
Are you taking it all in? That is, are you sure that you’re noticing everything that matters to you, or could matter to you if only you’d noticed it? Could you do more with your life – or just enjoy it more – if you were more actively engaged in the world around you, in your day-to-day activities, your conversations, and the beauty of your everyday surroundings?
Most importantly, do you approach the world as if it were full of value?
No matter how much we try, we just can’t pay attention to everything – which means we sometimes miss things that are important. This is partially a matter of focus – we’re usually either bouncing around so much that we fail to pay adequate attention to any particular thing (the curse of the multitasker) or we’re so focused in on one thing that we fail to notice anything outside of the task at hand.
But it’s also a matter of intention, of approaching our world with the right attitude. As a general rule, if you don’t intend to find value, you’re more likely than not to miss it. While it’s no guarantee, if you intend to discover value, you’ll find it – or at least greatly up your chances.
How do we do this?
Instilling an attitude isn’t exactly the easiest thing in the world, right? I mean, it’s hard to literally change your mind to make it more sensitive to things that are valuable to you. But intention can be thought of as just another habit, and we have a pretty good idea about how to develop more effective habits: force yourself to do something until it becomes second-nature.
In the case of developing a more intentional attention, the tools for this are already, very likely, part of your mental toolkit. If you’ve been reading Lifehack – or any other productivity-oriented site – for any length of time, you probably already know how much I and most other writers who focus on productivity advocate the idea of ubiquitous capture, of being prepared at any moment to write down or otherwise record anything and everything that crosses your mind, wherever you may happen to be at the time.
Intentional attention is just an extension of ubiquitous capture; instead of focusing inward, it involves cultivating a constant readiness to capture external things – images, pieces of information, descriptions, snippets of text, whatever feels useful – to process and make use of them later.
Unlike ubiquitous capture as we’ve discussed it before, though, intentional attention means having your capture tools out and ready to go before your attention is caught. By going into a situation ready to capture whatever might be interesting or valuable, you trigger your mind to expect to find interest and value in that situation.
Consider, for example, several different cases:
- The student: As a college instructor, I notice a distinct difference in the way my students engage with my lectures, presentations, or film screenings. Students who open a notebook in front of them, pen in hand, ready to write down anything important I or their fellow students say, seem to get much more value out of my classes than students who lay out and then ignore their books, folders, and notebooks – or who don’t even bring them, sitting behind an empty desk. The first group of students has decided in advance that something of value might be said, and so they’re on the lookout for those valuable points. The second group has made the opposite decision; they don’t expect anything said or shown in class to be worth their while, and so they don’t find anything in class worthwhile. More advances students might get more out of their classes by engaging in different ways; but, especially for beginning students, being ready to capture seems to trigger their attention in ways that not being ready simply doesn’t.
- The artist: Surely you know, or have at least seen, an artist who goes nowhere without his or her trusted sketchbook. While it’s obvious that the more sketching one does the better one gets at it, there’s no real technical necessity to practice “in the wild” instead of limiting oneself to the studio – it doesn’t matter what you sketch so much as it matters that you sketch at all. So why carry a sketchbook and assorted drawing tools? Well, a big part of it is about learning to see the world as an artist – that is, learning to recognize scenes, compositions, and design elements worth recording. By sticking hat sketchbook in their bag or pocket whenever they leave the house, the artist is priming him- or herself to find images worth recording.
- The photographer: Like the artist, the photographer’s art lies primarily in recognizing and capturing meaningful, and often fleeting, arrangements of objects and beings in the flow of daily life. When a photographer straps on his or her camera (or cameras) and a bag full of lenses and walks out into the world, he or she is expecting to find something worth capturing as an image. which shifts her or his focus from simply passing through the world to deeply observing it. While there’s a certain amount of luck involved, nobody would bother lugging tens of pounds of expensive and unwieldy gear around with them unless they were committed to finding something worth their effort to photograph.
- The writer: As with artists, there are writers who never leave their homes without a notebook tucked in a pocket or, better yet, in their hand and ready to record scraps of overheard conversation or quick observations about interesting places. Perhaps you’ve seen one, sitting at a table in an outdoor cafe or hunched over the bar at your local saloon, glancing around and scribbling in their notebook. These snippets might make their way into their next story, as dialogue or as detail of a scene – or they might just build up the writer’s ability to characterize people and locations and objects.
