Advertising
Advertising

10 Important SEO Benchmark For Success

10 Important SEO Benchmark For Success

Measuring and tracking the SEO benchmarks helps the business owners improve their SEO campaign performance.

Quality content creation is a standout among the best SEO tactics, as indicated by a report from Conductor.

On the other hand, website updating is likewise viewed as imperative to SEO accomplishment, with half of respondents saying it is a standout among the best SEO tactics they use.

What is An SEO Benchmark for Success?

An SEO benchmark is just a beginning stage. You are setting up where your site at present stands from an expository and factual point of view. This permits you to track and compare your development from month-to-month or year-to-year. It additionally gives key insights into what regions you have to concentrate on the most.

SEO benchmarks are very important to measure the success of the SEO project. Like other SEO Companies, Orange County SEO Company also measures its SEO success through these benchmarks.

Read through to learn about 10 important SEO benchmarks for your success.

Advertising

1. Quality of Landing Page

For SEO, the more data you have, the better off you are. Landing pages permit you to perceive the amount of traffic is expanding in light of the particular themes of each landing page, and how much every page proselytes to traffic or even sales on your site.

Furthermore, having the capacity to demonstrate the landing pages being positioned on Google is an extraordinary metric to track.

Inside Google Analytics, you will discover what pages are attracting organic traffic. For this benchmark, we need to quantify what numbers of pages are really getting natural traffic on a month to month premise.

2. Organic Traffic

One of the most imperative SEO benchmarks you have to build up at the onset of any search engine optimization campaign is the amount of traffic the site is getting naturally. Developing your organic traffic is a moderate procedure and it should be followed through the span of months.

Most sites won’t see touchy organic development, however, rather will see the traffic gradually climb over time. The purpose behind this is that it requires a great deal of time for Google to trust your sites.

You truly need to demonstrate that

Advertising

  • Your connections are genuine and
  • Your brand or business is legitimate

3. Indexed Pages

The main pages that ought to be indexed are those that are exceptional and quality pages. You need to benchmark your indexed pages in light of the fact that you will need to increase them overtime

The quality of your indexed pages is based on Google’s diverse positioning components, yet interfaces, user signals and social action are at the highest priority on the rundown.

Checking index could not be simpler. You should simply enter your site name into the Google inquiry bar, and Google will give you each and every page on the domain name that it has indexed successfully.

4. Quantity of Total Page Views

Total views of a page are very important on the grounds that it is a marker of how intriguing your site is. In case you are getting more than one page hit for every guest, then it implies visitors are very interested in

  • Learning about your products or
  • Reading your content

You need visitors to be seeing numerous pages on your site in light of the fact that it gives you a superior chance to convert your visitors to your customers.

5. Number of Targeted Keywords

Keywords are and will keep on being a fundamental part of search engine optimization. The key is to consolidate top notch content with astutely produced catchphrases.

Advertising

You can use Google Webmaster Tools to figure out precisely what number of targeted keywords your site is at present ranking.

6. Bounce Rate

If your bounce rate is high, then it is an indication of terrible client experience. That’s the reason it’s important to benchmark it. On the off chance that it is high, then usability should be your primary core interest.

Keep in mind, bounce rates will differ based on your page or even business.

7. Backlinks

Indeed, even with the greater part of the changes made to search algorithm throughout the years, this SEO benchmark has remained an important indicator for SEO success.

Links on sites known for SEO contrivances, or connections to your site that shows up false or spam can really hurt your site’s rankings. So only link your site legitimately.

8. Average Time Spent

On the off chance that your guests do not stay on your website for a long time, then there is an issue with your client experience. Either the site is excessively confounding, poorly structured or content is sharper. The goal of SEO benchmarking is to expand average time.

Advertising

9. Online Networking

Online networking is progressively critical for good SEO. Google needs to see that people are sharing your posts or content. It bodes well, as this is a really solid indicator of powerful content.

