Nir Eyal

Nir is a bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life"

Nir Eyal is a bestselling author, lecturer and investor known for "Hooked: How to Build Habit-Forming Products" and his latest book "Indistractable: How to Control Your Attention and Choose Your Life".