What about you? Do you have tools at hand to sharpen your focus so you can find and capture anything important that crosses your path? Or do you rely on luck, that maybe the world will hit you over the head with something valuable, and maybe you’ll recognize its importance, and maybe you’ll remember it in enough detail to make use of it? How about trying to cultivate the intention of finding value around you instead of simply hoping you do?







I’m always looking for new ideas, although I’ve never looked at it this way. Approaching my ENTIRE DAY as a learning opportunity is a great idea. I can use my trusty Iphone to record any ideas I come up with. Thanks for the post!
- Dave
Brilliant as usual! As a college instructor I completely agree. Those students who have decided ahead of time that the class is worth their while are the A and B students. I always wonder why someone chooses to sit through a semester class with the attitude that it isn’t worth their time. Why would a person choose to do Anything if they haven’t decide it is worthwhile?
I have participated in “mindfulness training” (a la Jon kabat Zinn and Thich Naht Hanh) it make a big diiference in my anxiety level and my productivity. If I notice myself being anxious over something I can decide to change gears, adjust my attitude. or zone out if need be.
I am an artist as well and have always wondered how it is that I see so much more than many of my peers. Sometimes I find I am hyper-conscious of my surroundings which can lead to anxiety.
I think mindfulness as habit should be taught as erly as preschool!
You may correct my spelling or grammar errors which I made in haste and lack of mindfulness. ha ha time for a break from the computer.
[...] Wax writes about intentional attention in his post on the Stepcase Lifehack blog. He discusses several cases where students, artists, [...]
I’ve probably tested every possible possibility to chapter unexpected upcoming ideas. From Moleskine notebooks, online To-Do lists to Dictaphones and all sorts of palms. But the only thing that really worked, and still is, is one blank paper which I carry in my back pocket 24/7 (- sleeping time) and a fisher space pen (small, robust pen which allows writing upside down).
Have a great week. Mike
I use my iPhone to jot down ideas, or snap pics of things that give my writing ideas.
Not because it’s the best capture device, but because it’s always there it’s utility is unparalleled.
Patrick
This reminds me of speed reading we were taught in 6th grade. Our class was a pilot program for something like the Evelyn Wood Speed Reading course. We were taught to read by scanning for key words (subject, verb) in every sentence, paragraph and page. I can still scan a page vertically and only those words that are important to my comprehension will stand out.
As an artist and avid reader, I think this has stayed with me all my life. I constantly scan everything and put it all in the bin for later. This can lead to some pretty interesting ideas down the road.
Hi Dustin,
This article had taught me things that I should do as a writer. I believe it is time for me to bring out a note pad every time I make an outing.
Cheers
Vincent
Personal Development Blogger
As a writer, I have found that it’s very good to always have something handy to scribble notes and ideas on.
However, many of my good ideas and insights come at about 4 AM, after my mind has had the night to process information from the previous day. I almost always wake up with an “Aha!” and need to write it down immediately or risk losing it in my drowse. Because of this, I have a notepad next to my bed.
During the day, I keep my ears and eyes open for tiny snippets that might be useful later.
Thanks for this great post. I’m loving your blog!
Great Article and so true! I’ve taken to keeping my digital recorder and of course my camera phone with me all the time. It’s amazing how often we catch something of extreme value on the fly.
Something I’ve noticed studying synchronicity for 3 decades is that this exact habit you describe not only surprises you with great inspiration/content/value, but also encourages synchronistic events where the very things you need just seem to pop up!
Thanks for sharing your insights, I’m linking to your blog as a must-read resource.
Best!
Bill White
The Synchronicity Expert
[...] I just read Dustin Wax’s article titled The Power of Intentional Attention and marvelled at his explanation of how this intentional attention enables you to catch value where [...]
[...] 褪墨上的系列文章一向质量不错,这周新推出了“激励系列”。首篇“每天都寻找灵感”不错,方法感觉跟神圣一小时中的方法差不多。对于自己的激励和目标的明确这一类活动,真应该有规律的进行,这样才能更好地思考自己人生的目的和意义,才能更好地激起你的有目的的注意力。文章中有一句高亮的话值得一提: No matter how much we try, we just can’t pay attention to everything. [...]
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