bump the website up to the first page. Try to remember that often times, the lower-traffic phrases are better at converting because they are more specific, and having these bring the site to the first page of results can contribute to quite a few sales.

2. Optimizing for the Wrong Geographic Area

When a business is focused on customers that reside in a certain geographic area, it is vital to learn about local search. The keywords used should be specific to the region, such as those in the meta descriptions and page titles. An address and phone number should be available on the pages on the header or footer, allowing for the site to show up on results pages with local businesses. Also, listing the business on places such as Yelp, FourSquare, Google Places, and Merchant Circle will bring the website to the forefront.

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3. Optimizing with the Wrong Keywords

Generic keywords will bring in a lot of traffic, but specific keywords will bring the right kind of traffic. Global keywords won’t bring in a significant amount of local traffic; generic keywords bring in those with little interest, keywords that indicate free information and not a product, and broad keywords will bring a lot of competition.

4. Not Using the Right Title Tags and Meta Descriptions

This is likely one of the easiest SEO mistakes to overlook: each page on the website should have a unique title, as these will show up in tweets and are used in the title when someone bookmarks the website. The titles can contain specific services that are popular search terms. Meta descriptions should be unique and persuasive in only 160 characters. This serves somewhat as a sales pitch that will bring people to the site, and should also include any relevant keywords.

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5. Not Utilizing Anchor Text When Linking Internally

This is a vital part of the website text and should not only be used for a call to action, but internal links as well. This can be linked to an e-commerce services page or the like. The anchor text should also not be the same for every link. Using “This page” or “click here” too many times can hurt the site when it comes to search engines, so mix it up and don’t be afraid to include the keywords.

6. Not Creating Unique and Valuable Content

The content should not only be well written, but also link worthy. Readers will know when content is not unique and not valuable, and when this happens, the trust is lost. If outsourcing writers, the content should be original, well-articulated, and something to be proud of. To complement this, the content should also be relevant, making it valuable. Infographics, text or video tutorials, and top lists are all great options.

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Winning the SEO game is about more than just pumping out content. The information should be relevant, well written, and focused on the right audience. These strategies don’t take much to implement and can bump up your success when utilized properly.

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Last Updated on November 3, 2020

20 Best Mac Apps for Productivity You Need in 2020

20 Best Mac Apps for Productivity You Need in 2020

Whether you use your Mac for work or just for your personal projects, you’ve likely found yourself wondering how to improve your productivity. There are only so many hours in a day, and so much mental stamina you can muster before you run out.

There are dozens of tricks you can use to improve your own productivity and outlook, but if you’re looking for a more objective, comprehensive fix, the best thing to do is equip your Mac with productivity apps designed to help you do more in less time.

This Lifehack-exclusive list has some of the best productivity apps to help you feel less tired, improve your energy, and ultimately help you get more done every day.

What Makes For the Best Productivity Apps?

Beyond productivity tips, there are dozens of productivity apps to choose from too. With that in mind, here are some of the core aspects of ideal productivity apps that have formed this list.

  • Non-intrusive – you want a productivity app to weave seamlessly into your workflow and not cause disruptions. From using the app to the overall display, it shouldn’t cause any interruptions.
  • Good interface – Again, you want to be able to use these apps easily and have them benefit you. The easier you can navigate around these apps, the better.
  • Fair pricing – Many of these have free trials that allow you a good chance to test before you buy. If you do decide to pay for it, the monthly pricing plans should be reasonable for what you are getting.

1. Todoist

    Available for all iOS devices, Todoist is a note-taking and organization app that can keep you on top of all your projects—both personal and professional.

    Its best features are all free to use, including browser extensions, task creation, and interactive boards you can use to organize all your notes.

    If you want to pay the optional $29 yearly fee, you can get even more advanced features like backups and automatic reminders. Even with the free version, you’ll stay far more organized.

    Download: Todoist

    2. 1Password

      You may not realize it, but you probably spend a ton of time recalling your passwords, especially if and when you forget one to an app you use on a regular basis.

      1Password is an app for Mac that saves and remembers all your passwords for you in one place, so you can access all your favorite sites with a single click.

      You’ll save time and keep all your accounts secure simultaneously. A personal plan is $2.99 per month.

      Download: 1Password

      3. Bear

        Bear is a unique kind of note-taking app designed to make it easier for Mac users to jot down notes on the go. With it, you can create to-do lists, give yourself reminders, and outline concepts for future brainstorming sessions.

        It comes with many different inline styles so you can customize your notes to your personal preferences, and remember the context in which you wrote them. The core version is free, with a $14.99 per year version available as well.

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        Download: Bear

        4. Hazel

          Hazel by noodlesoft is an automated organization tool designed for Mac that will help you automatically organize your files based on any custom rules you want to create.

          For example, you can set it to move untouched items from one folder into another folder labeled “action items” if they haven’t been addressed within a week. It can save you hours of organization over the course of a few weeks. A single license is a flat $32.

          Download: noodlesoft

          5. Alfred

            Alfred is an all-in-one app designed to save you time with Mac shortcuts and convenient custom actions. You can use it in a variety of ways.

            For example, you can access Alfred’s clipboard memory so you don’t copy and paste the same material over and over, or set up custom workflows to automate some of your most repetitive tasks.

            It’s a paid app, with multiple price points based on the features you desire.

            Download: Alfred

            6. TextExpander

              TextExpander does exactly what the name suggests; it allows you to type a short snippet of text, and expand that text automatically.

