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10 Important SEO Benchmark For Success

10 Important SEO Benchmark For Success

Measuring and tracking the SEO benchmarks helps the business owners improve their SEO campaign performance.

Quality content creation is a standout among the best SEO tactics, as indicated by a report from Conductor.

On the other hand, website updating is likewise viewed as imperative to SEO accomplishment, with half of respondents saying it is a standout among the best SEO tactics they use.

What is An SEO Benchmark for Success?

An SEO benchmark is just a beginning stage. You are setting up where your site at present stands from an expository and factual point of view. This permits you to track and compare your development from month-to-month or year-to-year. It additionally gives key insights into what regions you have to concentrate on the most.

SEO benchmarks are very important to measure the success of the SEO project. Like other SEO Companies, Orange County SEO Company also measures its SEO success through these benchmarks.

Read through to learn about 10 important SEO benchmarks for your success.

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1. Quality of Landing Page

For SEO, the more data you have, the better off you are. Landing pages permit you to perceive the amount of traffic is expanding in light of the particular themes of each landing page, and how much every page proselytes to traffic or even sales on your site.

Furthermore, having the capacity to demonstrate the landing pages being positioned on Google is an extraordinary metric to track.

Inside Google Analytics, you will discover what pages are attracting organic traffic. For this benchmark, we need to quantify what numbers of pages are really getting natural traffic on a month to month premise.

2. Organic Traffic

One of the most imperative SEO benchmarks you have to build up at the onset of any search engine optimization campaign is the amount of traffic the site is getting naturally. Developing your organic traffic is a moderate procedure and it should be followed through the span of months.

Most sites won’t see touchy organic development, however, rather will see the traffic gradually climb over time. The purpose behind this is that it requires a great deal of time for Google to trust your sites.

You truly need to demonstrate that

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  • Your connections are genuine and
  • Your brand or business is legitimate

3. Indexed Pages

The main pages that ought to be indexed are those that are exceptional and quality pages. You need to benchmark your indexed pages in light of the fact that you will need to increase them overtime

The quality of your indexed pages is based on Google’s diverse positioning components, yet interfaces, user signals and social action are at the highest priority on the rundown.

Checking index could not be simpler. You should simply enter your site name into the Google inquiry bar, and Google will give you each and every page on the domain name that it has indexed successfully.

4. Quantity of Total Page Views

Total views of a page are very important on the grounds that it is a marker of how intriguing your site is. In case you are getting more than one page hit for every guest, then it implies visitors are very interested in

  • Learning about your products or
  • Reading your content

You need visitors to be seeing numerous pages on your site in light of the fact that it gives you a superior chance to convert your visitors to your customers.

5. Number of Targeted Keywords

Keywords are and will keep on being a fundamental part of search engine optimization. The key is to consolidate top notch content with astutely produced catchphrases.

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You can use Google Webmaster Tools to figure out precisely what number of targeted keywords your site is at present ranking.

6. Bounce Rate

If your bounce rate is high, then it is an indication of terrible client experience. That’s the reason it’s important to benchmark it. On the off chance that it is high, then usability should be your primary core interest.

Keep in mind, bounce rates will differ based on your page or even business.

7. Backlinks

Indeed, even with the greater part of the changes made to search algorithm throughout the years, this SEO benchmark has remained an important indicator for SEO success.

Links on sites known for SEO contrivances, or connections to your site that shows up false or spam can really hurt your site’s rankings. So only link your site legitimately.

8. Average Time Spent

On the off chance that your guests do not stay on your website for a long time, then there is an issue with your client experience. Either the site is excessively confounding, poorly structured or content is sharper. The goal of SEO benchmarking is to expand average time.

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9. Online Networking

Online networking is progressively critical for good SEO. Google needs to see that people are sharing your posts or content. It bodes well, as this is a really solid indicator of powerful content.

10. Click Through Rate

It is an imperative SEO benchmark. It’s vital on the grounds that Google examines the CTR of the SERP results and mixes the outcomes, taking into account what pages are getting the best CTR.

