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10 Important SEO Benchmark For Success

10 Important SEO Benchmark For Success

Measuring and tracking the SEO benchmarks helps the business owners improve their SEO campaign performance.

Quality content creation is a standout among the best SEO tactics, as indicated by a report from Conductor.

On the other hand, website updating is likewise viewed as imperative to SEO accomplishment, with half of respondents saying it is a standout among the best SEO tactics they use.

What is An SEO Benchmark for Success?

An SEO benchmark is just a beginning stage. You are setting up where your site at present stands from an expository and factual point of view. This permits you to track and compare your development from month-to-month or year-to-year. It additionally gives key insights into what regions you have to concentrate on the most.

SEO benchmarks are very important to measure the success of the SEO project. Like other SEO Companies, Orange County SEO Company also measures its SEO success through these benchmarks.

Read through to learn about 10 important SEO benchmarks for your success.

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1. Quality of Landing Page

For SEO, the more data you have, the better off you are. Landing pages permit you to perceive the amount of traffic is expanding in light of the particular themes of each landing page, and how much every page proselytes to traffic or even sales on your site.

Furthermore, having the capacity to demonstrate the landing pages being positioned on Google is an extraordinary metric to track.

Inside Google Analytics, you will discover what pages are attracting organic traffic. For this benchmark, we need to quantify what numbers of pages are really getting natural traffic on a month to month premise.

2. Organic Traffic

One of the most imperative SEO benchmarks you have to build up at the onset of any search engine optimization campaign is the amount of traffic the site is getting naturally. Developing your organic traffic is a moderate procedure and it should be followed through the span of months.

Most sites won’t see touchy organic development, however, rather will see the traffic gradually climb over time. The purpose behind this is that it requires a great deal of time for Google to trust your sites.

You truly need to demonstrate that

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  • Your connections are genuine and
  • Your brand or business is legitimate

3. Indexed Pages

The main pages that ought to be indexed are those that are exceptional and quality pages. You need to benchmark your indexed pages in light of the fact that you will need to increase them overtime

The quality of your indexed pages is based on Google’s diverse positioning components, yet interfaces, user signals and social action are at the highest priority on the rundown.

Checking index could not be simpler. You should simply enter your site name into the Google inquiry bar, and Google will give you each and every page on the domain name that it has indexed successfully.

4. Quantity of Total Page Views

Total views of a page are very important on the grounds that it is a marker of how intriguing your site is. In case you are getting more than one page hit for every guest, then it implies visitors are very interested in

  • Learning about your products or
  • Reading your content

You need visitors to be seeing numerous pages on your site in light of the fact that it gives you a superior chance to convert your visitors to your customers.

5. Number of Targeted Keywords

Keywords are and will keep on being a fundamental part of search engine optimization. The key is to consolidate top notch content with astutely produced catchphrases.

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You can use Google Webmaster Tools to figure out precisely what number of targeted keywords your site is at present ranking.

6. Bounce Rate

If your bounce rate is high, then it is an indication of terrible client experience. That’s the reason it’s important to benchmark it. On the off chance that it is high, then usability should be your primary core interest.

Keep in mind, bounce rates will differ based on your page or even business.

7. Backlinks

Indeed, even with the greater part of the changes made to search algorithm throughout the years, this SEO benchmark has remained an important indicator for SEO success.

Links on sites known for SEO contrivances, or connections to your site that shows up false or spam can really hurt your site’s rankings. So only link your site legitimately.

8. Average Time Spent

On the off chance that your guests do not stay on your website for a long time, then there is an issue with your client experience. Either the site is excessively confounding, poorly structured or content is sharper. The goal of SEO benchmarking is to expand average time.

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9. Online Networking

Online networking is progressively critical for good SEO. Google needs to see that people are sharing your posts or content. It bodes well, as this is a really solid indicator of powerful content.

10. Click Through Rate

It is an imperative SEO benchmark. It’s vital on the grounds that Google examines the CTR of the SERP results and mixes the outcomes, taking into account what pages are getting the best CTR.