10. Click Through Rate

It is an imperative SEO benchmark. It’s vital on the grounds that Google examines the CTR of the SERP results and mixes the outcomes, taking into account what pages are getting the best CTR.

Now you have 10 SEO benchmarks that you ought to track for SEO campaign. It does not make a difference the amount of traffic you get. It makes a difference the amount of traffic you convert. Fixing SEO issues will make your journey easier than ever.

Featured photo credit: SEO Benchmark For Success via google.com

More by this author

6 Reasons Why French Press Makes the Best Coffee 9 Things To Remember If You Love Someone Who Doesn’t Easily Show Affection 12 Ways To Earn More Money While You Have A Full-Time Job 7 Steps to Reduce Your Laptop’s Fan Noise & Increase Speed 7 Ideas To Decorate Your Home Using LED Strip Lights

Trending in Entrepreneur

1 How to Start a Company from Scratch (A Step-By-Step Guide) 2 15 Best Books for Entrepreneurs to Start Reading Right Now 3 How to Start a Successful Business and Increase Your Profits 4 12 Foolproof Tips for Entrepreneurs to Be Successful in a New Venture 5 How to Start an Online Business That Will Grow and Succeed

Read Next

Advertising
Advertising

Published on December 13, 2018

How to Start a Company from Scratch (A Step-By-Step Guide)

How to Start a Company from Scratch (A Step-By-Step Guide)

If you’ve ever thought about starting and running your own business, you’re not alone. Being your own boss, having flexibility with your schedule and keeping more of the financial rewards that come with business ownership are all good reasons to own your own company.

But as you might expect, it’s not all vacations and fat bank accounts. According to the SBA, 2/3 of businesses survive at least 2 years and approximately 50% survive 5 years.[1] So why is the failure rate so high? At least for the businesses that fail early on, lack of, or poor planning can be a major factor.

So how to start a company?

Starting a business from scratch doesn’t have to be hard or complicated, but it does take planning and work. Here are the first and most important 9 steps to take when your are starting a company from scratch.

1. Do an Honest Evaluation of Yourself

Do you work better in a structured or unstructured environment? Does a daily routine reduce your anxiety? What kinds of things are you good at? Does public speaking or making presentations make you nervous? Are you good at accounting and numbers? Can you handle the rejections you’re bound to get when selling or cold calling?

These are all important questions to ask yourself, in fact it’s a good idea to get other peoples opinion about their perception of you in each of these situations.

Whatever the answers you come up with for your evaluation, remember that’s all it is, an evaluation of where you are now. Think of it as a way to identify both your areas of strength and weaknesses.

You maybe good at public speaking which can help when raising money, but bad at accounting which just means that you’ll need to find some kind of help with that area of the business.

2. Evaluate Your Idea

If your business idea involves a new product or service (or even an enhancement to an existing product or service), it needs to be evaluated. This is technically called market research.

There are firms that specialize in doing market research for new products, but if you are on a tight budget, you can do this yourself.

First, if you can build a prototype for people to use, touch and look at that’s the best option. If a prototype is not possible or it’s a service business, then offer a highly descriptive presentation of the business plan complete with it’s unique benefits and how it’s different from the competition.

Then listen! Remember that this is not about others liking your product, this is not your baby that they are talking about. You want honest market research that gives you the best chance for a successful business. Take notes, when someone tells you that they didn’t like a feature or some aspect of your idea tell them ‘Thank you”.

After several rounds of market research with different groups of people, you should see patterns emerging about things that they both liked and didn’t like. Use this information to tweak your product or service and do another round of market research.

Keep in mind that you’ll never come up with a universally loved product, your job is to produce a product or service that appeals to the broadest range of your target market.

Advertising

3. Make a Business Plan

I know, I know this isn’t the “fun” part of starting your own business, but it is an very important step in creating a successful business!

