If you’ve been in business for awhile, then you know there are times when you see steady growth and times when your business flatlines. There’s one way to revive your business growth quickly, and the big surprise is that it costs you nothing. Small business owners are often quick to throw money at flatlining growth, thinking that more marketing and more advertising will make the difference. In fact, during down times, many consultants recommend increasing spending in these areas. You’ll often see consultants recommending expensive advertising and direct mail campaigns in the... More »
Worried about growing your business during the recession? You don’t have to be. Make a few smart tweaks and your business will do more than just survive. The media attention placed on the recession could make almost anyone doubt a decision to enter the world of small-business ownership. But the fact is, if you focus your attention on the right things, your business can actually grow, even in challenging economic times. In “How to Grow Your Small Business in Any Economy, Part 1,” I focused on the mindset piece — getting your... More »
145 Shares Think your small business can’t grow in this economy? You’re wrong. Improving your mindset and minimizing your risk are possible in all economies. If you pay attention to the media and get sucked into an “economic panic,” you might think that trying to grow a business in today’s economy is a crazy notion. But many of the companies you know and trust were started in economic conditions much like the ones we’re experiencing today. Disney, Johnson & Johnson and Microsoft were all started during recessions. The economic conditions in which they were... More »
Being authentic can be surprisingly difficult, especially in business. I often work with people who have no problem being genuine in real life, but who really struggle with authenticity in business. I hear from clients that, in business, they have to appear to be mega-successful — not just sort of successful, and not “hey, I’m growing a business here,” but really successful, in order to be taken seriously. There’s so much posturing and pretending, because people believe that you can’t become successful unless you appear to already be successful. But that’s just... More »
So someone said no. You asked someone to participate in a joint venture, tried to close a sale, invited someone to be your social media friend, and they said no. And you felt that uncomfortable feeling of having put yourself “out there” on a limb, only to look over and see that someone’s sawing the limb out from under you. It’s a weird, stomach-turning feeling, isn’t it? But it doesn’t have to be.
The New Year is fast approaching. Do you have a plan for your business? Do you know what you’re going to do for 2010 to make your business grow and see your income dreams realized? If not, use these guidelines to plan ahead, so you can make 2010 your year of success! 1. Look back and analyze. First, take some time to look back on 2009 and analyze your business activities. What worked? What didn’t work? Look back and only take the activities that generated the top 20% of your income into... More »
Let’s get real: when you work on an hourly basis, there are two ways to increase income: raise your rates or increase the number of working hours. I’m assuming you don’t really want to spend more time working, so let’s talk about something that a lot of people don’t like talking about: raising your rates. Raising your rates is a way to increase your business income that is often difficult for people to face, and there are many reasons why.
Bartering, trading one good for another, is becoming increasingly popular as the value of the dollar continues to plummet. There are several bartering systems available online (some better than others) and activity on these web sites has increased as the economy has gotten more and more troubled. However, when you move into cashless economies, it’s easy to get sucked in. Here are a few things you need to know to make it work for you.
So you’ve hired a web firm to design your new web site. Now what? Today I’m completing my Business Web Series and talking about what you can do to be a good consumer of web site developers and designers. Just like most business owners have tales of woe from having their web sites designed, most web developers and designers have stories of their own. Educate yourself, hire the right experts to help you through this process, and hold up your end of the bargain and you may sail through without being the... More »
How many times have you heard stories of people who hired web firms to design and develop their web sites and either got substandard sites or the developer ran off with their money? Or what about the entrepreneur who “hired” his nephew/friend/daughter to design the site for free, and the results were disasterous and this small business owner didn’t feel comfortable offering much constructive criticism on a job done for free? As a small business consultant, I’ve heard these stories so many times. And I go back and forth between feeling heartbroken... More »
Last week I talked about why a strong web site is crucial to your business. Today I’m going to talk about five components your web site needs and why you need them. Bear in mind, however, that these five aren’t the only components you need. At the end of the article, I’ll mention a couple of other things you may want to include. Now, you can’t just slap these components on a web site and have something great. You’ll still need some solid graphic design, good usability and ease of navigation, plus... More »
24 Shares For most businesses, a web site is one of the most important investments you can make. Entrepreneurs are either overspending or underspending on their web sites, and many have no idea what they’re doing or why. So today I’m going to talk about why a good, solid web site really matters to your business, and in the next two weeks, I’ll follow up with articles on the core components your web site needs to work well for you, and how to hire a solid web firm to build your site affordably.
67 Shares I’m frequently asked about productivity. My clients are often desperate to be more self-disciplined, less “lazy” (their word, not mine), and want to know how to get more work done in less time. As a small business owner or entrepreneur, you wear so many hats and have so many things to do, it often seems overwhelming. As a result, some just give up, while other work non-stop, perpetually feeling like they’re drowning. Today, I’m offering several strategies that you can easily implement so that you can stop feeling lazy, start getting more... More »
83 Shares This is a scary time. Everyone you know knows at least one person who has gotten downsized and new jobs are scarce. People are scared to start businesses and they’re scared to invest in their existing businesses right now. Part of it is that in an economy like this, mistakes are even more costly than before. And part of it is that people are just plain scared to lose anything right now. What you need to know is that the surest way to lose and make mistakes now is to NOT invest... More »
176 Shares It’s happened to everyone at one time or another. You’re going along, producing and feeling creative, and then, suddenly, you run out of ideas. You’re stuck. You search high and low for inspiration. You look back on your earlier work, searching through your past ideas, trying to locate your muse, looking for something to trigger a creative explosion. But it’s all for naught. You’re blocked. Regardless of what business you’re in, there’s always a need for creativity. Maybe it’s in how you present your products and services to your potential clients, or... More »
