Susan Baroncini-Moe

Posts by Susan Baroncini-Moe

How to Retain Current Clients (And Reactivate Old Ones)

If you’ve been in business for awhile, then you know there are times when you see steady growth and times when your business flatlines. There’s one way to revive your business growth quickly, and the big surprise is that it costs you nothing. Small business owners are often quick to throw money at flatlining growth…

How to Grow Your Small Business in Any Economy, Part 2

Worried about growing your business during the recession? You don’t have to be. Make a few smart tweaks and your business will do more than just survive. The media attention placed on the recession could make almost anyone doubt a decision to enter the world of small-business ownership. But the fact is, if you focus…

How to Grow Your Small Business in Any Economy, Part 1

Think your small business can’t grow in this economy? You’re wrong. Improving your mindset and minimizing your risk are possible in all economies. If you pay attention to the media and get sucked into an “economic panic,” you might think that trying to grow a business in today’s economy is a crazy notion…

Are You Authentic In Your Small Business?

Being authentic can be surprisingly difficult, especially in business. I often work with people who have no problem being genuine in real life, but who really struggle with authenticity in business. I hear from clients that, in business, they have to appear to be mega-successful — not just sort of successful, and not “hey…

So Someone Said No… How to Handle Rejection In Small Business

So someone said no. You asked someone to participate in a joint venture, tried to close a sale, invited someone to be your social media friend, and they said no. And you felt that uncomfortable feeling of having put yourself “out there” on a limb, only to look over and see that someone’s sawing…

Have You Started Planning for a Successful 2010? Here’s How!

The New Year is fast approaching. Do you have a plan for your business? Do you know what you’re going to do for 2010 to make your business grow and see your income dreams realized? If not, use these guidelines to plan ahead, so you can make 2010 your year of success! 1. Look

Could You Raise Your Rates?

Let’s get real: when you work on an hourly basis, there are two ways to increase income: raise your rates or increase the number of working hours. I’m assuming you don’t really want to spend more time working, so let’s talk about something that a lot of people don’t like talking about: raising your rates…

What You Need To Know To Make Sense of Business Bartering

Bartering, trading one good for another, is becoming increasingly popular as the value of the dollar continues to plummet. There are several bartering systems available online (some better than others) and activity on these web sites has increased as the economy has gotten more and more troubled. However, when you move into cashless economies, it’s…

How to Be A Good Web Firm Consumer

So you’ve hired a web firm to design your new web site. Now what? Today I’m completing my Business Web Series and talking about what you can do to be a good consumer of web site developers and designers. Just like most business owners have tales of woe from having their web sites designed, most web…

How to Hire A Web Design Firm

How many times have you heard stories of people who hired web firms to design and develop their web sites and either got substandard sites or the developer ran off with their money? Or what about the entrepreneur who “hired” his nephew/friend/daughter to design the site for free, and the results were disasterous and this…

5 Components Your Business Web Site Needs

Last week I talked about why a strong web site is crucial to your business. Today I’m going to talk about five components your web site needs and why you need them. Bear in mind, however, that these five aren’t the only components you need. At the end of the article, I’ll mention a couple…

Why A Good Web Site Matters To Your Business

For most businesses, a web site is one of the most important investments you can make. Entrepreneurs are either overspending or underspending on their web sites, and many have no idea what they’re doing or why. So today I’m going to talk about why a good, solid web site really matters to your business, and…

How to Be More Productive In Your Business

I’m frequently asked about productivity. My clients are often desperate to be more self-disciplined, less “lazy” (their word, not mine), and want to know how to get more work done in less time. As a small business owner or entrepreneur, you wear so many hats and have so many things to do, it often seems…

How to Head Off Small Business Fear in This Economy

This is a scary time. Everyone you know knows at least one person who has gotten downsized and new jobs are scarce.  People are scared to start businesses and they’re scared to invest in their existing businesses right now. Part of it is that in an economy like this, mistakes are even more costly than…

What To Do When You Run Out Of Ideas

It’s happened to everyone at one time or another. You’re going along, producing and feeling creative, and then, suddenly, you run out of ideas. You’re stuck. You search high and low for inspiration. You look back on your earlier work, searching through your past ideas, trying to locate your muse, looking for something to trigger…