Basically, you can think of a business plan as an outline or blueprint of your business. A good business plan should have the following elements:

  • Executive Summary – This should lay out the businesses product or service and the problem that it solves for the consumer.
  • Market Evaluation – This should talk about the market you are serving. Is it an expanding market, and how does your product better fulfill the consumers in that market.
  • Market Strategies – How are you going to penetrate the market and sell your product.
  • Operational Plan – How will the company run from day to day? Who are the key employees and what are their specific rolls. Do your key players have specific goals set for them in advance?

A final word on making a business plan: while lying is never acceptable especially when you are using the business plan to raise money, it is acceptable to “put your best foot forward”.

Playing up the positives while minimizing the negatives is almost expected in a business plan.

Besides, banks as well as professional investors will both do a more in-depth analysis before investing any money into your idea.

4. Decide on a Business Structure

You have many options here, and discussing them with your accountant or financial adviser is really the only way to know what’s right for you. But just to give you a quick rundown of the types of business entities and their pros and cons we will briefly go through them:

Sole Proprietorship

This is a common way for small businesses to get started.

The pros being:

Relatively low costs to set up (usually a business license and sales tax license).Owners normally do not have to set up a special bank account, they are allowed to use their personal one. Any income earned can be offset by other losses (check with your state!). You as the sole proprietor have complete control over all decision making. 

Finally, sole proprietorship’s are relative easy to dissolve.

The cons of using a sole proprietorship include:

You as the sole proprietor can be held personally responsible for the debts and liabilities of the company. Some benefits, such as health insurance premiums, are not directly deductible from business income.

If you need to raise money, you are not allowed to sell an equity stake in the company. In that same vein, hiring key people maybe more difficult because you cannot offer them an equity stake in the company.

Partnership

A partnership is formed when two or more people decide to start a business. Although there is no legal requirement for any documentation to form a partnership, it is my advice that you never enter into a partnership without having a partnership agreement. (Remember, spending $1500 now can save you $150,000 in legal fees later!).

The pros of a partnership include:

Being relatively easy and inexpensive to start. Hiring key employees can be easier as you are allowed to give equity ownership to as many partners as you want.

For tax purposes, partnerships are relative simple as any income is treated as “pass through” meaning that each partner pays tax on their individual portion of the partnerships income (As of this writing, always check with your tax adviser).

Advertising

As far as the cons go:

It can be difficult for some general partnerships to raise capitol. Because it is a partnership, the actions of one of the partners can obligate the entire organisation. All profits must be shared according to the partnership agreement regardless of the amount of work done by any single partner.

Some employee benefits may not be able to be deducted on income tax returns.

Limited Liability Company (LLC)

This is a very popular business entity for small to medium sized businesses. The reason for this is the cost of set up is not prohibitive and there is a separation between the owners and the company.

The pros of an LLC include:

Limited liability for the partners, unlike sole proprietorship’s and partnerships where the owners are held responsible for all of the companies debts and liabilities, an LLC provides some protection against certain debts and liabilities that are solely the companies.

Simple taxation, just like the sole proprietorship and partnerships, income is considered “pass through” and is only taxed once on an individual level.

There is no limit on the number of shareholders in an LLC. An LLC requires fewer fillings and administrative requirements than a corporation.

Corporation

A corporation is much more complex and expensive to set up. And a corporation is legally considered an independent entity that is separate from its owners.

The pros of a corporation include:

Complete separation between the owners and the company. Because the corporation is considered its own legal entity, owners can not be held personally responsible for any debts or liabilities of the company.

A corporation can raise capital much easier just by selling more shares in the company.

Cons of corporations include:

Much higher administrative costs than any other business entity. Corporations generally have a higher tax rate. Dividends are not tax deductible for corporations. Income paid in dividends is taxed twice, once by the corporation and again by the shareholder.

Again, this is just a short summary of the pros and cons, always check with your tax adviser about what will work best in your situation.

5. Address Finances

Again, not one of the “Sexier” parts of starting your business from scratch, but very important nonetheless.