              For example, you can create a custom expansion that allows you to conjure a full paragraph you type repeatedly by simply typing a unique abbreviation. Once you get used to your custom combinations, you’ll spare your fingers from typing thousands of words.

              An individual account is $3.33 per month.

              Download: TextExpander

              7. Backblaze

                If you’ve ever experienced a crash, or theft of your Mac, you know how much time a system restore can cost you. You’ll spend hours replacing the files you lost, and lose thousands of files that are irreplaceable.

                Backblaze is an automated, inexpensive way to back up your entire Mac for just $5 a month.

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                Download: Backblaze

                8. Keyboard Maestro

                  Keyboard Maestro is an older app that still has the power to make your life easier. With it, you can automate any number of tasks based on a certain trigger (such as a hotkey combination, or an event like connecting to a wireless network). A single license only costs $36.

                  Download: Keyboard Maestro

                  9. Snagit

                    There are many applications for a good screen-capture app, whether you’re trying to illustrate a tech problem you have or just want to make an interesting meme. Snagit makes it easy, with built-in editing for both still images and video. A single license covers two machines, and costs $49.95.

                    Download: TechSmith/Snagit

                    10. Bartender

                      Bartender is the cleverly-named app that helps you clean up and organize all your menu bar icons. You can also access them quickly with keyboard shortcuts.

                      If you’re like most Mac users, those icons get cluttered quickly and stop you from working efficiently. It’s free to try for 4 weeks, after which you’ll need a $15 license.

                      Download: Bartender

                      11. Otter

                      Otter is the Mac app for the note taker who hates typing. It’s an intelligent voice-recognition system and note-taking app that will help you transcribe your conversations, keep notes during meetings, and even take contextual notes to yourself in your own time.

                      Best of all, it’s free to get started!

                      Download: Otter

                      12. Flux

                        Do you often find yourself feeling tired throughout the day, or feeling unable to get to sleep after a day of staring at your computer? That could be because of the unnatural blue light that radiates from your Mac.

                        Flux naturally adapts your display to emit light that matches the time of day, so you can sleep better and feel less tired. It’s also free!

                        Download: Flux

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                        13. PDFpen

                        If you deal with PDFs on a regular basis, you probably find yourself wishing for some kind of tool that can let you mark up those PDFs however you want. Without a dedicated app like PDFpen, this can be difficult.

                        PDFpen lets you edit PDFs in almost any conceivable way, giving you more power and saving you time. A single license is $74.95.

                        Download: Smile Software/PDFpen

                        14. OmniFocus

                          OmniFocus is all about task management. It has a clean interface that allows you to tag your tasks, schedule events, and even automate certain features.

                          It’s one of the most comprehensive solutions on the market, so there’s a bit of a learning curve to get the most out of it.

                          A standard license is $39.99, while the pro version is $79.99.

                          Download: OmniFocus

                          15. Franz

                            It’s tiring to switch between dozens of different chat programs like Facebook Messenger, Slack, and WhatsApp, whenever you want to have a conversation with a different contact.

                            Franz’s solution is simple; offer access to all these apps in one convenient package. And best of all, it’s completely open source.

                            Download: Franz

                            16. MindNode

                              If you’re the brainstorming type, you need an app like MindNode to help you efficiently organize your thoughts. There are dozens of tools you can use to connect ideas in a mind map, or simply jot down notes for future reference.

                              The core app is free, with in-app purchases available.

                              Download: MindNode

                              17. Focus

                                The internet is a wonderful thing, but it can be awfully distracting. And if you’re like the majority of us, you’ve interrupted work on a project because of some attention-grabbing site or bad online habit. That’s where Focus comes in.

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                                This app allows you to block the worst offenders with custom time limits and other constraints, so you can focus on the task at hand. A single license is $19.99.

                                Download: Focus

                                18. CleanMyMac

                                  Chances are, your Mac isn’t working as fast as it could, thanks to gigabytes of clutter and unnecessary files on your system. CleanMyMac helps you scan your Mac, monitor its health, and ultimately clean it up—so you can handle all your tasks that extra bit faster. A single license is $39.95.

                                  Download: CleanMyMac

                                  19. Grammarly

                                    A spelling error or grammatical mistake can cost you big time. It could be the source of a worse grade on a big paper, or compromise your credibility in the workplace. Thankfully, Grammarly can help you.

                                    This Mac-integrated writing assistant monitors all your writing and makes live corrections, so you’re alerted to your potential mistakes before they become permanent.

                                    A free version exists, but the premium version will cost you between $11 and $30 a month, depending on how you pay.

                                    Download: Grammarly

                                    Focus To Do

                                      Focus to-do is one of the top productivity apps for your iPhone around. It even has a desktop client that you can connect to effortlessly. The app is built around two things: the Pomodoro technique and task management. It achieves these things with amazing balance. All that you have to do is create a task and then set the timer right within the app itself.

                                      There is also great flexibility with the Pomodoro technique as well. You can choose whether to take a 5 minute break, take a longer one, or even skip it. On the task management side, you can also create reoccurring tasks, reminders, and place a priority on tasks too.

                                      Download: Focus To Do

                                      The Bottom Line

                                      These productivity apps should help you squeeze more productive hours out of every day, but they aren’t the only tools you’ll have to help you find success.

                                      Make the time to learn about and experiment with all the life hacks that can make you more productive. By improving your devices as well as your outlook and focus, you’ll be able to get far more done in a day, and feel better doing it.

                                      More to Boost Productivity

                                      Featured photo credit: Patrick Ward via unsplash.com

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