They're fair questions: a pocket-sized Moleskine notebook runs about $12 US and the larger ones approach $20 US. Why would you pay that kind of money for a pad of paper, when a spiral-bound pocket notebook can be had for less than a buck at most stores?
Before I give my reasons, I should say that there are plenty of worthwhile alternatives to Moleskines (but a spiral-bound notebook isn't one of them -- sorry, Charlie!), some accurate-enough knock-offs and others taking a different approach to notebook design. I'm not as much wed to the brand as I am to the design -- but the Moleskine brand is the one consistent supplier of that design. Most of what I say about Moleskies, though, can be applied to any other "luxury" notebook of similar style.
So, here are 5 good reasons to shell out your hard-earned dough on a double-digit priced notebooks:
- Moleskines are durable. With their semi-hard, vinyl covers, Moleskine notebooks stand up to the rigors of back pockets and overstuffed bags better than most other notebooks -- and far better than anything spiral-bound. Though there is a limit to how many times you can sit on your Moleskine before it permanently assumes the curve of your backside, it is generally quite easy to keep a Moleskine functioning for six months or longer. Spiral-bound notebooks unravel (and the wire gets caught on everything); paper-bound notebooks fall apart from moisture, friction, and general wear.
- Moleskines are book-bound. Because Moleskines are bound like books, they are easy to store on a bookshelf for easy reference, or to stack for storage. Plus the rigid covers give a strong supoprt against which to write, no matter where you are.
- Moleskines are expensive. That might not seem like a plus to you, but hear me out. Because Moleskines have a large-ish pricetag, compared with cheap spiral notebooks or staples notepads, they tend to be taken care of more -- which means that when you need it, it's not under the sofa, out in the car, or lost who-knows-where. Instead, it's right there in your bag or pocket, where it belongs. The perceived value of Moleskines makes it easy to integrate them into a daily routine that keeps them handy. Plus, some of that perceived value spills over onto whatever you're capturing in your notebook -- it must be important if you're willing to spend so much on it!
- Moleskines feel good. Moleskines just feel good to use. The paper takes ink nicely, and is a pleasant cream-color that's easy on the eyes and lends a richness to yourwriting. The covers are smooth and just soft enough. All these things are important, if not purely essential -- just like the heft of a good hammer is worth good money to a master carpenter who could build a bench just as easily with a cheaper one.
- Moleskines are actually kind of affordable. Don't forget that Moleskines come in all different styles, including specialized notebooks for sketchinig, watercolor painting, and otehr specialties. A small pad of watercolor paper can easily exceed the price of a decent-sized Moleskine Watercolor book! Moleskine's storyboard pads and pocket accordions are virtually unique -- I don't even know where you'd find them if Moleskine didn't make them!
- Photo courtesy of Paul Posadas