Now you have 10 SEO benchmarks that you ought to track for SEO campaign. It does not make a difference the amount of traffic you get. It makes a difference the amount of traffic you convert. Fixing SEO issues will make your journey easier than ever.

Featured photo credit: SEO Benchmark For Success via google.com

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Last Updated on December 3, 2019

7 Powerful Steps to Achieve Career Success

7 Powerful Steps to Achieve Career Success

I often hear people say, “I want to be successful but don’t know where to start” or “I’ve achieved career success yet I’m not happy.” And then I ask, “what does career success mean to you?” And many have a hard time articulating their response with much conviction.

It’s common that people lack clarity, focus, and direction. And when you layer on thoughts and actions that are misaligned with your values, this only adds to your misdirected quest to achieve your career success.

A word of caution. It’s going to take some time for you to think about and work on your own path for career success. You need to set aside time and be intentional about the steps you take to achieve career success. In my opinion, this step-by-step guide is apart of your life philosophy.

1. Define Career Success for Yourself

Pause. Give yourself time and space for self-reflection.

What does career success mean to you?

This is about defining your career success:

  • Not what you think you ‘should’ do
  • Not what people may think of you
  • Not adjusting to friends and family’s judgements
  • Not taking actions based on societal or community norms

“A flower does not think of competing to the flower next to it. It just blooms” – Zen Shin

When you strip away all your external influences and manage your inner critic, what are you left with? You need to define career success that best suits your life situation.

There’s no fixed answer. Everyone is different. Your answer will evolve and be impacted by life events. Here are a few examples of career success:

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  • Work-life balance
  • Opportunities for growth and advancement
  • Feeling valued that my contributions had an impact

Now even as you reflect on the examples above, the descriptions are not specific enough. You’ve got to take it deeper:

  • What do you mean by work-life balance?
  • What do you consider to be opportunities for growth and advancement?
  • How do you like to be recognized for your work? How do you know if your contributions have had an impact?

Let’s take a look at some potential responses to the questions above:

  • I want more time with my family, and less stress at work
  • I want increased responsibilities, to manage a team, a higher income, and the prestige of working at a certain level in the company
  • I’d like my immediate leader to send me a thank-you note or take me out for coffee to genuinely express her or his gratitude. I’ll know I’ve made an impact if I get feedback from my coworkers, leaders and other stakeholders.

Further questions to reflect on to help narrow the focus for the above responses:

  • What are some opportunities that can help you get traction on getting more time with your family? And decrease your stress at work?
  • What’s most important for you in the next 12 months?
  • What’s the significance of receiving others’ feedback?

Now, I’m only scratching the surface with these examples. It takes time to do the inner work and build a solid foundation.

Start this exercise by first asking what career success means to you and then ask yourself meaningful questions to help you dig deeper.

What types of themes emerge from your responses? What keywords or phrases keep coming up for you?

2. Know Your Values

Values are the principles and beliefs that guide your decisions, behaviors and actions. When you’re not aligned with your values and act in a way that conflicts with your beliefs, it’ll feel like life is a struggle.

There are simple value exercises that can help you quickly determine your core values. This one designed by Carnegie Mellon University can help you discover your top 5 values.[1]

Once you have your top 5 values keep them visible. Your brain needs reminders that these are your top values. Here are some ways to make them stick:

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  • Write them on cue cards or notes and post it in your office
  • Take a picture of your values and use it as a screensaver on your phone
  • Put the words on your fridge
  • Add the words on your vision board

Where will your value words be placed in your physical environment so that you have a constant reminder of them?

3. Define Your Short-Term and Long-Term Goals

When writing your short-term and long term life goals, use the SMART framework – Specific Measurable, Attainable, Relevant, and Time-bound. Treat this as a brainstorming exercise. Your potential and possibilities are limitless.

How you define short-term and long-term is entirely up to you. Short-term can be 30 days, 90 days, or 6 months. Maybe long-term goals are 4 months, 1 year, or 10 years.