Now you have 10 SEO benchmarks that you ought to track for SEO campaign. It does not make a difference the amount of traffic you get. It makes a difference the amount of traffic you convert. Fixing SEO issues will make your journey easier than ever.

Featured photo credit: SEO Benchmark For Success via google.com

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Last Updated on February 11, 2021

10 Secrets of Making Every Presentation Fun, Engaging, and Enjoyable

10 Secrets of Making Every Presentation Fun, Engaging, and Enjoyable

Not a lot of people are good at public speaking. You could even say that virtually everyone needs to get some practice, and preferably good guidance, before they can learn to stay calm when facing a room full of people. Having all eyes on you is an uncomfortable experience and it takes time to get used to. However, even if you can manage to control your stage fright and stay focused, it doesn’t necessarily mean that your presentation won’t put people to sleep. This is usually the case with long presentations on a very dull subject, with the presenter speaking in a monotone voice and dimming the lights to play a PowerPoint presentation.

You have to work hard to develop the right skills

If you want to be remembered and actually get people engaged, you need to make your presentation fun and enjoyable, without coming off as corny or desperate to please. I know, it doesn’t sound that easy at all! A good presentation during a promotional event or given to an important client can be a game changer for your business, so it is easy to get stressed out and fail to perform all that well. Luckily, giving an interesting lecture is something that can be practiced and perfected. There is plenty of advice out there on the topic, but let’s look at the most important aspects of giving a memorable and fun presentation.

1. Make your presentation short and sweet

With very long, meandering speeches you tend to lose the audience pretty early on, and from then on out it’s just a test of endurance for the few bravest listeners. Not only will people’s attention start to drop rapidly after sitting and listening to you talk for 30 minutes, but you also risk watering down your core ideas and leaving your audience with little in the way of key phrases and important bits of information to take away from the whole ordeal. Famous speakers throughout history have known the importance of condensing the information by using well thought out sentences and short phrases loaded with meaning.

JFK’s famous: ”It’s not what your country can do for you, but what you can do for your country,” expresses so much in very few words and gets the audience thinking. Ancient Spartans, for example were famous for their quick, dry wit, often demolishing their opponent’s argument with a single word or phrase. You’ll want to channel that ancient spirit and be as concise as possible when preparing your presentation.

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2. Open up with a good ice breaker

At the beginning, you are new to the audience. There is no rapport, no trust and the atmosphere is fairly neutral. Even if some of the people there know you personally, the concept of you as an authority on a particular matter giving a speech will be foreign to them. The best way to encourage a warm and friendly atmosphere is to get some kind of emotional response out of the audience right at the beginning. It doesn’t matter what emotion it is, you just need to connect with them on a more personal level. It can be shock, curiosity, laughter, knowing smirks, nervousness – whatever gets them out of that initial feeling of indifference. There are different kinds of effective ice-breakers, but generally speaking, the most successful ones utilize one of these tactics:

  • Joking
  • Tugging on their heart strings
  • Dropping a bombastic statement
  • Telling an interesting and relevant anecdote
  • Using a metaphor or drawing comparisons

You can make a small, self-deprecating comment, stir the presentation one way and then suddenly surprise the audience, use sarcasm, open up with a short childhood story that taught you a lesson, quote a famous person and elaborate on it from personal experience, use an inspirational anecdote or hit them with a bit of nostalgia. Just remember to keep it short and move on once you’ve gotten a reaction.

3. Keep things simple and to the point

Once you’re done warming up the crowd you can ease them into the core concepts and important ideas that you will be presenting. Keep the same presentation style thoughout. If you’ve started off a bit ironic, using dry wit, you can’t just jump into a boring monologue. If you’ve started off with a bang, telling a couple of great little jokes and getting the crowd riled up, you have to keep them happy by throwing in little jokes here and there and being generally positive and energetic during the presentation. You need a certain structure that you won’t deviate too far from at any point. A good game plan consists of several important points that need to be addressed efficiently. This means moving on from one point to another in a logical manner, coming to a sound conclusion and making sure to accentuate the key information.

