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10 Important SEO Benchmark For Success

10 Important SEO Benchmark For Success

Measuring and tracking the SEO benchmarks helps the business owners improve their SEO campaign performance.

Quality content creation is a standout among the best SEO tactics, as indicated by a report from Conductor.

On the other hand, website updating is likewise viewed as imperative to SEO accomplishment, with half of respondents saying it is a standout among the best SEO tactics they use.

What is An SEO Benchmark for Success?

An SEO benchmark is just a beginning stage. You are setting up where your site at present stands from an expository and factual point of view. This permits you to track and compare your development from month-to-month or year-to-year. It additionally gives key insights into what regions you have to concentrate on the most.

SEO benchmarks are very important to measure the success of the SEO project. Like other SEO Companies, Orange County SEO Company also measures its SEO success through these benchmarks.

Read through to learn about 10 important SEO benchmarks for your success.

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1. Quality of Landing Page

For SEO, the more data you have, the better off you are. Landing pages permit you to perceive the amount of traffic is expanding in light of the particular themes of each landing page, and how much every page proselytes to traffic or even sales on your site.

Furthermore, having the capacity to demonstrate the landing pages being positioned on Google is an extraordinary metric to track.

Inside Google Analytics, you will discover what pages are attracting organic traffic. For this benchmark, we need to quantify what numbers of pages are really getting natural traffic on a month to month premise.

2. Organic Traffic

One of the most imperative SEO benchmarks you have to build up at the onset of any search engine optimization campaign is the amount of traffic the site is getting naturally. Developing your organic traffic is a moderate procedure and it should be followed through the span of months.

Most sites won’t see touchy organic development, however, rather will see the traffic gradually climb over time. The purpose behind this is that it requires a great deal of time for Google to trust your sites.

You truly need to demonstrate that

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  • Your connections are genuine and
  • Your brand or business is legitimate

3. Indexed Pages

The main pages that ought to be indexed are those that are exceptional and quality pages. You need to benchmark your indexed pages in light of the fact that you will need to increase them overtime

The quality of your indexed pages is based on Google’s diverse positioning components, yet interfaces, user signals and social action are at the highest priority on the rundown.

Checking index could not be simpler. You should simply enter your site name into the Google inquiry bar, and Google will give you each and every page on the domain name that it has indexed successfully.

4. Quantity of Total Page Views

Total views of a page are very important on the grounds that it is a marker of how intriguing your site is. In case you are getting more than one page hit for every guest, then it implies visitors are very interested in

  • Learning about your products or
  • Reading your content

You need visitors to be seeing numerous pages on your site in light of the fact that it gives you a superior chance to convert your visitors to your customers.

5. Number of Targeted Keywords

Keywords are and will keep on being a fundamental part of search engine optimization. The key is to consolidate top notch content with astutely produced catchphrases.

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You can use Google Webmaster Tools to figure out precisely what number of targeted keywords your site is at present ranking.

6. Bounce Rate

If your bounce rate is high, then it is an indication of terrible client experience. That’s the reason it’s important to benchmark it. On the off chance that it is high, then usability should be your primary core interest.

Keep in mind, bounce rates will differ based on your page or even business.

7. Backlinks

Indeed, even with the greater part of the changes made to search algorithm throughout the years, this SEO benchmark has remained an important indicator for SEO success.

Links on sites known for SEO contrivances, or connections to your site that shows up false or spam can really hurt your site’s rankings. So only link your site legitimately.

8. Average Time Spent

On the off chance that your guests do not stay on your website for a long time, then there is an issue with your client experience. Either the site is excessively confounding, poorly structured or content is sharper. The goal of SEO benchmarking is to expand average time.

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9. Online Networking

Online networking is progressively critical for good SEO. Google needs to see that people are sharing your posts or content. It bodes well, as this is a really solid indicator of powerful content.

10. Click Through Rate

It is an imperative SEO benchmark. It’s vital on the grounds that Google examines the CTR of the SERP results and mixes the outcomes, taking into account what pages are getting the best CTR.

Now you have 10 SEO benchmarks that you ought to track for SEO campaign. It does not make a difference the amount of traffic you get. It makes a difference the amount of traffic you convert. Fixing SEO issues will make your journey easier than ever.