Here are a few self-reflection questions to help you write your goals:[2]

  • What would you want to do today if you had the power to make it the way you want?
  • If no hurdles are in the way, what would you like to achieve?
  • If you have the freedom to do whatever you want, what would it be?
  • What type of impact do you want to have on people?
  • Who are the people you most admire? What is it about them or what they have that you’d want for your life or career?
  • What activities energize you? What’s one activity you most love?

Remember to revisit your core values as you refine yours goals:

  • Are your goals in or out of alignment with your core values?
  • What adjustments do you need to make to your goals? Maybe some of your goals can be deleted because they no longer align with your values.
  • How attainable are your goals? Breakdown your goals into digestible pieces.
  • Do your short-term goals move you towards attaining your long-term goals?

Get very clear and specific about your goals. Think about an archer – a person who shoots with a bow and arrows at a target. This person is laser focused on the target – the center of the bullseye. The target is your goal.

By focusing on one goal at a time and having that goal visible, you can behave and act in ways that will move you closer to your goal.

4. Determine Your Top Talents

What did you love doing as a kid? What made these moments fun? What did you have a knack for? What did you most cherish about these times? What are the common themes?

What work feels effortless? What work do you do that doesn’t seem like work? Think about work you can lose track of time doing and you don’t even feel tired of it.[3]

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What are your desires? Try it out. Experiment. Take action and start. How can you incorporate more of this type of work into your daily life?

What themes emerge from your responses? How do your responses compare to your responses from the values exercise and your goals?

What do you notice?

5. Identify ‘Feeling’ Words You Want to Experience

Do you have tendencies to use your head or heart to make decisions?

I have a very strong tendency to make rational, practical, and fact-based decisions using my head. It’s very rare for me to make decisions using my emotions. I was forced to learn how to make more intuitive decisions by listening to my gut when I was struggling with pivotal life decisions. I was forced to feel and listen to my inner voice to make decisions that feel most natural to me. This was very unfamiliar to me, however, it expanded my identity.

Review this list of Feeling Words. Use the same technique you use for the values exercise to narrow down how you want to feel.

Keep these words visible too!

Review your responses. What do you observe? What insights do you gain from these responses and those in the above steps?

6. Be Willing to Sit with Discomfort

Make career decisions aligned with your values, goals, talents and feelings. This is not for the faint hearted. It takes real work, courage and willingness to cut out the noise around you. You’ll need to sit with discomfort for a bit until you build up your muscle to hit the targets you want.

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Surround yourself with a supportive network to help you through these times.

“These pains you feel are messengers. Listen to them” – Rumi

7. Manage Your Own Career

Not to be cynical, but no one can make you happy but yourself. If you don’t take control of your career and manage it like your own business – no one will.

Discern between things that you can control and what you can’t control. For example, you may not be able to control who gets a promotion. However, you can control how you react to it and what you’ve learned about yourself in that situation.

Summing Up

For many who have gone through a career change or been impacted by life events, these steps may seem very basic. However, it’s sometimes the basics that we forget to do. The simple things and moments can edge us closer to our larger vision for ourselves.

Staying present and appreciating what you have today can sometimes help you achieve your long-term goals. For example, if you’re always talking about not having enough time and wanting work-life balance, think about what was good in your work day? Maybe you took a walk outside with your co-workers. This could be a small step to help you reframe how you can attain work-life balance.

Remember to take time for yourself. Hit pause, notice, observe and reflect to achieve career success by getting deliberate and intentional:

  1. Define Career Success for Yourself
  2. Know Your Values
  3. Define Your Short-Term and Long-Term Life and Goals
  4. Determine Your Top Talents
  5. Identify ‘Feeling’ Words You Want to Experience
  6. Be Willing to sit with Discomfort
  7. Manage Your Own Career

“When you stop chasing the wrong things you give the right things a chance to catch you.” – Lolly Daskal

Good luck and best wishes always!

More Tips on Advancing Your Career

Featured photo credit: rawpixel via unsplash.com

Reference

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