So, you’ve done your business plan and an estimate of your start up funding should be included. It should include the amount of funding you’ll need to get you through your first full year of operations.

Now, how do you get that money?

Advertising

Self Funding

If possible, self funding is the easiest. You won’t have to go to banks and investors with hat in hand, or give up ownership or control of your company. But as we know, this is not a reality for most people. But don’t worry, there are still plenty of options available.

Friends and Family

They can be a good source of funding your business if they can see and understand your vision.

Remember that business plan? Pass them out to everyone you know. Then follow up, be prepared to tell them the total amount of money you expect to raise, the minimum investment you are looking for and what you will give in return for the investment.

For example, you give a friend your business plan and follow up with him/her a few days later. You can explain that you have secured funding for $80,000 of the $100,000 you need. You are selling a 2% share in the company for every $2,000 investment. How many shares would he like?

And when he/she tells you no, thank him/her and ask if he/she can think of anyone off the top of his head who might be interested? Tell him/her you really appreciate his/her time and if he/she does come across someone who might be interested to let you know.

Banks

These guys are happy to lend you money when you don’t need it, but all of the sudden they get stingy when you actually need a loan! This is where preparation comes in.

It’s a good idea to go over your business plan with an expert and maybe even have it rewritten by an expert before you approach either a bank or professional investor. Both will want to go over your business plan with a fine tooth comb, verifying all the numbers and data you provide.

You should also brush up on everything in the plan so that you can answer any questions they have with authority.

Crowdfunding

Finally, there is crowdfunding through sites like Kickstarter or GoFundMe. Crowdfunding helps to build interest, community spirit, and a customer base. It’s also an efficient way to raise funds. You can take a look at these tips to find out more:

6 Crowdfunding Tips To Get Your Project 100 Percent Funded

6. Register with the Government

As stated earlier, different types of business entities have different filling and administrative requirements. At the very least, you’ll probably need a business license as well as a state sales tax license.

Unless you are forming a corporation, there are many good resources on the web that will do everything for you at a minimal cost.

7. Assemble Your Team

Remember when we evaluated your strengths and weaknesses? Here is where we fill in the gaps!

Do you hate sales and cold calling? Great! There are people who love selling and wouldn’t want to do anything else.

Advertising

Bored to death with accounting? There are a ton of small accounting firms out there that will take care of that for you.

What about marketing? You can hire someone in-house or out-source that too.

Your job is to keep on top of all the different aspects of the business to make sure they are all running smoothly and getting the results you need. If not, it’s your job to figure out the problem and implement a solution.

Check out this guide and learn how to delegate effectively:

How to Delegate Work (the Definitive Guide for Successful Leaders)

8. Buy Insurance

No matter what kind of business you start, you need insurance! Yes, I know, no one likes to buy insurance, but it can literally be the difference between having a minor inconvenience and declaring bankruptcy.

We live in a very litigious time, even a minor slip and fall at your place of business could bankrupt you without insurance. If you need help finding a good agent, check with your local trade organizations or fellow business owners.

9. Start Branding Yourself

Has anyone ever ask you for a Kleenex or a QTip? We all know what they are because of branding, Kleenex is just a brand of tissue and QTip is just a brand of cotton swab. It doesn’t have to be as widely known as Kleenex or QTip, but you can make your brand a common name within your niche.

I once owned a manufacturing company that developed a product that was so popular that my competitors started co-opting my brand name for their products.

If you aren’t sure how to kickstart branding yourself, check out these ways:

5 Ways to Build your Personal Brand & Make More Money

The Bottom Line

Starting a business from scratch can be one of the most rewarding experiences a person can have.

But do you know what’s even more rewarding? Having a business that succeeds, is profitable and provides a good source of income for you, your employees and their family’s.

More Resources About Entrepreneurship

Featured photo credit: Tyler Franta via unsplash.com

Reference

Read Next