Advertising is often very difficult, but fortunately there are many different strategies to creating the perfect ad. In the age of image-based social media and infographics, many businesses are focusing their ads around a single large image meant to draw viewers in. Others are taking a slightly modified approach to traditional advertising. Instead of telling consumers why they need a product, they’re showing them.
Some businesses are literally turning the world upside-down with their ads. These ads encourage people to reflect on the world around them, so it will stick with them long after they see it. Here are 40 of the most creative advertisements out there. Hopefully these will inspire you to launch your own perfect ad campaign.
1. Panasonic Nose Hair Trimmers
2. Colgate Floss
Many people don’t floss everyday but they definitely will if they have food stuck in their teeth. Colgate uses this knowledge for their ad.
This is an example of an interactive ad where the people around it actually become a part of it. The ad was on the lower floor of a shopping mall. From upper floors the people looked like fleas.
Bigger isn’t always better but the size of this ad allows it to be seen from pretty far down the road. The ad, which appeared near the Munich airport, also shows that you don’t have to be confined to a traditional billboard with highway advertisements.
5. IKEA Assembly Service
This ad is big, bold and makes perfect sense when you see the URL. It shows just what can happen if you don’t use the company’s assembly services.
Heineken uses a 3D Bilboard to make it look like there is a hand grabing for the bottle.
7. NHS Smokefree
NHS Smokefree is a U.K.-based organization dedicated to helping people quit smoking. It can be hard to design a creative anti-drug ad but the guy on a fishing hook in this ad definitely grabs your attention.
The caption on this Swiss ad translates to “for any hair type.” You have to admit the optical illusion is pretty cool.
9. National Agency for the Fight Against Illiteracy in France
Whiskas’ ad agency, Abbott Mead Vickers BBDO, took photo of George Logan and inserted an adorable picture of a running cat. It’s sure to appeal to animal lovers.
11. Nivea Night
This ad for Nivea’s night cream is clean, catches your attention, and uses nothing but the actual product.
This ad from Guinness is another creative and effective anti-drug ad. It shows how your reaction time slows significantly when you drink and drive.
13. British Airways
14. Denver Water
15. The Economist
This billboard from The Economist is another great interactive one. The bulb lights up when a person walks under it.
This ad for feminine hygiene products says a lot without even saying anything.
19. Coffee Inn
Career Builder’s ad is less optimistic than the German company’s. However, it makes sense for a country still on the mend from a recession.
21. Johnny Walker
This ad from Unicef shows just how marginalized impoverished children can be. The caption says “Don’t Ignore Me.”
25. Kill Bill
26. Hard Rock Cafe
27. Australian Post
29. Mr. Pepper Hot
30. Naval Museum of Alberta
32. 12 Keys
35. Hot Wheels
36. All State
37. BBC World
Which ads above are your favorite? Have we left any out?
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