Featured photo credit: SEO Benchmark For Success via google.com

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Published on September 16, 2020

12 Practical Interview Skills to Help You Land Your Dream Job

12 Practical Interview Skills to Help You Land Your Dream Job

Today, with many companies going remote—at least until there’s a COVID-19 vaccine—technical proficiency is a vital skill for every interviewee to master. You may be asked to interview for a job on Zoom or Microsoft Teams. The way you handle yourself in the online interview (your interview skills) will say much about your ability to work from home efficiently.

Does your workspace look clean or cluttered? Is the area free from noise? Is your home office well lit?

Once hired, you may be asked to organize meetings on Zoom and other platforms. Along with mastering the technology, you will have to learn to follow certain protocols.

Now is the time to get up to speed on your technical skills. Learn which interview skills are needed for the particular job for which you are applying and practice them.

Online learning sites, such as LinkedIn Learning and Udemy, offer courses for free or a nominal membership fee. If you are a DIY type, make use of training videos offered through your particular digital tools.

Additionally, demonstrating that you have these 12 interview skills will help you land your dream job.

1. Organization

When you work in a brick-and-mortar office, some of the organizing is left to others. Your direct supervisor may host a Monday morning quarterback meeting where each worker reports on the progress on their tasks.

When you work from home, much of the organizing will be left up to you. To a much greater extent than before, you will need to develop a schedule and stick to it. Some tasks may be faster to complete from your home office where you don’t have other workers competing for your attention.

Conversely, you may find that some tasks that would have gone quickly in an office seem to take forever from your home computer. Your phone may ring a lot, which can distract you, or you may have kids and a spouse who inadvertently disrupt your schedule.

To do: Set a schedule and stick to it.

To discuss during your interview: Be specific. Point to the interview skill you utilized to create a schedule for a complex work project and followed it.

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2. Flexibility

You set a schedule for the completion of your tasks, but your prospective boss gets their work done between the hours of 2:00 and 8:00 a.m. Your West Coast partners are three hours behind your East Coast partners, and one of your partners lives in England while another lives in Australia.

Feedback and collaboration (see point 3) may need to happen asynchronously. Be the flexible candidate—the person who is willing to occasionally disrupt their schedule for the greater good of the team.

For extra credit: don’t just look up time zones, look up whether they observe Daylight Savings Time.

To do: Be flexible about meeting times.

To discuss during your interview: Highlight a time when you worked on a team where members lived in different time zones. Discuss your processes.

3. Collaboration

As recently as six months ago, before the pandemic raged around the world, collaboration wasn’t quite as essential as it is today. In a remote office setting, collaboration doesn’t just mean working well with others—but actually sharing documents and editing them online on time.

Several cloud-based tools, such as Google Drive, Basecamp, and Trello, enable the type of collaborative teamwork that most companies want today.

To do: Download the correct software and practice using it.

To discuss during your interview: Discuss how you worked remotely with a group. Share how you overcame certain challenges.

4. Poise

Murphy’s Law states, “Anything that can go wrong will go wrong.”

When things do go awry, keeping your wits about you will demonstrate your consummate professionalism under fire. This will show your future bosses that you will be able to work well under the pressures of remote work.

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What could go wrong, you ask? You might be muted without realizing it—your Internet connection may not be robust, your headphones may blip out, your cellphone may ring, Zoom could have an outage. The list goes on and on.

To do: Make sure you have the most up-to-date versions of Skype and Zoom uploaded.

To discuss during your interview: Consider highlighting a time when a project did not go as planned. Demonstrate the interview skills that allowed you to rise to the challenge.

5. Communication

Your ability to handle online communication is one of the top critical skills you will need to thrive in today’s remote workplace. Download Slack if you haven’t already. Get used to toggling to a different form of online communication if one of your tools fails.

When it comes to the preferred format for your online interview, demonstrate proficiency by offering several different options. Give your phone number, Google Chat Hangouts name, and Skype ID.

To do: Familiarize yourself with video conference and online chat tools, such as Slack, Fleep, or Workplace by Facebook.

To discuss during your interview: Be prepared to share the online communication tools you’re using and examples of how you use each one.