4. Use a healthy dose of humor

Some of the best speeches and presentations in the world, which have been heard and viewed by millions, all feature plenty of humor. No matter the subject, a great speaker will use natural charisma, humor and beautiful language to convey their points and get the crowd excited about what they are saying. A great example of building rapport with the audience through the use of humor is Barrack Obama talking about the government building Iron Man.

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It is silly and fun, and absolutely not something that you would expect from a man in a position of power speaking in such a serious setting – and it’s exactly why it works. The more serious the situation and the bigger the accent on proper social behavior, the harder your jokes will hit.

5. Try to tell a story instead of ranting

Some people can do all of the above things right and still manage to turn their short and fun little presentation into a chaotic mess of information. You don’t want your speech to look like you just threw a bunch of information in a blender in no particular order. To avoid rambling, create a strong structure. Start with the ice breaker, introduce the core concepts and your goals briefly, elaborate on the various points in a bit more detail, draw logical conclusions and leave your audience with a clear takeaway message. You want to flow naturally from one part to the next like you are telling a big story chapter by chapter.

6. Practice your delivery

Standing in front of the mirror and practicing a speech or presentation is a technique as old as mirrors – well, come to think of it, as old as human speech, since you can see yourself reflected in any clear and calm body of water – and that means that it is tried and true. The theory is incredibly simple, yet the real problem is actually putting in the effort day in and day out. Work on your posture, your tone of voice, accent, pauses between sentences and facial expressions. The most important thing is to talk slowly and loudly enough to be heard and understood clearly. Many famous speakers, such as Demosthenes and King George VI, overcame speech impediments through hard work.

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7. Move around and use your hands

Although you won’t instill confidence in your project if you are very jittery, moving around erratically, not knowing what to do with your hands and making fast movements, standing dead still can be just as bad. You shouldn’t be afraid to use your arms and hands when talking as it makes you seem more passionate and confident. The same goes for moving around and taking up some space. However, try to make slower, calculated and deliberate movements. You want your movements to seem powerful, yet effortless. You can achieve this through practice.

8. Engage the audience by making them relate

Sometimes you will lose the audience somewhat in techno-babble, numbers, graphs and abstract ideas. At that point it is important to reel them back in using some good, old-fashioned storytelling. Make comparisons to events from everyday life that most people are more than familiar with. By making things look simple, not only will you help your audience get a better understanding of the subject by enabling them to visualize the information more clearly, you will also draw a connection between you. After all, you are all just regular people with similar experience, you just happen to be performing different roles at the moment.

9. Use funny images in your slides

Although slides are not really necessary at all times, if you do need them to make your point and present your information more effectively, it’s best to liven them up. They say that facts aren’t always black and white, and your presentation should reflect this. Add a bit of color, make the information stand out and use an interesting animation to switch from slide to slide. You can use the slides to add some more humor, both in terms of the text and the images. An image that is used to elicit a positive response needs to be funny within the context of what you are discussing. For example, if you are discussing the topic of authority, an image of Eric Cartman from South Park in a police uniform, demanding that you respect his “authoritah,” is a nice way to have a bit of fun and lighten things up.

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10. End on a more serious note

When all is said and done you will want the audience to remember the core concepts and keep thinking about what you have said after the presentation is over. This is why you should let things naturally calm down and end with an important idea, quote or even a question. Plant a seed in their mind and make them think. Let us turn to Patrick Henry for a great way to end a speech: “Is life so dear or peace so sweet as to be purchased at the price of chains and slavery? Forbid it, Almighty God! I know not what course others may take; but as for me, give me liberty or give me death.”

As you can see, there is quite a bit to learn when it comes to giving a good presentation, one that is both memorable and fun. Be sure to work on your skills tirelessly and follow in the footsteps of great orators.

Featured photo credit: Austin Distel via unsplash.com

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