6. Good Computer Hygiene

Setting up a backup system for your computer files is one of today’s crucial requirements for working in the digital age. Storing documents that can be shared by team members is also an efficient way to work together on presentations, articles, and reports—although studies show nearly one-third of employees avoid them because of the time it takes to find documents.

Be prepared in your interview to indicate your experience utilizing this technology, describing how you organize and store files using cloud-based collaboration tools. How do you keep track of links and tabs? Do you use Dropbox? Google Docs? Confluence? Others?

To do: Take inventory of the cloud-based document sharing and storage systems you know and use.

To discuss during your interview: Describe the document sharing tools and backup systems you utilize—both for personal protection and professional file sharing.

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7. Proper Meeting Etiquette

Today, presenting yourself virtually has its pros and cons. While you only have to show a professional persona from the waist up (make sure to straighten up your office space behind you), you must boost your energy to show that you’re engaged in the discussion.

Make your voice as upbeat as possible. Have your talking points at the ready and be careful not to ramble on, as long virtual meetings easily become tiresome. Use the mute and chat features to avoid interruptions.

To do: Once you know the meeting platform, make sure you have it mastered before your interview.

To discuss during your interview: Offer to share your screen to show an example of a work project— while at the same time demonstrating your prowess with video conferencing tools.

8. Respecting Feedback

In the age of working remotely, there may not be as many systems in place to obtain feedback (such as yearly performance reviews). Workers may need to ask for feedback, while managers may need to give more feedback than usual as the team adjusts to working off-site. Respecting feedback is on top of the interview skills list that you should learn.

Taking a proactive approach with giving and receiving feedback and incorporating it into your work style is a desirable quality that your employers will note.

To do: Reflect on the positive feedback you’ve received from past employers to bolster your confidence.

To discuss during your interview: Share a time when you received feedback that made you grow in the job. If you’re a manager, share a time when you gave feedback to an employee who needed to better their job performance.

9. Project Management

Staying on task with projects has evolved far past a to-do list, with electronic tools that can track time, manage team workloads, and even do the client billing. While your prospective employer may have its preferred project management program, your experience with any of the various options—whether it’s Basecamp, Teamwork, Smartsheet, or another—will be applicable.

To do: Know which project management software is likely to be used by the industry in which you’re interviewing, and familiarize yourself with its features.

To discuss during your interview: Highlight a project management feature that is particularly useful in helping you excel in your work, and explain how you utilize it.

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10. Staying up to Speed

Employers expect their remote workers to be technically proficient so that technology runs smoothly and doesn’t create work disruptions. Bosses count on remote workers to know enough about their systems to manage them without relying on the help of overworked IT staff.

To do: Make sure you have a fast internet connection and have a back-up plan, such as a second computer or other tethered devices.

To discuss during your interview: Note that you are diligent about keeping your computer and software up to date.

11. Attention to Cybersecurity Issues

“Virus” is a loaded term these days. Spreading a computer virus in your company, however, will not only bring productivity to a halt, but it will also make you a pariah. While working from public places using free Wi-Fi (with uneven security provisions) has waned, in pre-pandemic times, coffee shops accounted for 62 percent of Wi-Fi security breaches.

To do: Keep antivirus software updated and don’t download software without verifying its authenticity.

To discuss during your interview: Emphasize your awareness of cybersecurity risks and your care in taking necessary safety measures.

12. Teamwork

Work relationships now mostly happen in virtual settings, yet employers value team-oriented workers.

Being a part of a team gives you a sense of connection and shared purpose. A well-honed team understands how mutual reliance makes the sum of its parts greater than when individuals act on their own, improving the end product.

To do: Take stock of your attributes as a team player and where you can cultivate skills that will enable you to work more collaboratively.

To discuss during your interview: Inquire about the company’s culture and how it encourages a sense of community despite working remotely.

Final Thoughts

Preparing for remote positions available in today’s job market will mean honing your interview skills to highlight your technical abilities as well as your adaptability. By adhering to these To-Do’s and perfecting your online interview skills and charisma, you will rise above the competition and win over any prospective employer.

More Tips to Improve Your Interview Skills

Featured photo credit: Christina @ wocintechchat.com via unsplash.com

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